Issuu

WWW.SHOTBUSINESS.COM JANUARY/FEBRUARY 2026

POWER AND PRECISION REIMAGINED PAGE 4

GOING BEYOND WOOD STOCKS PAGE 18

NIGHTSTICK LIGHTS DELIVER PERFORMANCE WITHOUT COMPROMISE

THE MAN BEHIND MOULTRIE

PAGE 34

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NEW PRODUCTS

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FIVE MINUTES WITH: RUGER’S DEDICATION TO INNOVATION

FYI: BEYOND MEASURE

THE SIMPLE TRUTH: TROUBLING ISSUES

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Contents

SHOT Business | January/February 2026

CO LUMNS

FEA T U R E S

06 • EDITOR’S NOTE

18 • STOCK OPTIONS By Guy J. Sagi

07 • NEWS BRIEFS

WWW.SHOTBUSINESS.COM JANUARY/FEBRUARY 2026

14 • FIVE MINUTES WITH

24 • HOW TO PROTECT YOUR BUSINESS FROM CYBERATTACK By Todd W. Smith

16 • FYI POWER AND PRECISION REIMAGINED

28 • THE MAN BEHIND MOULTRIE By Brad Fitzpatrick

PAGE 4

GOING BEYOND WOOD STOCKS PAGE 18

34 • PERFORMANCE WITHOUT COMPROMISE By Corey Ritter

NIGHTSTICK LIGHTS DELIVER PERFORMANCE WITHOUT COMPROMISE

THE MAN BEHIND MOULTRIE

PAGE 34

PAGE 28

NEW PRODUCTS

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FIVE MINUTES WITH: RUGER’S DEDICATION TO INNOVATION

FYI: BEYOND MEASURE

DEPA RTMENTS

THE SIMPLE TRUTH: TROUBLING ISSUES

ON THE COVER SB_0226_Cover Digital.indd 1

Cover image by Chiappa Firearms. Power and Precision Reimagined.

40 • THE ARCHERY BUSINESS & HUNTING RETAILER PAVILION AT SHOT SHOW 2026 By Archery Business Staff

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46 • WHAT’S SELLING WHERE 48 • NEW PRODUCTS 56 • THE SIMPLE TRUTH

18 2 ❚ SHOT BUSINESS ❚ JANUARY/FEBRUARY 2026

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NEW

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This issue’s cover brought to you by:

THE RHINO LEGACY – Chiappa’s Redesigning of Large-Frame Revolvers

Chiappa transformed the landscape of large-frame revolvers with the Rhino by rethinking its capabilities and adjusting its shape and function. Instead of surface changes or added weight, the Rhino’s key innovation involved relocating the bore to the lower part of the cylinder, effectively reducing the lever arm responsible for upward barrel movement and lowering the recoil into the hand, rather than above it. This intentional design decision enabled the better handling of powerful Magnum rounds in more compact and convenient revolver designs, significantly broadening the practical uses of wheel guns. The visionary behind this novel concept, Emilio Ghisoni, applied a physics-oriented mindset to revolver engineering, aiming to utilize geometry to manage forces rather than relying solely on mass. The Rhino addressed torque and muzzle climb issues by positioning the barrel in the lower chamber, redirecting recoil forces to facilitate a straight-back recoil motion. This led to decreased barrel flip, quicker successive shots, and enhanced shooter accuracy. Adopting this concept, Chiappa used modern manufacturing methods to craft the Rhino series. The revolvers integrated high-strength alloys and steel to maximize the effectiveness of each material. This careful combination resulted in a well-balanced weight distribution while ensuring durability in crucial components, such as locking surfaces and the cylinder assembly. Consequently, the Rhino could withstand high-pressure magnum rounds without the unwanted barrel rise that had previously limited

the practicality of many users with large-frame revolvers. Initial feedback from skilled testers supported the theoretical foundations, confirming that the Rhino’s lower bore placement effectively reduced muzzle rise, resulting in a smoother shooting rhythm, improved accuracy, and a decreased need to readjust the firearm between shots. This “on the ground” validation propelled the Rhino from a curiosity to a respected production platform with credibility in both tactical and sporting circles. Gaining trust through its performance, the Rhino sparked further innovation and market release. Chiappa’s strategy involved expanding the Rhino’s look and caliber while broadening its offerings with various barrel lengths, finishes, and calibers, accommodating semi-automatic cartridges and modern defensive rounds. The recent introduction of 10mm Auto 30DS and 60 DS versions highlighted the platform’s adaptability to high-pressure, high-performance roles without sacrificing its core benefit of controllability. This transition to 10mm showcases the Rhino’s fundamental principle: altering the geometry shifts the revolver’s capabilities, showcasing Chiappa’s dedication to pushing boundaries and enhancing firearm functionality. Practical implications were substantial in providing hunters, competitors, and defensive shooters with a large-bore revolver that delivered precision and ease of use. Self-defense, hunting accuracy, or compatibility with potent ammunition have reshaped the utility and effectiveness of revolvers.

Despite differing viewpoints, particularly regarding its unconventional appearance and necessary ergonomic adjustments for grips and sights, the Rhino’s technical advancements overshadowed aesthetic concerns, highlighting the crucial move from form to function. Engineering the Rhino is not a solitary project but a catalyst for revolver innovation, and Chiappa has demonstrated the untapped potential within the platform. By reassessing fundamental parameters such as bore alignment, sight height, and mass distribution, Chiappa paved the way for practical improvements and initiated a shift in product development, prompting designers to reconsider long-standing compromises through the use of contemporary materials and manufacturing techniques. The enduring impact of the Rhino lies in its transformative influence on subsequent revolver designs, challenging traditional constraints and facilitating the evolution of revolvers into roles typically filled by semi-automatic firearms. This paradigm shift is not fleeting but signifies a fundamental reconfiguration within the industry. Chiappa’s ongoing dedication to expanding the Rhino platform, as evidenced by continuous model releases and forays into larger calibers like the 10mm, showcases their commitment to refining ergonomic elements and exploring diverse chambering options, all while preserving the mechanical advantage that set the original Rhino apart. The Rhino’s legacy embodies a practical approach centered on mechanical innovation that expanded the revolver’s functionality, surpassing sentimental attachments to redefine the possibilities inherent in revolver design. Chiappa’s continued work with the Rhino establishes a foundation for future innovations, setting a precedent for reimagining wheel guns based on controllability and heralding an upcoming chapter characterized by increased diversification, enhanced performance, and daring engineering choices. Expect an even more impactful and expansive narrative in the next phase of this “revolutionary” evolution.

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EDITOR’S NOTE

Seismic Shift

Once consigned to a backwater, off-body CCW is now front and center.

y now, it’s certainly not news that more women than ever own firearms— either for sport or personal protection (or both). Many of these same women

embrace the CCW ethos—you can’t protect yourself if your handgun isn’t riding along with you. And that has led to a seismic shift in personal carry—off-body carry. As Corey Ritter notes on page 11, “Off-body concealed carry has experienced a marked resurgence in recent years, shedding much of the stigma that once surrounded it. Traditionally viewed as a compromise in both speed and security, off-body carry is now being embraced by a broader and more diverse group of gun owners and CCW permit holders. “This shift is especially prominent among women. With a surge in first-time female gun owners, many are looking for carry solutions that fit into their daily lives without requiring a complete overhaul of their wardrobe or routine. Off-body options offer a discreet, practical, and often more accessible alternative to traditional waistband or appendix carry methods, which may not be comfortable or even feasible depending on clothing choices, body type, or professional environments.” Ritter also notes that the market has responded in kind. The last few years have seen a boom in stylish yet functional concealed carry bags. Although these bags don’t scream “tactical,” they still include dedicated, secure compartments for firearms with built-in holsters or retention systems, allowing for safe storage while maintaining rapid access and a sense of style. One of the leaders in this arena is Gun Tote’n Mamas, which has carved out a real niche with concealed carry purses designed specifically for women: stylish, discreet, and made for actual daily use.

They’ve become popular for a reason, as they solve the ever-present problem of maximizing concealment without demanding a complete lifestyle shift. Claudia Chisholm, president of GTM, told Ritter, “Gun Tote’n Mama designs are all about protection. We design the bag around the holster compartment first, use durable luggage-quality leather, and make it ambidextrous, a concept we brought to the industry.” This is a growing market, one with a huge upside for retailers who understand the benefits of stocking off-body concealed carry products designed for women. Doing so allows you to not only sell a handgun, but to also sell a truly valuable accessory. I’d also like to point out this month’s installment of The Simple Truth. As Miles Hall notes, “I’ll bet we all know at least one or more folks who are in deep trouble in their business—financial or otherwise—but who will never admit it.” When that happens, it’s best to seek help from a trusted source. And, as he notes, one of the best ways to do this is to attend SHOT University at the SHOT Show. Over the years I’ve attended many sessions, and they never fail to deliver the goods.

Slaton L. White, Editor

EDITORIAL & CREATIVE EDITOR w SLATON L. WHITE GROUP MANAGING EDITOR w HILARY DYER ART DIRECTOR w TOD MOLINA ADVERTISING SALES TEAM w PATRICK BOYLE w BRAD BISNETTE w MIKE KIZZIRE w TOBY SHAW COLE PUBLISHING ADMINISTRATION PRESIDENT, COLE PUBLISHING w JEFF BRUSS PRESIDENT, GRAND VIEW OUTDOORS w DERRICK NAWROCKI NSSF ADMINISTRATION PRESIDENT & CEO w JOSEPH H. BARTOZZI SENIOR VICE PRESIDENT & CCO w CHRIS DOLNACK VICE PRESIDENT, MARKETING w BILL DUNN SENIOR VICE PRESIDENT FOR GOVERNMENT & PUBLIC AFFAIRS, ASSISTANT SECRETARY & GENERAL COUNSEL w LAWRENCE G. KEANE VICE PRESIDENT, HUMAN RESOURCES w LISA DAVIS VICE PRESIDENT & CFO w JOHN SMITH VICE PRESIDENT, MEMBER SERVICES w JOHN MCNAMARA SHOT BUSINESS (ISSN 1081-8618, USPS 25801) is published bimonthly by COLE Publishing, 415 E Wall St, Eagle River, WI 54521. Periodicals postage is paid at Eagle River, WI. POSTMASTER: Send address changes to SHOT BUSINESS, PO Box 2707, Eagle River, WI 54521. All rights reserved. Contents may not be printed or otherwise reproduced without written permission of COLE Publishing. Periodicals postage pending at Eagle River, WI 54521 and at additional mailing offices. COLE Publishing is not responsible for researching or investigating the accuracy of the contents of stories published in this magazine. Readers are advised that the use of the information contained within this magazine is with the understanding that it is at their own risk. COLE Publishing assumes no liability for this information or its use. COLE Publishing assumes no responsibility for unsolicited editorial, photography, and art submissions. In addition, no Terms and Conditions agreements are recognized by COLE Publishing unless signed and returned by the Editor. POSTMASTER: Send address changes to: SHOT BUSINESS P.O. BOX 220, THREE LAKES, WI 54562. ADVERTISING: Advertising inquiries should be emailed to shotbusiness@colepublishing.com. No responsibility will be assumed for unsolicited materials. SHOT BUSINESS is a registered trademark of NSSF. Contents copyright ©2026 by NSSF. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. MEMBER/SUBSCRIBER SERVICES: membership@nssf.org

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NEWS BRIEFS N E WS

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PR O MO T I O N S

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AWAR D S

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OU T R EA CH

EOTECH Enters Suppressor Market

OTECH is diversifying its portfolio with the introduction of the DCBL line of firearm suppressors. The DCBL suppressor series embodies the pinnacle of modern suppressor design, integrating advanced materials, user-centric features, and a perfect balance of weight and suppression. The 3D-printed,

Grade 5 titanium, flow-through design makes for a cleaner shot process with reduced recoil. DCBL suppressors are precision-engineered and designed for exceptional sound suppression, recoil mitigation, and operational reliability. Featuring a proprietary Breathable Technology, DCBL suppressors actively stabilize internal pressure while reducing blowback and minimizing back pressure. This translates to smoother cycling, reduced carbon buildup, and enhanced shooter control. Its monolithic, corrosion-resistant construction is built to withstand harsh operational environments, including salt air, extreme temperatures, and prolonged courses of fire. A Cerakote finish in either matte black or tan provides added durability. “We literally have millions of customers from military and LE to hunters and recreational shooters,” says Aaron Hampton, president of product management. “Our goal with the DCBL line is to provide these customers, as well as

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others, with a premium product that will enhance their rifle platform while providing a comfortable, hearing-safe shooting experience.” DCBL suppressors are available in three calibers—5.56, 7.62, and 9mm PCC. The 5.56/7.62 cans come equipped with a hub and KFM flash hider while the 9mm PCC will directly thread onto pistol-caliber carbines. The patterned, exterior design provides increased surface area for heat dissipation as well as traction for attachment and removal. “EOTECH is excited to enter into the suppressor market,” says Tom Hadt, president of sales and marketing. “Suppressors are becoming a standard piece of equipment on today’s modern firearms, and we feel our expertise in producing products designed around professional users will carry over into the development of high-performance sound suppressors.” SRP: $1,099, DCBL 556 and 762; $999, DCBL 9PCC.

↑ DCBL suppressors are available in three calibers—5.56, 7.62, and 9mm PCC.

→ The 5.56/7.62 cans come equipped with a hub and KFM flash hider while the 9mm PCC will directly thread onto pistol-caliber carbines.

eotechinc.com

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NEWS BRIEFS

The Hidden Risk of Fasteners Why 3A Threads Matter Thread class is a critical specification that defines how tightly a threaded component fits with its mating part. A Class 3A thread provides a more secure connection—it’s the standard for hex socket set screws. However, the folks at Set Screw & Mfg. Co. have recently observed the misuse of Class 2A threads where a Class 3A is required. This isn’t just a minor detail; it’s a serious quality risk that can compromise the integrity, fit, and function of a mechanical system. In firearms, archery, and precision equipment, small details separate reliable performance from failure. A 3A thread fits snugly into a 3B hole, providing a close, precise fit with minimal clearance. That tighter tolerance keeps adjustment screws locked in place under recoil, shock, and vibration, ensuring superior alignment and long-term durability. Critical applications include AR-15/M5 lower receiver (nylon tip adjusting screw); iron sight leveling screw; trigger over-travel screw; quiver, rest, and sight mounted to a bow; and scope rings, mounts, and bases.

By using 3A threads where they are specified, you're not just following a rule; you're building a stronger, safer, and more reliable product from the ground up. “At Set Screw & Mfg. Co., we’ve been in this industry since my grandfather supplied gun parts during World War II,” says fastener specialist Heather Walker. “We are ISO 9001:2015 certified, and every order is inspected before it ships. Because in this field—and for our armed forces— ‘good enough’ isn’t.’” Founded in 1935 in the basement of Calvin O. Brown’s home, Set Screw & Mfg. Co. is now led by his son Jim Brown from a 30,000-squarefoot manufacturing facility in Elgin, Illinois. With 46 Brown & Sharpe machines, four thread rollers, a full line of tip machines, and nearly 90 years of experience, and fourth generation ownership, the company stocks over 10,000 sizes and styles of set screws ready for immediate shipment in steel, stainless, brass, bronze, aluminum, and specialty materials.

Every detail matters—and the IFI (Industrial Fasteners Institute) standard exists for a reason: If a design calls for a 3A thread, you must use a 3A part. Hex Socket Set Screws are 3A, no exceptions. To ensure compliance, Set Screw & Mfg. Co. verifies thread class on all nylon and brass tip set screws before every shipment, confirming full 3A IFI conformance. setscrewmfg.com

SHIELD SIGHTS UPS COMMITMENT TO U.S. MARKET Founded in the mid-1980s to provide specialist firearms training and equipment to the U.K. Special Forces and British Army, SHIELD has spent nearly four decades designing and manufacturing some of the world’s most trusted red-dot optics. SHIELD Sights continues to build every optic in-house at its new ISO 9001 factory in Crewkerne, England, delivering British-engineered precision and reliability to users in more than 50 countries. Although SHIELD Sights has served the U.S. market since 2012 and collaborated with industry leaders, including Trijicon, Walther, GLOCK, Smith & Wesson, JP Rifles, and Springfield Armory, late 2025 marked a new chapter in the company’s American presence, as it deepened its commitment to the U.S. market with new leadership and expanded dealer initiatives designed to accelerate growth and strengthen relationships across the American shooting industry. The appointment of a new U.S. vice president of sales, a dedicated national rep group, and match sponsorship underscore SHIELD Sights’ growing investment in the American shooting community. “Our goal isn’t to reintroduce SHIELD Sights to the U.S. It’s to expand our reach, elevate our service, and ensure that every shooter and dealer in America has access to the innovation, quality, and support that SHIELD has delivered to elite professionals for decades,” says Seth Fields, vice president of U.S. sales. SHIELD Sights enhanced U.S. strategy includes expanded dealer support programs featuring SPIF incentives, employee purchase discounts, and marketing initiatives to drive sell-through; comprehensive U.S. inventory ensuring rapid fulfillment and reliability unmatched in the optics industry; and a lifetime limited warranty and a dedicated support team for both dealers and end users. The company’s product line continues to set benchmarks in red-dot performance. It was the first to design compact red dots for sub-compact pistols with

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the RMSc and the first to deliver optics capable of co-witnessing with standardheight iron sights. Every optic is designed, manufactured, and assembled in Great Britain, utilizing a now-standardized RMS/RMSc footprint compatible with dozens of pistol platforms and adaptable via low-profile mounting plates. “SHIELD Sights has never chased trends, we create them,” says James White, CEO of SHIELD Sights. “As the U.S. market evolves, we’re doubling down on what we do best, and that’s precision engineering, innovation, and genuine partnership with our dealers and shooters.” shieldsights.com

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Helpful Strategy

By Slaton L. White

Line extensions are an important component of a manufacturer’s product mix. There’s no question that new products are the driving force in this industry; they garner the most attention in the media, and they attract customers to retail outlets. But the industry has a helpful strategy up its sleeve to help keep retailers and consumers coming back for more—line extensions. Line extensions are add-ons to existing product lines. One important aspect of line extensions is they allow a manufacturer to update a product line with ideal timing—and often without a massive investment in R&D. “Line extensions are very important to us,” says Dan Compton, Federal’s shotshell and rimfire product director. “The R&D investment in a line extension will vary greatly depending on what it is. For rimfire, most line extensions are additions to a product line that add a new bullet option [typically grain weight] or a cartridge, like adding .22 LR to our HammerDown product line designed for hunting with lever-action rifles, which first launched in just several centerfire cartridges only, and now has a rimfire option. For shotshell, most line extensions are additions to a product line that add a new payload weight, velocity, hull size, shot size, or gauge. Adding a new packaging option, like a new bulk pack option, is also considered a line extension.” In essence, line extensions help a manufacturer strategically build on its offerings. Here, Compton cites the company’s approach with Federal Premium Ultra Steel. “In the first year [2024], we only released 3-inch 12- and 20-gauge loads. This represents a majority of what we know hunters prefer. In year two [2025], we added 3.5-inch 12- and 10-gauge loads to the family. Going forward, we will continue to add additional shotshell loads to round out the product line based on the evolving needs of our customers.” Compton notes that the company could have launched 3.5-inch 12and 10-gauge loads in the first year of Ultra Steel, but it wanted to first see how the initial product was received. That allowed Compton and his team to use the time and resources to focus on other product offerings for that calendar year. As beneficial as line extensions are, they aren’t automatic home runs. Occasionally, consumers won’t accept the extension. “There is always a risk of wasted time and cost if the extension isn’t truly needed,” says Mike Holm, Federal’s centerfire rifle product director. “If you make an addition to the product line too soon, you can make older, yet still great products seem outdated. Also, consumers may love the product as is, and now you have given them an excuse to evaluate other products.” To Holm, the value of a line extension is an ability to “build on a lineup to stay current with consumer needs in a given product line or usage category. Doing so also allows us to evolve a current product line in order to elevate its performance, thus making it new again.” For example, Federal’s line extensions of Gold Medal Berger in 6mm ARC and Terminal Ascent in 300 RUM in 2025 played to those cartridges being in hot demand by hunters and shooters. And though line extensions typically don’t command a large R&D budget, cost factors have to be considered. “A new bullet caliber within a current bullet product line can be a pretty straightforward development or very complex and time-consuming,” he says. For example, Federal’s line extensions of Hydra-Shok Deep in .32 H&R and .45 Colt

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each have their own bullets that needed to be designed and built from the ground up. In the shotgun arena, a new gauge may take a lot of R&D time. “It depends on how close it is to other products we do today,” says Compton. “New wads always take time to develop, test, and industrialize.” For example, it was not that simple to convert Federal’s Podium Wad in their High Over All competition target loads when they added 20-gauge line extensions. According to Compton, go/no-go decisions “are driven by our product line managers in their respective categories. They will look at volume, potential revenue, and brand importance. If it looks good to us, we will put it on our product roadmaps and the engineering team will work from that. The roadmap will dictate the year in which we are looking to launch the product and gives them timing to prioritize resources.” federalpremium.com

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NEWS BRIEFS

Kids & Clays Tops $5 Million for Critically ill Children and Their Families What started with a single sporting clay event 27 years ago to help critically ill children and their families, the Kids & Clays Foundation has grown into a leading national organization benefiting hundreds of thousands of families each year. In 2025, it again reached $5 million from 46 events for the second year in a row. The Kids & Clays Foundation supports a national series of clay shooting events and one fishing tournament with proceeds benefiting participating Ronald McDonald House Chapters (RMHC). Ronald McDonald Houses provide housing and other help to critically ill children and their families from coast to coast. NSSF has been a key sponsor and advocate of the Kids & Clays Foundation since its inception in 1999. NSSF is a Kids & Clays National Sponsor in addition to being the leading sponsor of events in Connecticut, New York, and across the country. “When you support Kids & Clays, you are helping children and their families at a time when they need it the most,” says Chris Dolnack, NSSF senior vice president and chief customer officer. “This is simply a cause we must support and encourage all companies to get involved. Every dollar donated to Kids & Clays, whether it be cash or product, makes a great difference in the lives of many. I’d encourage all our outdoor partners to support this organization called the ‘shining star’ of our industry.”

Founded in 1999 by McDonald owner-operators Glenn and Kathy Lubeznik from Michigan City, Indiana, the first Kids & Clays Foundation/ RMHC event raised $15,800 for Chicagoland & Northwest Indiana RMHC. In 2025, the Kids & Clays Foundation series of events grew to 46 in 23 states and has raised more than $45 million to date to help critically ill children and their families. “Kids & Clays success and support of Ronald McDonald Houses is made possible by the incredible help of many key companies and individuals within our outdoor community,” says Jason Nash, Federal Ammunition vice president of marketing and president of Kids & Clays. “Our events are proof about how shooting enthusiasts are making a large difference in the lives of families from coast to coast. We can’t thank our partners in the outdoor community enough.” Kids & Clays also relies heavily on sponsors from restaurant suppliers to McDonalds Corporation and other non-outdoor companies to fulfill its mission. Sponsors include Baron Engraving, Browning, Federal Ammunition, Mossberg, Ruger, Savage, and Winchester. kidsandclays.com

WOOX: Where Performance Meets Tradition WOOX is a premium outdoor-gear brand that blends 85 years of Italian artisan tradition with modern American manufacturing excellence. Founded by the Minelli family in 1937 in the mountain valleys of Bergamo, Italy, WOOX traces its roots to a workshop where Francesco Minelli and his sons learned the artistry of woodworking—shaping raw wood by hand, with patience, pride, and an emphasis on craft over scale. This secret formula is what makes their products so unique, and the reason why they are committed to representing their Italian craftsmanship around the world. Today, WOOX stands at the intersection of heritage and performance. With its U.S. headquarters based in Hickory, North Carolina, the brand has expanded into a state-of-the-art manufacturer while carrying forward the legacy of its Italian lineage. WOOX products are designed for outdoor enthusiasts, precision shooters, and adventurers who value quality, style, and durability, not simply mass-produced gear. At the heart of WOOX’s mission is the desire to make gear that lasts—products that are beautifully made, technically sound, and thoughtfully engineered. Their product portfolio includes world-class rifle stocks and chassis systems, axes, knives, and accessories that are built with the kind of craftsmanship that once characterized custom woodwork and hand-finished metalwork. For example, the flagship Furiosa chassis marries aerospace-grade aluminum with hand-finished wood sections, blending modern precision with time-honored aesthetics. WOOX isn’t just about gear; it’s about community, respect, and lifelong use. Their “100 Years Support Service” program offers century-long sharpening of blades and technical assistance for stocks and chassis, reflecting their belief that ownership is an enduring relationship, not a one-time purchase. Sustainability and conscientious manufacturing also figure in the brand’s ethos. They commit to respecting the natural materials they work with and to crafting gear that can be used for generations. WOOX delivers the look and feel of artisanal craftsmanship, the performance of precision engineering, and the durability of serious gear for the field or the range. Whether you’re outfitting a leveraction rifle with a handcrafted walnut stock, or selecting a rugged fixed-blade knife, WOOX invites you to join a tribe of outdoor-minded people who value authenticity, quality, and purpose-driven design. wooxstore.com

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The Off-Body Carry Renaissance

By Corey Ritter

Off-body concealed carry has experienced a marked resurgence in recent years, shedding much of the stigma that once surrounded it. Traditionally viewed as a compromise in both speed and security, off-body carry is now being embraced by a broader and more diverse group of gun owners and CCW permit holders. This shift is especially prominent among women. With a surge in firsttime female gun owners, many are looking for carry solutions that fit into their daily lives without requiring a complete overhaul of their wardrobe or routine. Off-body options offer a discreet, practical, and often more accessible alternative to traditional waistband or appendix carry methods, which may not be comfortable or even feasible depending on clothing choices, body type, or professional environments. The market has responded in kind, and the last few years have seen a boom in stylish yet functional concealed carry bags. Although these bags don’t scream “tactical,” they still include dedicated, secure compartments for firearms with built-in holsters or retention systems, allowing for safe storage while maintaining rapid access and a sense of style. Major firearm brands and niche lifestyle companies alike are now catering to this demand, which reflects the broader trend of personalization and lifestyle-oriented concealed carry methods. Brands like Vertx (vertx.com) have helped make off-body carry not only more functional but also more widely accepted. Their modular packs come equipped with hidden, ambidextrous compartments and holster panels that rival the thoughtfulness of many on-body rigs. The Transit EDC Sling Bag has a full-zip front flap that allows for side entry, and the main compartment has a wide opening that allows for easier access. A 3-D molded foam back panel with a new low-profile design provides added comfort, and an adjustable padded shoulder strap has multiple web attachment points for key accessories. Available in three colors: rudder green, brick red, and black. Gun Tote’n Mamas (gtmoriginal.com) has carved out a real niche with concealed carry purses designed specifically for women: stylish, discreet, and made for actual daily use. They’ve become popular for a reason, as they solve the ever-present problem of maximizing concealment without demanding a complete lifestyle shift. “Our GTM-10/BK Crossbody Clutch, first introduced in 2010, is a classic lambskin-style that can be worn from day to night,” says Claudia Chisholm, president of GTM. “Regardless of leather, color, or style our customer chooses, our mission will never be compromised. True to the core, all Gun Tote’n Mama designs are all about protection. We design the bag around the holster compartment first, use durable luggage-quality leather, and make it ambidextrous, a concept we brought to the industry. We are, and always will be, ‘Serious About Women’s Protection.’” 5.11 Tactical (511tactical.com), once known for bags that had a decidedly tactical look, has expanded its line to include backpacks and messenger bags that don’t call attention to themselves. A good example of this pivot is the LCV12 backpack, which is available in four colors (black, iron grey, garnet, and peacock). “When the work calls for low profile and full prep, the LVC12 follows suit,” says Kristen Gooding, 5.11’s strategic PR + communications leader. “The main compartment opens wide for quick access and a modular setup while the rear sleeve holds a laptop or fits an armor plate. Side-entry CCW is fast, clean, and out of sight. Water, tools, and tech are lined up and locked in. It clean on the outside, but fully equipped underneath.” Off-body carry does come with its own set of challenges, such as staying in full control of your bag at all times and making sure you're not sacrificing safety for convenience. But with the right gear, mindset, and a little training, it can be a solid, practical option, especially for people who don’t want to, or simply can't, carry on-body every day.

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NEWS BRIEFS

Vortakt’s Operational Expertise

ased in Menomonee Falls, Wisconsin, Vortakt Barrel Works has partnered with firearms manufacturers since 2015 as a supplier of rifle and pistol barrels, combining precision deep-hole drilling with advanced barrel-making expertise. Vortakt began as a division of a larger manufacturing group to support firearms manufacturers seeking to ramp up their production and investment. Soon after, they recognized an opportunity to modernize and disrupt the OEM barrel manufacturing market. By leveraging its operational expertise and investing in advanced manufacturing technology and automation, the company positioned itself to deliver greater consistency, efficiency, and scalability for OEMs. Vortakt became a free-standing, independently operated division in 2018 to ensure continued investment in the equipment and resources necessary to provide this dedicated service to its partners. Now a formidable part of the overall business, Vortakt not only benefits from critical operational best practices and shared resources, but also contributes to new perspectives, engineering advancements, and technologies that strengthen the group as a whole. This collaborative approach directly influences equipment design and process improvement. Through daily use of advanced machines, Vortakt’s engineers and talented machinists gain valuable insight into production demands, working closely with machine manufacturers to refine performance and drive continual improvement for customers. Gunmakers work one-on-one with Vortakt, providing all necessary specifications such as caliber,

barrel dimensions, and material. After sourcing the material, skilled workers then drill, ream, and rifle the barrels, turning them into barrel blanks. Depending on the customer’s needs, Vortakt can also stress relieve, contour, thread, chamber, flute, or process the barrels as requested. Currently, Vortakt offers five levels of rifle barrel blanks: • 100 Series: Gun-drilled and reamed with faster feeds and fewer tool changes for cost-effective production. Maintaining rigorous standards and SAAMI specifications, 100 Series barrels deliver consistent quality at production quantities.

• 200 Series: The most popular option; balances affordability without sacrificing performance. These barrels are manufactured and tested above industry standards to meet the needs of most firearm OEMs. • 300 Series: Match-grade quality. Gun-drilled and reamed at slower feeds and lapped to remove tooling marks. These adhere to tighter tolerance standards with straighter bores, superior finishes, and improved accuracy even at higher production levels. • 400 Series: The same match-grade quality as the 300 Series, with the added process of lead lapping to remove nearly all tooling marks, resulting in a premium surface finish and consistent bore and groove diameters. • 500 Series: The ultimate in performance and accuracy. Every barrel is pre-lapped, single-point cutrifled, and finish-lapped, producing a stress-relieved barrel with tight bore and groove tolerances and excellent uniformity. In addition to rifle barrels, Vortakt now manufactures pistol barrels cut to required lengths, saving customers time and money by eliminating scrap and reducing machine time. Vortakt is also a regular attendee at SHOT Show’s Supplier Showcase. “Since the very first showcase, we’ve seen it consistently attract the right mix of attendees, companies, and professionals that align perfectly with Vortakt’s target markets,” says Chad Weister, Vortakt’s managing director. “Participating allows our team to engage directly with key stakeholders, identify emerging needs, and explore solutions that truly matter to our customers. The value of attending goes beyond visibility; it’s a chance to connect, learn, and refine our approach in real time.” vortakt.com

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NEW COMPOSITE HEAT RELEASE

TECHNOLOGY The science behind a new breed of barrels For firearms manufacturers, thermal management, durability, and weight are crucial factors in overall barrel performance. Composite Heat Release technology uses a patent-pending combination of ceramic and carbon fiber reinforced composite materials, which are custom formulated and applied to manufacturer-supplied barrel blanks. The end result: barrels that weigh less, heat slower, and cool faster than traditional steel or carbon-wrapped steel barrels. At Avient, we don’t make barrels, we make your barrels better.

Low thermal inertia ceramic inner layer

Customized carbon fiber composite sleeve

Firearms manufacturersupplied steel bore

Curious about Composite Heat Release? Find out more at avient.com/shooting-sports or call 1.844.4AVIENT.

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by robert FIVEa sadowski MINUTES

WITH ... SB: What opportunities do you see? Todd Seyfert, President and Chief Executive Officer, Sturm, Ruger & Co., Inc.

TS: There’s tremendous opportunity to drive prod-

uct innovation and meaningful customer engagement through customer feedback, events, our online communities, and content that educates and inspires new and seasoned shooters alike. Technology is opening doors for improved product design, seamless integration with directly related accessories, and deeper customer connections. Our innovation is grounded in our commitment to American manufacturing, ensuring new ideas are built on a foundation of craftsmanship and reliability. At Ruger, we see growth potential not just in new product segments, but in developing accessories that enhance performance of our firearms.

SB: When you get up in the morning, what gets you excited about working in the industry?

TS: I’m driven by my own passion for hunting and

shooting sports and by the shared enthusiasm I see in our employees, customers, and partners. I chose to return to the firearms industry with Ruger to be a part of an organization that’s leading the way. It’s energizing to help shape the future of an industry I care deeply about.

SB: How will you meet the expectations of your customers?

TS: We meet customer expectations by listening to

Built Right At Ruger, the focus is on designing firearms that deliver innovation and uncompromising quality right out of the box.

odd Seyfert joined Ruger almost a year ago, coming aboard as president and CEO. He is an industry veteran, having worked with several outdoorrelated companies over the course of his career. The most recent was the Dometic

Group, a $2.5 billion global outdoor products company. Before that he served as CEO of FeraDyne Outdoors, LLC, a leading manufacturer of premium archery and hunting products. His industry background includes such well-known companies ATK/Vista Outdoor, Magnum Research, Bushnell, Michaels of Oregon, and Birchwood Laboratories.

their direct feedback and insights from the marketplace. From there, we focus on designing firearms that deliver innovation and uncompromising quality right out of the box. Every Ruger product is built to perform reliably from day one, with thoughtful features that enhance safety, usability, and value. Coupled with our accessible price points and dedicated service, this commitment ensures that customers not only trust our products but also feel supported throughout their ownership experience.

SB: In a very competitive world, how does Ruger stay ahead of the pack?

TS: Ruger stays ahead by staying true to who we

are—rugged, reliable, and responsible—while offering unmatched depth and breadth across our product portfolio. Covering everything from Ruger’s wideranging lineup to the classic craftsmanship of Marlin, our offerings reflect both innovation and tradition.

SHOT Business: What do you think are the biggest challenges our industry will face in the next five years? Todd Seyfert: One of the biggest challenges will be navigating shifting consumer expectations while

addressing industry consolidation, a contracting market, and broader macroeconomic issues. At the same time, supply chain pressures and global economic uncertainty will test our ability to remain nimble. The companies that succeed will be those that balance operational excellence with forward-looking innovation.

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by slaton l . white

TS: It starts with clarity of vision and making

 The 10/22 rimfire remains a Ruger classic. Our product variety, commitment to American manufacturing, and disciplined financial management give us a foundation that few others can match.

sure every employee understands not just what we do, but why we do it. From there, my role is to remove roadblocks, provide the tools and resources teams need, and foster a culture of accountability where people feel both trusted and empowered. Transparency and open communication are critical to this process, ensuring that employees at every level feel informed, heard, and connected to the bigger picture. Leadership is about enabling others to thrive, which ultimately drives Ruger’s success.

ruger.com

SB: Ruger recently acquired Anderson

Manufacturing. The Kentucky-based company sold firearms under its own name but also supplied various components to other firearm manufacturers. At the time, you said, “This move reinforces Ruger’s position as a leader in the industry, and reiterates my focus on continued growth, even as others scale back.” How does this acquisition fit into Ruger’s overall product strategy?

TS: The Anderson acquisition strengthens Ruger’s

ability to better compete in the modern sporting rifle category while also expanding our capacity. This acquisition gave us the dedicated (MSR) capacity we needed, which in turn allows us to expand production of key models like the Ruger American Gen II and ramp up new product lines. Beyond infrastructure, Anderson brings a talented workforce in a gun-friendly location, aligning perfectly with our culture and long-term vision. It positions us to innovate faster, serve new segments of the market, and reinforce Ruger’s leadership as a full-line firearms manufacturer. Moves like this one emphasize our commitment to product variety, American manufacturing and disciplined financial management.

 The 9mm RXM pistol is a result of a collaboration between Ruger and Magpul.

SB: You have said before that your “leadership

approach is grounded in the belief that I work for my employees. Once the vision is clear, my role is to empower my team by removing barriers, providing the necessary resources, and cultivating a culture where individuals are inspired to achieve both personal and professional goals.” In an organization as large and complex as Ruger, how do you accomplish this on a day-to-day basis?

 Compact and lightweight, the .380 LCP  The American Predator is available in 15

MAX continues to be the definitive pocketsized personal protection pistol.

popular calibers.

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by robert by C hristopher C ogley FYI a sadowski

After that initial difficult conversation, Morse agreed to store his friend’s firearms, and, as it has a tendency to do, word spread. Before long other veterans who were struggling with mental health issues and thoughts of suicide came into The Rustic Renegade and asked Morse to store their guns. Despite the advice of his lawyers, and many other people, Morse never turned anyone away. “If an individual comes to me for help, I want to help that individual,” Morse says. “And I refuse to share any information about the people who come to me for help.” Eventually, the U.S. Department of Veteran’s Affairs heard about what Morse was doing and contacted him. Together, Morse and the (VA) established a more comprehensive program built around the principle that Morse had already implemented in The Rustic Renegade. It’s called The Armory Project (TAP) and is headed up by Dr. Gala True, of the Tulane School of Medicine. TAP helps prevent firearm suicides by facilitating safe, voluntary, out-ofhome firearm storage with trusted firearms dealers and other vetted partners in local communities.

Caleb Morse, founder of The Rustic Renegade gun store, is a leading advocate for firearm suicide prevention measures, especially among veterans.

thearmoryproject.com

Beyond Measure

An uncomfortable discussion among friends put Caleb Morse on a life-changing course.

o one likes talking about suicide. When Caleb Morse opened up The Rustic Renegade gun store in Lafayette, Louisiana, having discussions about suicide was the last thing on his mind. But when a friend he served

in the military with came into the store and told Morse that he didn’t want his guns anymore, Morse didn’t shy away from the conversation. “Talking to someone about suicide never gets easier,” Morse says. “But the more conversations you have, the more comfortable you get with the uncomfortableness.” Morse’s courage to have that initial uncomfortable conversation not only made a world of difference to his friend, it completely changed the trajectory of Morse’s business—and his life. From the time he was 17 and started working at a local gun store, Morse knew he belonged in the firearms industry. After he left the military, Morse decided he wanted to own his own gun store, so he sank his life savings into buying the store he was

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working at. The deal fell through, however, and Morse lost everything. “I thought it was over. I thought I was finished,” he says. With the help of his wife, however, Morse worked through the depression he had fallen into. And that’s when fate stepped in. Morse met a man who owned a custom furniture store and agreed to give Morse a small storefront for a budding gun shop if Morse would agree to manage the furniture store. Even though he knew nothing about selling furniture, Morse jumped at the opportunity. With only $2,000 left to his name, Morse began selling knives out of the furniture shop in 2018. “Within 6 months, I turned $2,000 worth of knives into more than $40,000 in inventory,” Morse says. “Then I got my FFL, and I turned that $40,000 into more than $1 million in sales.” With that, The Rustic Renegade was born. With five employees and less than 7,000 square feet, the store is hardly a behemoth of the firearms industry, but the impact of the store—and its owner —are beyond measure.

Despite the obvious need and benefits of the project, TAP didn’t take off right away. Most of the FFLs in Louisiana who were approached about joining The Armory Project said “no” because they were concerned about the potential for civil liability if they returned an individual’s firearms to them after temporary storage and that person subsequently harmed themselves or someone else. “It’s hard to encourage people to risk their livelihoods, and even possible jail time, to help out a stranger in need,” Morse says. “That’s a big ask for anyone.” Seeing this as a major obstacle to get more retailers and ranges to participate in TAP, Morse knew he had to do something. “I’ve had an ethos that I tell myself: ‘I am someone, I am somebody,’” he says. “Whenever I hear,

 The Armory Project was created to help prevent firearm suicides.

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‘someone should do something about that’, or ‘somebody should help’, I tell myself that I am someone. I am somebody.” Morse and TAP set about to make a change, and in 2022, their hard work and perseverance paid off when Louisiana enacted legislation that stated firearms dealers couldn’t be held liable if they returned firearms to an individual and that individual used the firearms to hurt himself or anyone else. “That was a game changer as far as getting people to participate in The Armory Project,” Morse says. “Before that, we only had three businesses participating in Louisiana. Now, we have 26 across the state.” Like the pebble thrown into the pond, the ripples of Morse and TAP’s efforts didn’t stop in Louisiana. Soon after the law was passed there, Morse and TAP helped get laws modeled after the one in Louisiana passed in Arkansas, Montana, Alabama, and Nevada. Similar bills have also been introduced in Oregon and Texas. Morse’s commitment to the people who walk into a gun store looking for help doesn’t end at helping pass laws and increasing participation. As soon as a retailer or range signs up to participate in TAP, the organization coordinates with the VA to help ensure

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The idea to found the Rustic Renegade gun store came to Caleb Morse while he was serving in Iraq.

that the staff at that business are adequately trained on how to handle conversations about suicide. And it isn’t just individual retailers and ranges who are stepping up as word about TAP has spread. “I’m continually impressed with how many people across our industry know that we need to have these conversations,” Morse says. “These conversations are critical because mental health affects everyone. We all tend to think we’re invincible, but we all have issues.” By having those conversations, however, TAP is making a tremendous difference. Morse says that in Louisiana alone TAP has trained more than 90 employees, handed out more than 10,000 informational packets, stored nearly 1,200 firearms, and

helped more than 100 people. And although the majority of the people TAP helps are veterans, Morse says they’ve also stored firearms for people who didn’t serve. “We offer it to anyone. I’ll never turn away anyone who needs help,” he says. “At the end of the day the goal is to give them a means to be alive for another day.” And if accomplishing that goal means having a difficult conversation or two, isn’t it worth it? therusticrenegade.com

Editor’s Note: For more information on industry efforts to combat suicide, see “Leading the Charge,” page 18, SHOT Business, May/June 2025.

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STOCK OPTIONS by Guy J. Sagi

Wood riflestocks aren’t going away, but a slew of more modern alternatives is fast gaining ground.

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Boyds’ Agility stock offers buttpad adjustment and an adjustable cheek piece for a custom fit.

t’s where cheeks weld, shoulders settle, and shots steady. For more than

a century rifle stock options, most of them wood doppelgängers, performed those duties undeniably well, but modern versions break the mold with all-new material and adaptability tailored to a shooter’s needs, physique, and even taste. Wood rifle stocks aren’t going away anytime soon, if ever. The appeal is undeniable, a testament to Mother Nature’s artistry and warmth. Enhanced by an oil finish on classic lines with checkered highlights it’s timeless. It doesn’t require fancy Monte Carlo or Mannlicher style to be a valued addition to any gun safe, but there’s a new generation of aftermarket masterpieces gaining traction. Many are made from space-age polymer. Others feature fiberglass construction, metal (usually aircraft-grade aluminum), wood with features once considered impossible, carbon fiber, and even clever combinations of ingredients.

BUSINESS OPPORTUNITY

Most gun manufacturers today make their rifles available in a crowd-pleasing variety of stock configurations. They offer different colors, camo patterns, or features ideal for popular pursuits, including hunting, long-range shooting, or home defense. Financial reality keeps the selection limited, however. Each version must appeal to enough enthusiasts to keep orders coming, inventory moving, and employees paid. A limited run designed for a specialized application could

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languish in a warehouse and tie up cash when it’s needed elsewhere. Custom gunsmiths and boutique companies traditionally filled that void, creating heirloomquality stocks and complete rifles using the actions of major manufacturers. The price tags were lofty and delays long. As a result, most owners considered themselves stuck with the weathered milquetoast stock that shipped with the rifle. Those days are gone. Today companies that craft quality aftermarket stocks and chassis are thriving. Some offer cutting-edge designs built for those who demand the utmost in precision. Others give owners the opportunity to doll up an heirloom or modernize an old favorite that doesn’t deserve a gun-safe life sentence. Business is brisk for these firms, for good reasons. Their products look great and perform. Lengthy waits are a thing of the past and installation is usually a simple, no-modification-required DIY affair. There’s a lot to like in what they offer.

(boydsgunstocks.com), is expanding product lines. “Our newly released products always sell well,” he says. “So, we just keep working to make stocks for an increasing number of actions and making styles that people continue to like.” The same strategy fuels appetite for Magpul’s polymer stocks (magpul.com). “Our Hunter Lite stocks line is about to grow to three, and our new UCS [Universal Carbine Stock] stock for firearms has vertical Picatinny rails on the rear of the receivers. They’ve all been incredibly successful,” says Connor McKibbon, marketing coordinator at the company. “That said, the overall slowdown in the

WEATHERING THE STORM

Aftermarket stock demand remains relatively steady, even during periods in which gun sales are slow. The primary customers, after all, are enthusiasts who already own a firearm that’s overdue for an upgrade. One of the keys to maintaining a steady stream of orders in a crowded market, according to Dustin Knutsen, co-owner of Boyds Gunstocks

↑ The Magpul UCS has 3 inches of LOP adjustment.

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industry isn’t hitting us as hard as it sounds like it’s hitting some others.” The approach hasn’t escaped Grayboe (grayboe. com), which was established as a division of McMillan Group in 2016. It recently introduced The Core, which has a carbon-fiber or fiberglass body— depending on model—solidly anchoring a Universal Mini Chassis made from T6 6061 billet aluminum. The company will soon release a new Renegade 2, with five quick-detach points for sling mounting, optional Picatinny rail, and more. McMillan Stocks (mcmillanusa.com), manufacturer of fiberglass and carbon-fiber stocks since 1973, added HLS camo to its line in early 2025. Five months later it introduced Drop-In-Ready stocks, a design that often eliminates the need for bedding on most precision rifles. Modular Driven Technologies (MDT)—a Canadian firm established in 2009—quickly became one of the industry’s foremost when it introduced its aluminum TAC21 metal rifle chassis (mdttac.com). The company is primarily renowned for models that feature aircraft-grade metal construction, but often employs a magnesium alloy and/or carbon fiber in variants to reduce weight. It’s also not shy about using a polymer “skin” over an aluminum frame. The company today is an OEM supplier to

major gunmakers, and its products are in use by military and law enforcement personnel. The firm’s rapid expansion speaks volumes for this specialized section of the industry. In 2018 it opened an MDT USA warehousing and distribution operation in Washington state. Then, in 2024, assembly, manufacturing, and distribution duties consolidated in a larger Post Falls, Idaho, headquarters. The same year the company, which now offers magazines, bipods, soft goods, and more, released 44 new products. That pace shows no signs of slowing.

FACTORY-DIRECT CUSTOM

One of the primary catalysts driving aftermarket stock sales is personalization, according to Knutson. “Having an adjustable length of pull, or a LOP, cut to your length is most in demand,” he says. “I think people are realizing the importance of a well-sitting stock to reduce recoil, better sight acquisition, and overall comfort while shooting.” There’s much more to the customization, however, and it shows in available options. Many companies offer versions with Picatinny rail sections or M-LOK slots for fast tripod and accessory attachment, quick-detach points to easily alter sling reconfiguration, tool-free height-adjustable cheekpieces, and more. Improvements in ergonomics, comfort,

↑ This Mossberg Patriot is tricked out with an adjustable stock from Boyds.

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Boyds' Axis At-One Stock features a push-button adjustable length-of-pull and comb height for a custom fit.

and reliability are steady as well, but too often get lost in the headlines. Magpul etched its name permanently into the firearm lexicon with the legendary performance and reliability of its AR magazines and furniture, but its bolt-action stocks have quickly gained an avid following. “When it comes to hunting stocks, the four stocks we created for the Ruger 10/22 are the most popular, primarily because our stocks provide so many options for that platform,” McKibbon says. “Our Hunter Stock line for Remington 700s (or any

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700-pattern rifle), Ruger American, and the Savage 110 also have made their way onto a lot of hunting rifles in America. The combination of features and individual adjustability, along with a great price point compared to other aftermarket stocks, has made them very popular.”

THE EVOLUTION

Wood stocks were born, sort of, more than 1,000 years ago when someone in China stuffed gunpowder and gravel into a hollow wooden tube and

touched it off. There’s no doubt it frightened neighbors, delighted kids, deterred foes, and launched an industry that flourishes to this day. Metal and polymer rifle stocks are a more recent development, but still far from yesterday’s news. By World War II metal stocks were standard on several historically significant firearms. The M1 Paratrooper Carbine, for example, along with the M3 submachine gun (commonly called the “Grease Gun”), featured heavy-gauge steel wire for their stocks. The former’s version folded against the gun. The latter telescoped out for shouldering when necessary. Axis forces fielded the MP-40 with a similarly spartan stock, but its version rotated under the firearm when not in use. The designs were logistically convenient and nimble in combat, but a far cry from modern iterations. Steel is heavy, and it rusts. Wire isn’t exactly stable on a shoulder. The concept was largely ignored after cost and manufacturing speed were no longer a priority. But something more promising was on the horizon anyway. At about the same time, or shortly after, Stevens Arms (savagearms.com) took a giant leap by offering some of its .22-410 Combo rifles stocked with Tenite, a cellulose polymer made from soft wood.

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↑ Boyds’ laminated wood stocks with a thumbhole design are a popular option. Unlike today’s synthetics it was renewable and had nearly the same feel as wood. Unfortunately, it warped badly with age and never caught on with gun owners. A few did serve as survival guns with the Army Air Corps, however. Remington’s Nylon 66 was the first commercially successful rifle with a synthetic stock, Zytel Nylon 101 to be precise. It hit the market in 1959, continued in production until 1989, and is now considered a classic. Fertile-minded gunmakers were far from done, though. In 1965 Brown Precision invented the fiberglass stock. Christensen Arms (christensenarms. com) unveiled the world’s first carbon-fiber rifle stock in 2003. There’s no telling what’s next. The improvements in the past few years have been staggering, but shooters don’t always embrace new and improved. In fact, some seem to prefer the original.

WOOD’S COMEBACK TOUR?

Wood isn’t throwing in the towel. “A growing trend is people building ultra-traditional stocks out of walnut or maple with traditional checkering patterns,” Knutson says. “Thumbholes are always another popular choice for many people.” MDT USA’s heavy-metal success is well documented, but even it has recently acknowledged how much shooters appreciate Mother Nature’s warmth. At the January 2025 SHOT Show the

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company unveiled its TIMBR CORE rifle stock, with an adjustable length of pull, checkering, aluminum micro-chassis, V-block bedding, and more in either wood laminate or walnut. With more aftermarket stocks available today than ever before, successful manufacturers still find success by harnessing strategies that make their products and services distinct in a crowded market.

CORPORATE MAGNETISM

“Everything about our stocks and our business set us apart. Many colors and styles for many firearms, all built for the customer,” Knutson says. “They are not mass produced and set on a shelf waiting for a buyer. When we get a customer’s unique order it is sent to our floor and within a week or two it is shipped to the customer.” Magpul’s mission focus is its key to success, according to McKibbon. “We don’t make products—stocks or otherwise—just because everyone else is jumping on the bandwagon of what’s hot at a given time. One of our core foundations is that we make what people need, not what they want. By doing the former, by nature, we supply the latter. Our product designs and features exist because they provide solutions to problems, so our products bring innovation where it’s lacking.”

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HOW TO PROTECT YOUR BUSINESS FROM

CYBERATTACK by Todd W. Smith

Follow these simple steps to safeguard your manufacturing business against a ransomware attack that could put you out of business.

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CYBERATTACK PROTECTION

yberattacks are a growing threat in the manufacturing sector. In 2024, 65 percent of polled manu-

facturers reported ransomware incidents—a 41 percent increase since 2020. While large companies often get the headlines when cyberattacks occur, most attacks target small businesses, which are less equipped to fend off attacks or recover afterward. According to Veeam’s 2023 Data Protection Trends Report, 85 percent of ransomware attacks target small businesses. Sophos News reports that the average cost of recovering from such attacks was $1.67 million in 2024, a sum few small manufacturers can afford. “The consequences of small business ransomware attacks are severe,” says Colin Hanks, a product marketing manager, in a recent Veeam blog. “Most small businesses can’t operate during a ransomware attack. Many also don’t have an incident response plan, and of those that did, nearly a third hadn’t tested their plans in six months.” A high percentage of small businesses also report having to pay the ransom to regain access to their data. According to Hanks, the “high cost of recovering data along with business interruption costs means that up to 60 percent of small businesses fail after a successful cyberattack.” As alarming as this is, many small manufacturers still mistakenly believe they’re “too small” for hackers to bother with. Cybercriminals are all too eager to take advantage of this lack of preparation. CyberAngel (cyberangel.com), an organization dedicated to protecting businesses by surfacing unknown

exposures and securing critical threats, points to six key reasons manufacturing has become such a prime target. Many of these problems stem from the rise in Internet use as businesses move more operations online to save time and money. Doing so, however, creates more gateways that bad actors can exploit to access sensitive information. Fortunately, these common weaknesses point to the set of solutions needed to safeguard against a cyberattack no matter the size of your business. Here are some of the common cybersecurity challenges small manufacturers face and the ways you can guard against cyberattacks. Problem: Lack of Education and Fear of Retribution Many cyberattacks are avoidable if your employees are aware of what the latest threats are and what procedures to follow if they suspect a breach. What’s unfortunate is that some employees may not report incidents for fear of retribution. Solution: Stay abreast of the latest cyber threats and meet with your staff regularly to ensure they know what to look for (and avoid). To help you get started, the NSSF offers a great webinar (“Security is Everyone’s Business”) to help you drive a more security-ready culture. To make security awareness work, however, employees must feel comfortable about raising a hand if they think they may have clicked a bad link or opened a malicious file. Creating a company culture that encourages people to speak up is the best first step you can take to avoid problems that if left

unreported can cause even greater harm (and be far more costly) down the line. Problem: Email is the Major Attack Vector Solution: Protecting email accounts communications from unauthorized access, loss, or compromise is critical. Most network breaches are unsophisticated. Industry Week reports that in the U.S., “42 percent of cyberattacks observed last year were caused by cybercriminals simply logging into enterprise environments through valid accounts.” In most cases, bad actors access the right credentials by stealing passwords from various applications. This can be from web browsers where people store their passwords or through phishing. Using strong passwords that are changed regularly and implementing multi-factor authentication (MFA) codes will go a long way toward thwarting hackers. Segmenting your network will also help. This way, if one area of your network is breached, other areas can be shut down until the breach is alleviated. Problem: Sharing Files That Contain Sensitive Information While file sharing is part of normal manufacturing operations, doing so without proper security protocols increases the risk of losing valuable intellectual property to theft. With the rise in Internet use, employees may be downloading all kinds of files. If those files are dropped straight onto your network without first being scanned for malware and sanitized, you are opening the door to a cyberattack. The same goes for files that may come into your business via email. Manufacturers need to take precautions to ensure files from all external sources are sanitized before reaching their network. Solution: File-transfer solutions can deliver automated, secure file transfers and centralized control to manage file engagement between internal and external users. These solutions are designed to safeguard both IT networks, which focus on managing data and applications, and OT networks that control physical processes and equipment. To avoid email-borne attacks, Opswat (opswat. com) provides advanced protection against phishing, malware, and exploits that can bypass traditional email security defenses. This software automatically scans and sanitizes email attachments to keep your network secure. Education and security policy changes alone, however, are not the only safeguards manufacturers need to consider. Physically protecting your network is equally important.

↑ With the rise in Internet use, employees may be downloading all kinds of files. If those files are dropped straight onto your network without first being scanned for malware and sanitized, you are opening the door to a cyberattack.

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Problem: Outdated Industrial Control Systems Control systems and associated instrumentation (devices, systems, networks, and controls)

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 Control systems and associated instrumentation (devices, systems, networks, and controls) used to operate and/or automate industrial processes must be protected. If proper security measures are not in place, this critical infrastructure can easily be exploited. overseas partners. This provides opportunities for hackers to access your network at any point along the supply chain. In fact, vendors you’re working with may have been breached previously and not even know it. If so, they may have malware hiding inside their systems that can be transferred to your network unless proper precautions are taken.

used to operate and/or automate industrial processes must be protected. If proper security measures are not in place, this critical infrastructure can easily be exploited. Solution: Updating technology takes investment, but old systems may lack the security-authentication features needed to prevent a cyberattack. If you don’t know where to start, there are a number of expert cybersecurity firms, such as eSecurity Planet (esecurityplanet.com), you can call on to evaluate your current systems and make appropriate recommendations to bolster your network security. Investing now to know where your weak spots are will save you far more money in the long run than trying to recover from a costly data breach. Problem: Networks and Databases Are Not Secure Beefing up network security and protecting valuable data isn’t as difficult as it may seem. Here are some simple ways to do so right now. Check firewalls: Protect your networks by setting up firewalls and encrypting information. This will help minimize the risk of cyber criminals gaining access to confidential information. Update software: Using old software versions opens the door to being exploited. Always use the most recent software versions to ensure the latest security measures are operating across the system. Hide the Wi-Fi: Make sure your Wi-Fi network is hidden and the password is protected. Separate data storage: Be selective about the information stored in your company databases. Having a central location for storing data and documents can be a big help, but this doesn’t mean you

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have to place all of your information there. Storing the crown jewels of your data on-site within your normal working network leaves you exposed. Think about storing your most sensitive information off-site and make sure you back it up. Back up regularly: Backing up company data should be done either once a day or once a week, depending on the level of activity within your company. This will increase the likelihood that in the event of a cyberattack, your company’s data will not be lost completely, which is all too common. Problem: Vendors Introducing Malware During a System Update Manufacturers using any kind of computerized machinery that requires regular software updates from an outside vendor can be very vulnerable to a malware attack from service reps who plug removable media (thumb drive, CD-ROM, or laptop) into your system to provide a software patch. Solution: Technology exists that can search various types of removable media for malware before those devices access your system. The vendor simply plugs their thumb drive or laptop into a device, such as the MetaDefender Kiosk from Opswat. The plug-in searches, and then it can be given a green light to proceed if no malware is detected. Kiosks are available in a variety of configurations—tower, desktop, mobile, app—to fit any manufacturing scenario. Problem: You’re Doing Everything You Can, But Your Partners Are Not Today’s supply chains are complex. You may be receiving goods and services from out-of-state or

Solution: Protecting yourself from vulnerabilities introduced by business connections upstream in your supply chain and downstream among distributers begins with understanding everyone you’re doing business with and who they are connected to. To get the full picture, manufacturers may want to consider a decision intelligence platform (quantexa. com) which utilizes artificial intelligence to automate and augment decision-making by providing a complete, 360-degree view of customers and their counterparties. Problem: No Incident Response Plan in Place Many organizations have not developed a response plan if they’re suddenly attacked. Dealing with a breach after the fact may be too late. Solution: Create an Incident Response Plan, which establishes guidelines for what to do if you confirm or suspect a security incident has occurred. This plan should be in writing, reviewed regularly with employees, and clearly delineate the roles and responsibilities of the most important members on your team if you’re attacked. This document should also include a list of key people to turn to during a cybersecurity crisis. Make sure your entire organization understands the plan and practice mock attacks every six months to stress test your response.

NEED MORE INFORMATION?

The Cybersecurity & Infrastructure Security Agency (cisa.gov) is an excellent resource. They provide a wide range of resources and tools including free cyber services. They can also point you to the regional office that’s closest to you for additional help. Making your manufacturing facility cybersecure doesn’t happen overnight. Reinforcing cybersecurity takes time and investment, but taking your first step today to evaluate your security profile will begin the process of protecting your organization against a potential attack. And it just might save your business.

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THE MAN BEHIND

MOULTR by Brad Fitzpatrick

Dan Moultrie has a knack for always being at the forefront of the hunting industry— and he says the best is yet to come.

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THE MAN BEHIND MOULTRIE

n 1979 Dan Moultrie was wrapping up a business degree at Auburn University, but he wasn’t certain exactly what he wanted to do with the rest of his life. Moultrie was certain,

though, that he loved to hunt (he spent much of his time between classes out in the field), and he wanted to find a way to combine his business background with his passion for hunting. One product concept Dan had was for an automatic wildlife feeder. He discussed his feeder concept with his brother Ferrell. Ferrell, who worked in software security for a firm in Atlanta, sketched the idea for an automatic feeder on a napkin. Dan believed they had a winning idea and wanted to begin manufacturing immediately, but his brother tried to keep him grounded. “He said we would buy enough materials to make 10 feeders,” Moultrie told me. “When we did, they all sold right away. So, we bought materials to make 10 more, then 100.”

Dan Moultrie’s automatic wildlife feeders appeared at just the right time. In the 1980s managing private property for big game—particularly whitetail deer—was still in its infancy, but by the end of the decade views about deer hunting had changed dramatically. Attitudes toward wildlife management were changing, too, and Dan Moultrie was at the center of the revolution. Moultrie’s automatic feeders changed deer hunting in two important ways. First, they were an efficient way to attract and maintain wildlife on your property. Second, they allowed landowners to provide regular feed sources for game. The concept of private game management— specifically whitetail management—resulted in more hunters passing on young deer. States began implementing regulations that promoted improved whitetail trophy potential such as antler size restrictions and reduced harvest limits. Soon whitetail deer became far and away the most popular game animal in North America, and whitetail hunting went from a week-long rendezvous in deer camp to a year-round management process.

CAPTURING THE MOMENT

↑ Young Dan Moultrie balanced his college career with deer hunting.

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Dan Moultrie had accomplished his goal of creating a business built around his favorite pastime, and his feeder business was phenomenally successful. (It remains so today; Moultrie still leads the automatic game feeder market almost 50 years later). However, his next innovation would impact even more hunters and would forever change how we view wildlife. “I was hunting bear in Canada in the 1980s, and everyone wanted a color phase bear,” Moultrie says. “At the time, most outfitters used a dull tuna hook near the bait. If the bear passed the hook and lost some hair, you might be able to determine what color it was.” Needless to say, this was not the most effective or efficient method to determine what type of bear was visiting the bait. Soon after, “trail timers” became popular with hunters. The concept was quite simple: when a bear (or deer or other animal) passed near the stand a tripwire recorded the time on a watch. Trail timers, however, provided hunters with little more information than the dull tuna hook arrangement. Sure, you could determine when something tripped the wire, but you had no idea how big the bear was that tripped the wire (or if it was a bear at all). Although visible tracks might provide some intel regarding the size of the bear that passed, they didn’t tell hunters anything about the bear’s color. “I decided to try using a camera,” Moultrie says. “I started with a Victor rat trap with broken-down springs to press the shutter button. We used a film camera with a shutter button on top. The trap was activated when the animal tripped a string stretched across the trail.”

↑ The Edge Solar camera has the largest integrated solar panel on the market. It’s a true set-and-forget camera.

That rudimentary camera took just one picture on 35mm film. What’s more, the film had to be developed. “We had to drive a long way and pay extra to get those photos developed in an hour,” Moultrie says. His early trail camera prototype is far less sophisticated than modern trail cameras, but it isn’t difficult to imagine his excitement when he saw the first images from his primitive trail camera setup. Moultrie believed trail cameras would be bestsellers, but there were a number of challenges. First, most hunters weren’t inclined to drive long distances and pay money to develop a single photo that may, or may not, be an image of the target animal (or even the target species). “Someone told me no man’s wife will ever let him leave a $300 camera in the woods,” Moultrie says. Moultrie knew the trail camera concept had potential, and he also knew what—or who—he needed to make his vision a reality. For his trail camera concept to ever succeed he would have to find engineers who were willing and able to accept the challenge of creating a functional, affordable, and efficient trail camera.

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↑ Edge Solar’s enhanced image quality lets it capture 40MP photos and 1080 high-definition video, and the low-glow flash extends the camera’s range at night without spooking game.

The team of engineers that Moultrie assembled managed to pull off the design, creating infrared trail cameras that took multiple photos. These cameras were weatherproof and could withstand harsh conditions. And—most important—they were cost effective. “We sold our trail cameras at major retailers for $199,” Moultrie says. He sold a lot of them. In fact, you can make an argument that Moultrie’s trail cameras are almost certainly the most influential tool for modern whitetail deer management, and now millions of hunters use Moultrie cameras to monitor the quality and health of game on their property. Trail cameras didn’t just impact the hunting community, though. Modern biologists around the world

use Moultrie trail cameras to monitor wildlife populations. “Camera traps” are used in many scientific studies, where they help state wildlife agencies determine game populations and densities—key factors in establishing hunting seasons and bag limits.

THE DIGITAL AGE AND BEYOND

“The move to digital trail cameras was challenging,” Moultrie says. Digital cameras offered many advantages over film cameras. Specifically, digital cameras captured far more images than film cameras, and they did not require processing to view the images. However, digital cameras posed several challenges. “Digital cameras whine when they are turned on,” Moultrie says. That whining sound alerted and

oftentimes scared animals. The original solution was to leave the camera on all day and night, but this obviously drained the battery. “We hooked those early digital cameras to car batteries and still drained the power,” Moultrie says. But over time his team developed technology that allowed them to obtain quality digital photos without draining the battery. The next step in the evolution of Moultrie batteries was cellular camera technology. Cell cams not only capture high-quality digital images in the field, but also export those photos to remote devices using cellular networks or Bluetooth technology. What’s more, this connectivity not only allowed land managers to receive photos, but also provided a way to program camera settings from miles away. “The app is the secret,” Dan says. Using the Moultrie app allows hunters not only to receive images but also to adjust camera functions. What’s more, the app provides key data regarding the best times to hunt and serves as an invaluable tool that improves the odds of success. “It’s been incredible to see how far the camera technology has come,” Moultrie says. “We’ve even addressed the problem of changing batteries by using solar energy.” In 2003, Moultrie and the Moultrie Mobile brands were sold to PRADCO, a subsidiary of EBSCO industries that also owns Summit Treestands, Knight & Hale, and other brands. Moultrie says that his partnership with PRADCO has been outstanding and feels like the company has helped accelerate Moultrie brands to the top position in the industry.

HOW MOULTRIE STAYS ON TOP

↑ Moultrie trail cameras have helped fuel the evolution of Quality deer management.

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Given the advancements to trail camera technology over the last several years I asked Dan if there could possibly be anything left to bring to market. “Oh my,” he told me. “You wouldn’t believe it. You’ll be amazed to see what we have coming in the next few years.” These continued advancements are beneficial for hunters, but they’re also good for wildlife. Property and lease holders are taking steps to improve the numbers and quality of wildlife, and many of them use Moultrie products to accomplish this. There’s also a new nationwide push toward quality deer management that Dan Moultrie has helped spur forward. During his term in office Governor Bob Riley appointed Dan Moultrie as chairman of the State of Alabama Department of Conservation and Natural Resources Advisory Board. It was Moultrie who suggested cutting the bag limit on bucks from one per day to two antlered deer per season. “Until we made the changes each person could kill 117 bucks per year in Alabama,” Moultrie says. Not surprisingly, the majority (over 80 percent) of bucks killed were only one-and-one-half years old or younger, and that prevented deer in Alabama from reaching their full potential.

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THE MAN BEHIND MOULTRIE

“I proposed two bucks, but Governor Riley said, ‘you have to at least give me three bucks per year.’ So, we did.” The changes Moultrie suggested went into effect during the 2007-2008 Alabama deer season, and they seem to be paying dividends. In 2021 Alabama hunter Michael Perry killed the new staterecord non-typical whitetail with a muzzleloader, and Shane Bailey shot the new Alabama state-record typical muzzleloader buck the same season. Recently, B.J. Davis killed a 1994⁄8-inch buck during Alabama’s archery season. Moultrie’s passion for hunting has also provided him with a very thorough understanding of who his customers are and what they want. After several high-profile cases of major national marketing campaigns gone horribly wrong in recent years it’s easy to see why Moultrie’s foundation as a hunter is so important to the continued success of his business. He’s a hunter first, and he knows what hunters want. Moultrie also takes great pride in his brand. He backs his products with warranties and service guarantees, something that he was told would never work early in his career. Dan Moultrie and PRADCO want his customers to be satisfied, but also want employees to enjoy coming to work each day. “I tell everyone who works for Moultrie to take ownership of the company,” Dan says. “That way

Moultrie’s passion for hunting has provided him with an understanding of who his customers are and what they want.

everyone is invested in the finished product and everyone can take pride in what they’ve accomplished.” For almost 50 years Moultrie has led the way outdoors, and according to Dan the brand has never had a down year. That’s amazing, especially when you consider the financial ups and downs that have occurred in this country and around the world over the span of the last two decades. Dan Moultrie and PRADCO’s desire to build the best

SUCCESS FOR YOUR BUSINESS MEANS

outdoor products has allowed him to achieve his dream of working at a job he loved, and for that he’s grateful. “I’ve never worked a day in my life,” Moultrie says. “I was fired up for work every day.” So long as Dan Moultrie is still walking through the doors at his namesake company, you can be assured that Moultrie will continue providing products that helps hunters succeed in the field. moultrie.com

SUCCESS FOR THE INDUSTRY

NSSF® — The Firearm Industry Trade Association, constantly works on behalf of every one of its thousands of members to strengthen our industry. We provide unparalleled education resources, in-depth market research, compliance consultations with industry pros and other tools to help any size firearm business thrive.

Our purpose is to advocate for the industry and your business. Help us keep both strong.

Membership dues support our efforts that support your business.

JOIN A COMMUNITY OF LIKE-MINDED BUSINESSES THAT ARE COMMITTED TO THE FUTURE OF THE SHOOTING AND HUNTING INDUSTRY.

Visit us at NSSF booth 42310

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PERFORMANCE

WITHOUT COMPROMISE by Corey Ritter

Nightstick professional lighting products push the envelope in tactical illumination.

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HELPING HAND

high-stakes, low-visibility operations, from a search-and-rescue operation in a smoke-filled building to a homeowner investigating a bump in the night, your handheld or weapon-mounted light becomes a lifeline. But for too long, professional-grade tactical lighting has been either prohibitively expensive or forced users to compromise on essential functionality. Nightstick, a global leader in professional lighting, has largely eliminated that trade-off. By relentlessly pushing the envelope in tactical illumination, the company has delivered a wave of high-performance, high-intensity products designed for the demanding needs of first responders and military personnel, yet perfectly priced and engineered for the everyday civilian market, which has proven to be a fundamental reimagining of what dependable lighting products can do.

THE END OF COMPROMISE

For decades, most traditional lights have forced an unnecessary compromise, especially in tactical and law enforcement environments. A high-output spot beam delivers the distance needed to check perimeters and make positive IDs, but it creates tunnel vision and leaves your immediate area in shadow. A flood beam, on the other hand, provides a wide spill for navigation, searching, or writing, but lacks tactical reach. Switching between the two, or carrying separate lights, is inefficient, clumsy, and sometimes dangerous. This forced compromise meant a police officer searching a warehouse might miss a hazard at their feet, or a farmer checking on his livestock or repairing a fence after a storm might struggle to see both the work area and identify potential ambient hazards or lingering predators.

Nightstick compact weapon lights for pistols feature ambidextrous and intuitive rear-facing toggle switches on each side of the light.

Nightstick’s answer to the dilemma is their patented Dual-Light Technology, which combines a tightly focused forward beam (the spotlight) with a wide, downward-facing beam (the floodlight) in a single unit. It eliminates the need to carry multiple lights, allowing both beams to be used independently or simultaneously.

Many Nightstick models use a “dualfuel” system. This ensures that if the rechargeable battery is depleted, the user can swap in readily available disposable batteries.

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Imagine a patrol officer conducting a perimeter check: the high-intensity spotlight cuts through the darkness at 200 yards ahead, while the floodlight illuminates the immediate path to prevent a potentially disastrous trip or fall, or worse, missing evidence. The Dual-Light system drastically enhances situational awareness and personal safety. This powerful, real-world utility is why the technology has been rapidly adopted by law enforcement and fire rescue teams, and why it holds such tremendous value for homeowners and outdoor enthusiasts who refuse to settle for less than professional-grade handheld and weapon-mounted lighting products. But a flashlight is only as reliable as its power source. To that end, Nightstick has invested heavily in ensuring its performance is matched by cuttingedge, convenient power systems. Recognizing that today’s users depend on constant connectivity, the company has championed USB-rechargeable battery systems across a vast portion of its tactical line. Rechargeable lithium-ion packs offer massive operational savings and reduce environmental waste, but the real innovation lies in their practical adaptability. However, many of Nightstick’s most popular models, such as the powerful Dual-Light USB-588XL, which delivers a blinding 1,100-lumen spotlight, feature a unique “dual-fuel” system. This ensures that if the rechargeable battery is depleted, the user can instantly swap in readily available disposable batteries, keeping the light operational during critical operations without costly downtime. For an officer working back-to-back shifts or a hunter deep in the backcountry, this flexibility is a game-changer. It means charging is as simple as plugging into a car charger, a laptop, or a power bank, bridging the gap between high-performance tactical gear and the convenience expected by the modern consumer.

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↑ Nightstick maintains an active dedication to training. This includes partnering with law enforcement agencies to provide hands-on

instruction in how to effectively deploy their lighting systems, particularly weapon-mounted lights, in high-stress, dynamic environments.

PERFORMANCE MEETS PORTABILITY

Nightstick doesn’t chase lumen counts for the sake of marketing; it engineers lights to deliver tangible, high-intensity performance in the most brutal conditions. The company’s commitment to high-performance, high-intensity lighting is evident in its use of aircraft-grade aluminum, shatterproof lenses, and IPX7 waterproof ratings. Take the aforementioned USB-588XL as an example. Weighing in at just over six ounces, this light is a study in purposeful engineering. It’s compact enough for everyday carry (EDC) but powerful enough to serve as a primary duty light as well, balancing a powerful spot beam for longdistance targeting with a generous flood beam to eliminate dark spots completely. This focus on maximizing candela and runtime within a portable, durable chassis is what truly sets Nightstick apart. They deliver products built to meet stringent NFPA standards for fire safety, meaning the same quality trusted by departments worldwide is available for a civilian’s home-defense kit.

As Brian Whalen, channel marketing manager at Nightstick put it, “‘Life Depends on Light’ is more than our tagline. It’s our charge to the professionals who choose to carry us with them daily.” That sense of responsibility drives the company’s global commitment to training first responders and ensuring

they possess the knowledge and confidence to utilize their lighting tools effectively in real-world conditions. Nightstick maintains a strong and active dedication to training first responders on a global level. This includes partnering with law enforcement

CONTINUED TRAINING AND TRUST

What truly elevates Nightstick above its competitors, however, is its deep-seated commitment that goes beyond the product itself. The company understands that the best gear is useless without proper training.

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↑ The company’s commitment to high-performance, high-intensity lighting is evident in its use of aircraft-grade aluminum, shatterproof lenses, and IPX7 waterproof ratings.

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agencies to provide hands-on instruction in how to effectively deploy their advanced lighting systems, particularly weapon-mounted lights, in high-stress, dynamic environments. Officers get hands-on experience operating Nightstick products in supervised and controlled scenarios that mimic the chaos of low-light entries, traffic stops, and tactical operations. These programs are designed to replicate real-world conditions, emphasizing the split-second decision-making and situational awareness needed in high-stress encounters to maximize effectiveness and safety. Furthermore, Nightstick prioritizes flawless kit integration by collaborating directly with major holster manufacturers, ensuring that new, innovative lights fit securely into existing duty rigs, thereby eliminating a major point of contention for both individual users and procurement officers. This comprehensive approach of combining advanced technology with hands-on training and seamless equipment integration underscores Nightstick’s belief that true operational reliability is a function of both equipment quality and user proficiency.

OPTIMAL QUALITY AT AFFORDABLE PRICES

In an industry where the word “tactical” often translates to “overpriced,” Nightstick is a refreshing anomaly. The company operates on a model

↑ Dual-Light Technology combines a tightly focused forward beam (the spotlight) with a wide, downward-facing beam (the floodlight) in a single unit.

that aligns optimal quality with market-leading affordability. “Everyone deserves equipment they can trust with their life, and that’s exactly the kind of product we’re building here,” says Whalen. This balance of quality and affordability is arguably their most impactful contribution to both the professional and civilian markets. By engineering products that not only match but often outperform so-called premium competitors, Nightstick makes high-intensity lighting tools accessible to

those who need them most. Whether it’s a rural police department equipping an entire patrol unit or a civilian purchasing a reliable, rechargeable flashlight for their truck, Nightstick ensures that pushing the envelope in technology doesn’t mean pushing essential safety tools out of reach. Instead, they’ve become the go-to solution for anyone who refuses to compromise on reliability, durability, or value. nightstick.com

YOUR VOICE

WASHINGTON

NSSF® PAC is the only political action committee solely dedicated to representing the collective interests of the firearm and ammunition industry. Its purpose is simple: to support candidates for federal office who understand and promote the interests of the firearms and ammunition industry, protect the Second Amendment and preserve our hunting and shooting sports traditions. NSSF PAC is your best protection against harmful legislation in Washington.

Contact PAC Director

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Liza Weir 202-220-1340 x206 LWeir@nssf.org

12/26/24 6:39 PM

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LATEST NEWS: THE ARCHERY BUSINESS & HUNTING RETAILER PAVILION AT SHOT SHOW 2026 The Archery Business & Hunting Retailer Pavilion at SHOT Show 2026 has reached maximum capacity.

BY ARCHERY BUSINESS STAFF

y the time you are reading this, the SHOT Show will be in full swing, exhibitor space in the Archery Business & Hunting Retailer Pavilion will be sold out, and we will look back at 2026 as the year this space at SHOT Show truly became a fixture for future years. Mossy Oak was announced earlier in 2025 as the presenting sponsor of the Pavilion at SHOT Show 2026, which will be held in Las Vegas, January 20–23, and since then we’ve seen more than 20 new exhibitors joining the Pavilion with a combined square footage of over 4,000 square feet, nearly maxing out the 16,000-plussquare-foot Pavilion space in Caesars Forum. Some notable additions include HHA Sports, FL Outdoors, GRAYL, Seirus Innovation, 5-Hour Energy, 3M Thinsulate and 3M Scotchgard, Killer Instinct Crossbows, to name a few. The team from Mossy Oak, Archery Business and Hunting Retailer invites visitors to

SHOT Show to join them in the Pavilion, which is a collaboration between the NSSF and Grand View Outdoors, a leading provider of outdoor content. The Grand View Outdoors family of brands include trade publications such as Archery Business and Hunting Retailer magazines, as well as consumer titles such as Bowhunting World and Predator Xtreme. Grand View Outdoors President/Publisher Derrick Nawrocki said, “It has been a very fulfilling three years of transforming a formerly super-sized exhibitor lounge and storage area into a room jam packed with many of the best bowhunting and hunting brands in the market today and some of the oldest and most prestigious brands around. Check out the brands tied to our set of Pavilion exhibitors — they truly speak for themselves.” “We are very excited to be the presenting sponsor and ‘gathering place for all things hunting’ in the Archery Business & Hunting Retailer Pavilion at

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SHOT Show,” said Chris Paradise, Sr. Vice President, Mossy Oak Enterprise Brands. “Mossy Oak’s leadership position and commitment to the outdoor industry is further evident by our initiative for the hunting community to join us in the Pavilion as the place to be at this year’s SHOT Show and beyond!” “Having an iconic brand such as Mossy Oak support the Archery Business & Hunting Retailer Pavilion is significant to the growth of the archery/hunting segment at SHOT Show,” said Chris Tatulli, Senior Director, Exhibit & Sponsorship Sales, NSSF. “We are incredibly excited to have them participate.” LOOKING AHEAD TO SHOT SHOW 2026

In addition to Mossy Oak, many companies have booked their space in the 2026 Pavilion, including the three detailed below. Check out what these company representatives have to say as they look forward to showcasing their products at SHOT Show.

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PRESENTED BY

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ARCHERY BUSINESS & HUNTING RETAILER PAVILION 2026 Jason Tennant — Senior Director of Sales, Seirus Innovation

“We are excited to be in the Archery Business & Hunting Retailer Pavilion this year. We design Seirus cold weather accessories to be quiet, functional and warm — all necessary when in a treestand or hide on a cold day. The Thick N Thin Shooter glove, Xtreme All Weather Glove and Heat Wave Glove Liner keep your hands warm while the patented Combo Clava, Fleece Knit Quick Clava and Dynamax Quick Headliner take the wind and cold off your head, face and neck.”

location for Muck Boots, building both brand awareness and cultivating business through orders with current and new retail partners.”

SETTING NEW BENCHMARKS

Todd Snader — Brand Manager, Pure Archery Group “Over the past two years, having Pure Archery Group showcased in the SHOT Show’s Archery Pavilion has been a game-changer — putting our bows, crossbows and accessories directly in front of potential new and current dealers, media and industry innovators in one place. The energy, qualified foot-traffic, and collaborative atmosphere have translated into meaningful partnerships and sales growth for us. If you’re serious about elevating your brand and strengthening the entire

archery category, this is the place to be.”

Chris Lorenzo — Vice President & Brand General Manager, Muck Boots and Rocky Brands “As SHOT Show continues to grow in the firearms and ammo market, the show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. The Archery Business & Hunting Retailer Pavilion is a dedicated space supporting the outdoorsman and has proven to be a fruitful

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Regular visitors to SHOT Show have seen that it continues to grow annually, setting new benchmarks for industry innovation, collaboration and engagement. From an expanded show floor and a record-high number of exhibitors, attendees experience tremendous networking opportunities and can see firsthand the products to consider stocking in their stores. “The 2026 Archery Business & Hunting Retailer Pavilion will feature apparel, scents, treestands, blinds, packs, calls, food plot products, trail cameras, camping gear, binos, rangefinders, knives — basically anything

that supports a bowhunter. If it belongs in a treestand or blind, it belongs in the Pavilion,” said Chris Dolnack, NSSF Senior Vice President & Chief Customer Officer. “By bringing these essential product categories into one space, our 4,700 buyers that are interested in archery and bowhunting products can find them in one convenient location within the SHOT Show floor.”

m m r e w a m t i — S n

YEAR-OVER-YEAR-OVERYEAR GROWTH

g o e b c h s S v t a a lo

Nawrocki said, “The addition of Mossy Oak helped send the growth of the Pavilion space over the top and opened the door to many others who had just not pulled to trigger yet on exhibiting in year one or year two, and for any others who held off we simply might not have any space available in 2027.”

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o t

hunting industries. It’s easy to find your way to Caesars Forum, and specifically the Pavilion; it’s clearly marked on the SHOT Show overview map, and once you’re on the Show floor, you can’t miss all the signage pointing you in the right direction. PAVILION SPECIFICS

Presenting Sponsor: Mossy Oak Dates & Location for 2027: Jan. 19–22, 2027, at Caesars Forum in the Academy Ballroom, Las Vegas, Nevada.

“It is worth mentioning that many of the traditional and more modern firearms shop retailers, who are looking to expand their existing inventory with categories in the hunting, archery and general outdoor markets, are now able to see that segment in one area, which is one of the goals of this space — helping to make the SHOT Show as efficient and convenient as possible for buyers.” “We’re pleased with the growth of the Pavilion and the opportunity that it presents for exhibitors and nearly 5,000 buyers who have intent to purchase archery, bowhunting and hunting products,” Dolnack said. “Since the 2022 SHOT Show, our post Show surveys revealed that 24 percent of the retail buyers had an interest in the archery and hunting categories as traditional firearm retailers look to expand their offerings.”

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FINDING THE PAVILION

If you’ve ever attended the SHOT Show, then you know it’s massive. The 2025 version contained nearly 14 miles of aisles, and as in previous years, it was spread between The Venetian Expo (multiple floors) and Caesars Forum. The 2026 Archery Business & Hunting Retailer Pavilion will be located in Caesars Forum and it will feature leading manufacturers in the archery and

Exhibit Focus: A dedicated exhibit area featuring manufacturers and suppliers of archery and bowhunting products, along with related accessories. Media Coverage: Extensive coverage by the editorial teams of Archery Business and Hunting Retailer, as well as additional promotion in SHOT Daily and other Grand View Outdoors publications, including Shooting Sports Retailer. Pavilion Size: The Pavilion

features 16,000 net square feet of exhibit space and enclosed archery lanes to demonstrate new products for prospective buyers in Caesars Forum. Who Can Attend: SHOT Show is a trade-only event for businesses, government entities and commercial buyers/sellers in the shooting, hunting, military and tactical industries; it is not open to the general public. Organizer: National Shooting Sports Foundation (NSSF — The Firearm Industry Trade Association) Limited Space: Exhibit space in the Pavilion is limited; first come, first served. Those who exhibit in 2026 will have first choice for space for 2027. SHOT Show Facts: SHOT Show attracts attendees from around the world, including buyers, media and other industry professionals. The 2026 show will cover more than 820,000 net square feet of exhibit space, featuring over 2,700 companies showcasing the latest in firearms, ammunition, hunting and shooting accessories, archery, outdoor apparel and much more. BOOKING YOUR SPACE

Now’s the time to begin planning for the 2027 SHOT Show. For info on exhibiting in the Archery Business & Hunting Retailer Pavilion, visit www. shotshow.org/archeryexhibit. Booth assignments will be confirmed upon receipt of a completed application and initial deposit. Space is limited. For additional information about the 2027 SHOT Show, visit www.shotshow.org.

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Photo: NOMAD Outdoor

EXHIBITORS TO SEE AT THE PAVILION

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SELECT YOUR BOOTH EARLY IN THE

ARCHERY BUSINESS & HUNTING RETAILER PAVILION AT SHOT SHOW

2027

HERE ARE TESTIMONIALS FROM CURRENT EXHIBITORS Show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. — Muck Boots’ Chris Lorenzo

The continued success & yearover-year growth of the Archery Business and Hunting Retailer Pavilion makes this a natural fit for us, allowing us an opportunity to promote our entire line of products. - LimbSaver’s Alan Lotton

The energy, engagement and exposure we get here made the decision to come back next year an easy one! — Arcus Hunting’s Teri Quinn

If you’re serious about elevating your brand and strengthening the entire archery category, this is the place to be. - Pure Archery Group’s Todd Snader

REACH OUT TO OUR TEAM TODAY

PATRICK BOYLE PATRICK.BOYLE@GRANDVIEWOUTDOORS.COM (920) 240-7280 BRAD BISNETTE BRAD.BISNETTE@COLEPUBLISHING.COM (715) 891-3235 DERRICK NAWROCKI DERRICK.NAWROCKI@GRANDVIEWOUTDOORS.COM (205) 807-5025

FOR MORE INFORMATION GO TO ARCHERYBUSINESS.COM/ABPSHOTSHOW

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by robert a sadowski W H AT ’S SELLING

WHERE

Trading Post, Twin ORKeith’s Guns, Gresham IDRed’s Falls Keeping 7,500 guns in stock, this large independent located in east suburban Portland is feeling the pinch of changing state laws and a slowing economy. “We had a quieter fall than expected, partially with the ‘pending’ Measure 114 that will ban several firearms and require a local police background check for any firearm purchased. Although it moved inventory when it started two years ago, sales have slowed as it creates uncertainty while it makes its way through the state court system,” said owner Maria Ward. Handguns have been the best sellers. GLOCK 43Xs and 19s are holding the high spots, and SIG P365s are moving daily. Another fast mover is the made-in-Turkey Tisas 1911. Higher-end shotguns have sold better than they have for the past few years. Beretta over/unders and semi-autos (Silver Pigeon 686s and A400s, respectively) hold the top spots. Used guns continue to grow in inventory.

Founded in 1936, Red’s is the oldest standing gun store in the state of Idaho. The store keeps nearly 1,000 firearms in stock. 2025 was a steady year for this western store. While the market has slowed for many retailers, this store has committed to stocking what others don’t. “We really want to sell what the big boxes won’t. Whether it’s a handgun or a rifle, our goal is to tantalize a customer and give them a reason to visit the store. One entry point is from rifle companies that are historically significant and are on the performance cutting edge. A great example is Steyr. We have nearly sold out of these rifles. This is a perfect example of creating a unique retail climate with our customers,” said general manager Ryan Horsely. At the handgun counter, the inventory features bigger-caliber revolvers and custommodified pistols. Brands like Volquartsen (for Ruger) and Lipsey’s (for Smith & Wesson) are sales leaders. Other popular sellers include the Kimber 2K11 double-stack 1911.

AZSprague’s Sports, Yuma

are selling a few a week. Here, the popular choices are Beretta A300s and used Remington 870s and 1100s.

Boone’s Fine Guns, Isle

Opening in 2008, this destination northern Minnesota store has an indoor range and keeps over 2,500 guns in stock while selling fishing and soft goods. It’s an hour north of Minneapolis near the shores of Mille Lacs Lake. Handgun inventory and sales have moved steadily upward. GLOCK 43Xs and 19s, and SIG P365s in addition to Smith wheelguns, are pulling strong numbers. “I was sure we would have problems with falling demand on the new V-Series GLOCKS, but that just hasn’t been the case. Most buyers just see them as a newer and updated gun and demand has remained consistent,” said buyer Rayan Schick. Deer season has closed, but a few Ruger M77 Hawkeyes in .204, Browning X-Bolts, and Winchester Model 70s are still crossing the counter. “Our MSR sales have really slowed to just two a month. We’ve watched this trend, and our customers have become much more price sensitive. At this shop, the top two MSRs include models from Smith and ArmaLite.

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Iowa Falls Marine, Iowa Falls Keeping about 400 new and

used guns in stock, this rural marine and gun store one hour north of Des Moines stocks fishing gear, firearms, boats, and engines in one building. Shotguns for deer season are still turning, with a few Savage combos and Remington Deer Slayers crossing the counter. Other movers include Savage 220 slug guns and Mossberg Patriots in .400 Legend. Ruger American Generation IIs in .243 and 6.5 Creedmoor are also going out the door. Sales of MSRs are painfully slow at just one per month, and this retailer is reporting a flush inventory. “With farm prices so low, our MSR sales have stagnated. If we sell one, it’s usually for under $500,” said manager Kevin Hoffman. Hoffman also reports the store has a good selection of MSRs, including SIG M400s, Daniel Defense, and other mid- to high-end SKUs. Handguns are turning. Smith M&P Shield EZ 2.0s occupy the high spot, followed by Rock Island 1911s. Bird hunting shotguns

Specializing in law enforcement and military sales, this large Arizona independent rests just 15 minutes from the Mexican border. Bolt-actions are still steady; Christensen Arms, Tikka, and Ruger American Generation IIs sell evenly throughout the price scale. Lever-action rifles are also hot, led by .45-70s from Henry and Marlin. “While MSR sales have slowed, we are still turning one a day on average. MSRs continue to move into the big-game rifle segment. And, of course, given our proximity to the border, we see sales for personal security,” said manager Chad Converse. Leaders include Daniel Defense, Ruger 556s, and M&P 15 Sport IIIs. Handgun sales have been heavily slanted toward pre V-style GLOCKS—43Xs and 19s. SIG P365s along with P211-GTOs are selling well, too. Sporting shotgun sales are peaking with upland waterfowl and quail guns posting strong sales. A mix of Benelli Super Black Eagle 3s and Browning Citori over/unders top the leader board.

Trading Post, El DoKSThe rado

Twenty miles east of Wichita, this former pawn and gun shop is now dedicated exclusively to firearms, with an emphasis on handguns. Compared with recent months, the chill of winter is bringing improving turns on handgun sales. GLOCK 43Xs and Springfield Hellcats are selling well. “We’ve been slower this fall into winter season. Handguns are the only segment that’s selling consistently. Our local farm economy has slowed, and that in turn slows sales at our store,” said manager Mary Ann Contour. Demand for MSRs is rising slightly to three a month. This retailer is holding a large inventory on Smith M&P 15s and Ruger 556s. Sales of bolt-action hunting guns were slower than expected. However, some Savage and Rugers are moving.

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by peter b . mathiesen

Gun Exchange, CT Bob’s Darien

Owl’s Nest, PhillipsNJThe burg

NYS&S Sales, Auburn

handguns in stock, Gun Doctor maintains high traffic by retaining a full-time gunsmith who performs work for several other local gun shops. With one month left in deer season and dog hunting still popular in this area, semi-auto shotguns and buckshot loads are in high demand. Browning A5s in 12 gauge and Remington 1100s are the top sellers. Demand for side-by-sides has never been higher. “You stock a used Stoeger, or an older American field-grade double, and it’s usually gone the next day. Classic used shotguns are a big part of our sales,” said owner Christy Elan. Bolt-action rifles like Ruger American Generation IIs are hot, as are Savage combo rifles. Used MSRs have slowed and are almost exclusively trade-ins. Any lever-action is in high demand, especially those from Henry and Marlin. While this store stocks new guns, it continues to lean on used firearms for better margins.

of the largest independents in the state. With 3,000 firearms in inventory, this West Texas shop specializes in hunting rifles, handguns, and home-defense products. Deer season bolt-action guns are moving. Turns are split between high-end and pricepoint rifles. Christensen Arms and Tikkas in 6.5 Creedmoor, 6.5 PRC, and .243 are selling well, but the star at this store is the Ruger American Generation II. “We really have started to sell an amazing number of these bolt guns. The gun is super accurate out of the box. Features like adjustable stocks have many customers buying them for family members. It’s just tough to beat the performance for the price,” said counter salesman Jayden Tyler. MSR sales have slowed to about three a week. Daniel Defense, Sig M400s, and Springfield SAINTs pull the best numbers. Handgun sales are strong with high demand for the new GLOCK V-Series in 43X and 19. SIG P365 Macros are also turning fast, but the top slot belongs to the the Smith BODYGUARD 2.0.

With 500 firearms in stock, this retailer is just 15 miles from the New York State line. In business for more than 50 years, the retailer specializes in handguns, reloading supplies, and higher-end shotguns. Overall, this store is reporting slower handgun sales—with one brand as the exception. “Classic-model GLOCKS are in super high demand with the new model V-series coming. Our customers want the classic GLOCKS, and we are literally having a run on any older style, new or used,” said manager Hunter Tassitano. In addition to GLOCK 43Xs and 19s, the SIG P365 is also garnering attention along with a few Colt 1911s. Clay-target guns are moving. Beretta Silver Pigeons and 686s and Benelli Super Black Eagle 3s are making good turns. Bolt-action rifles are slowing, with a few turns on Tikkas and Sakos in .243. While ammo stocks have notably improved for this store, most sales are for range handgun ammo. Hunting loads are slower than past seasons.

Googe’s, Hazlehurst Located in southeast Georgia, this rural general sporting goods outlet, meat-supply store, and gas station sells ethanol-free fuel while stocking 250 used and new guns. “Our small-caliber sales can be up to half of our sales during Christmas and January. Handguns have been especially brisk,” said owner Ray Googe. Familiar standbys like Ruger 10/22s and Marlin lever-actions are moving at this store. Although slower than last year, handguns are holding their own. GLOCK 43Xs, the occasional Hellcat, and Ruger LC9s rule at the counter. Used Smith wheelguns are also in high demand. MSRs, particularly Ruger 556s, are selling at roughly three a month, with some tradeins from price-point brands. Used pump and low-cost shotguns are in high demand. Ammo stocks are solid at this small store.

Close to the Pennsylvania state line, this small dealer keeps 200 firearms in inventory and specializes in shootingsports products. As deer season winds down, rifles continue to move briskly. Savage 220 20-gauge slug guns packaged with Leupold scopes sell well. “These guns are a mainstay for our customers, and they really shoot well. Our deer season combined with an extended season and extra permits lasts into February. It’s an important part of our business at a small, rural shop like ours,” said owner Jim Heebner. “We package them with a mid-level premium scope and sell strong numbers all the way into the new year.” Muzzleloaders are also still in demand, mostly the Tradition NitroFire. Handguns are slightly up, with SIG P365s in the top slot followed by Smith BODYGUARD 2.0s and Ruger SR22s. Rimfire rifles are seasonally extra hot. Ruger 10/22s, Savage Rascals, and Keystone Chipmunks lead the way.

SCGun Doctor, Moncks Corner TX Keeping 100-plus hunting guns and

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Sharp Shooters, Lubbock In business since 1992, this is one

Located in the Finger Lakes region of upstate New York between Rochester and Syracuse, this shop has about 900 square feet and two full-time employees. The shop is less than one mile from a Bass Pro Shop. At the handgun case, BODYGUARD 2.0s are slightly ahead of the GLOCK G43X MOS and the SIG P365XL. “I’m careful and highly competitive with Bass Pro,” said owner Paul Smith. “It’s easier than most stores think to compete, because the big stores can’t respond quickly to my special prices. Our sales are often only a few weeks or less, and it can really drive traffic. Their salespeople send me customers all the time.” MSRs are increasing in turns, as this retailer has seen the local Bass Pro suspend sales of the MSR platform. This store’s lead MSR was from Anderson prior to being aquired by Ruger. Ruger American rifles in .22 and 6.5 Creedmoor are still turning along with Remington 789 bolts in .308 and a few Savage combo Model 10s. Mossberg Mavericks are also getting winter attention.

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NEWPRODUCTS 2

MTM CASE-GARD

SHOTSHELL BOX CADDY

This 100-round shotshell carrier for the shotgun sports comes with four 12-gauge MTM Shell Stacker shell boxes and a strong comfortable handle for easy carrying from the vehicle to the field and ferrying ammo between shooting stations. The handle also offers two 12-gauge shell grippers for quick access to do-over shells, and a high-impact tray keeps ammo out of dirt when in the field. There is also room for storing box lids or a cellphone. The caddy will hold four MTM Shell Stackers or four 12-gauge 23⁄4-inch cardboard shell boxes. Though designed for 12-gauge ammo, the caddy can also accommodate 20- and 28-gauge, as well .410bore ammo. Available in army green or clear. SRP: $19.06. mtmcase-gard.com

HORNADY

LOCK-N-LOAD SONIC CLEANER 2L

The Hornady Lock-N-Load Sonic Cleaner 2L features an 80-watt ceramic heater that enhances cleaning action. The large 2-liter stainless steel tank holds up to 300 .223 cases or 150 .308 cases, driving efficiency and productivity. The cleaner’s 5- to 30-minute timer allows multiple cycle options, depending on the application. SRP: $136.99. hornady.com

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12/18/25 10:54 AM

MARKETING & LEADERSHIP MAY 12-14, 2026

HILTON HEAD, SC

THE FIREARM INDUSTRY’S PREMIER EVENT FOR EXECUTIVES AND MARKETING PROS Join top executives and marketing professionals from the industry for an enriching twoday experience at the NSSF Marketing and Leadership Summit, May 12-14 in Hilton Head, South Carolina. A consistent favorite among industry leaders, this year’s event promises a packed agenda with an outstanding lineup of speakers. Attendees will gain exclusive access to subject matter experts and enjoy ample opportunities for networking!

SAVE THE DATE! NSSF.ORG/SUMMIT

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NEWPRODUCTS 4

WALKER’S GAME EARS

RAZOR SLIM ELECTRONIC MUFF

Trusted by outdoorsmen for their ultra-slim profile and best-in-class performance, Walker’s Razor Slim Electronic Muffs deliver reliable hearing protection without sacrificing situational awareness. Featuring lightningfast Sound Activated Compression (SAC) technology, they instantly suppress harmful noise while allowing safe ambient sounds to pass through, so hunters stay simultaneously protected and alert. With a 23 dB Noise Reduction Rating (NRR), these muffs offer crisp, amplified audio without lag or distortion, even during high-intensity hunts on calm, windless days. The Razor Slim Ear Muff lineup is now available in 27 colors, including two new Duck Camo patterns, Olive Drab Green Duck Camo, and Grey Duck Camo, as well as Ghost Duck Camo, featuring a high-performance silicone composite Tacti-Grip headband for a secure, slip-free fit, even during high-activity days at the range. SRP: $59.99. walkersgameear.com

ROCKY BRANDS

ROCKY MOUNTAIN COMBAT BOOT

This boot is engineered for elite performance. The full-grain flesh-out leather provides superior durability while strategically placed Superfabric inserts enhance abrasion resistance. The aggressive multi-directional outsole offers excellent traction with oil and slip resistance for added safety. The TPU toe cap adds an extra layer of defense and durability, and the fuchsia insole acts as a signaling feature, adding a touch of visibility in critical situations. Vapor Pass breathable recycled membrane waterproofing keeps feet dry in wet environments. Available in 8-inch ($188) and 6-inch ($162) versions in black or coyote in both a premium and waterproof style. rockyboots.com

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Your attendance at the SHOT Show® directly supports the mission of NSSF® – your industry’s trade association.

From advocating on behalf of the industry in Washington, D.C. and in state capitals nationwide to providing compliance education, industry research, firearm safety programs and helping grow participation in hunting and the shooting sports, NSSF’s strengths and successes on behalf of the industry are fueled by you and your business.

Visit us at NSSF booth #42310

NSSF.ORG/MEMBERSHIP

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NEWPRODUCTS 6

SAFARILAND

BALLAST HOLSTER

With a minimalist footprint, the Ballast holster maximizes duty belt efficiency, allowing patrol officers to carry full-sized firearms without sacrificing belt space. An internalized ALS lever lock spring shields Ballast’s core security mechanism; the textured ALS lever also allows for improved thumb contact and ergonomics. For added versatility, a redesigned cantable UBL belt mount supports 15-degree forward or rearward angles or vertical alignment for maximum comfort and an efficient draw stroke. Other key features include an open-muzzle design that allows for easy passthrough of debris and a removable RDS Optic lid to protect the lens from impact and debris. The holster remains structurally sound even when temperatures vary between -50 degrees F. to 160 degrees F. SRP: $203.50‒$236. safariland.com

ALPS OUTDOORZ

MIGRATOR FIELD CHAIR & FIELD BLANKET The Migrator Field Chair strikes a balance between lightweight construction and comfort, making it the ideal companion for waterfowlers. The contoured shoulder straps and compact tri-fold design allow for efficient storage and easier carry, unlike longer layout chairs. Tow and tuck the Field Blanket in tandem, for an effortless and quick trek to the waterfowl area. The Migrator Field Chair sets itself apart with its thicker padding and multi-layer foam design, ensuring maximum comfort and practicality, surpassing other layout chairs in its category. Additionally, its multi-position, self-locking field structure allows you to customfit your shooting layout no matter the setup. SRP: $169.99. Matching the purpose of the Field Chair, the Migrator Field Blanket allows complete concealment in a functional and compact mobile package. With a custom-cut face shield and arm holes, hunters can simply slide their arms through the blanket when needed, sit up, and shoot freely, as if wearing a ghillie suit. SRP: $169.99. alpsoutdoorz.com

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SHOTBUSINESS.COM ❚

12/16/25 2:18 PM

CALENDAR OF EVENTS SHOT Show®

January 20-23, 2026 • Las Vegas, NV

VISIT US AT BOOTH #42310

NSSF® Congressional Fly-In April 14-15, 2026 • Washington, D.C.

NSSF Marketing and Leadership Summit May 12-14, 2026 • Hilton Head, SC

Gun Storage Check Week™ June 1-7, 2026 • gunstoragecheck.org

NSSF Annual Import/Export Conference August 3-5, 2026 • Washington, D.C.

National Shooting Sports Month® August 2026 • shootingsportsmonth.org

Gun Storage Check Week™

September 1-7, 2026 • gunstoragecheck.org

SHOT Show®

January 19-22, 2027 • Las Vegas, NV

For more information, visit NSSF.ORG.

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11/6/25 9:24 AM 12/17/25 9:01 AM

NEWPRODUCTS 8

1791 GUNLEATHER

NAKATOMI SPECIAL SHOULDER HOLSTER

Designed for those who demand versatility and durability and crafted from 100% American Heavy Native Steer hide, this premium holster is optic-ready, accommodating most rear-mounted red dot sights with ease. Featuring secure belt loop straps, a double magazine carrier with adjustable snaps, and options for horizontal or vertical carry, it’s available in three sizes. Choose between classic brown or stealth black for a stylish, rugged look. Backed by a lifetime warranty, the Nakatomi Special Shoulder Holster is built for comfort, performance, and reliability. SRP: $219.99. 1791gunleather.com

NEXTORCH TA70

The TA70 ultra-thin tactical flashlight is a compact everyday carry light that combines 3,500 lumens of power with an ultra-thin profile and battle-tested reliability. Built for professionals who need performance without bulk, the TA70 delivers the punch of a duty light in a slim, easy-to-carry design. The TA70 features NEXTORCH’s signature dual-stage tail switch and one-step strobe for rapid response. A half press gives you momentary light, a full press activates the disorienting strobe function. Likewise, you can easily switch between tactical, duty, and lock modes with one hand by rotating the switch. On duty mode, you can switch between low, medium, and high to adapt to the light usage requirements of different scenarios. On lock mode, you can carry it more conveniently without worrying about accidental activation. The light is equipped with NEXTORCH Ultra Thermal Buffer (U.T.B) technology. This system manages heat build-up during high-output use, so you can run the light harder, for longer, without worrying about overheating. The TA70 also features a built-in 1400mAh lithium-ion battery and a waterproof Type-C port for direct charging. Its one-piece aluminum alloy casing is drop-resistant to 6.5 feet. Unlike most flat profile flashlights on the market, it boasts an IP67 waterproof rating for added protection, allowing you to travel with confidence. With the Nano-Ceramic Strike Bezel, it can break glass efficiently for rescue or self-defense. The TA70 also comes standard with a tactical ring, which is suitable for use in many tactical and real-life scenarios. SRP: $119.99. nextorch.com

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SHOTBUSINESS.COM ❚

12/18/25 10:56 AM

YOU’RE THE BEST! NSSF APPRECIATES YOU AND OTHERS WHO HAVE CHOSEN TO SUPPORT ITS PROJECT CHILDSAFE® FIREARM SAFETY PROGRAM. Because of your generous contributions, Project ChildSafe continues to reach millions of gun owners and their families with vital gun safety education—and helps prevent firearm accidents, suicides and theft. Everyone wins when firearm misuse is prevented.

Thank you for being part of the solution! Visit us at booth #40148

WANT TO SUPPORT US? Donate and enter the 2026 Safety Sweepstakes

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12/10/25 5:44 PM 12/17/25 9:02 AM

THE SIMPLE TRUTH

by miles hall

Troubling Issues

We all occasionally lose our way. When that happens, don’t be afraid to ask for help.

’ll bet we all know at least one or more folks who are in deep trouble in their business—financial or otherwise—but who will never admit it. As we moved

PHOTO COURTESY OF NSSF

across the country in our consulting business, we found far too many of these types inside our industry running retail operations. Often, they were too proud and too arrogant to seek help or listen to guidance. They are the male version of a “Karen,” more commonly known as a “Steve.” In one case we were asked to troubleshoot a business by a deeply worried group of shareholders who encountered just such a person at the helm. Unfortunately, he led the business right into bankruptcy. The matters this person faced were all fixable, but his unrelenting ego was on overdrive. We all get lost at times. When this happens, the bravest course of action is to ask for help. When Jayne and I first started the business in 1981, we found that range and gun dealer business information was in short supply. What we learned, we learned the hard way through trial and error. But those hard knocks of life taught us a lot, so much so that we felt compelled to share this critical information with others. As we all grew, you would find us at many of the industry functions in a corner somewhere with our accounting books and notepads. We were all seeking answers to whatever problems were bedeviling us at the moment. Those rump sessions led to a group of us developing what came to be known as SHOT University, which takes place every year at the NSSF’s SHOT Show. The idea was to invite experts and retail folks to the show

where they would lend their expertise to others. I remember clearly that many of the rooms where we taught were so full participants spilled into the hallway. As the years progressed, and the numbers of like-minded folks increased and joined us, we were led to instituting the first ever PEER Review group in our industry. Asking for help from folks who inhabited the same world was incredibly valuable. Due to our involvement in that PEER group, we finally had our first million-dollar-net year. The industry today has lots of advisors, consultants, and related services that will help you. However, that requires you to be ready for some hard truths, so tuck your ego away and get out your notepad. Allow me to give you a couple of examples. We had a young dealer who brought us in to help with several areas. Here’s what we uncovered: he was a mega micromanager; only he could do things, to the point that bills were not being paid on time. Tensions were high in the business because he no longer interacted with the team members. That was just the tip of the iceberg. As we discovered, the problems he created or hid had one dire effect—the business was being killed from within. When confronted he struggled greatly because he did not see the truth of his negative impact. Eventually, the business was taken over by a far better manager/owner. All could have been fixed and/or avoided completely had he been willing to listen and receive the advice for which he he had asked. Super-secret attitudes are also a clear sign of potential problems. One partner in a very

NSSF’s SHOT University is a valuable resource for retailers who want to run more efficient, and more profitable, operations.

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innovative operation brought us in to do a complete inspection because something seemed off. He was a kind and focused gentleman who cared for his team and for the thousands of guests they served. The other partner (we will call him “Steve”) was absent the first few days we were there, which, as it turned out, was a gift as it allowed us to uncover the signs and evidence that he was in full swing to steal the business. His partner had no clue. In the end this so-called partnership was rightly dissolved, and Steve had to find other folks to burn. Asking for guidance, help, or directions is never a sign of weakness. In fact, it is a superpower. Help comes in many forms. Industry magazines like SHOT Business are a must. “The Outdoor Wire” is an excellent daily news service. Hiring advisors and or consultants is a fantastic way to have someone you can confide in and grow with. Attend SHOT University every year. Join or create a PEER Review group that meets twice yearly and reports monthly; some are doing monthly Zoom team meetings, a wonderful way to learn and share as well. The simple truth is that we all get lost at times. The bravest thing you can do is to ask for help.

Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)

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SHOTBUSINESS.COM ❚

12/16/25 2:16 PM

ONE FOCUS • DISTRIBUTION

For five generations, Sports South has supplied dealers nationwide with the industry’s most complete and reliable inventory, backed by innovative technology, 24/7 live stock data, and the fastest order turnaround in distribution. • 50,000+ SKUs in stock • 700+ brands • 185 years of heritage, and performance

Visit Us at Booth 12070 1.800.388.3845 | www.TheShootingWarehouse.com

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12/16/25 2:52 PM

King Trio

9mm Luger, 38 Super, 357 Mag • 6rd PSA5426 • 4.75” PSA5441 • 5.5’’

Pietta Revolvers

VISIT DAVIDSON’S AT BOOTH #72317 JANUARY 20-23 CAESARS FORUM

Dark Canyon

6rd • 4.75” PSA5241 • 45 Colt PSA5273 • 357 Mag

Copper Canyon

357 Mag • 6rd PSA5066 • 4.75” PSA5083 • 5.5”

Prospector

44 Rem Mag • 6rd PSA4475 • 7.5’’

Bring home the best of the west with these Davidson’s Exclusive Pietta revolvers!

With multiple calibers and barrel lengths, there is something for every cowpoke. King Trio, Dark Canyon, Copper Canyon, and Prospector aren’t just pretty show ponies. These are work horses ready to get the job done on the frontier. Scan to Learn More

800-367-4867 • davidsonsinc.com We’re open Monday - Saturday 9am Eastern to 5pm Paciﬁc

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12/16/25 2:51 PM