2020 Rochester Area Visitor Media Kit

FREE

2020 MEDIA KIT

DECEMBER 2019

$478 Million Reasons

RochesterVisitor.com RochesterVisitor.com

Rochester Visitors

By The Numbers

7% Business & Corporate $33,460,000

15% Convention/Sports

5% Leisure

$71,700,000

$23,900,000

4% Other

$19,120,000

69% Mayo Clinic $329,820,000

Source: Rochester Convention & Visitors Bureau

The Rochester Visitor is a powerful and respected advertising vehicle with a proven track record of helping Rochester-area businesses optimize their share of the lucrative travel and visitor market. Published monthly, the Rochester Visitor’s targeted distribution in high-traffic locations is unmatched—ensuring that your marketing message connects with the millions of visitors to Rochester.

TARGETED DISTRIBUTION The Rochester Visitor is printed and distributed monthly and is specifically created for: • Visitors • Conventioneers • Business Travelers • Prospective Residents

250+ LOCATIONS Rochester Visitor is conveniently located for FREE pick-up at more than 250 locations, including: • Hotels, motels and restaurants • Mayo Clinic information desks • Saint Marys information desks • Rochester Methodist Hospital • Chamber of Commerce • Convention and meeting registration tables • Interstate 90 rest stops in Minnesota • Key locations within a 50-mile radius of Rochester

DIRECT MAIL A trusted resource, the Rochester Visitor is mailed by the Chamber of Commerce, IBM, and Mayo Clinic, in packets, answering questions for visitors and new residents to the Rochester area.

What’s your piece of the pie?

7% Other 27% Lodging

$33,460,000

$129,060,000

21% Food & Beverage $100,380,000

$478,000,000 16% Transportation $76,480,000

12% Entertainment $57,360,000

Visitors spent an average of $116 per day

Source: Rochester Convention & Visitors Bureau

17% Retail $81,260,000

Print Schedule Issue Month

Approved Ads Deadline

January

12-2-19

February

1-3-20

March

2-7-20

April

3-6-20

May

4-3-20

June

5-1-20

July

6-5-20

August

7-10-20

September

8-7-20

October

9-4-20

November

10-9-20

December

11-6-20

Magazines are Delivered by the 1st Day of Each Month

Ad Specifications Ad Size

Width

Height

Full Page

4.5”

7.25”

1/2 Page

4.5”

3.5”

1/4 Page

4.5”

1.625”

1/6 Page

2.25”

2.25”

Please submit ads that are 300 DPI as a high resolution PDF.

Rates Per Issue Size

12 Months

6 Months

3 Months

1/4 Page

$210

$275

$385

1/2 Page

$365

$475

$665

Full Page

$660

$855

$1,200

$1,188

$1,545

$2,160

1/6 Page

2 Pages

$130

$170

$235

* Rates include: design, print, & delivery. All Advertising Agreements are selfrenewing. After initial term, the ad will run on a month-to-month basis at the 12-month rate. Cancellation on ads granted with 30 day written notice after initial term has expired.

FREE PROFESSIONAL

When you invest in advertising, it’s critical that the images in your ad help draw people to your business.

From our experience, ads featuring high-quality, professional photos deliver much better results.

That’s why we’re proud to offer advertisers a complimentary photo session with Rochester’s #1 photographer, Erin Young.

At The Rochester Visitor, we’re invested in your success.

ROCHESTER AREA

• Lodging Guide • Transportation • Restaurant Guide • Coming Events

• Art & Culture • Attractions • Shopping • Day Trips

A CONNECT MEDIA PUBLICATION

Cindy Schumacher: 507-884-8265 • Cindy@ConnectMediaMN.com George Wright: 507-246-6151 • George@ConnectMediaMN.com Patty Noone: 507-405-0864 • Patty@ConnectMediaMN.com

Greg Kastner: 507-271-5088 • Greg@ConnectMediaMN.com