2017 Shop Rochester Media Kit

Rochester

.org

Shopping, Dining, Entertainment & More...

2017

UNMATCHED: Quality, Quantity & Distribution THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!

2017 MEDIA KIT

UNMATCHED: Quality, Quantity & Distribution THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!

Pine Island 52

Oronoco 42

4 Stands In The Kahler Subway

Elgin

63

11 Mailings Per Year 4 Stands In The Skyway

Mantorville Kasson Byron

Rochester

Eyota

Your Ad On-Line At ShopRochester.org Radio Spots To Announce Each New Issue.

52

Stewartville

Mailing Area

95% of the homes that receive Shop Rochester have a Household Income of $50K or higher

50,000+

Home Delivered

48

Rochester Hotels

40+

High-Traffic Locations

PLUS ➥➥ Low Cost, Less than 1¢ Per Home ➥➥ Convenient Digest Size ➥➥ Restaurant Guide Provides Excellent Shelf Life

4,600+

Facebook Followers

1.3 Million Annual Visitors

2017 Ad Dates & Themes IN - HOME DATES

APPROVED THEMES & HOLIDAYS ADS

January 23-25

1-6-17

Wedding Guide*** New Year, New You!*** Valentine’s Day 2/14

March

February 27 March 1

2-10-17

Automotive, St. Patrick’s Day

April

March 27-29

3-10-17

Home Improvement Easter 4/16

May

April 24-26

4-7-17

Mother’s Day 5/14 Memorial Day 5/29

June

May 22-24

5-5-17

Summer in the Cities, Father’s Day 6/18

July

June 26-28

6-9-17

Sidewalk Sales*** 4th of July 7/4

August

July 31 August 2

7-14-17

Festivals Back to School

September

August 28-30

8-11-17

Fall Wine & Dine - Menus*** Labor Day 9/4 Grandparent’s Day 910

October

September 25-27 9-8-17

Halloween 10/31

November

October 30 November 1

10-13-17

Holiday Gift Guide*** Thanksgiving 11/23, Black Friday 11/27,

December & January Combined

November 27-29

11-10-17

Holiday Gift Guide*** Christmas 12/25, New Year’s Eve 12/31

2017 ISSUES February

***Special Sections

Digital Advertising

MEGA BONUS:

Online advertisers with unique offers are listed on an ad in Shop Rochester!

Having a digital coupon website is one thing. Building one that’s mobile friendly, easy to use, fully search-engine optimized and surprisingly affordable is something else entirely.

HOW IT WORKS

• Each advertiser will have a minimum of two coupon offers • One or both of the two coupon will be unique from offers you place in Shop Rochester • Minimum 12 consecutive months

Mercha

nt Pe

NEW FOR 2017!

30

Page

25

Not only will your customers have instant access to your coupons online, this year we are rolling out new tracking software so you can keep up to date on your offers performance!

rfo

Januarymance Re po 2016 - June rt: Pizza Hut 2016 Views

Coup

on View

s

20

Coup

on Print

s

25 10 5 0 Jan

Perform Page

ance

Views

Coupon Coupon

Mar

Apr

w

May

on: 2

January

2016

February

2016

Large

Jul

15

1-Top pin

g Pizzas

$18

2016

Coupon

April 2016

Views

Coupon

12

May 2016 June

Jun

12 07

Coup

March

Feb

Overvie

Views

Prints

07

2016

03

15

Coup

on: Lar

g Pizza

January

2016

February

2016

March

ge 1-T oppin

2016

April 2016

10

34

and 8

08

05

Wing

s $15

34 05

Coupon

Views

Coupon

12

May 2016 June

02

08

07

2016

03

15

02

08 34 05

10 08 34 05

Visit Us Online ShopRochester.org

Prints

Prints

2017 Rate Card PRINT RATES Regular Sections Half Page Full Page Two-Page Spread Back Cover

1-7 Issues $525 $995 $1,900 $1,400

8-11 Issues $475 $895 $1,700

Specialty Sections (Upon Availability) Sixth page Quarter Page Third Page Half Page Full Page

1-7 Issues $150 $250 $340 $470 $930

8-11 Issues $140 $210 $300 $420 $830

DIGITAL RATES Ad Description Two Coupons - Standard Each Additional Coupon Featured Coupon Restaurant Menu Deal of the Week

With Monthly Print Ad $10 $10 $50 $20 $50 - One Week Only

Online Ad Only $50 $20 $100 $50 $100 - One week only

Reserve Your Space Now For Our Specialty Sections!

The gift pages are the perfect way to sell a produc t, service or gift cards & gift certificates this Holiday Season !

Sample

Ad - 4.52” W x 1.75” H Designed to give consumers reason to buy from Y-O-U this holidaya season!

Shop Rochest

• 11 Mailing s Per Year • 50,000 Homes M USPS Includes Hig ailed Income Homes in Ghreater Rochester

WEDD

E ING GUID

ers Unmatche d Distribu

• 4 Stands In The Kahler Subway • 3 Stands In The Skyway • Mayo Cli nic • 40 Hote ls

GOLF

2 Month Progra m: $185 for Novem ber $185 for Decem ber

tion!

• Grocery & Drug Stores • 60+ High Traffic Locations • Your Ad On-Line ShopRochester.o At rg

Gift Guide is Inside

George: 507-24

Shop Rochester

6-6151 • Cindy:

MENUS

Ask about discount multiple ads. Space s for is Limited

Call Today!

507-867-8404 • Greg:

507-271-5088

GIFT GUIDE

Print Specifications Shop Rochester Ad Specifications: Ad Section

Size

Width

Height

Regular

Half Page

4.88”

3.81”

Bleed Non Bleed

Regular

Full Page

5.375”

8.5”

Add .125” bleed

Regular

Two Page Spread

10.75’

8.5”

With Bleed, Add .125 on each side & .5” for staple gutter.

Back Cover

Back Cover Only

5.375”

6.25”

With Bleed, Add .125 on 3 sides

Restaurant/ Marketplace

Quarter Page

2.3”

3.6”

Non bleed

Restaurant/ Marketplace

Half Page

4.88”

3.6”

Non bleed

Restaurant/ Marketplace

Full Page

4.88”

7.43”

Non bleed

Gift Guide*

Quarter Page

4.52”

1.75”

Non bleed

Gift Guide*

Half Page (Double)

4.52”

3.6”

Non bleed

Home Imp.

Third Page

4.88”

2.387”

Non Bleed

Home Imp.

Two Thirds Page

4.88”

4.877”

Non Bleed

Home Imp.

Full Page

4.88”

7.37”

Non Bleed

*Template Available

Sample Layouts

Visit Us Online at ShopRochester.org

You’re In Good Company “Marketing Plus manages the advertising for Automotive Procare and K&S Heating, A/C, Plumbing & Electrical.

Shop Rochester is No. 1 in measurable responses for both clients! K&S duct cleaning instantly books 90 days out with every issue. Coupons are huge in attracting new customers to Automotive Procare, and Shop Rochester coupons out number all other coupons combined that we feature in the market. Shop Rochester is done right and it delivers results!”

Dave Nolander, Marketing Plus “We have advertised in Shop Rochester since we opened our doors 5 years ago.

To grow a successful independent small business in today’s marketplace demands a consistent, prominent plan to reach customers and pique their interest. From our logo & business cards to our monthly

“I would recommend working with Shop Rochester for all your advertising needs. This is THE connection that The Shops at University Square needed for reaching the 3 million visitors and the 100,000 local consumers to drive traffic. Shop Rochester is the only game in town and meets all of our marketing and advertising needs. We highly recommend their work. Thank you for your dedication and hard work.”

Carol Bitton, Shops At University Square “Shop Rochester has played a huge role in the continual growth of our business. They hit all the right mailboxes, and more importantly…people actually look at it, and CALL US! We track our advertising budget closely, and we’ve always done well with our ads in the magazine. The big newspapers, TV, billboards, radio, we continue to use them all, but nothing creates the immediate response & return on our investment like the Shop Rochester.”

Jon Zimmerman, Zimprovements

ads, Shop Rochester has partnered with us in every step of our marketing needs.”

Deb Zipse, Hank & Purl’s “We have been committed to SHOP Rochester for the last few years. They bring in new guests and our redemption rates are amazing! The customer service and attention to details is by far superior.”

Velinda Neinow, Wild Bill’s

“We love working with Shop Rochester. We advertise every month in their direct mail magazine and it always produces great quality leads for our business.

Shop Rochester has become our top lead generator and is also our go-to-company for all our additional marketing materials. We highly recommend Shop Rochester and have referred several businesses to them over the years.”

Chris & Kristin Proell, Val-U-Blinds

“George has been a great business partner and a good friend. We have been with George and Cindy since the beginning. They have made huge contributions to my business and I don’t know where my business would be without them.” Brad Presley, Oxi Fresh

Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404

Meet The New Couponer...

Well-Off Educated And Tech Savvy Reach Consumers At Home And On The Go! Do you want to reach...

•

100,000+ residents?

•

2.7 million visitors?

•

High-income residents in Greater Rochester?

Shop Rochester is the only magazine that reaches all three.

George: 507-246-6151 • Cindy 507-867-8404 • Greg: 507-271-5088 Visit Us Online at ShopRochester.org Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404