Semester One Documentation - NID

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Shoghi Bagul S1701111 M. Des. 2017 Graphic Design

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Acknowledgement My experience here at NID as a student of Graphic Design has been an enriching learning experience with knowledge ready to get grabbed at each corner of the campus.

The course structure helped to focus on one subject at a time and thereby brought in a lot of hands on stuff to learn the subject well. Each course has helped me understand to see things around me differently with a new perspective.

I would like to thank all the faculty from each course during the semester who was kind enough to guide me during my learning process and encouraged me to improve more and also the supporting staff present in the campus.

I would also like to thank all my batch mates who have been a constant support and have helped me learn more with the experiences shared

Contents

1

Introduction to Design July 17 - 21

2 3

Science & Liberal Arts July 24 - 28

Fundamentals of Visual Design August 31 - September 8

4 5

September 11 - 22

Image Making September 25 - 29, October 23 - November 3

6 7

Typography - 1

Design Process October 2 - 13

Production Process November 6 - 17

Introduction 1 to Design

Anchor Faculty P Rama Krishna Rao | Sekhar Mukherjee

Course Duration July 17 - 21

Introduction to Design This was the first course of the semester, anchored by Mr. P Ramakrishna Rao and Sekhar Mukherjee together. The course was packed with talks and presentations by experts from the industry who shared their journey of experiences in the field of design which in a way was a great learning for all the students and in a way encouraged us to thrive and be one of them.

We were shown the critically acclaimed documentary series Design Trilogy by Gary Huswit starting with ‘Helvetica’ based on the famous typeface of the same name, ‘Objectified’ - based on industrial design and ‘Urbanized‘ - based on architecture and urban design.

Everyone talked around ‘What is Design?‘ for them and how have the term evolved over the period through their presentations, examples and works done by them. Each of these helped us to see how design can be used to fulfill needs and make lives better.

• Amit Gulati • Praveen Nahar • Sekhar Mukherjee • Tarun Deep Girdher • Suresh Eriyat • Arun Gupta • Pravinsinh Solanki • Lakshmi Murthy • Tuhin & Aditi • Dr. Mihir Bhole • Satyajit Kumar • Swagata Naidu • Dr Vikram Kumar • Sudhir Sharma

In the end as per my understanding throughout this course, I can say that Design is everywhere. Its what drives one to buy a certain product. It can be termed as a process or an activity which helps to bring ideas into something which can be made useful. The process of bringing the idea into work is what needs to be encouraged. It’s not necessary that the ideas need to be innovative or breath taking for the world. Even something which can fulfill a certain need, its the process that shall make the journey lead to an innovative product or service.

We were glad to have the following speakers during the one week course.

Being a designer also brings in a lot of challeneges as one cannot simply rely on creative instinct and instead needs to incorporate real world situations to come up solutions that the world can accept. It is all about satisfying the need of the user for whom the design is to be made.

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Assignment 1 Based on our understanding and insights we gathered during the course, we were asked to articulate and represent our ‘thoughts on Design‘ visually as a poster.

DESIGN

IS HOW YOU

APPR OACH Page 8

Assignment 2 Submit a write-up based on any object /product/ manufactured artifact or system, which you associate with, which you think is well designed or well made OR on a designer whose work /approach /philosophy /ideas or processes, inspire you.

Illustrative Design – Delivering smiles everyday Biographic Details

Alicia Souza Indian Origin from Abu Dhabi | Studied Graphic Design | Works from Bengaluru | Designs souvenirs and accessories based on her illustrations.

Posts her illustrations regularly on social media.

My reflections I have been from quite some time been deeply fascinated and inspired by Alicia Souza who is an illustrative designer based from Bengaluru, India. She has been into illustrations for long time and has come up with engaging ways to make the audience crave for more from her every other day.

A few of her illustrations from the social media.

What inspires me is her drawing inspiration. She can pick up any damn scenario happening around and pen it down on the paper with the same emotions and words that the audience can get in love with them. What also attracts is that most of her illustrations are not on political issues which I personally like 1

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Science and 2 Liberal Arts

Faculty Dr. Deepak Kannal

Anchor Faculty Shilpa Das

Course Duration July 24 - 28

Introduction to Aesthetics The course started with we starting to understand what is aesthetics and beauty, philosophy of art and the emotions attached, responsibility and the commitments art has. We had discussions about Indian as well as Western concepts of aestheticism.

The course revolved around art and its relation with each through the sessions spread over the week.

In the end, we were asked to choose any one of these topics and make a presentation to express and articulate our understanding.

I chose to share my views and understandings about Art and Technology.

My arguments were related to art created by technology mainly artificial intelligence. I talked about whether art created by machines is created the same way as humans do? Is it considered to be art? What is the role of emotions in such artworks? Can they be creative enough?

• Art and Emotions • Art and Knowledge • Art and Society • Art and Meaning • Art and Psycho-analysis • Art and Form • Art and Beauty • Art and Technology

I presented e-David a robotic arm which makes paintings using machine learning to make paintings. In a way it is a human led artwork being made based on the inputs and cannot be completely called an artwork created just by the machine.

Also it can be art for someone and may not for others which is also the case in human created artworks. It’s up to the viewer whether a certain piece of effort put can be called art or not. Also the emotions attached they can’t always be controlled by the artist and can be interpreted in many ways by the viewer which the artist may not have thought of while making the artwork.

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Fundamentals 3 of Visual Design

Anchor Faculty Kaushik Chakraborty

Course Duration July 31 - September 8

Module 1: Drawing Module Duration 2 weeks: July 31- August 11

Faculty Vijaypaul Punia, Rajesh Thakare and Swarup Dandapat

The drawing module helped to sensitize me about the various natural and man-made forms present in environment. It also sharpened my skills of observation, sense of proportion and relative proportion and three dimensionality of an object through perspective drawings.

The module was spread over with assignments and hands on work to understand and enhance one’s visual skills. We did carry out drawing with different kind of line drawing exercises and perspective drawings.

We performed making one-point, two-point and three-point perspective drawings, after which we started to explore the surroundings around us with macroscopic and microscopic study of the nature. Later we shifted to explore to draw the human body. Starting with the basic structure, the postures and proportion and shifting to the details of the faces.

Once done with the basics we moved on to work on assignments based on our discipline in the end of the module which comprised of making a info-graphic and make a newspaper article of the same.

In the end of this module I had learnt to sketch out what I saw with details, perspective, proportion and how to depict a certain thing which as designers is really important and helps to translate our ideas on to paper.

“

While drawing, I discover what I really want to say.

- Dario Fo

,,

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Line Drawing

We started with basic line drawings and moved on to draw leaves from the surroundings.

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Perspective drawings

One point and Two point perspective using 2B, 4B and 6B pencils on a cartridge sheet.

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Human body

We start off with drawing hand and feet then drawing body proportions within a certain given time limit.

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In the end we were asked to make a detail human body drawing from the surrounding.

Drawn on a cartridge sheet using 2B, 4B and 8B pencil.

We went to the old city and tried to study a profession and come up with a interesting drawing based on our observations there.

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We were asked to visit our surroundings and come up with rapid sketch of them. The one above was drawn at Teen Darwaja in the old city in Ahmedabad using drawing ink.

Having done with our basics for drawing we then shifted to work on our discipline assignments to use our learnings over the module.

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Assignment The Graphic Design students were given a story about an accident and asked to draw an info-graphic for a newspaper. We started with drafts on paper and once the layout was fixed, we started making the drafts digitally in Adobe Illustrator and then use it in a newspaper

We were divided in teams of 3 and together we came up with a initial draft of the layout for the info-graphic. What went into the finalizing part was the ease of getting the message delivered visually. Not making it too complex for the reader to understand the info-graphic.

The initial draft for the layout

The final Info-graphic made in Adobe Illustrator.

Akshata Desai Page 19 Prabhu Gangadharan Shoghi Bagul

Once finalized with the info-graphic, we were also introduced about the use of color in such works. As it is meant for newspapers we were asked to consider the colors accordingly for the info-graphic and use it for a newspaper layout. We did try to play with the text from the story write-up provided to

us and decided to added a certain elements like the section for those who died, statements by the witness to make the news article more informative even if one didn’t want to read the entire story.

Good Samaritans Helping After Rollover Killed In Chain-Reaction Denver, Colorado - Three people were killed and seven injured early Saturday morning in a chainreaction crash on Interstate 225 that began when an SUV rolled.

Police spokesman Sgt. Bill Revelle said at about 3:43 a.m., the driver of an Isuzu Trooper lost control, crossed the median and rolled onto oncoming northbound traffic, with the SUV resting on its side in the fast lane near Mississippi Avenue. Several cars on both sides of the highway stopped to help, including a red Dodge Neon (belonged to Joshua Tucker) going towards north that parked directly behind the Trooper, and left like that with hazard lights flashing. But then another northbound car, a Ford Explorer, lost control and crashed into the Neon and knocked it into four people who were trying to help the injured.

Two of the Good Samaritans died at the scene and a third, Crissa Chavez, died at the hospital. Police say 29-year-old Joshua Tucker of Littleton and 53-year-old Terry Oliver of Denver died at the scene.

Terry was on southbound traffic, and parked his car right side and came to help. Crissa was three months pregnant with her first child.

225

1

225 225

2 Joshua Tucker parks his Dodge Neon directly behind the Trooper with hazard lights flashing.

3

3:43AM SAT DIED

INJURED Joshua Tucker

“Their SUV rolled 5 or 6 times before it stopped ... and Crissa says, ‘Oh my God, we gotta help these people,” said Crissa’s fiancee Jesse Sanchez,

Jesse Sanchez

Terry Oliver

Sgt. Bill Revelle

JOSHUA TUCKER 29-year-old from Littleton

TERRY OLIVER 53-year-old from Denver

Was moving on the southbound traffic.

He stopped by to help the injured.

Crissa Chavez

recalling what had happened.

Sanchez said he and Crissa pulled over to help. They parked on the right shoulder (they were going towards north) and ran over to pull two women out through the windshield of the Trooper. But then suddenly a Ford Explorer came crashing into the scene.

Died at the scene

Owner of the Red Dodge Neon.

He was going towards north, stopped by to go and help the ladies get out from the Isuzu Trooper.

A Ford Explorer loses control and crashes into the Dodge Neon.

The assignment helped us understand about the deadlines and amount of work to be done in the industry when a breaking news has to be covered. One needs to be creative enough to come up with an idea and execute within a certain hours and make it ready for publishing.

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Interstate 225 Mississippi Avenue

Denver, Colorado USA

225

An ISUZU Trooper lost control, crossed the median while rolling 5 or 6 times.

Died at the Hospital

“

Their SUV rolled 5 or 6 times before it stopped ... and Crissa says, ‘Oh my God, we gotta help these people,

”

CRISSA CHAVEZ 3 months pregnant

Going towards north with her fiance.

- Jesse Sanchez They parked on the right and ran over to pull the two women out from the windshield of the Isuzu Trooper.

Module 2: Color Module Duration 2 weeks: August 14 - August 25

Faculty Bela Rawal and Chaula Patel

Color was introduced to us as an important factor starting with the theories, the psychology associated with color, interaction between them, hue, tine, shades, etc. We carried out assignments to understand these topics thoroughly such as mixing two colors, making the 24 color wheel, tint and shades scale, value and intensity scale, personality description.

24 step color wheel

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Color Scales

The tint and shade scale of yellow in 7 steps.

The Intensity scale between orange and blue.

The value scale between white and black, discovering the greys.

We also did a assignment for the psychology a color depicts. Tried using the Blue which represents calmness and turmoil at the same time. Doesn’t show the heat beneath.

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Color Interaction

Value shift of same color.

Contrast in complimentary colors.

Same grey look different on different backgrounds.

Same color perceived different on different backgrounds.

A same shade of yellow when placed on grey seems to have lower value than the one placed on black which happens because of the background placed on.

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Module 3: Composition Module Duration 2 weeks: August 28 - September 8

Faculty Jagdish Gajjar, Pradeep Choksi and Tridha Gajjar

The composition module helped to understand how different elements can be put together and how they interact with each other in a given space. Also how one can play with the point of interest, eye movement among the space The module exposed us to Gestalt’s principles which we tried to go and find in the real world surroundings. At the end of this module what I took back as a major learning was the presence of Gestalt’s principles everywhere around us and how one can relate to it implicitly and is satisfied if used or applied correctly.

The learnings from the drawing and color module helped me explore composition in a better way.

We started with making artwork using just dots. It was after this that we started to learn more about rhythm, movement, importance of space in a composition.

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Dots

Lines

Shapes

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Once done with the shapes we moved to compose with more complex forms using typefaces.

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Visual Narrative

Illustrate a story in 7 frames about change. I worked on the change of tea and cookies.

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4 Typography

Faculty Akash Halankar

Anchor Faculty Tarun Deep Girdher

Course Duration September 11 - 22

Typography The course was intended to expose us to what is Typography, it’s use, how each typeface designed has a certain meaning for what they are and how they are meant to be used for.

along with it’s form, color and size has to offer a visually strong message.

We understood the basic elements of typography, the elements mainly style, size, alignment, hierarchy and composition.

We had Akash Halankar as our faculty.

He helped us explore typography is present everywhere and the way it has been implemented, the process behind implementing is what one needs to understand. Each typeface

Crossbar Ascender

Serif

The course started with we getting used to basic calligraphy using a reed pen and ink for Devanagari script.

We also were introduced to the basic terminology of typography, the types of typography used.

Terminal

Serif

Ear

ThafKgyQ& Spur

Bowl

Descender

cap height x-height baseline

Tail

Aperture

Sans Serif

Thaf K g y Q & Stem

cap height x-height baseline

Counter

The anatomy of a typeface is filled with characteristics that which are viewed with a discern eye can be a powerful tool for a designer. When used carefully, the key features of a font can help in determining the appropriate typeface.

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Draw your Name We draw our first name in as many scripts we knew to write with. I drew my name in English, Hindi and Gujarati.

While drawing these I didn’t have any logic or meaning behind the way they were drawn. Upon reviewing with the class, I understood about certain behavior a typeface or script is meant to be used.

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Inspiration

We were asked to choose any typeface that inspires us or we like from hoardings, posters or any graphic design work.

Along with that present about any one typeface we like.

The typeface I chose to display was Roboto. The beauty of this typeface is that it was meant for usage on mobile screen devices but later it evolved with various styles and some minute changes in the characters which make the typeface more friendly to use.

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Letterpress Printing

Assignment 3 was to visit the letterpress printing machine and perform a actual letterpress print in the Print Labs. We prepared the text content with the individual letter blocks and had a copy for each to carry with.

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Type Hierarchy

Posters which we were asked to look for inspiration about hierarchy.

We then worked on the Story of Space event poster using hierarchy with folds in it. We were supposed to make a 18x23 inch final poster with When as the first thing in hierarchy to be conveyed to the audience.

Initial design Page 33

Final poster

The final poster printed on a 18x23 sheet with the folds.

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Type flow & attributes We worked in the flow in type and attributes of the text it is portraying through type.

I worked on the song ‘Jana Gana Mana‘ the national anthem of India and tried to select a certain typeface and compose it in such a way that it depicts the meaning and emphasis through type.

Getting a typeface which is reflecting the boldness and the seriousness of this song was a tedious task. I also tried to put some of my learnings from the hierarchy assignment here.

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Layout Design We went to old city in groups of four, talked with random people about random stuff. Transcribed those conversations and made a story using parts from all the conversations. This story was then supposed to be laid out in 3 spreads using Adobe InDesign.

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Typeface Design We used a unconventional tool and ink to make letters and then digitize them to make a typeface of our own.

These letters were drawn using a wooden piece and ink.

Digitizing these letters and studying about the characteristics each letter is associated, I came up with the following typeface design.

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Image 5 Making

Faculty Dr. Tridha Gajjar

Course Duration September 25-29, October 23 - November 3

Assignment 1: Letter Integration The assignment was to select any two letters (preferably the initials of your name) and choose typefaces for each as per the personality of the person and integrate them to make a balanced singular form without compromising on the identity of each letter.

Explorations

S

Typeface used :

Perpetua

Times New Roman

B

Fine Tuning Cut the start of the letter S

Reduce the form of the letter B Make the serifs bolder Make the curve of the letter S smooth

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Assignment 2: Letter and Object Integration The assignment aimed to select the initial of the first name of a person (preferably yours) and come up with an object either man-made or natural which would reflect the characteristic of that respective person.

Explorations Chosen letter: S Object: Food Plate

S

Typeface:

Eugiene

Fine Tuning Make the form of S geometrical Cut in way it is parallel to form of S below

Make the gap thicker

Make it parallel to the circle of plate inside.

Add outlines to put emphasis Page 43

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Assignment 3: Object Simplification The assignment was about selecting any subject or theme and find an object that could be used to represent the same either directly or indirectly. Once done, one had to simplify the object keeping it’s structure and form intact.

Explorations

Object: Lipstick

Fine Tuning

Explorations of the tracing of images captured to simplify the object. The image had reflections from the surrounding which were omitted and being an object with shiny surface the reflections were added accordingly.

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Chosen theme: Domestic Violence against Women

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Assignment 4: Pictogram The assignment aimed to select the same object used in the Object Simplification part and visualize it in a two dimensional space and make a pictogram without losing the key characteristics.

Explorations Understanding the shape of the object using basic shapes.

Final pictogram

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Design 6 Process

Faculty Anupam Jain and Amar Gargesh

Anchor Faculty V S Katiyar

Course Duration October 2 - 13

Design Process The course aimed at learning about the different stages and parameters to be considered to carry out an effective design process. From ideating to the understand and analyze the needs, synthesize and come up with useful solutions.

Assignment 1 Peeling a potato We were divided into groups to carry out our assignments. We were asked to select any everyday activity we perform on day to day basis. The assignment was about finding challenges, opportunities and needs with the activity and come up with propositions and present it.

The activity that we chose was Peeling a Potato.

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CONs (Challenges,

Opportunities and Needs) New User

Regular User

Pro User

• Peels get stuck in blades.

• Blades were slipping on the surface.

• Blades are not sharp enough.

• Permanently fixed blades.

• Ridges hurt the supporting fingers.

• Lot of force to be applied.

• Easy to use.

• Prolonged use of the peeler hurt the fingers.

• Peels get stuck in the blade.

• The space above the blade helps to rest the finger which adds more support

• Peels get stuck in the blade.

• Prolonged use of the peeler hurt the fingers.

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Assignment 2 We were now assigned to select any public service place, analyze the working model, the stakeholders involved, find challenges in the utility and find possible interventions in the system.

Gurudwara Gobinddham, S G Highway - Thaltej, Ahmedabad

We spent two days at the place and tried to look out every place utilized as a system by the visitors. We then divided the entire system into two, prayer hall and the langar based on their functioning.

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CONs (Challenges,

Opportunities and Needs)

We as a team finalize that we shall be working on the need of cleanliness in the prayer hall caused because of the dirt and ashes passing in and also work on the traffic noise coming inside the prayer hall.

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Design Brief To enhance the User Experience in Guru Gobinddham Gurudwara, Thaltej by barring the dirt and ashes entering the prayer hall along with reducing the traffic noise.

Easy to Implement We came up with the solution of putting creepers plants like areca palm on the balcony of the prayer from where the major dirt and sound comes in.

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Innovative Using electrostatic precipitators through air pumps inside the prayer hall would be helpful to purify the air inside creating a circulation of air.

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Futuristic Using the principle of destructive interference we planned to have a noise cancellation inside the gurudwara premises.

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Production 7 Process

Faculty Shri Bharat Suthar

Anchor Faculty Tarun Deep Girdher

Course Duration November 6 - 17

Production processes The course helped us in getting exposed to the major printing methods in production. We are grateful for Shri Bharat Suthar who poured his knowledge for us and was very kind and patient with us and eager to make us understand every doubt we had.

One cannot simple leave it on the printer operator to handle stuff on their own. We learnt everything with paper as our main medium to print on. It was great to know about offset and screen printing in depth and use it to print a poster using both the processes.

We got to know the various tasks involved in pre-press, press and postpress and how a designer plays and important part in how the artwork is to be printed. We went to ‘art-o-print’ a printing press in the city to know more about the scale at which these processes are carried out and what effort goes in at various stages.

As a part of post-press we did practicals for hand book binding in the printing labs.

This course was an important course in the semester as it helped us to know the role of graphic design in print. It’s the designer that has the power for what the output shall be.

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at the PRINT LABS

The separated layer of Black to be printed using Off-set printing.

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Separated Orange layer to be printed using Screen printing.

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hand book BINDING

We carried out three types of binding at the Print labs.

1. Pad Binding 2. Soft Cover perfect binding 3. Hard Cover Binding with section sewing

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Hard cover with section sewing

Pad binding

Perfect binding with soft cover Page 61

We were alloted different topics related to production process and had to design a poster for someone who was not aware about the topic. The main motive behind the design was to check and observe how digital printing occurs and what needs to be done to correct the colors when printed on paper.

t of individual pages on a inted in the press.

IMPOSITION Imposition, also termed as pagination is a pre-press process of arrangement of pages or artworks on a press sheet, so that when folded the pages are read consecutively.

It is an effective way to print pages as it lowers cost and improves productivity of the printing press. In one go, one can print 4, 16 or even up to 96 pages.

5

4

13

16

1

2

15

14

3

Fold 2

Folding of the printed sheet

GRIPPER EDGE

GRIPPER EDGE

BACK

Fold 3

FRONT

Fold 1

4

12

5

12

1

3

Imposition of pages on a printing plate.

Fold 1

9

4 5 2 3

2

• ••

8

When multi-page pieces are imposed, the sheet is folded & trimmed to become a group of printed pages, called a signature.

16

7

14 15

10

The most typical layout is to have 8 pages per side of a parent sheet, which means that each parent sheet will have a total of 16 pages when printed on both sides.

Spreads in a 16 page booklet

11

1

6

Process of Imposition

9

9

13

8

8

16

Fold 2

4

1

16

Trimming of the pages folded together

5

1 Cut

16

1

Booklet with 16 pages in consecutive order.

Cut

1

C

M

Fold 3

Y

After the binding is complete, the three sides except the spine of the book are trimmed to open the pages.

CM

MY

CY

the edges of the individual pages don’t line up, because the cumulative paper thickness at the fold drives the innermost pages out, this is called creep.

CMY

Major types of Imposition Cut

3

Fold

2 3

4

4 1

2 3

Fold

2

1

Two signatures are printed on a single plate. Print on one side, turn, print on other side, cut and fold, done!

Fold

4 1

1 4 Pages half sheet

GRIPPER EDGE

2 Ganged Imposition When multiple jobs are imposed on a single sheet. Two-up consists of two jobs, Three-up contains three jobs and so on.

Front

3 Work-and-Turn

Two copies in one print

Back

imposes all fronts on the bottom half of a sheet and backup images on the top half of the sheets which are flipped halfway through press run with the axis running parallel to the grip edge of the sheet.

GRIPPER EDGE

6

3

4

5 8

1

2

x

an example of a Three-Up Imposition

This poster has been designed and printed as a part of course – Production Process for students of Semester 1, M. Des. Graphic Design 2017, conducted by Shri Bharat Suthar and Tarun Deep Girdher.

Poster design by Shoghi Bagul.

Side Guide

8

1

2

7 x

GRIPPER EDGE the gripper edge shall remain same once the plate is turned for back print, side guide is changed to opposite side.

flipped Fold

7

GRIPPER EDGE

5

Fold

4

1 1 1

1 1 1

3

3

2

3

4 Work-and-Tumble

imposes the fronts on one half of the sheet and backs on other half, with the axis running perpendicular to the grip edge of the sheet. flipped

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1

1

3

6

K

same as work-and-turn imposition except that the paper is flipped head over heels to print the back side and the gripper edge changes to the opposite end.

Side Guide

Key learnings from the semester The courses during the semester helped develop me skills to be a designer as a whole and also added to become a better person allowing oneself to open their eyes and grab knowledge from the campus.

Starting with what design means to how art is perceived through aesthetics, carrying on to the fundamentals which taught to see things with a perspective and compose stuff with meaning in it to convey messages visually. Design process helped to understand that it’s the process that matters most and the execution of the process is the main reason which decides whether a solution is effective or not.

Graphic design courses helped to look on to typefaces and understand why, where and how to use them. Image making helped to relate the interaction between forms and make meaning messages with no extra clutter. Production process helped to gain knowledge which as a graphic designer is a must and is a key factor in the designing process.

Lastly, I would thank NID, the faculty and the staff members to make this semester a fun learning experience.

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