ShipServ Supplier Branding Solutions

eBook for suppliers

ShipServ Solutions Branding Solutions

The leading e-procurement platform in the marine industry Over

70k Suppliers

Over

200

Shipping Companies

Close to

$3.5 bn

10k

current annual value of trade

Vessels Represented

ShipServ Pages

Includes world’s largest manufacturers, distributors, ship chandlers and service providers.

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4.2m Searches

101 Countries

200 shipowners and shipmanagers representing close to 10,000 vessels currently trading on ShipServ Alaska Tanker Company American Roll-on Roll-off Carrier, LLC (ARC) American Steamship Company (ASC) Anglo-Eastern Shipmanagement Ltd. APL Maritime Ltd Atlantic Towing Berge Bulk Maritime Pte Ltd Boa Management AS Brunei Gas Carriers Sendirian Berhad Carnival Australia Carnival UK Chellaram Shipping (Hong Kong) Ltd. Chevron Shipping Company LLC CMA CGM Columbia Cruise Services Ltd. Columbia Shipmanagement Ltd CPO Containerschiffreederei Crowley Maritime Corporation Crystal Cruises D/S Norden A/S DOF ASA E.R. Schiffahrt GmbH & Cie. KG Eagle Ship Management LLC Eaglestar Shipmanagement (L) Pte Ltd Eaglestar Shipmanagement (S) Pte Ltd Eidesvik AS Epic Ship Management Pte. Ltd. Expedo Ship Management (Canada) Ltd. Fairmont Shipping (Canada) Ltd Fareast Shipmanagement Hong Kong Ltd Finaval S.p.A. Di Navigazione Finnlines Gaslog LNG Services Ltd. GAZOCEAN Genting Cruise Lines Ship Management Sdn. Bhd Golar Management Oslo AS Great Lakes Dredge and Dock Company Green Reefers Grieg Star Grimaldi Group Guardian Ship Management Hoegh LNG Fleet Management AS Holland America Line Hornbeck Offshore Services

USA USA USA Hong Kong USA Canada Singapore Norway Brunei Australia USA/UK Hong Kong USA France Cyprus Cyprus/Germany Germany USA USA Denmark Norway Germany USA Malaysia Singapore Norway Singapore Canada Canada Hong Kong Italy Finland Greece France Malaysia Norway USA Norway Norway Italy USA Norway USA USA

John Samonas & Sons Ltd. Keppel Batangas Shipyard Keppel Shipyard Ltd - Benoi Yard Keppel Shipyard Ltd. - Gul Yard Keppel Shipyard Ltd. - Tuas Yard Keppel Singmarine Pte. Ltd. Keppel Subic Shipyard Klaveness Ship Management AS Liberty Maritime Corporation Maersk Drilling Maersk Line Maersk Line Ltd. Maersk Supply Service Maersk Tankers Magsaysay MOL Ship Management, Inc. Magsaysay Shipmanagement Inc. Matson Navigation Company Inc. Misuga Kaiun (Hong Kong) Ltd. MMS Co. Ltd. MOL Ship Management (Singapore) Pte. Ltd. MSC Mediterranean Shipping Company S.R.L. MSC Ship Management Ltd. (Cyprus) Navigator Gas Shipmanagement Ltd Neom Maritime (Singapore) Pte. Ltd. New Shipping Kaisha, Ltd. NiMiC Ship Management Co. Ltd. Norbulk Shipping UK Ltd. Norgas Carriers Private Limited Norwegian Cruise Line NSB Niederelbe Schiffahrtsgesellschaft GmbH NYK LNG Shipmanagement (UK) Ltd. NYK LNG Shipmanagement Ltd. NYK Shipmanagement Pte Ltd Oceania Cruises Inc. Orion Reederei GmbH & Co. KG OSG America OSM Ship Management AS Paradise Cruise Line Operator Ltd. Paradise Navigation SA Phil-Bright Ocean Ship Management, Inc. (POSM) Princess Cruises Rederiet Stenersen AS Reederei F. Laeisz GmbH Regent Seven Seas Cruises

UK Philippines Singapore Singapore Singapore Singapore Philippines Norway USA Denmark Denmark USA Denmark Denmark Philippines Philippines USA Hong Kong Japan Singapore Italy Cyprus UK/Poland Singapore Japan/Korea Taiwan UK Singapore USA Germany UK Japan Singapore USA Germany USA Norway USA Greece Philippines USA Norway Germany USA

RK8 Offshore Shipmanagement Pte. Ltd. Scorpio Ship Management Seabourn Cruise Line Ltd. SEACOR Ocean Transport SEACOR Offshore Dubai LLC SeaSpan Ship Management Ltd. Seatrans AS Shell International Trading & Shipping Company Ltd Siem Offshore AS SIEM Ship Management SMT Shipping (Cyprus) Ltd. Socatra SolstadFarstad ASA South Trade Shipmanagement Sunship/Lauterjung Synergy Maritime Pte Ltd. Tai Chong Cheang Steamship Co. (S) Pte. Ltd. Tamar Ship Management Ltd. Tankerska plovidba d.d.

Teekay Shipping Ltd. The Interlake Steamship Company The World Thome Ship Management Pte. Ltd. TOTE Maritime Alaska TOTE Maritime Puerto Rico, LLC TOTE Services Trans-Mar-supply Transpetrol TM AS UASC Utkilen AS Vroon Ship Management Wallenius Marine AB Wan Hai Lines Ltd. Wave Management Co. (Fuyoh Shipping Co.) WellTech Marine Pte Ltd. Westfal-Larsen Management AS Wilhelmsen Ship Management Wilson ASA Windstar Cruises Yuantong Marine Service Co., Ltd Zeaborn Ship Management

Singapore Monaco USA USA Dubai Canada Norway UK Norway Poland Cyprus France Norway Chile Germany India Singapore Hong Kong Croatia Canada USA USA Singapore USA USA USA Germany Norway Dubai Norway The Netherlands Sweden Taiwan Japan Singapore Norway Norway Norway USA Hong Kong Germany

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How do we help suppliers?

ShipServ helps suppliers maximise brand exposure in the following ways:

Maximise Exposure Maximise your brand and company exposure with:

Premium Profile

Marine Stores Guide

ShipServ Onboard

Measurement & analysis 4

Brand Verification

Brand Zone

Maximise Exposure Since joining ShipServ we have gained 7 new clients in 18 months. It has helped our company to be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier.

Valeria Assandri Machinery & Replacement Parts S.r.l

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Premium Profile on ShipServ Pages ShipServ Pages is the largest online sourcing directory for purchasers Features over 70,000 maritime suppliers It’s FREE for buyers to search

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2.7 million visits every year

4.2 million searches per year

Profile Complete Score feature which assists you in improving your profile for greater visibility in front of purchasers

Basic v Premium

Typical Premium Profile

Typical basic listing

Get 6x more profile views with a Premium Profile

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Upload up to 65,000 line items with product number, description, optional images and product specification sheets By uploading your catalogue your profile will be returned more often in search results for a wider range of keywords

Buyers can search your catalogue

Add company details and logo

Achieve a high profile complete score

Add a full company profile

Upload company or product video

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List up to 60 ports served

Upload datasheets, line cards and other key documents

Unlimited search categories

Add manufacturer verifications

Premium Profile with Spotlight Members have a choice of 1st, 2nd or 3rd spotlight position

A Premium Profile with ‘spotlight listing’ GUARANTEES you a top position in search results where you can target:

We recently signed up with ShipServ for the spotlight listing with a targeted banner.

This has enhanced the visibility of Gulf Turbo services & products in the Middle East & other countries.

Easwaran Lyer - MD Gulf Turbo

Ports Categories Brands

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Advertising on ShipServ Pages There are no casual browsers on

With a TARGETED ADVERT you can target specific categories, countries or even ports and appear against the specific searches relating to what your company sells

ShipServ Pages, which means you get your company in front of real purchasers looking to buy real products, at the right time.

Appear at the top with a HIGHLIGHT BANNER above search results, an ideal place to be when purchasers are actively searching

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With a GENERAL BANNER you appear randomly on the righthand side of all search results and supplier profile pages. A cost effective way to get started with advertising

Basic listing vs Premium Profile BASIC

PREMIUM

Appear in search results for 3 brands & categories Company contact details Appear in ALL relevant search results - brand & categories Appear in search for 60 ports Priority ranking on search results Full company description Display company logo Upload catalogues Upload datasheets, line cards, videos and other key documents

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NEW – The IMPA Marine Stores Guide ShipServ Pages ShipServ has entered into a new partnership with IMPA where the Marine Stores Guide (MSG), otherwise known as IMPA catalogue, has now been integrated into ShipServ Pages, creating an advanced search solution available to the marine industry.

IMPA now requires suppliers to purchase a Publisher Licence to use IMPA codes in their marketing materials

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IMPA code look-ups ShipServ Pages

Buyers can search by IMPA code, description or by category drilldown

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Relevant suppliers are shown with IMPA code descriptions Member suppliers will appear here when they: purchase a Publisher Licence upload their catalogue to ShipServ map their catalogue items to corresponding IMPA codes ShipServ offers a service to help suppliers with these tasks

Buyers can click through to supplier Pages profile and digital catalogue

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Add specification sheets to your catalogue items, which can be enlarged for the buyer to view

Supplier’s Pages profile and digital catalogue

Buyers can click and view your Pages profile and catalogue

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Increase brand exposure further - Advertising Generate further traffic and exposure to your profile with a targeted or general banner, when buyers are searching IMPA codes

These are targeted banners, so you appear alongside relevant searches

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Benefits to suppliers Generate traffic and additional exposure to your profile when buyers are searching for IMPA codes

The previous IMPA code look up website had over 1 million searches a year. In the IMPA MSG, suppliers are displayed only after relevant searches so the exposure you get is very targeted

Maximise your exposure by taking targeted advertising in the search results – make your company stand out

Where ambiguity exists, help users to know the exact manufacturer product number and specifications

Attach product spec sheets to your catalog items

Remember: once you’ve purchased the Publisher Licence, you can then officially use IMPA codes in your catalogue on ShipServ Pages as well as in all your marketing materials

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ShipServ Onboard Comprehensive digital supplier catalogue and ordering guide distributed to thousands of vessels every year

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Used by 50,000 crew on board ship

Crew on board use ShipServ Onboard to specify the required item, document this into a formal requisition, find relevant suppliers/manufacturers and then send that requisition ashore.

12,000 copies are produced annually. Copies are distributed to Masters/Captains and Chief Engineers

New for 2018 Edition Now with IMPA Marine Stores Guide

ShipServ Onboard - search

Buyers can search for products or suppliers, and with location Every item in your digital catalogue is searchable

Buyers can search your entire catalogue or view specific part number catalogue entry, including images and detail

Once an item has been found, buyers can add it to a REQ and send

Targeted banner adverts boost your exposure as you appear in relevant search results

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Your digital profile at sea

Add categories and brands

Full company description

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Add in ports served and certifications

Your advert and specification sheets can be easily accessed and enlarged with a simple click

Advertising on ShipServ Onboard

Your advert and specification sheets can be easily accessed and enlarged with a simple click

A targeted banner with category/country combination will give you further exposure in relevant searches

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Benefits of ShipServ Onboard Distributed every year to Masters/Captains, Chief Engineers and other personnel on ship Allows you to influence at the requisition stage Chances of winning an order are significantly increased if your product/ part number is specified in the requisition/RFQ Easy searching for buyers Buyers can search/view your entire catalogue You can advertise your products, targeting categories, ports, keywords and brands In addition to your general profile information, your advert, catalogue and related spec sheets are shown 22

Manage & control brand 23

Brand Zone Brand Zone: Provides a single location where purchasers can find you, your branches and authorised distributors and agents

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Gets your suppliers at the top of search results when purchasers are looking for your brands

Brand Zone only contains your suppliers not competitors

100% customisable

Brand Verification Verified by manufacturer

Brand Verification This feature allows you to take control of your brand.

It allows you to approve or reject claims of authorisation

Authorised suppliers get ranked higher in search results – increasing visibility of your brand

Increases overall quality and reduces risk of pirated products

Not yet verified

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Analyse your performance & investment Your Supplier Insight Report Is a vital tool for ensuring that your marketing spend is 100% measurable Delivers insight into your trading activity on ShipServ including profile views, contact views, RFQs received, POs and much more Members get significantly more actionable information including data on your quote rate, win rate, speed of quoting and price competitiveness against other suppliers on those specific quotes

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Measure your marketing investment in ShipServ Why? Key metrics indicate how: you are trading on ShipServ your online profile is performing – you can see how your profile views increase as you improve your profile and trade more on ShipServ any banner advertising you have invested in is performing

The proportion of RFQs you have quoted on.

Opportunity to quote more

The proportion of quotes you have won

These are DIRECT POs where you weren’t in competition with other suppliers

COMPETITIVE POs are where you have been in competition with other suppliers

Number of times your company banner appeared in search results on ShipServ Pages

This is the value of the quotes you have lost to other suppliers The number of ‘potential active buyers’ who have browsed your profile

The value of the RFQs you’ve chosen NOT to quote on

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Contact us Founded in 1999, ShipServ is the largest e-procurement platform for the marine industry. ShipServ’s current annual value of trade is US$3.5bn from over 200 buying companies, managing close to 10,000 vessels and trading with over 70,000 suppliers in over 100 countries around the world.

For further information please: Visit:

www.shipserv.com Email:

marketing@shipserv.com Call our sales offices:

US suppliers: +1 732 738 6500 Rest of the world: +44 1395 888 998