Sporting Licensing – A Profitable Prospect in IndiaLicensing in sports

Contact Us: 8860084177

Sporting Licensing – A Profitable Prospect in India “Never say never because limits, like fears, are often just illusions� Michael Jordan. These and many quotes from sports celebrities have always inspired their fans for future goals. Sports have ever been an experience to cross the barriers of language, culture and geographies. Following the favorite sports icons always has been the craze of the fan. With huge fan following globally has motivated the business entrepreneurs internationally to enter this field to expand the business. Fans not only watch their favorite games but also follow the fashion style of their adorable players. Right from the accessories, apparels, footwear to novelties likes mugs, novelties and gift merchandise. All sports lovers have a dream of meeting their favorite players and try to keep up with the updates of their stars. They try to inculcate the fashion, makeover and dressing sense to look like them or simply follow the brand which their sports stars endorse. They also try to associate them through the various brand commodities like for instance Nike and Adidas are now focusing on less famous sports people and such aspirations has made a way for the local business industry for licensing in sports brands for their expansion and growth.

Sports teams and icons have always been the heartthrob of their millions of fans and not only enjoyed the popularity but also have experienced their loyalty towards them. Many gigantic global brands are associated with these athletes and their teams since ages to endorse their trademark, name and logos through versatile products yielding them the huge profitable turnovers. This turnover has made Brand

http://www.bradfordlicenseindia.com/

Contact Us: 8860084177 Company like Nike made a strategic move by focusing from sales to marketing mindset realizing the huge success by proudly announcing its revenue growth of 10 percent in the most fiscal year to USD 30.6 billion during its annual shareholders meet. Nike has successfully marked its footprints in 190 countries since its inception across the globe, has recently signed in some elephantine endorsement deals that have really paid them off. It takes pride to sign in this year’s superstar Heisman Trophy winner, Marcus Mariota who made a successful NFL debut with the Tennessee Titans. The company now is pouring in more funds into advanced footwear development.

India has also untapped its local virgin market for universal licensors for their business expansion offering them the huge profits and its mammoth end user market. Domestic company like GoalSquad has successfully signed as licensee for the most premier international and local brands under its wings like English Premier League clubs (Manchester United F.C., Chelsea F.C., Manchester City F.C., Arsenal F.C., Liverpool F.C., Newcastle United F.C. and Tottenham Hotspur F.C.), through La Liga greats (F.C. Barcelona, Real Madrid C.F., Atlético Madrid) and International Giants (UEFA Champions League, Paris Saint Germain F.C., F.C. Bayern Munich., Juventus F.C., A.C. Milan and the Brazil National Football team), to our very own indigenous Indian Soccer League Clubs (Delhi Dynamos FC, Mumbai City FC, Chennaiyin FC and Atlético de Kolkata, Wherein New Horizon and Samsonite closed its deals with National Basketball Association (NBA).

Now the Indian business industry is actively signing as licensees to these global brands like PurePlay takes privilege to sign Liverpool Football Club (FC) for apparels. As quoted by Mike Cox, Director Merchandising, Liverpool “Apparel is our most successful category: We work with Bradford License India, which has helped us over a number of barriers to execute licenses within the Apparel, Footwear, notepads and Toiletries categories.” He further added, “Football fans are loyal to their chosen team and to that extent, we don’t see those clubs as rivals (off the pitch), however, we do enjoy taking market share from the other top European teams, we also consider them as a global brand.

It is important to engage with current fans, and also, bring new fans into the Liverpool FC family, so it’s key we engage with those fans through various social media platforms, along with ensuring that we have a brand presence within the retail market.” Where in Delhi Daredevil closed their licensing deal with Pod& Pan. Luxury lifestyle brand Swiss Military is all set up to extend its existence after it has signed licensing agreement with adventure bicycles manufacturer Firefox Bikes. Stating on the market prospective for adventure biking, Anuj Sawhney, MD, Swiss Military asserted, “There is a growing segment of consumers with high disposable incomes, which is taking to adventure biking and we see a huge potential in this segment. We believe our partnership with Firefox Bikes is synergistic as we have similar brand personalities.”

To culminate it has proved that Licensing in sports in India has brought in tremendous growth for all the trans-national brands and also brought the world nearer and joined them crossing the barriers of language, culture and geographies.

http://www.bradfordlicenseindia.com/