STRATEGIC COMMUNICATIONS

Digital Communications

Shield implements effective online communication efforts that span a wide range of digital communication channels, including website, mobile, chat and blogs to blogs. These vital connections to current and prospective customers, employees, and other stakeholders deliver critical digital marketing that keenly understands how to leverage this convergence of technology and messaging to client advantage. This understanding results after extensive research and analysis to determine the specific effective communications strategies and brand analysis needed for the client’s audience and preferred medial mix. Subsequent monitoring of data analytics guides in-progress program modifications. The results are online brand assets that build an engaged social media audience.

Product & Content Development

Employing both internal and external communications approaches, Shield designs and executes a targeted digital communications plan, created to yield measurable and achievable results across all platforms and methods used.

The plan is structured to promote, educate, and/or assist stakeholders’ understanding of client messaging and is delivered across a range of digital presence programs from compelling narrative videos and social media to report and promotional material production.