ProFinisher Magazine: Industrial Wood Coatings - Q4 2018

ProFinisher

OCTOBER - DECEMBER 2018

INDUSTRIAL WOOD COATINGS

CUSTOMIZING A

HANDCRAFTED FINISH

OBSESSED

WITH WHAT'S NEXT DENNIS KARNSTEIN President & GM, Industrial Wood Coatings

As I reflect on 2018, one word comes to mind – obsession.

Whether you’re a finisher of kitchen cabinets, furniture, building products, flooring, or specialty products, your obsession with your craft drives you to produce beautiful wood products. At Sherwin-Williams, our obsession lies within the details – helping you optimize your finishing operation to drive your success.

This starts with a relentless focus on your finishing needs. With an exceptional combination of people, products, and services, we have the knowledge and resources to stay one step ahead of what you and your customers need. As your partner, our goal is to always be ready with a solution before anyone else even knows there’s a problem.

How can we help you succeed? We provide the right products, on time when you need them. The Global Color & Design Center in Greensboro, NC helps to you stay on the cutting-edge when it comes to color and finishing trends. Our team – consisting of the industry’s most experienced experts – is on the ground, where you are, to solve your most complex finishing challenges.

In this issue, you’ll read about the 2018 International Woodworking Fair (IWF) that recently wrapped up in Atlanta, GA. At IWF, we showcased our passion and industry leadership in the form of the latest product technology and color and design expertise – just two of the ways Sherwin-Williams drives your finishing success.

Our number one priority will always be knowing your business as well as you do, so we can be ready with original ideas and innovative solutions to increase efficiencies and improve outcomes. YOUR success is OUR success – and we look forward to succeeding together in 2019!

EQUIPMENT & SUPPLIES FOR A BETTER FINISH

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SHERWIN-WILLIAMS PROFINISHER

CUSTOMIZING A HANDCRAFTED FINISH

As an innovative cabinetry company, Benedettini Cabinetry tailors their business to fit the changing needs of their customers through their rebranding efforts and a supplier transition.

Benedettini Cabinetry began customizing cabinets in 1999, and continues to use their years of experience to provide handcrafted products to customers. With a focus on high-quality design and craftsmanship, the company understands and emphasizes that cabinets are more than just fixtures to hold up your countertops.

Matt Bible, General Manager at Benedettini Cabinetry, describes how their dedication to cabinet details allows them to operate at a higher level than many of their competitors. “We pay a lot of attention to prep work on the front end,” Bible said, which allows the company to consistently customize their products – a pivotal aspect in separating themselves from the competition.

We provide more than coatings. Our complete product finishing solution includes over 10,000 brand-name equipment and supplies to address the entire process, from sanding to shipping. Our dedicated experts also work with a diverse group of suppliers and manufacturers to serve all of your finishing needs, including providing on-site support to help you enhance your line. Contact your Industrial Wood Coatings Sales Representative or visit oem.sherwin-williams.com/equipmentandsupplies to learn more.

BRAND SIGNIFICANCE

NEW PRODUCTS, MORE POSSIBILITIES

This past summer, Benedettini Cabinetry rebranded their company and shifted their focus to driving new business and exploring future opportunities. Their fresh look reflects the sleek and modern appearance of their developing European line.

Few businesses run the volume and offer the diverse product lineup Benedettini Cabinetry does. The switch to Sherwin-Williams coatings provided a full support system, as well as new production opportunities for the company.

Even though traditional framed cabinetry was the company’s bread and butter for years, they recently noticed and adapted to changes in the market. Today’s home buyers are more savvy than ever, and are increasingly seeking out non-traditional styles, such as the Europeaninspired frameless look. In response to this demand, Benedettini expanded their business to accommodate the market shift.

Every year, Benedettini Cabinetry sprays thousands of different color combinations. Even before the change in finishing suppliers, many customers brought Sherwin-Williams colors in for color matching.

Since the transition, Benedettini can now easily offer custom colors and match finishes that their customers desire, without having to locate another paint store or color chip.

Driving brand recognition was not only important when it came to Benedettini’s updated look, but also for the products they use. In January, the company transitioned to Sherwin-Williams Industrial Wood Coatings – a brand many customers already recognized.

Keeping efficient products on hand is a key to satisfying Benedettini’s customers. Their transition to Sherwin-Williams coatings not only impacted customization possibilities, but environmental elements as well. Application of the ULTRA-CURE® solvent borne UV topcoat on their stained products reduced emissions across the board for the cabinetry company.

“Our builders are happy to hear the Sherwin-Williams’ product name,” Bible said. “For us, it’s all about the brand name.”

A HANDS-ON APPROACH

There is a common misconception that cabinets made by hand on-site are of a better quality than those manufactured off-site. Benedettini’s high-quality, custom cabinets – factory-designed and built – are handcrafted with unique colors and smooth finishes.

Benedettini Cabinetry's delivery of handcrafted products with opportunities for customization, provides a foundation of support and innovation for their customers.

Benedettini prides itself on having a finish that cannot be replicated in the field. In a market that is beginning to lean more on technology, Benedettini recognizes that a machine cannot generate the same quality of a hand applied finish. The team sprays colors and glazes, wipes down, and sands the products between finish coats – creating custom finishes that are exceptionally handcrafted.

“We truly have a hand finish,” Bible said. “This approach gives us the true custom finish we are after.”

In order to handle large-scale production, Benedettini Cabinetry optimized their finishes. The application of SHER-WOOD® KEMVAR® Conversion Varnish on the company’s painted products significantly reduced the company’s dry time between coatings. “I can process an order much quicker than a year ago – financially it is the biggest benefit of the transition we’ve made,” Bible said.

“We’ve been excited about the transition and the products we’ve gotten with the Sherwin team,” Bible said. “The service, the technical support, along with the sales support has been tremendous and a great change.”

– Matt Bible, General Manager, Benedettini Cabinetry

oem.sherwin-williams.com/equipmentandsupplies

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EQUIPMENT & SUPPLIES FOR A BETTER FINISH FINISH REPAIR

®

Finish Repair Marker Roll Up*

Finish Repair 72 Fill Stick Assortment

®

■■ ■■

®

Designed for excellent flow and adhesion Used for repairing edges and scratches on wood and laminate

■■ Used to fill scratches, cracks, holes, and any other small defect area SW164-6645

*Blender Marker included

SW116-4664

Mirka Bulldog Gold ®

For finishing and heavy stock removal Aluminum oxide grain delivers a fast, long-lasting cut ■■ High strength resin bonding provides superior grain support 5” Grip Disc: 120 Grit – SW236-6086 150 Grit – SW236-6094 180 Grit – SW236-6102 220 Grit – SW236-6110 320 Grit – SW236-6144 ■■ ■■

Leaktite Plastic Ratio Containers Design incorporates both traditional measurements and mixing ratios ■■ Solvent resistant container ■■ Transparent plastic to see content level ■■ Ratio scales read horizontally ■■ Ratios marked on each column 1 Quart – SW105-5508 2.5 Quart – SW105-5516 5 Quart – SW105-5524 ■■

Mirka Deros ®

Advanced brushless DC motor technology Features an ergonomic, symmetrical design ■■ Vacuum-ready ■■ Digitally controlled variable speeds from 4,000 – 10,000 rpm 5” – SW1002-68234 6” – SW1002-68242 ■■ ■■

Mirka Mirlon Total ®

®

Thinner and more flexible than original For fine sanding and pre-finishing steps ■■ Ideal for use on contoured surfaces Red, Very Fine 25-Pk. – SW159-7608 Gray, Ultra Fine 25-Pk. – SW159-7616 ■■ ■■

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SHERWIN-WILLIAMS PROFINISHER

DEVILBISS 2.8-Gallon Pressure Tank Liners ®

Disposable antistatic polyethylene liners Seamless, vacuum formed pail liners have a contoured lip that snaps over a pail’s top bead to prevent leakage between the pail liner and the pail wall 60 Pk.– SW909-7700 ■■ ■■

The Sherwin-Williams Equipment and Supplies program includes over 10,000 brand-name tools at guaranteed competitive pricing. For more information and to request a quote, contact your Industrial Wood Coatings Sales Representative.

Trimaco General Purpose Masking Paper

General Purpose Wiping Cloths

Ideal for water-based materials such as latex, plaster, and drywall texture ■■ Exceptional coverage from stains, drips, and spills ■■ Use paper to mask off window and door trim to prep for painting 6 in. x 60 yd. 12-Pk. – SW406-6437 9 in. x 60 yd. 12-Pk. – SW118-2047 12 in. x 60 yd. 12-Pk. – SW406-6411 15 in. x 60 yd. 12-Pk. – SW750-8310

Low linting Suitable for staining 8 lb. Box – SW919-9423 20 lb. Box – SW919-9431

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Paint Arrestor Most popular paint arrestor in the market Progressive density design ■■ Designed to provide longevity, efficiency, and economy for a wide array of applications ■■ Also available in other various size pads and blankets 20 in. x 20 in. – SW282-2963 ■■ ■■

Shurtape CP66 Professional Grade Masking Tape ®

Designed for commercial painting and construction, industrial masking, holding, and packaging ■■ Good for applications where conformity to irregularly-shaped surfaces and good quick stick are required 1 in. x 60 yd. 36-Pk. – SW153-4916 1.5 in. x 60 yd. 24-Pk. – SW153-4924 2 in. x 60 yd. 18-Pk. – SW172-2297 3 in. x 60 yd. 16-Pk. – SW153-4957 ■■

3M™ Scotch Blue™ Painter’s Tape Original Multi-Use Ideal for long-term masking products Premium grade – medium adhesive level 24 mm – SW821-8026 36 mm – SW965-8337 48 mm – SW821-8034

SAS Raven™ Powder-Free Nitrile Gloves ®

Powder-free nitrile Superior puncture and abrasion resistance ■■ Latex-free ■■ Textured grip ■■ Beaded cuff ■■ Ambidextrous L – SW185-8901 XL – SW185-891 ■■ ■■

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Sames Kremlin 10C18 Pump & SFlow Airless Stain Package Designed for spray stain applications High transfer efficiency ■■ Reducing mottling ■■ Minimizes picture framing effect SW1016-28113 ■■ ■■

oem.sherwin-williams.com/equipmentandsupplies

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STEPPING AHEAD OF THE TRENDS WATERBORNE CHALLENGE Sherwin-Williams hosted the Waterborne Challenge, in which participants viewed a variety of panels and tried to determine whether each was finished with a waterborne or solvent-based topcoat.

The average score was approximately 50% correct, which means participants struggled to distinguish between waterborne and solventbased coated panels.

Sherwin-Williams’ latest equipment, coatings, and product offerings anticipate market trends and provide solutions buyers seek at the International Woodworking Fair Over 1,000 woodworking vendors from across the globe came together from August 22 – 28 to showcase new technology, materials, and innovations at the International Woodworking Fair (IWF) in Atlanta, Georgia. During the trade show, Sherwin-Williams discussed opportunities and displayed services and solutions for attendees.

CUSTOM COLOR The demand for custom products is a trend impacting the woodworking industry. “We’re finding that more and more kitchen cabinet and furniture manufacturers are seeking out ways to create custom color quickly so they can keep up with the growing consumer demand for personalization,” said Nick Bartoszek, Global Marketing Director, The Sherwin-Williams Company.

Sherwin-Williams employees demonstrated how the Color Express™ system and ColorReaderPRO tool help streamline the customization process.

The Color Express system encompasses every step of color delivery.

The user scans any color with the ColorReaderPRO handheld spectrophotometer to find the closest Sherwin-Williams match.

Integration with the dispensing equipment makes that color a reality, taking it from inspiration to tinted product within a matter of minutes.

ProFinisher

TIPS

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The challenge served as an indicator to how much the performance of waterborne coatings has improved over the years. No longer seen as inferior technology to solvent-based coatings, today’s waterborne products dry faster, are scratch-resistant, and durable.

Global Director of Marketing, Sherwin Williams Industrial Wood Coatings Division, Joe Kujawski, suggests three great waterborne products to get started with: SHER-WOOD® 5421W Universal Primer, SHER-WOOD® Water Reducible Wiping Stain, and the SAYERLACK® HYDROPLUS Waterborne Clear topcoat.

DESIGN INSPIRATION Another essential feature at the booth was the presence of the Global Color and Design Center (GCDC). The GCDC is a facility where experts track trends and develop proprietary finishes for kitchen cabinets, furniture, architectural building products, flooring, and specialty segments in the wood industry.

During the trade show, the GCDC showcased the Virtual Panel Studio™, an industry-first online tool consisting of 700+ wood panel images. This vetted, digital service “brings the GCDC all around the world for 24/7 inspiration,” said Lauren West, Global Color and Design Manager.

Check out the 2019 Industrial Wood Color Forecast in this issue.

The GCDC stays one step ahead of the trends, bringing finishes to manufacturers of wood products that will help drive the market.

Contact your Sherwin-Williams Industrial Wood Coatings Sales Representative to learn how the Sherwin-Williams Design Engineering Team can identify and implement efficiency, resource, and process improvements in your finishing operation.

Optimizing Application Settings Most stains are under constant agitation, which causes evaporation or strengthening of a stain. Implement timely color checks throughout the day to guard against this and other mechanical issues that could occur in the paint room with pumps and agitators will improve efficiencies. − Tim Workman, Industrial Wood Marketing Development

SHERWIN-WILLIAMS PROFINISHER

2019

INDUSTRIAL WOOD

COLOR TRENDS

SHAPESHIFTER

WANDERER

AFICIONADO

ENTHUSIAST

NATURALIST

RACONTEUR

Discover the ColorMix Industrial Wood Forecast for 2019 – an inspirational guide for wood product designers and manufacturers to select finishes in line with consumer preferences.

Divided into six themes, the forecast combines wood coatings with 42 Sherwin-Williams paint colors that are key for the upcoming year. Based on global, cultural, and economic influences, our forecast gives wood product producers insight into how we see consumer preferences trending throughout 2019. From bleached and contemporary to distressed and eclectic, these interwoven paint palettes and wood finishes tell their own tales.

oem.sherwin-williams.com/equipmentandsupplies

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SHAPESHIFTER CELESTIAL SW 6808 (179-C3)

CELESTIAL SW 6808 (179-C3)

ENDLESS SEA SW 9150 (223-C7)

EXTRA WHITE SW 7006 (257-C1)

NUGGET SW 6697 (137-C4)

ELATION SW 6827 (182-C1)

BLUE SKY SW 0063

There are those who always seem a little ahead of their time. Visionary and creative, this palette reaches into the cosmos and returns with a whole universe of inspiration.

Shapeshifter’s other-worldly personality evokes images of Saturn’s rings and the inklings of healing energy. Atmospheric wisps of colors, grounded by deep dark blues, capture the unique space between technology and spirituality.

WANDERER

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SHERWIN-WILLIAMS PROFINISHER

CARAMELIZED SW 9186 (291-C4)

DISTANCE SW 6243 (224-C6)

DARK CLOVE SW 9183 (277-C4)

BAKED COOKIE SW 9098 (202-C5)

MOTH WING SW 9174 (249-C4)

CAVERN CLAY SW 7701 (290-C6)

ORIGAMI WHITE SW 7636 (259-C3)

Some spirits can never be fenced in. They need to soak in the blue of endless horizon and the subtle earthy colors of the high plains and desert. Embrace the life that is unbridled adventures of carefree bohemians and modern cowgirls. Sun-washed and warm, this palette can be seen in the baked clay canyons, worn leather, and woven wool blankets of the true New West.

AFICIONADO

GRANDIOSE SW 6404 (143-C6)

MERLOT SW 2704 (276-C7)

CHARCOAL BLUE SW 2739 (253-C4)

WHEAT PENNY SW 7705 (287-C6)

DRY DOCK SW 7502 (250-C6)

ENTHUSIAST

OCEANSIDE SW 6496 (172-C7)

ARGYLE SW 6747 (153-C6)

PORPOISE SW 7047 (245-C6)

POSITIVE RED SW 6871 (101-C7)

MAJESTIC PURPLE SW 6545 (187-C7)

GOLD CREST SW 6670 (132-C6)

There are those who don’t know the meaning of “less is more.” Passionate and eclectic, they have a calling to be unique. They embrace the details and create scene-stealing worlds that burst with beauty. The proof is in this palette that features bold pops of vivid color, maximum impact, and lots of energy. Its over-the-top opulence finds comfort within the chaos.

NEBULOUS WHITE SW 7063 (257-C5)

ALAEA SW 7579 (276-C1)

ANCESTRAL GOLD SW 6407 (144-C1)

Devotees of the best in life appreciate the well-worn, the bespoke, and the rare. They’re drawn to the British accent and tweedy menswear shaping this wistful existence. Like a bookcase of leather-bound classics, this polished palette evokes nostalgia and timeless tradition. With copper and gold anchored by merlot and deep, dark gray, these tailored tones make everything feel impeccable, tasteful, and elegant.

oem.sherwin-williams.com/equipmentandsupplies

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NATURALIST

EROS PINK SW 6860 (105-C5)

DELIGHTFUL SW 6289 (109-C2)

FELTED WOOL SW 9171 (245-C4)

SHIITAKE SW 9173 (248-C1)

DARD HUNTER GREEN SW 0041

MISTY SW 6232 (222-C1)

PRIMAVERA SW 9031 (148-C3)

Walking barefoot in the garden, nature lovers instantly connect with the wonder of the world in full bloom – a kaleidoscope of colors. With roots in the forest, this palette’s colorful tendrils grew in hothouses and conservatories until they became these lush, sophisticated tones.

Ranging from mushroom to leafy green to passionate floral pink, they’ve now found a place where they’ll never fade.

RACONTEUR

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SHERWIN-WILLIAMS PROFINISHER

CHELSEA MAUVE SW 0002

RUSTIC RED SW 7593 (275-C6)

POISED TAUPE SW 6039 (232-C5)

DHURRIE BEIGE SW 7524 (250-C3)

BLACK BEAN SW 6006 (252-C2)

ORCHID SW 0071

PORCELAIN SW 0053

From ancient sagas to today’s motivational speakers, we love our storytellers. With colorful accounts, they sum up our very nature and remind us how we’re all connected. Passed from grandmothers, traders, and nomads, the tales traveled the world, gaining artistry, until we’ve translated them into a rich and modern palette that spans space and time. Unearth the global environments molded by narratives of desert oases, spice markets, and luxury safaris.

VIRTUAL INSPIRATION The Virtual Panel Studio™ is a first-of-its-kind online inspiration tool that provides furniture, kitchen cabinet, and other wood product designers access to a complete library of high-resolution finished wood panel images. These panels can be saved, downloaded, used in renderings, and shared with customers or fellow collaborators to inspire future projects, any time and from anywhere.

“We’re excited to be pioneers in the industry when it comes to offering wood product designers the ability to securely source the latest colors and finishes on a wide array of wood species with the click of a button,” said Joe Kujawski, Global Director of Marketing, Sherwin Williams Industrial Wood Coatings Division. “The Virtual Panel Studio is the fastest and easiest way for designers and product developers to not only find inspiration for a perfect finish - but also their competitive edge.

When logged into their password-protected Virtual Panel Studio account, wood product designers and product developers can search and save hundreds of high-resolution wood panel images in the latest trending colors and finishes. The panel images are frequently updated, and users can download them in a variety of formats to use within design software, create private collections for future reference, and share with clients or fellow design team members. Sherwin-Williams’ curated collections are also available for users to learn about the latest in trending finishes, innovative techniques, and popular coating technologies.

Once a designer or product developer identifies their favorite panels in the Virtual Panel Studio, they should make an appointment at the Sherwin-Williams Global Color and Design Center (GCDC) in Greensboro, North Carolina, where a team of color stylists can help them bring their own proprietary finish to life.

“What’s great about the Virtual Panel Studio is that it truly is the first step to the perfect finish. Our talented team of color stylists at the Global Color and Design Center is constantly innovating to help customers maximize the quality of their finishes based on their performance and process requirements,” said Lauren West, Global Color and Design Manager, Sherwin-Williams Industrial Wood Coatings Division. “Our suite of color and design tools, paired with our extensive industry expertise, continues to give designers access to best-in-class finishing solutions.”

Request access to the GCDC Virtual Panel Studio by visiting oem.sherwin-williams.com/gcdc-panel-access-request, or contact your Sherwin-Williams Industrial Wood Coatings Sales Representative to learn more about the online collection of the latest coatings trends.

“Our suite of color and design tools, paired with our extensive industry expertise, continues to give designers access to best-in-class finishing solutions."

– Lauren West, Global Color and Design Manager, Sherwin-Williams Industrial Wood Coatings Division

oem.sherwin-williams.com/equipmentandsupplies

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PLURAL COMPONENT MIXING SOLUTIONS for

CATALYZED COATING APPLICATIONS FEATURES & BENEFITS

OF THE SYSTEMS

PU2160 F

PU3000

Entry level mixing system for conversion varnish and polyurethane

Versatile system for med. to large companies

• 10:1 Ratio available for acid catalysts. Additional ratios available for polyurethane coatings.

• Portable, easy to install system • Low cost solution • Durable pump design Sherwin-Williams and SAMES KREMLIN can provide the right solution for any of your plural component coatings automatic mixing needs. In this issue of ProFinisher we are featuring two great, cost-effective systems. Please contact your Sherwin-Williams representative to discuss the right system for you and show you how technology can improve your product quality and bottom line.

• Eliminates hand mixing • Simple & easy to use • Unsurpassed mixing accuracy ± 1% • Quick return on investment • Combines Flowmax® technology with the transfer efficiency of Airmix® technology • Reduced solvent consumption

Reduce coating consumption Reduce solvent consumption Reduce hazardous waste generation Reduce labor cost of manual mixing Increase productivity Increase product quality by applying freshly mixed coating all the time Eliminate the potential for incorrect mixing of material

AVAILABLE IN Airspray, Airless, and Airmix® technologies.

VISIT US ONLINE

sames-kremlin.com 12

SHERWIN-WILLIAMS PROFINISHER

SAMES KREMLIN Inc.

North America Headquarters 45001 Five Mile Rd | Plymouth, MI 48170 Canada Branch 931 Progress Ave, Unit 7 | Scarborough, ON M1G 3V5

oem.sherwin-williams.com/equipmentandsupplies