ProFinisher Magazine: Industrial Wood Coatings - Q1 2019

JANUARY - MARCH 2019

PROFINISHER I N D U S T R I A L W O O D C O AT I N G S

CONFIDENCE IN COATINGS

WELCOME IN THIS ISSUE

CONVERTING CHALLENGES TO SOLUTIONS

PROFINISHER January - March 2019

Exceptional Quality Demands the Very Best Finish .

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Confidence in Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Sherwin-Williams UV Coatings for Flooring Manufacturers . . . . . . . 7

As we begin 2019, I can’t help but reflect on the tremendous change taking place in the business world around us. I am incredibly appreciative of our customers for partnering with The Sherwin-Williams Company as we navigate this change together.

The environment in 2018 saw a robust North American economy, but certainly presented challenges on a global scale. Whether it was changing regulatory requirements, tariffs, raw material inflation, Brexit, or fluctuating currencies – there was plenty of volatility to contend with around the world.

However, I prefer to look at these challenges as opportunities.

In times like these, we can make a difference. We can provide solutions to these challenges to help our customers differentiate and grow their business. If regulatory agencies are mandating lower VOCs, we want to provide technologies that can seamlessly transition our customer’s production lines to waterborne coatings and optimize throughput. That’s why our top priority at Sherwin-Williams is helping our customers solve their most difficult challenges.

With the globalization of products, comes the need for localization. Wherever our customers are manufacturing, we have global products that can be produced and serviced locally – utilizing our on-site technical support and expertise worldwide.

DAVID SEWELL Executive President and General Manager, Performance Coatings Group

That support has been strengthened with our recent acquisition of Valspar. We couldn’t be more thrilled with how well our two companies have come together.

The complementary nature of our businesses have brought us one complete team of incredibly talented people, game-changing technologies, and an impressive global footprint.

Whatever your biggest challenge – now more than ever – we want to work with you to help turn any challenge into an opportunity. Thank you for the privilege to partner with you. We look forward to our collective success in 2019.

EQUIPMENT & SUPPLIES for a Better Finish

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We provide more than coatings. Our complete product finishing solution includes over 10,000 brand-name equipment and supplies to address the entire process, from sanding to shipping. Our dedicated experts also work with a diverse group of suppliers and manufacturers to serve all of your finishing needs, including providing on-site support to help you enhance your line. Contact your Industrial Wood Coatings Sales Representative or visit oem.sherwin-williams.com/ equipmentandsupplies to learn more.

EXCEPTIONAL QUALITY DEMANDS THE VERY BEST FINISH Ohio Certified Stains™ SHER-WOOD® SB Stain System The SHER-WOOD® SB Stain System offers 22 Ohio Certified Stains™ that deliver dependable color consistency for both dealers and homeowners throughout the buying process. With SHER-WOOD SB Stains, it’s easy to provide clear, consistent colors without sacrificing performance.

Your wood products deserve the highest quality coatings delivered by a company that pays attention to detail. More than 250 craftsmen across Ohio, Pennsylvania, and Indiana utilize Ohio Certified Stains (OCS), which now include 22 certified SHER-WOOD SB stain colors as of July 1, 2018. Each pre-manufactured stain that uses the same OCS number is identical in color, which allows consumers to purchase additional matching pieces even years later.

The Ohio Certified Stains SHER-WOOD finishing system features a wider range of custom colors that are deep, rich, and clean.

These stains are verified for color match on Red Oak, Brown Maple, Cherry, and Quarter Sawn White Oak. Each stain is formulated for spray-on and wipe-off application, and takes 45 seconds to develop full color with an open time of two to three minutes.

“The Sherwin-Williams OCS formulas have advantages over the competition due to exceptional anti-settling properties, improved color consistency across the entire piece, and favorable wiping characteristics,” said Erik Clark, SherwinWilliams Sales Rep, Industrial Wood.

These stains provide excellent batch-to-batch color consistency to give suppliers and consumers repeatable palettes courtesy of a tighter color tolerance. Sherwin-Williams stains do not sacrifice any performance – improving package stability with enhanced resistance to hard settling.

Only a select number of suppliers produce Ohio Certified Stains.

Sherwin-Williams maintains this third-party certification by

PROFINISHER TIP Streamline the Finishing Process

meeting specific standards set by the Ohio Certified Stains group – including submitting quart samples of five random colors selected each month in order to check color accuracy.

Red Oak

OCS 100 Natural

OCS 101 Smoke

OCS 102 Fruitwood

OCS 103 M-X

OCS 104 Sealy

OCS 106 Acres

OCS 107 Washington

OCS 110 Medium

OCS 111 Boston

OCS 113 Michael’s

OCS 116 Harvest

OCS 117 Asbury

OCS 119 Cappuccino

OCS 120 Husk

OCS 123 Provincial

OCS 230 Onyx

OCS 225 Mission

OCS 226 Coffee

OCS 227 Rich Cherry

OCS 228 Rich Tobacco

OCS 229 Bing Cherry

Brown Maple

OCS 118 Antique Slate

If you are looking to gain access to high-quality stains with excellent color consistency, contact your local Sherwin-Williams Industrial Wood Sales Representative today, or for more information visit: oem.sherwin-williams.com/wood

Are you interested in taking a step out of your glazing process?

Speak with your local Sherwin-Williams representative about our UV cured glaze that can be applied directly to your final topcoat.

Once this UV glaze is cured it does not require a final clear topcoat — thereby saving process time and cost.

— Jake Miller, Industrial Wood Marketing Director

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Collaboration allows Woodtone to offer the best interior and exterior wood product options for their customers.

W

ith forty-one years as a building materials supplier of siding, trim, and wood paneling products in Chilliwack, Canada, Woodtone has always been a family-run company backed by a culture of collaboration and positivity. “The minute you walk in the door, you know they’re a unique company,” Bob Ricci, Strategic Account Manager, SherwinWilliams Industrial Wood Coatings said. “They’re all about the customer experience.”

Woodtone is selective about who they work with, but they’re confident about their relationship with SherwinWilliams. “One of the best things about working with Sherwin-Williams is that our companies have similar values , allowing us to be successful together,” said Amy Malcolmson, Woodtone’s Marketing Communications Manager.

4 | SHERWIN-WILLIAMS PROFINISHER

FORMULATING COMPETITIVE SOLUTIONS A close six-year partnership between Sherwin-Williams and Woodtone formed when the two companies began collaborating on the development of specialty products to expand Woodtone’s offerings of prefinished product solutions.

Woodtone and Sherwin-Williams collaborated to create solutions that could compete strongly across North America.

In June of 2018, Woodtone launched their ColorSELECT™ collection after transitioning to the BP Siding Select topcoat with the help of the Sherwin-Williams team. Utilizing the BP Siding Select waterborne coating, this palette of 20 solid colors for fiber cement or engineered wood profiles provides a 30-year no fade limited warranty – setting Woodtone apart from its competitors.

“Sherwin-Williams is a household name – everyone has faith in their capability,” Malcolmson said. “That really gives us the confidence to go to our customers and have their buy-in and trust in these products.”

Ricci explained how Woodtone introduced a low VOC solvent stain company to SherwinWilliams, who in turn used the solvents to create the newly launched stains for the Fineline paneling product line that utilizes square-edge patterns for penny gap profiles of knotty wood.

“We know and have faith in Sherwin-Williams as a partner, that they are constantly investing in the future development of trends, and they’re on the brink of the newest, latest, and greatest.

We basically have a direct line of communication with the trendsetter of North America.”

– Amy Malcolmson, Marketing Communications Manager, Woodtone

“The reason we made the switch was the constant development and commitment from Sherwin-Williams, making sure that this product was elevated above our current offerings,” Malcolmson said.

The building materials supplier also devotes attention to creating products that fill gaps in the market. As demand for treated trim products increased, Woodtone committed to developing a solution specific to their business that would outperform competitive products. After 12 months of testing with Sherwin-Williams, the two companies engineered the brand IsoTek – the first step in their two-step coating processes for the RealTrim™ Treated product line.

As Woodtone continues to utilize cuttingedge technology and coatings offered by Sherwin-Williams, they keep a pulse on their market and familiarize themselves with products, technologies, and services that can improve customer experiences throughout their business.

ELEVATING CURRENT OFFERINGS Woodtone seeks continual enhancements to their products to meet ever-increasing consumer needs. Most recently, the company rolled out new solutions for their Fineline wall and ceiling paneling profiles. SherwinWilliams assisted with developing, testing, and getting into production a new low VOC one-coat semi-transparent for Woodtone’s interior and exterior soffit, wall, and ceiling paneling product line.

oem.sherwin-williams.com/equipmentandsupplies | 5

EQUIPMENT & SUPPLIES FOR A BETTER FINISH

The Sherwin-Williams Equipment and Supplies program includes over 10,000 brand-name tools at guaranteed competitive pricing. For more information and to request a quote, contact your Industrial Wood Coatings Sales Representative.

Color Express™ ColorReaderPRO –– Hand-held color matching device designed to quickly identify a desired color –– Returns the closest match to an in-stock Sherwin-Williams ColorSnap® Fandeck Color –– Works on its own or through a mobile app

Precision-Fiber™ Wiping Cloths

Reclaimed Wiping Cloths Greenshield Masking Paper

Abranet® Dust-Free Sanding

Goldflex-Soft 4-1/2” x 5” Foam Backed Abrasive Pad

6 | SHERWIN-WILLIAMS PROFINISHER

Performance Grade Masking Tape

Mixing Cups

ROO CLEAR®

SUPER BOND® ROO WOOD®

SHERWIN-WILLIAMS UV COATINGS FOR FLOORING MANUFACTURERS Engineered for Maximum Durability and Beautiful Aesthetics Consumers expect their flooring to withstand the rigors of daily life and maintain a beautiful finish, while flooring manufacturers continuously seek efficient and cost-effective solutions. Regardless of the substrate, Sherwin-Williams has a full line of UV products that reclaim easily and meet or exceed key specifications for wear, scratch resistance, chemical resistance, and flexibility – allowing flooring manufacturers to have more confidence in delivering products that are built to last.

A SYSTEM FOR EVERY NEED Sherwin-Williams offers a wide range of durable primers, fillers, sealers, and topcoats, including these premium products: •U LTRA-CURE® MarGuard™ Clear Topcoat: This high-performance, UV-cure clearcoat provides advanced durability and resistance to chemicals, stains, scratches, scuffs, and abrasion. Featuring exceptional toughness combined with excellent clarity and smoothness, the MarGuard™ Topcoat is available for wood, sheet vinyl, and luxury vinyl tile (LVT).

• ULTRA-CURE® TaberMax™ Clear Sealer: For the ultimate protection against wear-through, TaberMax Clear Sealer employs a combination of advanced abrasion-resistant resins with nanoparticle reinforcement to deliver premium performance. TaberMax Sealer with the MarGuard Topcoat provides efficient and long-lasting durability for the most demanding environments.

EXCEPTIONAL SERVICE High-quality flooring coatings are only the beginning. Regardless of the size of the manufacturing facility producing natural or engineered wood, LVT, sheet vinyl or cork flooring, SherwinWilliams provides the finishes, service, and expertise to help you deliver exceptional results. You can upgrade to Sherwin-Williams products seamlessly with our dedicated transition team, and access local support with more than 75 industrial coatings blending facilities located across North America.

When it comes to floor coatings designed for beauty and engineered to stand the test of time, you can count on Sherwin-Williams to have you covered every step of the way.

•U LTRA-CURE® TaberGuard™ Clear Abrasion Sealer: The improved wear resistance and advanced technology of the TaberGaurd Sealer provides uncompromising performance and system durability. This product features excellent build, flexibility, hardness, and deep cure properties, as well as the ability to deliver a smooth surface with exceptional clarity.

oem.sherwin-williams.com/equipmentandsupplies | 7

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NOW BREATHE EASIER A precision laser-cut, spiral vacuum hole design to maximize dust extraction for cleanest work environment and less potential for contamination.

5” and 6” diameter hook and loop discs with ceramic grain to ensure superior cut on scratch-resistant clears and hard-to-sand primers.

Norton Dry Ice GRIT

5" PART #

6" PART #

P1000B P800B P600B P500B P400B P320B P240B P220B P180B P150B P120C P80C Pkg/Case

77696007795 77696007793 77696007791 77696007768 77696007765 77696007763 77696007760 77696007757 77696007756 77696007755 77696007753 77696007745 50/4

77696007788 77696007787 77696007786 77696007785 77696007784 77696007781 77696007777 77696007776 77696007775 77696007774 77696007773 77696007770 50/4

Norton Blaze GRIT

5" PART #

6" PART #

P220-D P180-D P150-D P120-D P80-D Pkg/Case

63642597504 63642597503 63642597502 63642597501 63642597500 50/4

63642597509 63642597508 63642597507 63642597506 63642597505 50/4

Other sizes and abrasive types are available.

CONTACT YOUR LOCAL SHERWIN-WILLIAMS REP FOR MORE INFORMATION.

www.nortonabrasives.com © Saint‑Gobain November 2018.