Market Research on Data Skills

Nicole Zhang, faculty liaison librarian for the Pilon School of Business, is conducting research into the market for data skills.

She is doing a survey of job listings related to marketing and performing an analysis to determine how data skills requirements in the marketing industry align with current data training and resources offered by Library Services.

This is an example of a faculty librarian building and applying her research skills expertise through Sheridan’s Teaching and Learning Academy

The gap analysis done in this project will contribute to the enhancement of research practices at Sheridan by ensuring that students and faculty have the data literacy supports required to meet market demand