EMIRATES FLIGHT CATERING PATNERS WITH GMG TO PROVIDE READY-TO-GO MEALS

GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors, in partnership with Emirates Flight Catering, has launched an exclusive range of highquality on-the-go meals.

The UAE government has been promoting healthy eating and has launched awareness campaigns to encourage consumers to make better food choices.

Expanding on this vision, Emirates Flight Catering and GMG’s Everyday Goods – Retail division have come together to supply freshly made food to GMG's network of retail stores nationwide. This is the first time that Emirates Flights Catering has partnered with a retail giant to provide ready-to-go meals.

This ready-to-go meals sector in the UAE has been expanding rapidly due to various factors, such as increasing urbanization, changing demographics, and a rise in the number of working professionals and expatriates.

These meals are prepared with the highest quality ingredients, with a menu curated by experienced Emirates Flight Catering chefs. The entire range is also packed in recyclable materials as part of GMG's commitment to sustainable food packaging. Both partners have committed to consistently monitor customer feedback and incorporate this into the current and new meals being developed.

In addition, Emirates Flight Catering is playing an integral role in supporting Everyday Goods on-ground store teams, training in food preparation, and customer service. Some ingredients will be sourced from Bustanica, the world's largest hydroponic farm, recently established by a joint venture between Emirates Flight Catering and Crop One Holdings Inc., an industry leader in technology-driven indoor vertical farming.

Everyday Goods incorporates GMG's home-grown food brands, food retail stores, and distributed brands covering the entire food consumption chain from 'farm to fork.'

It includes meat, seafood, Himalayan pink salt, herbs and spices, sausages and cold cuts, butchery, and marination, bringing brands such as Farm Fresh, Chef's Choice, Klassic, Sapora, Noor Al Islami, RUH, and Quality 1st Choice to UAE consumers. Its supermarket brands include Géant, Franprix, Monoprix, and monop, and the recent acquisition aswaaq.