Residential & Commercial Sales Marketing Guide

Residental & Commercial Sales Guide

Introduction We are delighted you are considering Shepherds to assist you with your property needs. We take pride in our reputation and are confident our knowledgeable staff will help you every step of the way.

As a leading independent agent, with over 25 years of local High Street and internet presence, we have an extensive database of applicants to combine with our understanding of the local markets & award-winning service.

Being independent, we have the flexibility to tailor marketing services to individual clients to create a bespoke experience.

We are part of both the Fine & Country and Guild of Property Professional Networks which allow us further access to resources and marketing solutions that our competitors are not able to reach. This, in turn, affords Shepherds a national presence.

What Areas Do We Cover?

Our Operations are centered along the 'A10 Corridor'. This encompasses the area running from Enfield to Wareside, heading North, and includes all villages and towns on either side of this stretch. However, as a creative and forward-thinking agent, we are happy to investigate marketing solutions where we work outside of our region. Please do feel free to discuss any ideas or opportunities you have with a member of staff.

Approaching Your Valuation All valuations are free of charge and obligation. We are not looking to pressure you into using us as your agent. Prior to our visit, our local property expert will have spent a substantial amount of time preparing information and reports relevant to your property. This will include extensive research to ensure we provide you with a well-balanced approach to both the value of your property and how best to help with your enquiry.

Our Pre-Valuation Research will Include: Local Knowledge and Experience of the Market Direct Comparison to Current Sales (& lets if relevant to the property and client) Previous & Future Market Analysis In Office Pre-Appraisal Potential Planning Insights (if relevant)

What is Included in Your Fee? At Shepherds we pride ourselves on our marketing across all platforms. Within our fee (which you will not pay until a sale concludes) we will: Provide Your Home with Professional Grade Photographs Create Bespoke Colour Floorplan(s) of Your Home Produce Professional, Industry Standard Brochures of Your Property Accompany Viewings (if required by client) Display Your Property in the Windows of Our Two High Street Branches Offer Advice on Property Staging (if required by client) Provide Avenues of Discreet Marketing (upon request) Produce Elevated Property Pictures (if relevant or beneficial to a particular property)

Getting a National Presence Where Do We Advertise?

We ensure our clients' homes get as much exposure as possible. Outside of our window displays in office and our own website, we advertise on Rightmove, Zoopla, Instagram, Facebook, Boomin & Prime Location.

Subject to certain criteria (outlined by the providers), some homes might qualify for exposure on Fine & Country or Guild of Property Professionals' Channels.

What are the Fine & C of Property Professio "At Fine & Country, we offer a refreshing approach to selling exclusive homes, combining individual flair and attention with the expertise of local estate agents to create a strong international network, with powerful marketing capabilities.

We understand moving home is one of the most important decisions you make; your home is both a financial and emotional investment. Exclusive properties require a tailored approach to marketing.

Our bespoke service adopts a lifestyle approach to the promotion of your property, combined with an efficient sales process and excellent customer service." - Fine & Country Park Lane (Head Office)

Offices in 19 Countries, 225 in the UK

ountry and Guild onals Networks?

Network of over 800 Offices in the UK

"Whether you’re looking to buy or sell a property, we know how important it is to deal with trained and trustworthy professionals. The Guild has been working alongside independent estate agents for 25 years – the industry may have changed in that time, but finding a partner you can rely on to help you through the moving process remains vital. Your local Guild Member is part of a UK-wide network of independent agents who believe in three simple values: knowledge, integrity and results.

By working together, Guild Members raise and maintain standards in the property industry while helping buyers and sellers move with confidence. Each Member has been exclusively chosen as The Guild representative in their area based on their dedication and expertise in the local property market. As such, they stand apart from other local agents." - Guild of Property Professionals Head Office

Our Life Magazine In partnership with the Guild of Property Professionals, four times a year we produce our Life Magazine that includes some of our listings, a variety of lifestyle articles, and some relevant information to the network. We hand these out to applicants, clients, and local businesses.

Please do enquire about receiving a copy (subject to availability).

Life Magazine I Issue 1 I 2021

Qualifying Applicants Before a viewing takes place, we spend time with our applicants discussing their criteria to establish which properties best suit them.

If an applicant would like to progress with one of our properties, whether sales or letting, we will work hard to negotiate the best price for our clients. This is then followed up with extensive due diligence into the applicant's financial status. This allows you to accept their offer with confidence and to conform to money laundering regulations.

Qualifying an Offer Includes: Verification of Cash Funding in an Appropriate Bank Account, ISA etc Communication from relevant, if any, mortgage advisor or supplier Confirming Validity to Any Relevant Chain Identity and Address Verification Checks There are some financial circumstances that are both healthy and legitimate that will require us to do more diligent & thorough checks to enable us to proceed with a particular applicant.

After Sales Care & Management We offer a comprehensive service to our clients which provides them with experienced guidance from start to finish.

Our agents will guide clients through the various steps of the legal process to ensure that it can be as smooth a journey as possible. The agent will liaise with solicitors, buyers, sellers, surveyors, and other agents, where appropriate.

If buyers are purchasing on a Buy to Let basis, our in-house rental management team will be more than happy to offer assistance, as they are well versed in all matters within the lettings industry and manage a portfolio of in excess of 300 residential and commercial properties.

"We initially listed with a different agent but after becoming a bit disheartened we moved agent and listed with Shepherds. We absolutely wish we had listed with them from the start. From the valuation by Shepherds right through to handing the keys to the flat over to them, we really enjoyed working with them. Shepherds were knowledgeable and friendly and earned every penny of their commission in guiding us through or first property sale (and even with the purchase of our new place too). They were friendly, competent and professional throughout the entire process and we have recommended Shepherds to several people already." - E.H

Hoddesdon Office 37 High Street Hoddesdon EN11 8TA 01992 449 501 enquiries@shepherdsestates.co.uk www.shepherdsestates.co.uk

Cheshunt Office 1 High Street Cheshunt EN8 0BY 01992 637 351 cheshunt@shepherdsestates.co.uk www.shepherdsestates.co.uk