Service Booklet

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Our service distinction Built on experience. Driven by innovation.

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SETTING THE STANDARD

Blue Diamond Service At Shepard, our Blue Diamond standard delivers a distinctive experience by seamlessly blending personalized service with innovative technology and comprehensive educational resources. Every team member is trained in our proven principles that ensure excellence in every interaction. We provide dedicated concierge support, industry-leading response times, and data-driven insights that anticipate exhibitor needs throughout their entire journey. This unique combination of high-touch service and cutting-edge solutions empowers exhibitors to feel informed, educated, and supported—transforming us from a service provider into your trusted event business partner.

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EXHIBITOR SERVICE

Our Approach, Your Exhibitors’ Advantage Exhibitor empowerment drives everything we do. At every phase of the exhibitor lifecycle—before, during, and after the event—we provide diverse resources to ensure exhibitors feel informed, educated, and supported. From personalized academy webinars and digital help centers to dedicated concierge support and selfservice kiosks, we create comprehensive tools that enable exhibitors to succeed at every touchpoint.

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Our Strategic Approach

Traditional Approach

Complete event lifecycle support

Service starts when exhibitors arrive

Focus on preventing problems proactively

Focus on solving problems reactively

Service is provided leading up to the event

Limited to show floor experience

Exhibitors arrive confident and prepared

Exhibitors arrive underprepared and anxious

The Blue Diamond Difference While others react to problems after exhibitors arrive unprepared, we proactively empower success at every stage. Through early engagement, comprehensive educational resources, and personalized support throughout the entire lifecycle, we ensure exhibitors arrive confident and informed—transforming stress into seamless execution.

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CONCIERGE PROGRAM

A Unique Blend of Personalized Service For events that demand a higher level of service, complexity, or scale, we elevate support through our concierge program. The show floor is divided into dedicated zones, with each exhibitor paired with a personal concierge who provides guidance before, during, and after the event. This strategic, zone-based approach fosters trusted relationships, ensures exhibitors receive focused attention, and delivers the personalized service that enhances their experience—from proactive pre-event outreach to on-site coordination and post-event follow-up.

Concierge Team BLUE DIAMOND EXPERIENCE

Concierge 1 Personal Contact Information

Concierge 2 Personal Contact Information

Concierge 3 Personal Contact Information

Concierge 4 Personal Contact Information

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FAQ PORTAL

Frequently Asked Questions Our comprehensive FAQ portal houses over 120 of the most commonly asked exhibitor questions, providing instant access to solutions when exhibitors need them most. This self-service resource empowers exhibitors to find answers quickly and efficiently, available 24/7 throughout their event journey. From pre-event planning to on-site logistics, our digital help center ensures exhibitors have the information they need to succeed at their fingertips.

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ANALYTICS

Data-Driven Insights Our comprehensive tracking system captures every exhibitor interaction across all touchpoints throughout their entire event journey. Through our Service Cloud platform and Concierge Matrix, we maintain a continuous pulse on exhibitor sentiment and meticulously document each inquiry, concern, and engagement. This granular visibility into exhibitor experiences enables us to identify trends, anticipate needs, and continuously refine our service delivery to exceed expectations at every interaction.

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MESSAGING

Strategic Communication We have optimized our entire communication strategy to ensure exhibitors receive the right information at the right time with clear direction. From streamlined show mail to strategic messaging that guides exhibitors through each phase, every touchpoint provides actionable guidance that eliminates confusion and drives success.

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EDUCATION

Event-Specific Education As part of our personalized service, we curate event-specific educational content designed around your exhibitors' unique challenges and opportunities. Whether delivered through live sessions or recorded webinars, this tailored training addresses the specific requirements, regulations, and best practices relevant to your event, ensuring exhibitors arrive prepared and confident to maximize their investment.

Personalized Education BLUE DIAMOND EXPERIENCE

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Taylor

TECHNOLOGY

Simplifying the Exhibitor Experience ExhibitorPro centralizes every exhibitor need into one intuitive platform. From online ordering and deadline tracking to budget management and comprehensive resources, this user-friendly interface eliminates the complexity of event management. With guided journeys that walk exhibitors step-by-step through each phase of their experience and a robust knowledge base, exhibitors can efficiently plan, order, and manage their entire event experience seamlessly.

TUTORIALS

Exhibitor Video Library Our comprehensive video library transforms complex exhibiting concepts into accessible, visual learning experiences. From first-time exhibitor fundamentals to advanced booth optimization strategies, our expert-led tutorials provide on-demand education that exhibitors can access anytime, anywhere.

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CREATIVE RESOURCES

Visual Ideas & Inspiration Our curated exhibit gallery and design articles provide a continuous stream of creative inspiration for exhibitors planning their booth presence. From innovative layouts to cutting-edge design trends, these visual resources spark ideas and showcase what's possible within every budget and space. Available on-demand and mobile-optimized, our inspiration library helps exhibitors envision and create memorable experiences that stand out on the show floor.

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EXHIBITS

Access to Exhibit Experts Beyond service, your exhibitors gain direct access to our seasoned design specialists who bring over a century of collective expertise in transforming ideas into impactful spaces. Our team provides strategic consultation and creative guidance to help exhibitors maximize their presence and achieve their goals—whether they're working with turnkey solutions, custom builds, or budget-conscious options that still command attention.

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OUR COMMITMENT

Your Event Goals are Our Top Priority Built on 120 years of experience, we are proud to bring a legacy of insight and expertise to every partnership. Our team blends deep industry knowledge with a personalized approach, ensuring your vision is supported with care, creativity, and precision. Grounded in tradition yet focused on the future, we deliver strategies and service that achieve exceptional results.

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E X P E R I E N C E M O R E | shepardes.com