THE SHELBY REPORT OF THE WEST • MARCH 2023
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Introducing a salute to ‘backbone of our industry’ On the following pages, Shelby Publishing is proud to present its inaugural Exceptional Independents Awards. Nominations were open to independent retailers, wholesalers, technology and other service providers. “Independents are the backbone of our industry, and this new awards program is an opportunity to recognize them for their contributions,” said Stephanie Reid, Shelby president. “Independents are a vital part of their communities and lead the way in caring for their customers. Our Exceptional Independents Awards shine a light on these businesses that continue to help feed our communities.” Coverage of the award winners will appear by region in the March 2023 editions of The Shelby Report of the Midwest, The Shelby Report of the Southeast, The Shelby Report of the Southwest, The Shelby Report of the West and The Griffin Report of the Northeast. Awards winners also will be featured on theshelbyreport.com.
Barons Market Barons Market, a local family-owned independent retailer based in Poway, California, has always thought of its employees as part of the extended family. In a year where labor shortages were plaguing the grocery and other industries, Barons put employees at the forefront of operations. The Barons Market LEAD program is not only focused on teaching employees the ins and outs of grocery management, but it helps them find their passion in what they do. In 2022, the company expanded the program, with more employees participating. This resulted in 10 new assistant manager positions among its nine stores. It all stems from the company’s core value that employees are the No. 1 asset. The key is culture.
In a statement, the company said: “We’re so proud that we’ve built a company culture that encourages creativity, passion and engagement among our team. We’ve created a work environment where employees feel excited to come to work every day. We want our employees to truly love what they do and, if they don’t, we beg them to find another job. “While we’ve always had terrific benefits – health insurance, an employee discount, bonuses and 401K matching – we added new employee benefits in 2022, including dental insurance for all full-time employees, increased the employee discount from 10 percent to 15 percent and added vacation time for all employees, no matter their position.
“Barons Market will always be an employee-focused company. We believe that when our employees are happy, our customers are happy, and this will have a ripple effect among the communities that we are in.”
Bristol Farms Since 1982, Bristol Farms has brought people together around the cooking and sharing of good food. Its offerings encourage discovery of new flavors and emerging brands, while also providing traditional grocery essentials in a welcoming environment. With 14 locations in Southern California, Bristol Farms focuses on fresh and flavorful offerings – premium and organic produce, fresh bakery, full-service meat and seafood counters, artisanal cheese, large assortment of made in-house ready-to-eat meals, as well as premium wines and craft beers. Customer favorites include Orange Chicken, Poke Bar and The Cookie-Original Belgian Chocolate Chip with walnuts and sea salt and the New Peanut Butter, both baked fresh and served warm. For more than 40 years, Bristol Farms continues to inspire home cooks, foodies, and entrepreneurs.
Chester’s Markets
Chester’s Markets is located in rural Oregon, miles away from urban cities with big box retailers. Chester’s prides itself on its dedication to the community and ability to provide shoppers with the products they need right there in their hometown. Chester’s provides its customers with a full meat and seafood department, fresh produce, bakery items and full-service deli. Chester’s proves that independent grocers are necessary by giving its community a local place to shop instead of having to travel hundreds of miles to go to larger stores. Chester’s proves that it is possible to stay local and stay loyal without sacrificing quality or convenience.