HELVETIAN
by SHEFALI JUDELINE JAUHAR
HELVETIAN CONCEPT
Helvetian is a brand that stands for the soul of Helvetica, but with a twist. The collection is inspired by the sensibilities of the font with an individualistic interpretation of playfulness and edge.Taking the concept a notch higher, it aims at transforming the intangible to the tangible through the language of fashion. Translating the popular font through fashion, the Helvetian individual stands for a modern character with great taste for classics with an inherent individualistic sense of style. Living life with versatile roles to play, she is a modern-day warrior who combats every battle with a sense of calm & balance. Possessing a minimalist and organized wardrobe, Helvetian is ideal for the woman with smart choices.
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
Look#1: A ruffled white cut-sleeve top with skin-fit black pants accessorized with black open-toed platform sandals and a shell bracelet.
EFFORTLESS
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#2: A sheer black peplum top paired with skin-fit black pants, accessorized with black open-toed platform sandals and a metal bracelet.
INDEPENDENT
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LOOK#3: A classic monochrome striped top with skin-fit denims worn over nude platform pumps.
STRONG
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#4:: A beige jacket worn over a fitted white crop-top and a tan leather skirt accessorized with nude pumps and a chunky pearl necklace.
CALM
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#5: A three-quarter sleeved pastel-blue lace top with a tan leather skirt accessorized with nude pumps and a gold collar style necklace.
CHIC
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#6: A short monochromatic straight-fit printed dress with black open-toed platform sandals.
NEUTRAL
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#7: A cut-sleeve knee-length polka dot dress accessorized with round shades and black open-toed platform sandals.
CLASSIC
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LOOK#8: A layered short dress in rust paired with open-toed platform sandals.
BALANCED
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
Look#9: A full-sleeve denim jacket worn over ripped jeans accessorized with round shades and nude platform pumps.
FREE-SPIRITED
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#10: A cut-sleeve denim top with a tribal linning worn over ripped jeans accessorized with nude platform pumps.
CONFIDENT
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LOOK#11: A beige A-line short dress accessorized with nude platform pumps and a floral headband.
GRACEFUL
Model: Jessica Santos Photographer: Shefali Judeline Jauhar
LOOK#12: A floral blue and black short tube dress accessorized with black open-toed platform sandals and a blue beaded necklace.
POPULAR
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LOOK#13: A sheer white cut-sleeve top with floral detail paired with a knee-length pleated skirt and accessorized with black open-toed platform sandals.
MINIMALIST