Ch
mas Newsle er
December 2021
I
n the last two years we have seen extraordinary changes globally with the Covid virus touching everyone on the planet. It is now clear that Covid variants will con nue the disrup on of the global economy for many years to come, a ec ng travel and changing the nature of how we do business in Australia. This of course has also impacted on our business model and the plans made three years ago.
S
ome of the factors driving the ascendancy of the Australian shedding sheep industry and the SheepMaster brand are: 1. Animal welfare. 2. Massive cost increases in cereal produc on with associated climate risk. 3. The di culty and expense in procuring shearers for wool sheep.
H
ighlights - 2021 was a landmark year for SheepMaster.
1.Monarch selling for $90,000 and Apollo for $85,000 4. The new Free Trade Agreement with the United Kingdom. both WA records in the last 30 years. We also had the highest average team of ram price for any breed in WA.
5. The highly buoyant outlook for sheep meat 2. The appointment of Andrew Hodgson as our Breeding consump on worldwide. and Marketing Consultant.
3. Purchase of Anzac Tattykeel for $150,000
6. Shedding sheep currently have only 4% of the current We should all be very con dent of a prosperous New sheep market share so growth poten al is huge. Year in the sheep industry
Merry Christmas to all
admin@sheepmaster.com.au
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www.sheepmaster.com.au
Brian Prater: Andrew Hodgson Neil Garnett
0418 414 847 0472 646 42 0418 855 406
P
owerful Damara genetics have underpinned SheepMaster™ over 28 years of breeding. This ancient breed survived the centuries of selection pressure for fertility, conformation, temperament, strong mothering, survivability, intelligence, early shedding, feet and walkabilit ……and because of the unique, silky skin which signals the sweetness of the meat.