LEARN HOW TO ATTRACT HIGH-PAYING CLIENTS WITH YOUR WEBSITE

by Jenny B

These proven tips and tricks will help you win clients who will pay you what you deserve each and every time. 1

The first tip is that your website needs to speak directly to your ideal client immediately when they land on your website. When they come to your website, they want answers. You have less than a few seconds to capture their attention before they click away.

So how do you capture this attention? You need right away, above the fold (the prime real estate to your website) to answer these questions:

● What you sell

● Why should that matter (how is it going to help them and make their life better)

● How they can do business with you (what to do next, or my favorite words, call to action)

This is what your client needs to understand before they start exploring any more around your site. If your website says, "welcome to my website," or has jargon and words people can't understand, your prime real estate is wasted. People will be confused and not know if they're in the right place. 2

You need to have streamlined navigation directing your ideal client through your sales journey and what you want them to do. When there are too many options, people tend not to make a decision, then they leave, and you miss sales. When you remove a menu item, what's left becomes more prominent.

I suggest limiting your navigation to 5 or less items. For service providers, consider an "about" page, a "services" page, and a "contact" page. If you have a blog or resources, that could also be your 4th option.

And here's a bonus tip. If you haven't already, remove the home option. People know that clicking on your logo it will take them to your homepage (just make sure you have this setup).

3This next tip is "Less is more." We're all busy. And your potential clients are no different. In reality, people don't read websites. They scan and are only looking for relevant information. When they see short, concise sentences, they are much more likely to read it than large chunks of text. You want to keep your copy (the words on your site) as short as possible and to the point.

Consider conducting a test where you read random sentences on your website out of context — does the sentence stand up on its own? If it doesn't, reword it or remove it. Use headlines, lists, and formatting so important phrases jump out or are easy to zip through. Look at your copy. Is it written in your voice? Are you being yourself? If it's not, maybe even grab your phone, talk about

You need to have a clear call to action. Yes, my favorite words again your service and then record yourself and write it. It helps to make the copy more like you. One of my favorite tools is otter.ai. And less is always more. 4

If you're a service provider, what is the first step in your sales journey? For me, it's to book a consultation call. That's where I'm driving people to. If you're offering a membership, then it's to join the membership, to click buy.

It's important that you not only have a direct call to action but you constantly repeat it over and over. Driving people to that first step in your sales process. Make it so obvious that people know what to do. You want a 5-year-old to know what to do when they land on your website!

Book now, order now, schedule a demo, what is it? Make sure you have a strong call to action that you want them to take. And every page should have a call to action that supports your business goal and the page's goal.

5. Be sure to include social proof

As human beings are always looking for social proof. We feel comforted knowing that someone else has purchased what they are looking for and had success with it. Testimonials are a must-include on your website.

Here are a few tips about testimonials. You want to include testimonials that go in-depth (they shouldn't be vague and just say "Jenny was super nice"). You want to talk about the results that they got from your service. Include a photo (because we all love to see faces, it builds credibility) and put them on your home page front and center when someone lands there.

And my final tip is to not sacrifice readability for fancy. My advice is to keep it simple; simple font and simple color palette. Use your branding colors consistently and break down the content into chunks. People get overwhelmed easily, so whatever you can do to keep it simple and easily readable is best. www.jennyb-designs.com

Now you know some of the bestkept secrets to a website that makes money. If you keep it real, know your ideal clients, and be sure your website is easy to navigate and clutter-free, you will start seeing results fast.

If you're looking for more ways to make money with your website, let's connect online. I have a website personality test that will tell you how your website can be as one-ofa-kind; as you are - *and* give three strategic recommendations you can implement TODAY to see more conversions. And, of course, there are many more resources on my blog.

@thejennybdesigns on Instagram