The former logo (blue swirl) and brand was no longer supported by the Alliance for Healthier Communities, which was the en- tity that created it. A new Alliance logo was introduced in 2018- 2019, along with the organiza- tion’s name change.

221 Nelson Street Ottawa, Ontario K1N 1C7 (613) 789-1500 www.sandyhillchc.on.ca

The Centre’s new visual identity and new website

At the last Annual General Meeting on June 29, the Centre unveiled a refreshed logo as its new visual identity.

The demand to improve client experience and access to services and information lead to the need to develop a refreshed SHCHC website. This has played a significant impact in response to SHCHC’s recent experience during the COVID-19 pandemic. The context of providing service during the pandemic, as well as the extensive use of virtual ways to connect with clients have created new requirements for our website, including: • the need to review the website design and layout of information to improve ease of use for the public; • the need to improve client ease of registering for programs and exchanging documents required for registration to service; • the need for more usable and readily accessible client resources online; • the need to streamline the website, and link to other communications, including social media.

The Centre engaged Caredove to develop a new website to address these needs. Caredove, a company experienced in web development for health and social services agencies, specializes in platforms to improve ease of access to appointment bookings for health care and social services. As part of the development process, Caredove recommended a visual identity refresh, including a new SHCHC logo, for the following reasons: 1. The former logo (blue swirl) and brand was no longer supported by the Alliance for Healthier

Communities, which was the entity that created it. A new Alliance logo was introduced in 20182019, along with the organization’s name change. 2. Since the Association of Community Health Centres (AOHC) became the Alliance over three years ago, many CHCs began to adopt their own logo and visual identity. 3. Many CHCs have moved away from the idea of a shared logo because of the franchise notion it conveys - that you might expect the same experience at any

CHC. The uniqueness of SHCHC was lost in the shared logo. 4. Logos should convey something local and flavourful, and relate to the identity and brand of an organization. Caredove has advised that we would benefit from a more meaningful logo.

In this issue

Highlights from AGM........................2 The SHCHC Award for Excellence in Health Promotion.........................3 Farewell to our young retirees!.....4-5 Farewell, Rob! ..............................4-5 In memoriam....................................6 Strathcona Heights summer camp..7 No such thing as good or bad eating, only joyful eating!.................8 Festival Awesome Arts/ Arts en folie......................................9 Become a member........................10

Visit our new website at www.sandyhillchc.on.ca The colours

Indigo blue is the primary colour throughout, and is a nod to the legacy website’s colours and the history of Sandy Hill, and is also one of the colours in the flag of Ottawa.

Vivid red colour is reminiscent of the fall leaves and the leaf of the maple tree appearing on the Canadian flag.

The yellow/gold is used sparingly as a complementary and tertiary colour.