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Cristina Schwarz
President and General Manager
Telemundo 47 New York / WNJU
Cristina Schwarz is the President and General Manager of Telemundo 47 New York / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. In this role, which she has held since 2014, Schwarz is responsible for the overall management of the station’s broadcast, sales, marketing, digital and streaming operations.
Under the leadership of Schwarz, Telemundo 47 expanded its reach through the debut of new digital and streaming platforms. Through these targeted investments, the station has grown sales revenue and expanded its audience to include viewers tuning in on-air and on-line.
Schwarz led the launch of the station’s consumer unit, Telemundo 47 Responde, which has recovered more than $5 million for Tri-State viewers to date. The station also launched their investigative reporting unit, Telemundo 47 Investiga, and made significant investments in weather technology under Schwarz.
Today, Telemundo 47 is the Tri-State’s only Spanish language television station with a team of four certified broadcast meteorologists, La Autoridad en El Tiempo who are certified by WeatheRate for delivering the Tri-State’s most accurate Spanish-language television forecast.
A seasoned media veteran with more than three decades of industry experience, Schwarz previously worked as VP of Univision Cable Networks, where she oversaw the company’s portfolio of cable networks. She has also served as VP of programming and production for Galavision. Before joining Univision in Miami, Schwarz led her own business, CSLR Ltd., where she consulted for several media companies based internationally and in the United States.
Additionally, Schwarz has significant local television experience, having served as VP-GM of three stations in New York within the Univision Television Group over 17 years — WXTV, WFUT and WFTY. She has also led sales teams for Univision and Telemundo networks and worked in advertising for the Bravo Group and Caballero Spanish Radio Network.
A native of Santiago, Chile, Schwarz grew up in various countries in South and Central America and holds a Bachelor of Science in Marketing and Management from New York University’s Stern School of Business. She resides in New Jersey.
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