Sauk Valley
Business Journal A
PUBLICATION • WINTER 2018 • VOL. 21, NO. 4
EVERYTHING’S COMING UP ROSES FOR FLOWER SHOP’S NEW OWNER Page 4
ALSO IN THIS ISSUE ... Garden of Wellness sprouts up in Rock Falls Beauty calls for the crew at Dixon salon and spa Owners set out to raise the bar at new watering hole Mount Morris resort gets a revamp
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STORY INDEX
Welcome ...
to the winter 2018 issue of
A LEGACY TRANSPLANTED
Sauk Valley
Business Journal A
Winter 2018
PUBLICATION
Dixon Floral Co. has found a new home, and its new owner is excited about keeping the 100-plus-year business growing Pages 3-4
GARDEN OF WELLNESS
Talk about a church revival – a local couple breathed new life into an old church and turned it into a place where customers can relax, recharge and rejuvenate. Pages 5-7
BEAUTY CALLS
The crew at Hydrate Salon and Spa are following their hearts, helping customers feel beautiful, inside and out. Pages 8-10
THE HEAD OF THE CLASS
Publisher: Don T. Bricker General Manager/Advertising Director: Jennifer Heintzelman Advertising Sales: Luke Eisenberg Articles and advertisements are the property of Sauk Valley Media of Dixon and Sterling-Rock Falls. No portion of Sauk Valley Business Journal may be reproduced without written consent of the publisher. Ad content is not the responsibility of Sauk Valley Media. Sauk Valley Media cannot and will not be held liable for the quality or performance of goods and services provided by advertisers listed in any portion of this publication.
Owners set out to raise the bar and give patrons a classy place where they can lounge around and hoist a few Pages 11-12
RESORT REVAMP
White Pines Resort’s roots date back almost 90 years, and the lodge isn’t done growing yet, thanks to some upgrades and renovations. Pages 13-15
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Winter 2018
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A legacy transplanted Dixon Floral Co. has found a new home, and its new owner is excited about keeping the 100-plus-year business growing
STORY GAVIN T. JENSEN • PHOTOS ALEX PASCHAL FOR SAUK VALLEY BUSINESS JOURNAL
DIXON – For Melissa Gallentine, running a flower business isn’t a far cry from running a pizzeria. Both businesses specialize in custom orders – whether it’s picking buds for a bouquet or toppings on a pizza – and both peddle a product that can be picked up or delivered. And where would the former be without flour, or the latter without flowers? But whether it’s pizza or petals, one thing is exactly the same: Quality is what keeps people coming back. So when the owners of the century-plus-old flower shop asked Gallentine about taking over Dixon Floral Co., it didn’t take her long to make up her mind. “Shelly Long, the previous owner, asked me one day in August if I would like to run the business,” Gallentine said. “I saw the opportunity ahead of me Dixon Floral Co.’s new owner, Melissa Gallentine (left), and designer and said yes.” Stacy Gallentine invite you to check out the store’s new location at 112 DIXON FLORAL CO. continued on 44 S. Peoria Ave.
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DIXON FLORAL CO.
that we are continuing the Dixon Floral name,” she said. Remodeling is underway, and t Gallentine, 41, and longtime Dixon And it didn’t hurt that she had a Floral employee Stacy Blackbourn, spot to move the shop to, at 112 S. 47, have been hard at work preparPeoria Ave., in a space she and her ing the spot for the flower shop. husband, Jim, owned next to the “We really have the option to do family business, Mama Cimono’s. whatever we want with this space,” She opened her Blackbourn said. new shop under The largest the old name on obstacle was Oct. 1. installing the The business freezer to store the had been located bulk of the flowers. at 116 E. First St., “Everything but former ownin here is new, ers Shelly and Dan from the counter Long, who owned to the display the shop since More information stands and the 2016, wanted to Dixon Floral, 112 S. Peoria makeshift room sell the business Ave., is open 9 a.m. to 5 p.m. for the freezer,” in the brick buildMonday through Friday. Call Gallentine said. ing at the corner 815-288-2246 or Find Dixon “Although it’s of East First Street Floral Co. on Facebook. smaller than the and South Ottawa old place, it’s surAvenue to make more room for prising and exciting to see how another business in the building, much we can fit.” Revive Boutique. Gallentine is prioritizing service Their hope was that Dixon Floral over self, so decor is a work in wouldn’t close, and that someone progress. would buy the business that’s been “The most important thing we a part of Dixon since 1911. can do is just give great service, and “It’s exciting, and I’m honored provide a high-quality product.” n CONTINUED FROM 3
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Don’t let the smaller floral footprint fool you; Dixon Floral Co. owner Melissa Gallentine said that even though the new shop is smaller, it’s ‘surprising and exciting’ how much can fit inside.
Winter 2018
Sauk Valley Business Journal
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Garden of Wellness Talk about a church revival: A local couple breathed new life into an old church and turned it into a place where customers can relax, recharge and rejuvenate ROCK FALLS – Bedded deep within a murky pond, a lotus seed extends its stem above the water, yearning for sunlight, and blossoming into a beautiful flower. It’s an ancient symbol of rebirth, purity and enlightenment, and the inspiration Jerrie Garcia used for her new business, Lotus Wellness Spa and Salon, which offers massages, waxing and facials. “I wanted to offer a place where people can come in and relieve life’s stresses, to help them feel rejuvenated and beautiful, just as a lotus flower rises from a muddy pond,” Garcia said. GARDEN continued on 64
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STORY GAVIN T. JENSEN • PHOTOS MICHAEL KRABBENHOEFT FOR SAUK VALLEY BUSINESS JOURNAL
Jerrie Garcia, massage therapist and owner of Lotus Wellness Spa and Salon in Rock Falls, said the goal of her business is “to offer a place where people can come in and relieve life’s stresses, to help them feel rejuvenated and beautiful.”
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About 2 years ago, Garcia, and her husband, Mark Garcia, 49, purchased the old church at 501 W. Second St. in Rock Falls and started an extensive restoration project. The time and effort spent repurposing the building was worth the wait, she said. “We had looked for about 5 to 7 years before finally deciding on this place,” Garcia said. Incorporating pieces original to the building was important to Garcia, like tearing up the carpet to find maple and Douglas-fir wood flooring. “I’m a nostalgic person, so we refinished the flooring and kept a few of the church pews for the hair-drying bench.” Garcia has more than a decade of experience as a massage therapist, and that passion stems back to when she was in high school and met a massage therapist during a career day demonstration in Tampico. “I volunteered and thought this was something I wanted to do,” Garcia said. However, it wasn’t until 2007 when Garcia decided to quit her job at Wahl Clipper to follow her dream.
ABOVE: Jerrie Garcia and her husband Mark have spent the past couple years remodeling and renovating the old church at 501 W. Second St. for their new business, Lotus Wellness Spa and Salon in Rock Falls. LEFT: A view of the church before the renovation.
GARDEN continued on 74
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LEFT: Wide open spaces, simple lines and muted colors help give Lotus Wellness Spa and Salon a relaxing feel. CENTER: Church pews from the church that used to be housed in Lotus’ location have been repurposed as hair drier benches. RIGHT: One of the massage rooms at Lotus.
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“I remembered how I felt whenever I got a massage so I wanted to reciprocate that feeling by helping others the best way that I could – becoming a massage therapist,” she said. She attended Capri College in Davenport, Iowa, to become certified and after graduating in 2008, the Rock Falls resident landed her first job at Statik Hair Studio and Day Spa in Sterling where she worked for 2 years. She then worked at Extreme Hair and Day Spa in Sterling where she worked from 2011 until opening Lotus. “I definitely learned a lot at the two different salons, mostly that every one of my
clients were different in what they need,” Garcia said. “I also got to see what I enjoyed and what I didn’t enjoy while working there and implemented that in my vision for my own business.” In addition to massage, Lotus Wellness Spa and Salon features a range of services from a simple haircut, waxing and manicures, to ear candling, an old remedy that helps remove ear wax, relieve a sore throat, swimmers ear, allergies and other sinus problems. Garcia said she also plans to add yoga classes and pedicures in the near future. She also anticipates adding another massage therapist, wellness practitioner and salon stylists that have the same goal in mind. “We’re all on the same team here, to help people feel good and find their inner beauty.” n
More information
Lotus Wellness Spa and Salon 501 W. Second St., Rock Falls 815-632-3433 Hours: 9:30 a.m. to 5 p.m. Monday through Saturday; closed Sunday, appointments recommended, walk-ins accepted Online: Find Lotus Wellness Spa and Salon on Facebook
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Winter 2018
Beauty calls
The crew at Hydrate Salon and Spa are following their hearts, helping customers feel beautiful, inside and out
STORY GAVIN T. JENSEN • PHOTOS ALEX T. PASCHAL FOR SAUK VALLEY BUSINESS JOURNAL
DIXON – If there’s one thing the trio of stylists at Hydrate Salon and Spa agree on, it’s that they prefer to have a comb and clipper in hand rather than a keyboard under their fingertips. After years climbing the corporate ladder, owner Janice Swegle, 29, grew tired of living in Chicago, working 80 hours a week and missing her family back in Dixon. So she took a leap of faith, quit her job at the Willis Tower and came home to pursue her dream of opening a spa. “I remember coming home from a business trip and calling my mom because I was exhausted from the built-up stress,� Swegle said. “I had no free time and I started to question what I was doing with my life.� HYDRATE continued on 94
Hydrate owner and stylist Janice Swegle gives a client a facial. “I almost missed my life’s calling. It was a scary jump, but I haven’t looked back since,� Swegle said of the leap of faith she took to open her business.
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For 6 months, she saved every last penny she could, then quit her job and moved back home. That was just over 2 years ago. Since then, she went back to school to learn the ins-and-outs of beauty, and opened Hydrate in July. “I almost missed my life’s calling. It was a scary jump, but I haven’t looked back since,” Swegle said. The salon’s clean lines and minimalist look – black accents, wood details, and plants, pulled together by crisp, white walls – are Swegle’s aesthetic, but her parents, Mark and Terri Swegle, 57 and 56, have helped with everything from the lawn care to installing the sign outside the front door. “Probably the biggest influence was my older sister, Jill (Swegle) Hayes. She wanted to open a spa and salon too, but life took her in another direction. “We tossed around names for weeks, and one day we were talking about the vision for the salon and said we wanted people to come here and feel rehydrated, and that was it,” Swegle said. HYDRATE continued on 104
Hydrate owner Janice Swegle (center) hand-picked her stylists, Bethany Wright (left) and Kaila Langley for their for their expertise, and for their shared stories.
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Winter 2018
HYDRATE
More information
CONTINUED FROM 9
Hydrate Salon and Spa 716 N. Galena Ave., Dixon Open by appointment from 7 a.m. to 8 p.m. Monday through Saturday. Online: Find Hydrate Spa and Salon on Facebook or @ hydratesalonandspa on Instagram Contacts: Owner Janice Swegle at @the815beautychef or 847-707-7617, and stylists Bethany Wright at @ bethanywrighthair or 815-9734332 and Kaila Langley at @ kaila_lang or 312-625-1971.
t
With her desired look and vibe achieved, Swegle’s next step was to find stylists. She chose Bethany Wright, 29, and Kaila Langley 27, for their expertise, and for their shared stories. Wright is a certified Redken hair colorist who prides herself on continuing her education and understanding the science behind coloring and cutting techniques. The Dixon native didn’t start out as a stylist, though: Seven years ago, Wright was an EMT dispatcher in Naperville, but also wasn’t happy about the path she was on. “I was stuck in life so, I called my pastor. We prayed to see what the next step in life was for me, and God told me to school to study hair,” Wright said. “I’m much happier now, I have a better work-life balance and can spend time with my husband, Nathan Wright, and daughter, Gianna [who’s 3].” It’s the opportunity to have a positive influence on people day-in and day-out that she likes best. “This is a safe environment to love on people and open up. We’re here to listen and help you look and feel better. Faith is a huge part of my life, and I love the
SM-ST1605061
opportunity to help build someone up every day,” Wright said. When it comes to hair, her preference is to create an effortlessly lived-in style. “Hair designing is my creative strength, and I’ll do what’s best for each person’s hair lifestyle,” Wright said. It’s nearly the same story for Langley, who always dreamed of being a hair stylist – “I grew up in the salon where my mom worked in Colorado, but I just went to college and worked at a Wells Fargo.” Then she and her husband, Travis Langley, 32, moved back to his home-
SM-ST1605082
town. “I had the choice to go back to a bank job or do what I was passionate about,” she said. The gamble paid off, and Langley found her equilibrium at Hydrate, enjoying time with her husband and Paisley, their 4-year-old daughter. She loves positive impact she can have on people, “I have the power to make someone’s day, and make them feel and look beautiful. “I really pride myself on being able to look at a picture on Pinterest and achieving that look.” n
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The head of the class Owners set out to raise the bar and give patrons a classy place where they can lounge around and hoist a few ROCK FALLS – In the same building where Cindy Nusbaum once styled hair and painted nails, she now manages the new bar in town, Hammer Headz. “Some may think it might be a little too classy for Rock Falls, but I feel like Rock Falls deserves a classy bar,” Nusbaum said of the new watering hole, which offers clean lines and a loungey vibe. Hammer Headz opened Aug. 12 at 315 First Ave. It features domestic and imported beer, wines, liquors, and signature drinks like the Dirty Hammer – akin to a dirty martini – as well as five video gambling slot machines and a bowling game. Nusbaum said the business raises the bar in class and stature, and it also raises a glass to her husband Eddie’s late father, Gail Nusbaum, who often asked “What are you hammer heads up to?” HAMMER HEADZ continued on 124
STORY GAVIN T. JENSEN • PHOTOS ALEX T. PASCHAL FOR SAUK VALLEY BUSINESS JOURNAL
efore it was a bar, it was a beauty shop, where Cindy Nusbaum ran Cynergy B Styling Salon. Today, she’s back in her old styling grounds in the salon-turned saloon, running Hammer Headz. “I designed the bar from concept to reality,” she said. “It’s hard to imagine that this used to be a salon.”
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Winter 2018
When Cindy Nusbaum was designing Hammer Headz, she wanted to bring something upscale downtown, a bar with a laid-back lounge vibe. “I feel like Rock Falls deserves a classy bar,” she said. This area with the TV and fireplace is a popular spot to gather and chit chat.
HAMMER HEADZ CONTINUED FROM 11 t
“Eddie’s father used to greet him and his brother Arnie with that phrase. He was such a well-known and liked guy around town, so it just felt right to name it after him,” she said. Gail died Jan. 13. She used to run Cynergy Styling Salon in the same location, but being a full-time stylist and managing a bar is a lot to handle, so she hung up the clippers and combs to see to the opening of Hammer Headz. In March 2017, the salon reopened in the downstairs of her husband’s first bar, Fast Eddie’z at 611 First Ave. “Eddie gave me full reign from the beginning. I designed the bar from concept to reality, and it’s hard to imagine that this used to be a salon,” she said. They did extensive renovation work, including a new restroom, flooring, decorations, a separate video gambling area and a small lounge to set the dark and clean tone, illuminated by blue and orange neon lights from the liquor shelf and the electronic fireplaces. The bar also offers a spot where your phones can get a drink of juice, courtesy of a charging station. “One of my favorite touches
Eddie Nusbaum opened Fast Eddie’z in March 2017 at 611 First Ave. Now, he’s opened a second bar up the street, Hammer Headz, at 315 First Ave. Eddie is shown here at Fast Eddie’z before it opened last year. The new bar’s name is a nod to Eddie’s late father, Gail (inset), who used to ask his sons, “What are you hammer heads up to?”
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Winter 2018
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Resort revamp
White Pines Resort’s roots date back almost 90 years, and the lodge isn’t done growing yet, thanks to some recent upgrades and renovations MOUNT MORRIS – Sometimes, a little extra space is just what’s needed. Staff at White Pines Resort are seeing the benefits of adding some elbow room last winter, with more space in the theater and banquet room. Lodge concessionaire Beth Henderson said work at the resort, 6712 W. Pines Road, started in October 2017 and was done by Dec. 18. The resort reopened in March and the grand opening was May 14. The added banquet room space allows the resort to have up to 150 people for weddings and other events. RESORT continued on 154
STORY PHILLIP HARTMAN • PHOTOS MICHAEL KRABBENHOEFT FOR SAUK VALLEY BUSINESS JOURNAL
The White Pines Resort added banquet space, a new stage, and state-of-the-art lighting and sound. ™
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A new stage was added with state-ofthe art lighting and sound, to help with the mid-week dinner theater. Henderson said the theater marks its 30th anniversary this year. “They’re mostly mid-week matinees, geared toward the retiree market, and nights and weekends. We do comedies, musicals, lots of tribute artists, and ‘Scrooge the Comedy’ every year. It’s allages appropriate,” she said. Seats are available at different pricing levels. Visit gotgoodnatured.com or click the “playhouse” link at whitepinesinn. com for a schedule. A personal sound system is available for people with hearing issues. White Pines also added a corporate retreat center during the expansion, with projectors, screens, and sound systems. Henderson said Woods Equipment Co. in Oregon and KSB Hospital have started using the center. The resort’s expansion was unique in a number of ways. Henderson said it was the first expansion in more than 30 years in White Pines State Park. “It was the only construction being done in a state park all of last year. It was
White Pines Resort’s dinner theater marks its 30th anniversary this year. Lodge concessionaire Beth Henderson said “We do comedies, musicals, lots of tribute artists, and ‘Scrooge the Comedy’ every year. It’s all-ages appropriate.” through a private partnership with the state, where the government and private business worked together to create this,” Henderson said. The state Department of Natural Resources paid for the design, while Henderson paid for the rest of the work. The resort also partners with the hospitality management program at Highland Community College in Freeport. Evan Talbert, full-time instructor with the program, said Highland offers both semester
Page 15 classes and both 1- and 2-day seminars. “Having White Pines gives us a lot of the facility needs. Having the restaurant, banquet area, when we have our class or lecture, it’s much easier for us to demonstrate, whether there’s customers or not. White Pines also could be a great host for our internship program,” Talbert said. The hospitality program may offer classes at White Pines in the future. The resort’s historical roots remain. The lodge was built during the 1930s by members of the Civilian Conservation Corps’ Depression-era public work relief program. The lodge restaurant features a Sunday buffet from 8 a.m. to 2 p.m. and dinner from 2 to 8 p.m. Breakfast, lunch, and dinner are available the rest of the week, from 8 a.m. to 8 p.m. Monday through Thursday and 8 a.m. to 9 p.m. Friday and Saturday. The restaurant will remain open until Dec. 23. The state park is open from dawn to dusk, and admission is free. The park is partially accessible to wheelchairs. Call 815-946-3717, search for White Pines Forest State Park on Facebook or go to shawurl.com/3a2a for park information. Go to whitepinesinn.com for resort information. n
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Winter 2018