
8 minute read
COMMUNITY IS MORE THAN PART




which is a mix of lemonade and blue raspberry with a splash of coconut flavoring; and Tropical Paradise, a combination of lemonade, mango and peach. Golf lovers will recognize The Arnold, which is a lemonade and tea mix — the drink favored by legendary golfer Arnold Palmer. Other flavors can be combined for a make-your-own concoction — blackberry, blue raspberry, coconut, hibiscus, lavender, mango, peach, pineapple, pomegranate, raspberry, strawberry and watermelon.
If you need a pick-me-up, Main Squeeze also offers 24-oz. energy drinks with a boost of Coconut, Raspberry, Blackberry or Strawberry Energy mixed in. Five are on the menu — Blue Hawaiian, Just Peachy, Sweet Summer, Smash Berry and Flower Power — but customers can also mix and match their favorite flavors to come up with one of their own.
Sugar-free drinks are also available, in blue raspberry, coconut and strawberry.
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Madison’s isn’t the only smiling face you’ll see in the window at Main Squeeze. Her family helps out, too, including parents Brian and Nicol, grandmother Linda Webb (above), and younger brother Dylan. “They’re always there when I need them,” Madison said. “I definitely couldn’t have done it without all of their help.”

Korinna.BardierTeam@gmail.com


Wescott hopes that once you have one, you’ll be back for more. Punch cards are available — buy 10 and the 11th one is on her.





Wescott began putting together her plan for Main Squeeze in April, bought the trailer in May and set up for her first event Sept. 24, at the Bugsy’s Arcade Parking Lot Party at Northland Mall in Sterling. She’s also taken the trailer to Morrison, Milledgeville and Lanark; and has future stops lined up for Dixon’s annual Petunia Festival in July and Mendota’s yearly Sweet Corn Festival in August.
“With every event we go to, returning faces are always excited to see, and then the new faces are too,” Wescott said. “It’s super awesome.”
Cranking out cups and cups of drinks, buying supplies, doing the books and planning events isn’t a one-person endeavor, however, and when Wescott was looking for help, she didn’t have to go far. Her parents, Brian and Nicol, grandmother Linda Webb, and younger brother Dylan all lend a hand.
The family also lends a taste bud. When Madison comes up with new flavors, she tries them out at home.


“She’ll make things at home and we’ll tell her whether we like them or not,” Nicol said. “There was one day we all kind of stuck our noses up in the air and were like, ‘Eww,’ and that made her find a couple of more that were pretty good. I can be really honest with her, and she knows that.”

“They’re always there when I need them,” Madison said. “I definitely couldn’t have done it without all of their help, from taking midnight trips to go get ice and water, and driving out of town to get bags of sugar. There’s a lot of behind-the-scenes work that many people don’t know, and it’s a very heavy job, too. With sugar, you may not think about how heavy it is, or even the lemons or the five-gallon jugs of water. It can be labor intensive.”
But with family to help her and satisfied customers to support her, the hard work is paying off.



“The last couple of weeks of school was pretty stressful with finals and everything,” Wescott said. “Now that school is kind of out of the way [this summer], it’s a lot easier. My manager at Candlelight is awesome and gives me whatever time off I need, and focusing on this is the big thing right now.”
As for the next big thing in her life, time will tell. But whatever the challenge, Wescott will be on the case. n hen Rhett Roethe saw an opportunity to spread his culinary creativeness to more than just his familiar confines of Carroll County, he came up with a way to put his plans in motion — and all he needed was a set of wheels and the open road.


Having cooked myriad meats and garnering accolades from food competitions for nearly 20 years with family and friends, Roethe took on a delivery method that was rarely seen in northern Illinois a decade ago: a food truck. Now, he’ and his business, 3-Headed Monster BBQ, are deans of sorts of the food truck business model that’s growing throughout the area.

BY CODY CUTTER SAUK VALLEY MEDIA MONSTER cont’d to page 11
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Roethe’s food truck — decked out in a log-cabin wrap — makes the rounds at regular stops and at events throughout the area, serving barbecue beef, chicken and pork, and sandwiches, brisket, ribs and other dishes.

Among the stops on his route is the Behrz-Bloomz flower shop at the corner of Locust Street and Lynn Boulevard in Sterling, as well as CVS Pharmacy near the busy intersection of state Route 26 and South Street in Freeport. That may sound like a few miles between stops, but the two locations are about the same driving distance from Roethe’s pits and kitchen in Shannon.
Roethe has appeared regularly in Freeport since 2010 and Sterling since 2015, and has seen a lot during his time in the food truck business — “been there and done that,” he said.
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Rhett Roethe owns 3-Headed Monster BBQ, a Shannon-based food truck and catering business that make the rounds at events, parties and established stops in Freeport, Sterling (seen below) and Fulton. Roethe’s meals on wheels is one of the longest operating food trucks in the area.


CODY CUTTER/CCUTTER@SAUKVALLEY.COM





Derek Schubert of 3-Headed Monster BBQ serves a cup of pork Monster Bites to Stephanie Dusing, owner of BehrzBloomz flower shop in Sterling, one of the truck’s regular stops.

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“When we started in 2010, in northwest Illinois there were no food trucks,” Roethe said. “You had festival trucks, you had carnival trucks, but you did not see daily runners.”
Roethe started 3-Headed Monster in 2009 as a catering business born from his passion for barbecue meat. After about a year, he started to become interested in the idea of a food truck, having learned about them from a fellow barbecuer. There was just one problem: There were no rules of the road. At the time, few counties had codes on the books for food trucks.
“The Carroll County Health Department and us kind of learned together,” Roethe said, and other counties would eventually follow suit. “It’s a lot more regulated today than it was when we first started because they didn’t have food trucks around.”
Pork, brisket and chicken are the main meats on the menu, with pulled pork sandwiches, brisket sandwiches, and Monster Bites (pork chunks) among the most popular items. Roethe piles on nearly a pound of pulled pork and brisket on the buns, while the Monster Bites weigh in about the same. The trio of heaping helpings are menu staples at each of the food truck stops, with the rest of the menu rounded out by about 25 other items offered on a rotating basis, some of which include a pork loin, BBQ chicken thigh sandwich, smoked Italian beef sandwiches, smoked beer brats, and even a combination of Italian beef on top of a beer brat. Salads, including potato, pea and cole slaw, are offered as sides along with potato chips and Pepsi products; meal deals also are available.
The meat is cooked in Shannon and kept ready to serve on the truck. Stops are posted each week on the 3-Headed Monster Facebook page.
“The quality of the food is our main goal,” Roethe said. “Everyone wants to come knowing that when they order, say, a brisket sandwich that it’s going to taste like the brisket sandwich they had the last time. That’s our No. 1 goal, to make people happy and let them know that they can come back for a third time or a fourth time.”
Payment is cash or Venmo (an online payment app for smartphones that uses a QR-code at the window).
“Our food truck menu, in my eyes, is the coolest food truck menu that you’re going to find,” Roethe said. “We change it every day. We have about 25 to 28 different items that we rotate, so when you come to our truck you’re always going to find something different.”
On top of making the usual rounds in Freeport and Sterling, Roethe recently has established a semi-regular stop at The Dispensary in Fulton, on the corner of state Routes 84 and 136. His calendar is full of special events, birthday and corporate parties, weddings and the occasional fair, so if you want his food truck to swing by, it’s best to book as early as possible, he said.
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Left: Cup of pork, anyone? These pork Monster Bites are one of 3-Headed BBQ’s most popular menu items. Why choose between Italian beef and a beer brat when you can have both? The Smoky Combo is a rotating menu item.


Bottom: Brisket on a bun anyone? 3-Headed Monster BBQ piles on the meat for its brisket sandwich.

Roethe has seen customers stop by for pickups from as far as Dixon, Dubuque and Rockford as well, and has even seen people come by either the truck or the kitchen after hearing from out-of-towners about his food. He also plans to establish an outdoor seating area at his place in Shannon this summer where people can stop by for a meal, listen to music on the stereo and plug into free WiFi.
“We grow by word of mouth and by referrals by the quality of our food,” Roethe said. Words aren’t the only thing on people’s lips that give the business a plug — there are the smiles, too. That’s something Roethe has been used to with his past experience as a youth counselor.
“Serving and cooking food has some of the same effects as counseling, because we’re making people feel good,” Roethe said. “When people enjoy our food, you see the smiles on their faces and the ‘thank you’s for what we do for them, whether it’s to me or the person in the truck serving them, it brings a smile to our face to see how they enjoy what we are offering.”
As with any business, there’s always competition, which doesn’t have to be a bad thing. Competition can be healthy for businesses, Roethe said, as long as ven dors are respectful of properties and other businesses. With 13 years experience under his apron, he’s been able to become a mentor of sorts for others who look at a food truck and think, “That’s a neat way to make a buck.” Indeed, more food trucks have popped up in recent years, manned by aspiring entrepreneurs who want to bring their own blend of cuisine to more people, either to make a living or just earn some money on the side.






“The food truck is not going anywhere,” Roethe said — except to more destinations. “It’s only going to grow, what with the overhead costs of brick-and-mortar and changing times. The food truck industry is a way for some to get into the business, and for others to be more mobile and accessible for others to get to places.”
Find 3-Headed Monster BBQ on Facebook to check out where its food truck will be. Carryout also is available at its kitchen at 118 N. Stanton St. in Shannon. Email 3hmbbq@ gmail.com or send a message through Facebook Messenger to place a custom order, arrange for an event, or for more information.
