SVM-SS3_11232015

A Marketing Supplement to Sauk Valley Media & Ogle County Newspapers

November 23 & 26, 2015

FRIDAY

Shop Local!

FIND THE BEST DEALS RIGHT HERE!

PAGE 2

Sauk Valley Media • November 23 & 26, 2015

Black Friday

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November 23 & 26, 2015 • Sauk Valley Media

PAGE 3

Black Friday

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November) Source: wikipedia.org Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early (and more recently during overnight hours) and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time. Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.

In 2014, $50.9 billion was spent during the 4-day Black Friday weekend.

The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation was made: that retailers traditionally operated at a financial loss (“in the red”) from January through November, and “Black Friday” indicates the point at which retailers begin to turn a profit, or “in the black”.

For many years, it was common for retailers to open at 6:00 a.m., but in the late 2000s many had crept to 5:00 or even 4:00. This was taken to a new extreme in 2011, when several retailers (including Target, Kohl’s, Macy’s, Best Buy, and Bealls) opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they would open most of their stores at 8:00 p.m. on Thanksgiving Day (except in states where opening on Thanksgiving is prohibited due to blue laws, such as Massachusetts where they still opened around midnight), prompting calls for a walkout among some workers.

Continued on page 4

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NORTHLAND MALL 2900 E. LINCOLNWAY, STERLING, IL • 815-441-3919

PAGE 4

Sauk Valley Media • November 23 & 26, 2015

Black Friday

THE

Continued from page 3

CHRISTMAS C HR I ST M AS CUPBOARD C U P BO AR D

In 2014 stores such as JCPenney, Best Buy, and Radio Shack opened at 5 PM on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 6 PM on Thanksgiving Day. There have been reports of violence occurring between shoppers on Black Friday.

Hand Loomed Rugs, Towels, Decorated Shovels, Jewelry, Wreaths, Small Decorated Trees, American Girl & Barbie Doll Clothes & Many Other Crafts & Gifts!

It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items; because this poses a significant safety risk (such as the use of propane and generators in the most elaborate cases, and in general, the blocking of emergency access and fire lanes) at least one city has banned this practice.

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November 23 & 26, 2015 • Sauk Valley Media

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PAGE 5

Black Friday

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Open Mon-Thurs 10:30-8 • Friday 10:30-9 • Saturday 2-9 • Closed Sunday

PAGE 6

Sauk Valley Media • November 23 & 26, 2015

Black Friday

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RUGER AR556 .223 Rifle Re eg $649 SALE $569

SAVAGE ARMS Rascal Single Shot Youth .22 Rifle Re eg $179 SALE $149

REMINGTON SALE! $25 Consumer Mail-In Rebate

Sale Price after rebate $294 REMINGTON Express 12 Gauge Wood Or Synthetic Stock Reg $359 SALE $319

MOSSBERG Super Bantam Youth 20 Gauge Shotgun Re eg $339 SALE $315 5

SMITH & WESSON M&P Sport .223 Rifle Reg $649 SALE $599

SMITH & WESSON M&P SHIELD 9mm Reg. $449 SALE $389

KELTEC PF9 9MM Reg. $319 SALE $259 GLOCK 43 9MM Reg. $539 SALE $449 RUGER 1911 (6711) LIGHTWEIGHT COMMANDER Reg. $829 SALE $689

LARGE SELECTION OF HENRY RIFLES IN STOCK ON SALE!

MANY MORE

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RUGER SP101 (5765) 22LR REVOLVER Reg. $649 SALE $559

RUGER Mossy Oak 10/22 .22LR Rifle Re eg $28 89 SALE $23 39

SAVAGE 220 20 Gauge Shotgun Reg $559 SALE $489

RUGER LC9 9mm

Reg. $399 SALE $319

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12 GAUGE TARGET SHOT SHELL Case of 250 Rounds SALE $59.99

.223 REMINGTON 1,00 00 ROUND CASE Reg. $424 SALE $319

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BERETTA PX4 40 S&W Reg. $609 SALE $499 ROCK RIVER ARMS LAR 15 Coyote .223 Rifle Reg $1,,449 SALE $1,,199

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November 23 & 26, 2015 • Sauk Valley Media

PAGE 7

Black Friday

The benefits to buying local this holiday season (MS)

Holiday shopping dominates many people’s free time between the day after Thanksgiving and the final days before Christmas. While many people may shop ‘til they drop on Black Friday and Cyber Monday, those days still account for a relatively small amount of the hundreds of billions of dollars that are spent each holiday season.

Shoppers now have a bevy of options at their disposal as they embark on holiday shopping season. Traditional in-store retailers are still around, and online shopping continues to grow in popularity with each holiday season. But many holiday shoppers are looking to buy local this holiday season, and such a decision can pay a host of dividends for both shoppers and the communities they call home.

• Buying local benefits your local economy. Studies from Civic Economics, an economics and strategics planning firm, found that independent, locally-owned retailers return a far greater percentage of their revenue into their local economies than national chain stores.

Continued on page 8

Shopping local this holiday season can benefit your community in various ways.

Sinnissippi Christmas Trees Premium Fraser & Douglas Fir, White & Scotch Pine (Fresh Cut) Tree Shaker • Tree Baler • Saws Provided Douglas & Fraser Fir Wreaths • White Pine Garland Refreshments (Cliff’s Famous Donuts, Hot Cocoa & Hot Cider) at the Fire Pit Wagon Rides & Santa (Weekends 11 AM-2PM) Opens the Friday after Thanksgiving 8AM-4PM !

Time: Tuesday, Thursday & Friday 12 PM -4PM Weekends 8AM-4PM

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GREAT TIMES!

Looking for the Perfect Gift?

Try a Kelly’s Gift Certificate or Kelly’s Apparel & Merchandise

218 Locust St., Sterling • 625-7969 (for carryout) • www.kellysinc.com

PAGE 8

Sauk Valley Media • November 23 & 26, 2015

Black Friday

Continued from page 7

employ residents of your town.

One such study examined the disparity between revenue recirculation among independent, locallyowned businesses in Raleigh, North Carolina, versus four major national chains in the city. The former recirculated 51.1 percent of revenue into the local economy, while the latter recirculated less than 14 percent.

Similar results were discovered in many cities, indicating that buying local not only benefits local business owners, but also the communities those owners and their customers call home.

• Shopping local may provide access to more unique gifts. In addition to the economic benefits of buying local, shoppers may find merchandise made by local craftsmen is more unique than mass-produced items

found on the shelves of national retailers. Recipients may cherish more unique items that they cannot find on their own, and that appreciation may even spur them to visit more local retailers after the holiday season has come and gone, benefiting their own communities in so doing.

• Local business may provide a more personal touch. Buying from national chains has its advantages, but customer service is not always one of them.

Should your loved ones encounter problems with their gift that requires assistance, they might be forced to wait on the phone for extended periods of time as they and thousands of others wait for customer service representatives to answer their calls. Local businesses do not deal with nearly the volume of customers as national retailers and, therefore, are capable of addressing concerns more quickly and personally than large chains.

• Buying local creates jobs in your community. One of the biggest ways local business owners in Raleigh recirculated their revenue in the local economy was job creation. While national chains also create jobs, such jobs only benefit your community if the chains are located within your community. If your local mall is a considerable drive away, chances are the chains within that mall are not employing many of your fellow community members. Local businesses in your community are more likely to

Buying local not only benefits small business owners, but it also pays dividends for their customers and the communities they call home.

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November 23 & 26, 2015 • Sauk Valley Media

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PAGE 9

Black Friday

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sales.avc@ggmail.com Mon-FFrii 9am-6pm, Satt 9am-1pm, Sun Cloosed

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Sip-N-Shop at the Beautiful You Boutique Enjoy liquors, wines & chocolates Free Gift with purchase F Appetizers Door Prizes November 27 & 28 from 9-6 & November 29 from 10-4 3512 E. LINCOLNWAY, STERLING, IL 61081 • 815.622.0007

Whiteside County Airport• 10950 Hoover Rd. • Rock Falls, IL Phone: 815-622-FLY-1 (3591) • Fax: 815-622-5071 • www.mmaviation.net

PAGE 10

Sauk Valley Media • November 23 & 26, 2015

Black Friday

How to avoid the holiday shopping rush

• Shop during off-peak hours. Weekends and weeknight evenings tend to be the busiest times to go holiday shopping. Professionals who have weekends off may put off their shopping during the week, choosing to do so on Saturday and Sunday afternoons when they have extra time to browse and comparison shop.

Shopping off-peak hours, such as during weekday mornings or even early mornings on weekends, is a great way to avoid crowds. Parents of young children might want to take a morning or even a full day off of work to get their holiday shopping done so they can avoid shopping with their kids in tow. You can probably move around more quickly if you choose to shop while the kids are in school, and this also affords you time to find gifts for the kids.

(MS)

Holiday shopping can be both fun and hectic. While it’s fun to scour stores looking for can’t-miss gifts for your loved ones, shopping amongst the crowds also can prove hectic.

While online shopping has made department stores somewhat less crowded come the holiday season, the National Retail Federation notes that online shopping during the 2014 holiday season accounted for just one-sixth of all holiday shopping. The opportunity to see and feel potential gifts in person compels many people to do the majority of their holiday shopping in-store, and there are ways for such shoppers to avoid the holiday shopping rush as they begin their quests for the perfect gifts.

• Make a list. Knowing what you want to buy online can decrease the amount of time you spend wandering around malls and stores. The longer you linger without an idea of what to buy, the greater the chance you will be joined by fellow shoppers. If possible, call stores before you leave the house to confirm if they have certain items in stock, or buy items online from retailers who offer an in-store pickup option.

Continued on page 12

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Signs • Ornaments • Glassware • Clocks • Jewelry • Gift Cards s Jackets

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We carry a wide variety of Helmets, Glasses, & Outerwear Workman Harley-Davidson, Inc. 1903 Harley-Davidson Drive, Rock Falls • 815-626-1213 LikeUs!

November 23 & 26, 2015 • Sauk Valley Media

PAGE 11

Black Friday

BLACK FRIDAY

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Visit my online store: www.jewelryincandles.com/store/jerriegarcia “Like” my Facebook page: Jewelry in Candles with Jerrie

PAGE 12

Black Friday

Sauk Valley Media • November 23 & 26, 2015

Continued from page 10

Checkout lines for in-store pickup items are often separated from more traditional checkout lines, further reducing your risk of waiting in long lines.

• Shop local businesses. Small local businesses may not boast the inventory of larger retailers you’re liable to encounter at the mall, but local small businesses tend to deal with thinner crowds than national stores during the holiday season. Items in such businesses may be more unique than items sold at nationwide retailers, and when you shop at smaller businesses, you likely won’t be forced to hunt for parking spots or wait on long checkout lines.

• Start shopping early. Crowds only grow bigger and more impatient between Black Friday and the final days before Christmas, so shoppers who can find the time to shop before the height of the shopping season might find parking lots and checkout lines more to their liking. In addition, shopping early affords shoppers more time to find the best deals.

The holiday shopping rush hits full swing in the weeks before Christmas Day, but there are many ways shoppers can get their shopping done and avoid the crowds at the same time.

Decorated Green Wreaths ndmade Fresh And Heanhouse! at Our Gre

Size Plain

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Grave Blankets Decorated & Installed $65.00 - Pick-up Only $55.00 Small Grave Blankets $32.00 - Pick-up Only $30

Door Swags Roping Hanging Baskets $15.00 Decorated $1.25 per foot $15.00 Balsam Greens White Pine Red & Yellow Dogw gwood $1.10 /# $7.00 per bunch $8.00 per bundle

Closeout & Liquidation Closing the books Thursday, December 31st

Other Christmas Decor For Sale

NICHOL’S GREENHOUSE

1228 W. 4th Street, Dixon • 815-284-3805 • 9am-5pm Mon-Sat

LINCOLN HIGHWAY GIFTS 104 E. MAIN ST., MORRISON, IL Tues. - Fri. 12-5 • Sat. 9-1 • Closed Sunday & Monday 815-499-2327 • www.lincolnhighwaygifts.com

November 23 & 26, 2015 • Sauk Valley Media

PAGE 13

Black Friday

Did you know?

(MS)

Black Friday deals are a top draw for shoppers looking to save money and get a jump-start on holiday shopping. In a survey from the International Council of Shopping Centers, more than 34 percent of respondents indicated they plan to shop on Black Friday. However, many others are just as eager to begin shopping even earlier. In recent years, some stores have begun to open their doors to shoppers on Thanksgiving evening.

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PAGE 14

Make the most of Black Friday shopping (MS)

Black Friday * Understand the fine print of “door busters.” Door buster sales are meant to get shoppers into stores, where retailers hope shoppers will make additional purchases while taking advantage of advertised deals.

If door buster items are all you’re looking for, read the advertisements carefully, noting the start and end time of the discounts and if there will be limited quantities. In addition, determine if there is a special return policy for sale items purchased on Black Friday.

Black Friday is one the biggest shopping days of the year, and is often the perfect time to begin holiday shopping and save money on incredible deals.

Thousands of eager shoppers will leave their homes in the early morning hours and wait in lines at stores in order to grab the best prices of the season, while retailers will be gearing up to lure the greatest number of shoppers. Surviving the day unscathed and arriving home with discounts galore involves having a game plan for success.

* Dress for comfort. Wear sensible, comfortable shoes and clothing when shopping. Leave a large purse at home and opt for something compact that can be draped securely over your shoulder and body to navigate the crowds. Keep your coat in the car or make use of a coat check service if available. Dress in layers if you will be waiting outside for stores to open.

This way you can shed clothing as the mercury rises or when you get inside.

* Know the prices of the items you want to buy. Scour advertisements in advance of Black Friday to gauge the regular retail prices for common items, including electronics. Comparison shop for the best prices and make notes to help you when Black Friday arrives.

* Arrive together but shop separately. The “divide and conquer” method of shopping allows everyone in your shopping party to score good deals. Split up shopping tasks and then head to different areas of the store.

Share and collect your purchases when you meet up after the rush.

Open Daily 8AM -5PM Open Thanksgiving Day 8AM -3PM! Christmas Gift Shop, Featuring Local Talent, Custom Decorated Wreaths of all sizes, Maple Syrup, Warming Fire.

5 Varities of Choose & Cut Christmas Trees Including: Canaan Fir, White Pine, Blue Spruce, Meyers Spruce & Scotch Pine

Large selection of pre-cut tress cut from our farm daily.

Dollinger Christmas Tree Farm 23882 Payne Road, Shannon • 815-864-2437 www.dollingertreefarm.com • Watch for Blue IL Tourist Signs

Sauk Valley Media • November 23 & 26, 2015 * Make a list and stick to it. Buyers’ remorse come Saturday morning is common for those who have over-extended their budgets and purchased items they did not need. Know ahead of time what you plan to purchase and do not veer off course. * Scout the stores ahead of time. Visit the stores where you plan to shop a few days before Black Friday.

Learn the layout of the store and where everything is located. Try on certain clothes or read over the labels of big-ticket items you plan to buy. Knowing where items are located and having all of your information in advance will cut down on the time it takes to find items on Black Friday. * Don’t overlook nontraditional stores. Many other stores, from pharmacies to supermarkets, stock items apart from food and toiletries. Consider taking advantage of their sales for some Black Friday deals. * Promptly store receipts. Designate a folder or envelope for all of your receipts to keep them organized and handy. * Pack a small snack and drink while waiting in long lines.

November 23 & 26, 2015 • Sauk Valley Media

PAGE 15

Black Friday

Gift Subscriptions Make Great Gifts! f Tales o

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PAGE 16

Sauk Valley Media • November 23 & 26, 2015

Black Friday

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