SVM-MAG_03072014

Sauk Valley

Business Journal Vol. 17, No. 1

Sauk Valley Media

Spring 2014

BOUQUETS FOR THE EYES AND TASTE BUDS

Cover story: Candy Bouquet’s arrangements are oh, so sweet – Pages 12-13

Also inside s )MAGE -AKERS s ,AST !LARM s 3UMAHAMA "AKERY s #OBBLESTONE s -ASSAGE BY *OSEPH s 4HIEVING (EARTS

CHANGE SERVICE REQUESTED P.O. Box 498 Sterling, IL 61081

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SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

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Welcome ... to the Spring 2014 issue of Sauk Valley Business Journal INDEX OF STORIES Image Makers Salon ...................................... 4 Last Alarm Firehouse Pub ..........................6-7 Cassie’s Dance Academy ...........................8-9 Sumahama Bakery .................................10-11 Cover Story | Candy Bouquet.................12-13 Cobblestone 51 Flavors ..........................14-15 On the cover

Chris and Brian Babel, who have opened a Candy Bouquet franchise, pose with several of their creations.

– Alex T. Paschal, Sauk Valley Business Journal

Peterson’s Bullseye Bar ..........................16-17 Whiteside comprehensive plan looks toward stronger economy ............ 18 Thieving Hearts Photography ............................................ 19 Massage by Joseph .................................20-21

The staff of the Sauk Valley Business Journal Publisher: Trevis Mayfield Advertising Director: Jennifer Baratta

Advertising Sales: Jill Reyna Business Journal Editor: Jim Dunn

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Email Kelly Null at knull@saukvalley.com to start receiving your FREE subscription to the Sauk Valley Business Journal.

Articles and advertisements are the property of Sauk Valley Media of Dixon and Sterling.

No portion of the Sauk Valley Business Journal may be reproduced without written consent of the publisher.

Ad content is not the responsibility of Sauk Valley Media. Sauk Valley Media cannot and will not be held liable for the quality or performance of goods and services provided by advertisers listed in any portion of this publication.

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SAUK VALLEY BUSINESS JOURNAL

PAGE 4

SPRING 2014

BUSINESS PROFILE

Making their clients feel beautiful Image Makers Salon ranges from perms to pedicures

BY CASSIE ZIMMERMAN Special to Sauk Valley Business Journal

The motto “If you look your best, you feel your best� has been around as long as anyone can remember and is reflected in salons across the world.

At Image Makers Salon, at 8 E. 25th St. in Sterling, owner and stylist Teri Nusbaum and her staff make it their mission to make their clients feel beautiful and rejuvenated, inside and out.

With services including haircuts and styling, perms, manicures and pedicures to choose from, people who visit the salon leave feeling more beau-

Michael Krabbenhoeft/mkrabbenhoeft@saukvalley.com

Owner Teri Nusbaum, 49, and her daughter, Jen Serenil, 22, of Sterling, work at Image Makers Salon in Sterling. tiful than when they arrived.

The 49-year-old owner, who has a degree in business management, has done the most with her beauty license.

Nusbaum and the other stylists attend classes to keep up

to date on the latest styles.

For her, putting family and friends first has been the most rewarding part of the past 30 years. “It is not unusual to see four generations of the same fami-

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ly in our salon,� she said. “For us, our clients become our friends and extended family members. Some of my clients have been a part of our salon since the beginning.�

That is also true for the seven stylists in the salon, including Nusbaum’s daughter, Jen Serenil, a 22-year-old stylist and color artist.

Additionally, that sentiment is echoed in the salon’s hours, which are set by the individual stylists, making it easier for clients to set up appointments most convenient for them.

According to Jen, the most popular and fashionable colors of their OPI nail polishes are coral, mint, and tangerine for manicures and pedicures.

The styling products offered at the salon are also important to Nusbaum and her stylists.

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SAUK VALLEY BUSINESS JOURNAL

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SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

BUSINESS PROFILE

Pub goes through a year of change Last Alarm upgrades aided by benefits and video gambling

BY KIMBERLY WATLEY Special to Sauk Valley Business Journal

AMBOY – For the past 10 years, Barb Harrison, owner of The Last Alarm Firehouse Pub, has dreamed of big changes. Little by little, she has seen them come to fruition. The past year, however, has been her biggest year of change.

The firefighter theme is about the only thing she didn’t want to alter.

“Our department is an instrumental part of the com-

Kimberly Watley/Special to Sauk Valley Business Journal

The Last Alarm Firehouse Pub, at the end of the block on East Avenue in Amboy, underwent a big makeover last year but has kept its firehouse theme. The pub’s sign is shaped with a traditional firefighter rank insignia. munity,” Harrison said, “and this is a good way to honor them for all they do.”

Outside, on the red build-

ing at the end of the block on East Avenue, the pub’s sign is shaped with a traditional firefighter rank insignia.

Along the interior, antique firehouse relics line the walls.

Inside a mounted display case, Harrison has memorabilia from departments and their members locally and as far away as New York, including a memorial to firefighter Robert J. Foti of FDNY, who died in the line of duty on Sept. 11, 2001.

The revamp began 5 years ago with new bathrooms and a roof, things that, Harrison said, had to be addressed first.

Renovations this year included a new wood floor, ceiling, bar stools and a complete redesign of the bartender station with new coolers.

She replaced the concrete behind the business, where flooding often was a problem, and upgraded the air conditioning.

LAST ALARM CONTINUED ON 7

SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

PAGE 7

â&#x20AC;&#x2DC;Even friendlier, more enjoyable placeâ&#x20AC;&#x2122; LAST ALARM

CONTINUED FROM 6

â&#x20AC;&#x153;I worked here when it was Dempseyâ&#x20AC;&#x2122;s Tap, and you canâ&#x20AC;&#x2122;t believe the difference,â&#x20AC;? bartender Gerri Arntzen said. â&#x20AC;&#x153;Sheâ&#x20AC;&#x2122;s done so much, itâ&#x20AC;&#x2122;s incredible.â&#x20AC;?

A customer, Mike Mead, agrees. â&#x20AC;&#x153;The work Barb has done with renovating her establishment, along with her friendly staff, has really made Last Alarm an even friendlier and more enjoyable place to relax and get a refreshing beverage,â&#x20AC;? Mead said.

The improvements, Harrison said, were made possible in part by the installation of five video gambling machines the bar received at the beginning of last year. â&#x20AC;&#x153;I love having them here,â&#x20AC;? she said. â&#x20AC;&#x153;They are being well used. They have brought in

Kimberly Watley/Special to Sauk Valley Business Journal

Bartender Gerri Arntzen pours a beer while discussing how the number of people coming to The Last Alarm has increased. new faces. Some people come in just for that.â&#x20AC;?

The most someone can win on a spin, Harrison said, is $500.

â&#x20AC;&#x153;But there have been people who won $1,100 who continue to play on their winnings,â&#x20AC;? she said.

The payout slip that players receive when they win can include amounts as low as a penny. Players often give those smaller winnings to Harrison or one of her staff of six to add to their tips. â&#x20AC;&#x153;We started collecting them [payout slips], and in a couple months, we have a couple hundred dollars that we can donate,â&#x20AC;? she said. â&#x20AC;&#x153;Youâ&#x20AC;&#x2122;d be surprised how fast they add up. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve given what we collect to CASA, Muscular Dystrophy, the food pantry, United Way, the Lions Club, and usually itâ&#x20AC;&#x2122;s a couple hundred dollars. Itâ&#x20AC;&#x2122;s great being able to do that.â&#x20AC;?

Harrison also attributes growing popularity of Last Alarm to the benefits she hosts.

Inviting people and commu-

nity organizations to use her bar as a facility to raise funds allows her and her neighbors to give back, she said. â&#x20AC;&#x153;The human spirit is just wonderful,â&#x20AC;? she said.

St. Patrick Catholic Churchâ&#x20AC;&#x2122;s Food Pantry and United Way each sponsor an annual guest bartending event. The guest bartenders donate all tips back to the organization.

Those events, Harrison said, have brought in many new customers.

The first benefit she hosted was an eye-opener. â&#x20AC;&#x153;I didnâ&#x20AC;&#x2122;t know three-quarters of the people,â&#x20AC;? she said. â&#x20AC;&#x153;Some said they never have been in here before and lived in town all their life. They may not come back every week, but they do come back, and I remember them when they do.â&#x20AC;?

Last Alarm offers darts and pool, a digital jukebox, and recently had a lottery machine installed.

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SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

BUSINESS PROFILE

A thriving and successful studio Cassieâ&#x20AC;&#x2122;s Dance Academy offers classes in ballet, jazz, tap, hip-hop

BY LUCINDA HALL Special to Sauk Valley Business Journal

As a rambunctious 3-yearold girl, Cassie Foster hadnâ&#x20AC;&#x2122;t quite mastered dancing class etiquette. â&#x20AC;&#x153;I was asked to leave the class because I was stomping on the other little girlsâ&#x20AC;&#x2122; feet!â&#x20AC;?

Foster said with a laugh. â&#x20AC;&#x153;My older sisters were all dancers, though, so my mom didnâ&#x20AC;&#x2122;t give up on me.â&#x20AC;?

One pirouette at a time and almost 30 years later, Cassieâ&#x20AC;&#x2122;s Dance Academy has become a thriving and successful studio.

Philip Marruffo/pmarruffo@saukvalley.com

Cassie Foster gives Hannah Britton a high five at her dance studio in Galt.

Located on Galt Road, just through high school. Her stuon the western edge of Ster- dio, once home to Galt Grange ling, Cassieâ&#x20AC;&#x2122;s offers ballet, and reminiscent of a country jazz, tap, hip-hop, and con- school, has been transformed temporary dance classes with finished wood floors surfor young people ages 2½ rounded by walls of mirrors.

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One of six sisters, Foster began dance lessons as a child in Dixon, eventually moving with her family to Geneseo where her older sister, Colleen, started a dance studio. Foster was 13 when she began working for her sister. Their dream was to open a second studio in Princeton, when her sisterâ&#x20AC;&#x2122;s husband died suddenly in 1997. In need of a new beginning, Colleen sold her studio to her younger sister for just a dollar.

It was 1998, and at 16, Foster owned her own business.

An interesting turn of events was to occur in 2004, when a group of mothers in Sterling and Rock Falls reached out to her. Impressed with her dancers and choreography skills at dance competitions, the parents persuaded her to open a second studio in Sterling.

DANCE CONTINUED ON 9

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SPRING 2014

PAGE 9

Recreational, competition classes offered DANCE

CONTINUED FROM 8

“Over the next 2 years, my Sterling-Rock Falls studio grew rapidly,” Foster said.

“It’s hard to pinpoint exactly why, but I have a few ideas.

I’ve noticed a real sense of community and friendship in this area.

“I’ve also noticed the area being more involved with the arts, not just sports. I think that’s very admirable and says something special about this community.”

She eventually closed the Geneseo location.

“I put all my eggs into the Sterling-Rock Falls basket, so to speak,” she said, “and I’ve never looked back.”

The academy offers two types of classes at a cost of $32 a month.

Recreational classes are for beginning dancers or

Philip Marruffo/pmarruffo@saukvalley.com

Cassie Foster strikes a poise with her student dancers. students who want to learn more about dancing for fun and entertainment. Lessons are offered by age and dance type. Classes culminate with a spring recital at the Sterling High School Centennial Auditorium, complete with all genres of music, costumes,

make-up and props.

Competition classes are for more serious dancers and involve ballet and technique class along with regularly scheduled classes. The advanced competition dancers compete twice each year, usually at the Adler Theater

in Davenport, Iowa, as well as performing at the recital.

Last year’s competition was particularly rewarding: Cassie’s Dance Academy took nine Platinum Awards – the highest scoring medal a performance can receive. Foster has also been the recipient of “Best Choreography” on several occasions.

“Cassie is an incredible choreographer at all age levels,” observed Nikki Gebhardt, whose daughter, Macie, 10, has been dancing at Cassie’s Dance Academy for 8 years. “She develops a friendship with the girls and welcomes their suggestion in her choreography, which in turn gives them a sense of pride, knowing they helped develop that dance routine.”

Beyond the benefits of strength, flexibility, balance and coordination from dance, Foster believes dance enriches children’s lives through selfconfidence and teamwork.

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PAGE 10

SPRING 2014

BUSINESS PROFILE

Foods that might be works of art Designer artisan breads created by Sumahama Bakery

BY CASSIE ZIMMERMAN Special to Sauk Valley Business Journal

Being an artist and creating art is unique to the individual, whether the medium of choice is paint, clay â&#x20AC;&#x201C; or maybe even food.

For Tony Sosi, 54-year-old owner of Sumahama Bakery, and 27-year-old social media specialist and former baker Charlie Zigler, art is created through designer artisan breads, allowing them to provide quality, delicious breads for people in the Sterling area.

The purpose of Sumahama Bakery, Zigler, says, is â&#x20AC;&#x153;to pro-

Alex T. Paschal/apaschal@saukvalley.com

Sumahama Bakery makes fresh bread, rolls and pretzel rolls daily and sells them at the farmers market in Sterling. vide a great product that is as natural as it can be without additives or preservatives.â&#x20AC;?

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The bakery strives to create breads that patrons can just enjoy with their families..

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the Sumahama products are bought locally, creating relationships within the community and assisting local businesses.

As many people in the Sterling area have realized, these tasty treats can be found at Twin City Farmers Market in Sterling, where Sumahama sells its freshly made products every Saturday morning.

The line is constant. The most popular item, the famous cinnamon rolls, usually sell out by 10 a.m., according to Rick Devine, a Sumahama employee.

The breads, pretzels and cinnamon rolls are made that morning, beginning at 3:30 a.m., and the delightful smells of cinnamon rolls, freshly baked breads, and bratwurst fill the market.

BAKERY CONTINUED ON 11

Look for our next edition of Business Journal Sauk Valley

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â&#x20AC;&#x201C; Pages 12-13

Also inside s )MAGE -AKERS s ,AST !LARM RY s 3UMAHAMA "AKE s #OBBLESTONE H s -ASSAGE BY *OSEP s 4HIEVING (EARTS

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SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

PAGE 11

Come to market early for best selection BAKERY

CONTINUED FROM 10

Blake Gilbert, a 25-yearold Dixon resident, aptly describes that the cinnamon rolls, with homemade cream cheese frosting, as “sweet.”

“And they melt in my mouth,” he said. “I, a nonmorning person, would wake up at 8 a.m. every Saturday if I could eat these.”

There is something for everyone.

Many love the warm pretzels and walnut wheat bread.

Sumahama also sells bratwurst, made by the bakery the previous day. These designer brats, with flavors that include regular, blue cheese, cheddar cheese, and cheddar cheese and jalapeno, are quickly becoming a fan favorite at the farmers market.

But people who want the popular items must come

Alex T. Paschal/apaschal@saukvalley.com

A customer buys bread from Sumahama Bakery in the Twin Cities Farmers Market. early. On a recent Saturday, the regular and blue cheese brats were sold out by 9 a.m.

Last month the bakery began reselling the legendary Z dressing, a former staple at Zuppa’s Deli in Sterling.

For employees of Sumahama, providing the public with healthy, natural goods is what matters. The market also strives to create a friendly, welcoming environment for vendors and patrons alike.

For people who visit the market from 8 a.m. to noon on Saturday, the friendships between vendors and patrons are obvious.

Ann Koster, 49, who also creates foods such as pies, meat pastries, and breads to sell, agrees that the market is a wonderful place to buy fresh, healthy goods as well as meet new friends or reconnect with old friends. That is the purpose of the bakery, which so many people in Sterling and surrounding towns love and enjoy every Saturday.

“We try to bake with the freshest ingredients and create wholesome products that look, smell, and taste good,” owner Sosi said. “The farmers market has been an amazing godsend. It is a way of sharing our product with people who care about health. The farmers market is a great source for us as a business and for the community.”

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SAUK VALLEY BUSINESS JOURNAL

PAGE 12

SPRING 2014

COVER STORY | CANDY BOUQUET

Store inspires mighty sweet smiles Bouquets can include treats from chocolate ganache to peanut brittle

BY JEAN EGGEMEYER Special to Sauk Valley Business Journal

A sour experience – losing their jobs in a factory closure – turned into a sweet new career for Chris and Brian Babel. After their jobs ended, they spent a year researching franchise businesses before they decided to open Candy Bouquet in April 2012.

“We had always wanted to find something fun we could enjoy doing together,” Chris explained. “Losing our jobs gave us the push to do it.”

The store sells “bouquets”

Alex T. Paschal/apaschal@saukvalley.com

Candy Bouquet of Sterling offers gifts and treats for just about everyone. that feature wrapped candy on floral picks, embellished with colorful bows, folded Mylar sheets, and other surprises presented in an array of containers. The bouquets can be picked up in the store, delivered nearby, or shipped

anywhere in the U.S. “We wanted to find a business that was different for the area,” Brian said.

Chris said people like to give something other than flowers.

“Recipients can enjoy Candy Bouquets for a long time,” she

said. “Most of the candy can be enjoyed slowly, and the other materials in the bouquet don’t die, like flowers.”

The busiest times for the store are Valentine’s Day, Mother’s Day and Christmas, but the couple sell bouquets all year for many other occasions, including birthdays, anniversaries, retirements, new babies and weddings.

The bouquets are also popular as “thank you,” “get well” and “thinking of you” gifts.

Customers can choose from a wide range of candies to base their bouquets on, including Hershey’s brand candies, 16 flavors of chocolate ganache, 28 flavors of taffy, and 48 flavors of hard candies, as well as cookies, fudge, caramel corn and peanut brittle.

CANDY BOUQUET CONTINUED ON 13

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SPRING 2014

PAGE 13

Bouquets suitable for many occasions CANDY BOUQUET CONTINUED FROM 12

If you don’t see the candy you like in the store, the Babels can get it and turn into a bouquet, as long as it’s a wrapped candy.

Balloons, small stuffed animals, coffees, teas and hot chocolates are also available to add to a bouquet.

“We keep adding new things a little at a time and as the seasons change,” Chris said.

The store stocks a large selection of containers, including colorful printed boxes, ceramic vases, baskets and mugs.

Customers can chose a bouquet style from the many on display in the store or have the Babels make a custom creation with just the right mix of flavors and colors to please recipients. Special seasonal offerings are available

Alex T. Paschal/apaschal@saukvalley.com

Here’s a centerpiece for the Reese’s Peanut Butter Cup lover from Candy Bouquet, 2522 E. Lincolnway, Unit E, Sterling. throughout the year.

“We are also happy to fill containers that customers bring in,” Brian said.

They recently made a candy bouquet for a “cowgirl” that was set in a boot and included fresh straw, along with the wrapped candy surprises.

Filled wine glasses are popular for anniversaries. Another bouquet, displayed in the store, features a mug with the saying, “Born to fish, forced to work.”

“We try to do anything a customer wants and try to get as much candy and decoration in as we can,” Brian said.

A regular size candy bouquet starts at $24.95 and larger sizes at $36.95. The store also stocks a fun selection of lower priced treats like “lollipops,” which are clear, round containers with bite-size candies inside on a stick with ribbons for $7.95. As in a traditional candy shop, all candy in store can also be purchased individually, too. Local delivery costs $5.

Bouquets can be created in 2 to 3 hours, depending on the season, but the Babels prefer customers to call or stop in a day or two ahead of time.

The Babels have had no second thoughts since opening the business.

“We’re glad we did it and that we chose the Candy Bouquet franchise,” Chris said.

“It’s nice to see customers liking what we do and smiling when they see our bouquets.

And the recipients are just thrilled.”

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PAGE 14

SPRING 2014

BUSINESS PROFILE

Scooping up refreshing memories Cobblestone Ice Cream offers more than 51 flavors, cakes

BY LONNIE MILLER Special to Sauk Valley Business Journal

How long has it been since you took your favorite gal to an old-fashioned ice cream parlor? That nostalgic option is now available in Dixon.

Grab the gal, or the family for that matter, and take a trip down memory lane at Cobblestone Ice Cream.

There’s a lot of fun happening in the bright pink building with a blue stripe at the southwest corner of Galena Avenue and Boyd Street. Patrons line

Alex T. Paschal/apaschal@saukvalley.com

Josh Burkhalter opened Cobblestone 51 Flavors in Dixon in May. Burkhalter also owns Cobblestone Deli in Sterling. up at the ice cream counter to decide which of more than 50 flavors of hand-scooped ice cream to try.

Bring the whole family, because owner Josh Burkhalter offers non-dairy options; no-fat, no-sugar yogurts or ice

cream; and at least four flavors of Italian Ice. The store features an old Hey Brothers recipe, orange pudding, which originated right in Dixon.

If you feel daring, you could order up an Elvis Fluffer Nutter sundae, flurry or malt, or have a sundae, flurry or malt made from any of the 51 flavors of ice cream that fill the shiny glass cases.

Speaking of malts, the malt machine at Cobblestone was originally made near Dixon, the 450th machine, manufactured on Feb. 13, 1976, at the Prophetstown facility. It has been totally rebuilt by the manufacturer. Its previous stint was in a Prince Castle restaurant, where Josh found it and decided to give it new life in his Dixon Cobblestone store.

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SAUK VALLEY BUSINESS JOURNAL

SPRING 2014

PAGE 15

No tiny ice cream scoops at Cobblestone Cheesecake? So many flavors are available that itâ&#x20AC;&#x2122;s impossible to name them all here. If you donâ&#x20AC;&#x2122;t need a whole cake, Cobblestones offer sandwiches in various combos, too. Fall flavors include Deep-Dish Apple Pie, Cinnamon, and Pumpkin.

New ideas are showing up every week at Cobblestone.

Joshâ&#x20AC;&#x2122;s plans were to add a small food line to the store, complete with Chicagostyle dogs, gyros, Italian beef sandwiches, and soup on the menu.

Dixon has the second Cobblestone store. Cobblestone Ice Cream and Deli is at Lincolnway and Freeport Road in Sterling.

In Dixon, parking and a drive-thru are easy, just off Galena or Boyd. The store offers lots of memory-making fun for the whole family, or a sweet ending to a date night with your favorite gal.

COBBLESTONE CONTINUED FROM 14

It has earned its place already, having so far made more that 60 hand-made malts a day.

If youâ&#x20AC;&#x2122;d like to re-create those date-night moments from long ago, order a root beer float made with draft root beer, or have a Bloomerâ&#x20AC;&#x2122;s Old-fashioned Soda. The waffle cones are also a huge hit, and feature full 6-ounce scoops of your choice. No tiny little scoops here!

A single scoop will cost you $2.69 on a regular cone, and 99 cents more for that big waffle cone; two dips cost $3.79; and three are $4.89.

Create a rainbow of color on top of that cone, or ask for a mad-scientist version of a flurry. Youâ&#x20AC;&#x2122;ve got options galore at this store. Of course, if youâ&#x20AC;&#x2122;re a purist, there are

Alex T. Paschal/apaschal@saukvalley.com

Cobblestone 51 Flavors ice cream store in Dixon is at 117 N. Galena Ave. delicious vanilla or chocolate choices, too.

Special occasions can be celebrated with a specialty flavor ice cream cake, made from one of Cobblestone premium flavor combos. Try Peanut

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PAGE 16

SPRING 2014

BUSINESS PROFILE

Bullseye on target with customers Petersonâ&#x20AC;&#x2122;s bar builds clientele

BY KIMBERLY WATLEY Special to Sauk Valley Business Journal

The building has been home to a lot of businesses over the years, but for the past 5 years, 103 W. Third St., Sterling, has been known as Petersonâ&#x20AC;&#x2122;s Bullseye Bar. Opening a bar â&#x20AC;&#x153;seemed like a really good idea at the time,â&#x20AC;? said owner Orrie Peterson, 30. â&#x20AC;&#x153;I noticed the same trends around here, and thought we could be a little different and be successful at it.â&#x20AC;?

Little by little, he has been.

Slowly making improvements and renovations to the old building, he is seeing the crowd grow. With his wife, Sonya, and

Kimberly Watley/Special to Sauk Valley Business Journal

Owner Orrie Peterson and bartender Adrian Considine discuss upcoming contests with patrons Jon Wilson, Dave Herbon and Rebecca Spotts. two youngsters, Foster and Curtis, at home, the young business owner has a lot on his plate.

Though he no longer has an

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SPRING 2014

PAGE 17

Bar serves a burger basket special daily BULLSEYE

CONTINUED FROM 16

Petersonâ&#x20AC;&#x2122;s big project last year was the facelift of the oversized patio. Patrons enjoy the second stage, two bars, plenty of tables and chairs, and dancing room.

Upcoming projects include new flooring, walls, a new bar and barstools. â&#x20AC;&#x153;Since these are some 30 years old, they really need to be replaced,â&#x20AC;? he said.

Video gaming machines have been installed and are a customer favorite, Peterson said. â&#x20AC;&#x153;Finally, and thankfully,â&#x20AC;? he said, the city has built a new sidewalk in front of the bar.

Regular customer Rebecca Spotts said her fellow customers and the bar staff have made it feel like her very own â&#x20AC;&#x153;Cheersâ&#x20AC;? bar.

Adrian Considine, one

Kimberly Watley/Special to Sauk Valley Business Journal

Rebecca Spotts flexes her muscles while playing a punching bag game, called â&#x20AC;&#x153;Spider Box,â&#x20AC;? at Petersonâ&#x20AC;&#x2122;s Bullseye Bar. of seven bartenders, was a patron before becoming an employee. She said she is impressed with the barâ&#x20AC;&#x2122;s dynamic. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a nice environment,â&#x20AC;? she said, â&#x20AC;&#x153;where older and

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younger people can be here and have a good time together.â&#x20AC;?

Considine said many people donâ&#x20AC;&#x2122;t realize the bar serves lunch every day from noon until 4 p.m. The menu

includes a daily burger basket special, with fries and a drink, either a soda or a 10-ounce domestic draft beer.

Peterson, who said he likes to interact with customers, can often be found outside shooting hoops with them or, if the dance floor is empty, heâ&#x20AC;&#x2122;ll just roll out a pingpong table and challenge someone to a friendly match. â&#x20AC;&#x153;We just want to make it fun,â&#x20AC;? he said.

One of the first things most people notice when they walk in is the 120-inch TV screen. It is one of 13 TVs, all of which are equipped with Direct TV. Bullseye features the Sunday Ticket NFL package.

Throughout football season, the bar sponsors a contest to win a 50-inch TV. Bullseye also hosts various leagues with its three dart boards, two pool tables and outdoor bags in the summer.

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Wanted: More jobs, but keep our way of life Residents respond to survey as county crafts comprehensive plan

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MORRISON â&#x20AC;&#x201C; Whiteside County residents want more jobs, more industry, more economic development, but not at the expense of their rural quality of life.

Thatâ&#x20AC;&#x2122;s the major takeaway from a citizen survey report compiled by MSA Professional Services, the consultant helping to devise Whiteside Countyâ&#x20AC;&#x2122;s first comprehensive plan.

In October, surveys were distributed online and via mail to 6,000 households using a list of randomly selected names in the countyâ&#x20AC;&#x2122;s property database, including about 100 renters. The mail survey was returned by 768 residents, and about 50 completed the survey online.

The topics were quality of life, transportation, agricultural and natural resources, hazards, community facilities and services, housing, economic development, and land use.

The majority of respondents were 65 or older and retired; most lived in or near Sterling, Rock Falls and Morrison.

Among the results: Economic development, farmland preservation, roads and highways, and land development and growth were the issues in which most said they were interested.

In terms of land use, attracting industry and potential jobs was cited as the No. 1 priority, followed by preserv-

For more info

The Whiteside County Comprehensive Plan has a website â&#x20AC;&#x201C; whitesideplan. com â&#x20AC;&#x201C; on which is posted the results of the citizens survey, along with other information being used to help devise the new roadmap for growth. ing agricultural land and production, and protecting existing residential areas.

Nearly 100 percent of respondents supported the development of light industry such as product fabrication and assembly, followed closely by high technology manufacturing, transport industrial business such as warehouses and distribution centers, and ag-related businesses such as implement dealers.

About 42 percent of respondents agreed that â&#x20AC;&#x153;Whiteside County is a good place to start a business,â&#x20AC;? while 30 percent said they werenâ&#x20AC;&#x2122;t sure. About 5 percent strongly agreed, and another 5 percent strongly disagreed.

More than 48 percent said the county needs more department stores, apparel and shoe stores, and sit-down restaurants, while about 45 percent, all 65 and older, said the options are adequate.

About 87 percent of respondents said the county lacks employment opportunities, while nearly 29 percent who said they were employed also said they believed their employment was insecure.

SPRING 2014

SAUK VALLEY BUSINESS JOURNAL

PAGE 19

BUSINESS PROFILE

â&#x20AC;&#x2DC;Not just a job, it is an art formâ&#x20AC;&#x2122; Photographer focuses on maternity, engagement shots

BY KIMBERLY WATLEY Special to Sauk Valley Business Journal

Kimberly Watley/Special to Sauk Valley Business Journal

Lacee Kagay owns Thieving Hearts Photography. For an appointment, call 815-9157652.

With a camera bag slung over one shoulder and a diaper bag over the other, photographer and new mom Lacee Kagay is happy to have her hands full.

The 27-year-old started her own business, Thieving Hearts Photography, last year before her son, Waylon Royer, made his entrance into the world.

Specializing in maternity and engagement shoots, Kagay said she feels a connection to people going through what she has experienced, making those her favorite types of jobs.

She also offers many other portrait options, including

high school senior pictures.

Kagay, working with Abby Ellis of Sublette, provided two sessions recently: boudoir and engagement. Ellis said she was made comfortable and loved the way her photos turned out with the use of an outdoor country setting. â&#x20AC;&#x153;She is very open and just has ideas, not your typical same photography poses,â&#x20AC;? Ellis said. â&#x20AC;&#x153;She is pretty reasonably priced and very creative. If you want something different, she is open to anything.â&#x20AC;?

With a traveling business, Kagay said her work takes her as far as the Quad Cities.

Being on location offers her the freedom to hone her artistic side, she said. â&#x20AC;&#x153;Photography for me is more about my art,â&#x20AC;? she said.

â&#x20AC;&#x153;I love being able to express different things through it. My favorite things to shoot are maternity, because I think it is beautiful to see the changes a woman goes through.â&#x20AC;?

A participant of the Real Women of the Quad Cities, she said another of her favorite jobs is taking pictures of mainstream women in settings and poses of professional models without photo editing. â&#x20AC;&#x153;The project was started by my mentor, Edward Meyer, who has taken me under his wing. I went to the school of hard knocks for photography,â&#x20AC;? she said with a laugh. â&#x20AC;&#x153;It is not just a job,â&#x20AC;? Kagay said, â&#x20AC;&#x153;it is an art form. I want them to have beautiful quality photos to capture their memories.â&#x20AC;?

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SAUK VALLEY BUSINESS JOURNAL

PAGE 20

SPRING 2014

BUSINESS PROFILE

Wellness plan that’s ‘pretty simple’ Massage by Joseph comes to your door

BY KIMBERLY WATLEY Special to Sauk Valley Business Journal

DIXON – Joseph Helfrich is taking his show on the road.

The massage therapist has been working for and with others in salons and chiropractic offices for 6 years. Now, the 33-year-old is ready to work for himself and his clients.

Although he has studio space in Dixon, he finds the best way to get people to relax is to enter their world.

“He comes right to my home,” client John Varga said.

“He brings in all his equipment, and he is out the door.

It’s pretty simple.”

Most clients are in the immediate Sauk Valley area, but he said, “If I have someone really in need, I go the extra distance.”

Offering traditional massage, stretching and deep tissue manipulation, Helfrich said his techniques set him apart – along with his willingness to travel.

Some customers literally jump up and down when he walks through their door.

“I often work with people with special needs,” he said.

“It doesn’t matter whether they have mental or physical disabilities, they need to relax the same as anyone else. And it is by far the most rewarding thing I do.”

For some, he said, massage is part of their therapy; for others, a form of recreation, something they enjoy.

“Everyone’s wellness plan should include forms of relaxation,” Helfrich said. “How do we repair mentally and physically otherwise?”

The health benefits to relaxation are countless, according to Helfrich. Illnesses including high blood pressure, heart issues, ulcers, migraines and insomnia are some of the many things he has seen caused by stress.

Varga said Helfrich has been helping him work out his kinks for quite some time.

“He does a very thorough massage,” Varga said. “I’m a big guy, 300 pounds. He really takes care of my back, helps me in flexing, working those muscles in my legs and hips, making sure they are stretched so I’m not hobbling around, which makes a really big difference.”

MASSAGE CONTINUED ON 21

Kimberly Watley/Special to Sauk Valley Business Journal

Massage therapist Joseph Helfrich stretches Sue Willett Hohlen’s shoulders and upper back.

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SAUK VALLEY BUSINESS JOURNAL

PAGE 21

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CONTINUED FROM 20

Helfrich is among a handful of massage therapists on hand during the Reagan Run 5K. â&#x20AC;&#x153;Joseph has done end-ofrace massage for the runners a couple of years now,â&#x20AC;? Varga said. â&#x20AC;&#x153;He gets them limbered up so they donâ&#x20AC;&#x2122;t have cramps and so forth. It is a free service he gives. He does a good job there, and people always ask for him.â&#x20AC;?

Sue Hohlen called upon Helfrich before beginning her work day. After a strenuous workout of early-morning kettle bell, he arrived at her office to work her shoulders, back and neck.

Hohlen, sitting on a porta-

ble chair he brought, said the stretching helped as much as the massage itself.

Working with human resource departments for local corporations, he offers group specials, coming in during in-service meetings, health fairs, and lunch breaks.

Helfrich, the father of 10-year-old Jonah, has a bachelorâ&#x20AC;&#x2122;s degree in communication. But because he wasnâ&#x20AC;&#x2122;t content in his career, he went back to school for massage therapy. â&#x20AC;&#x153;Doing something that makes someone so happy makes a world of difference,â&#x20AC;?

Helfrich said. â&#x20AC;&#x153;I never really took pride in what I did. This was a new feeling to take pride in, and is what I strive to be known for doing well.â&#x20AC;?

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Kimberly Watley/Special to Sauk Valley Business Journal

Massage therapist Joseph Helfrich, owner of Massage by Joseph, makes a house call with his portable massage table.

He will work in any setting that his clients request â&#x20AC;&#x201C; homes, offices and outside. Call 815-994-0016 for an appointment.

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