
2 minute read
EMPLOYEE RECRUITING TO GO VIRAL
Social media videos are latest tool to help businesses boost staffing
By Melissa Rubalcaba Riske
We’ve all shared a video that made us laugh or smile – now, business managers are hoping short videos will help them fill staffing positions in their businesses.
The Oswego Area Chamber of Commerce has partnered with the Oswego Economic Development Office in the village to help recruit staffing for local businesses.
Angie Hibben, CEO of the Oswego Area Chamber of Commerce said she will be among those filming short videos to help promote local businesses with job openings.
“It’s another avenue to help reach job applicants,” Hibben said.
The videos will be uploaded to social media pages as well as the Oswego Area Chamber of Commerce website, Hibben said.
“We know everybody is working so hard to get employees,” Hibben said, adding that she saw the idea used by Chamber in another community.
Kevin Leighty, director of Economic Development for the Village of Oswego, said he is excited to partner with the Chamber on this innovative project.
“I think it was a really cool opportunity,” Leighty said.
To learn how to connect your business to the project, call the Chamber offices at 630-5543505.
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By Melissa Rubalcaba Riske
Rev up the engines as more Cruise Nights come to downtown Oswego this summer. The Oswego Area Chamber of Commerce along with local businesses will sponsor three Cruise Nights this summer, inviting the community to come out for a stroll, check out the classic vehicles and visit businesses in Oswego’s downtown.


“It’s a chance to do something fun and remember the days of Cruise Nights in the community,” said Angie Hibben, CEO of the Oswego Area Chamber of Commerce.
The Cruise Nights will be Wednesday, June 21; Wednesday, July 19 and Wednesday, Aug. 23 from 5 to 8 p.m. in the downtown.
Cars will be parked in the Byline Bank parking lot. Cruise Night sponsors include AutoSmart, Byline Bank, Hometowne Insurance Services and the Oswego Area Chamber of Commerce.
For the last four summers Brian Caldwell of AutoSmart has had small cruise-in events at his Oswego business on Route 34 and he’s excited to see the event move into the larger space with access to the restaurants and shopping in the downtown business district.



“The Oswego area has a rich history of classic cars,” Caldwell said, referring to the former Oswego Dragstrip.


Caldwell’s family business works with vehicles of all makes, models and ages but he has a special fondness for their business sector that includes the consignment of classic vehicles. AutoSmart helps owners sell their vintage vehicles and Caldwell and his staff help car enthusiasts from across the country as they seek out a specific vehicle.
“I’m proud of what we built,” Caldwell said. “We’re a small, family business. We’re a great team.”
A Cruise Night is less formal than a Car Show, in that there’s no registration required, and everyone is invited to participate.
“Bring your new Corvette or bring your 60-year-old Corvette. Events like this are designed to bring a community together,” Caldwell said.
Cruise Nights will take place on three Wednesdays this summer, 5 to 8 p.m. in downtown Oswego.
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