REAL ESTATE REAL WORLD in the

The Move Smarter Team guides clients through home sales, from start to finish

Real estate is quickly becoming one of the most relevant topics in our country today. After the pandemic vastly affected housing and market rates, the time has come to start paying attention as the tides turn. Business owner and Real Estate Broker Samantha Bauman at Berkshire Hathaway HomeServices Chicago has the heart and tenacity to help guide real estate investors on any level through the often arduous process. BHHS Chicago is a leader in Chicago’s real estate industry with 24 office throughout the Chicagoland area.

“I became a realtor seven years ago with what is now Berkshire Hathaway Home Services Chicago, and as business grew I decided to bring on a business partner, Raul Delgado, and we created The Move Smarter Team.” says Bauman.

“My home base was our Wheaton office and, just recently, I’ve moved further west into Batavia and have fallen in love with the Tri-Cities. You go to a different community like the Tri-Cities and it’s so unique and different and it created this idea of mine to open up an office in Geneva.”

Berkshire Hathaway corporate agreed with Bauman’s plan and soon, the Geneva office was off to a running start. “To be successful, you really have to embrace the community,” says Bauman. “It’s about getting involved in the chambers, getting involved in the park districts.”

As a successful real estate broker, Bauman is dedicated to the advocacy of her clients, and she has instilled that into the philosophy of her branch as well. “Sometimes I have to share bad news, and sometimes I have to share good news,” says Bauman. “It’s this life journey you are going through when purchasing your first house or moving out of a house you’ve lived in for fifty years. It’s an emotional experience.”

To Bauman, anyone can put up a for-sale sign, but she desires to be there with her people through the worst and best of the process. “My clients have become my friends and family,” says Bauman. “When you go through big things in someone’s life, you learn a lot about each other and if you have that foundation, why stop it after the closing table.”

In times of uncertainty and what seems like constant change, Bauman is a rock for her family and her clients, a mentality that extends throughout her fellow agents at Berkshire Hathaway. “There are plenty of realtors and real estate companies out there, but I am here to be your advocate, to teach you, guide you and be a cheerleader for the community,” says Bauman. “I’m excited to branch out and get involved in all these different communities. I’ll break down housing market terms in a way people will understand as it pertains to their neighborhoods. I want to be a resource for the community.” n THE MOVE SMARTER TEAM

Celebrate Celebrate

ROOKIES 1

ST. CHARLES

1545 W. Main St. St. Charles

P: 630.513.0681

Corned Beef & Cabbage

ELGIN

ROOKIES 2

THE GROVE, ELGIN

2486 Bushwood Drive Elgin

P: 847.551.9006

ROOKIES 3

HUNTLEY

12220 Princeton Dr. (Rt. 47) Huntley

P: 847-669-8600

ROOKIES 4

POPLAR CREEK PLAZA

4607 West Higgins Rd. Hoffman Estates

ROOKIES 6 GENEVA 1996 S. Kirk Rd., Geneva

P: 630-402-0468

ROOKIES 5 ROSELLE 1360 Lake St. Roselle P: 847-278-1666

ROOKIES 7

LAKE 72 N. Williams St., Crystal Lake

P: 815-893-2030

Enjoy

ROSELLE

STEAK DINNER SPECIAL ALL MONTH LONG

Soon

CORNED

Tender corned beef and cabbage served with steamed carrots, buttered parsley red potatoes and Irish soda bread. Your choice of soup or salad.

Four area women share the joys and hardships that come with the experience of owning their own businesses.

By Patti MacMillan

TANYA SMITH ADDELISE

An entrepreneurial spirit — it’s something Tanya Smith has always felt innately. It was in 2016 when this force within met its purpose in the world. It was the year Smith established her marketing firm, Addelise.

Named for Smith’s daughters Addison and Elise, the Geneva-based firm works with businesses across the country, helping clients with branding, web development and merchandise as well as print and storefront design.

“We get to know each of our clients on a personal level,” Smith said. “We want to know their passions and how they want to grow.”

Clients of the firm, which now boasts four staffers including a creative director, run the gamut from boutiques, breweries and fitness companies to those in the industrial space.

“It’s so exciting to come up with a brand and see how it touches and resonates with the client and their vision,” Smith said.

Exciting though it’s always been, Smith admits the early years were challenging.

“I was wearing all the hats, but now I have a team,” said Smith, who has also embraced automation for many of the firm’s administrative needs.

In looking at her burgeoning business, Smith is the personification of gratitude.

“I can’t express how thankful I am,” she said. “I get to follow my dreams.”