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“PRSRT.STD.” US POSTAGE PAID NO. 486 PRINCETON, IL 61356 SHAW MEDIA
Thursday, May 7, 2015
Vol. 9 No. 42
Mother’s Day is Sunday Alyson Delhotal prepares a floral arrangement for Mother’s Day at DeVine Flowers and Gifts in Granville. Mother’s Day accounts for one-fourth of the floral purchases made for holidays with only Christmas gathering more sales. About one-third (31 percent) of adults bought flowers or plants as gifts for Mother’s Day 2014. According to a survey by the National Retail Federation, two-thirds of those celebrating Mother’s Day will buy mom flowers, spending a total of $2.3 billion in 2015. Statistic Brain Research Institute estimates about 85.4 million mothers in the U.S. with the average American spending almost $170 on Mother’s Day gifts. The total sales for the holiday: $20.7 billion. Contrary to popular belief, Mother’s Day was not conceived and fine-tuned in the boardroom of Hallmark. The earliest tributes to mothers date back to the annual spring festival the Greeks dedicated to Rhea, the mother of many mythological deities. The modern American holiday of Mother’s Day was first celebrated in 1908, when Anna Jarvis held a memorial for her mother in Grafton, W.Va. Her campaign to make Mother’s Day a recognized holiday in the United States began in 1905, the year her mother, Ann Reeves Jarvis, died. Anna’s mission was to honor her own mother by continuing work she started and to set aside a day to honor mothers, “the person who has done more for you than anyone in the world.” IV Scene photo/Ken Schroeder
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