ICPI Workforce Development

Like many other construction industries, the hardscape industry faces a critical labor shortage. To help generate positive awareness of the industry and its lucrative career paths, ICPI is developing various materials and resources promoting careers. This work is accomplished independently and in partnership with the National Association of Landscape Professionals (NALP) and the National Concrete Masonry Association (NCMA). The @Hardscapingis social media campaign, supported by ICPI and NCMA, targets individuals age 17-20 and their parents. Messages promote hardscaping as a college alternative—not a desk job—and a career that pays. While aimed at younger audiences, promotional material developed for parents provides facts about the industry and college/training options for those who want to work in the hardscaping industry. On the Cue Career website platform, ICPI developed a page promoting hardscaping careers. This platform exposes teens to a wide variety of career options. The ICPI page includes basics about career options and interviews with successful hardscaping businesspeople. ICPI joined forces with NALP on its Landscape Industry Careers website, adding hardscaping to the list of careers in the green industry. Contractors also have access to the job board on this website to advertise open positions in their companies.

Resource Links

Cue Career https://www.cuecareer.com/indust ryassociation/interlockingconcrete-pavement-institute/ Landscape Industry Careers https://www.landscapeindustrycareer s.org/ @Hardscapingis https://www.facebook.com/Hardscapi ngis/ and https://www.instagram.com/hardscap ingis/ Hardscape Institute https://educate.icpi.org/