Service design for cities

SERVICE DESIGN FOR CITIES INTERVENTION #1 TORPIGNATTARA ROME ITALY 2016

by

SHARON AMBROSIO DEBORAH NAVARRA

we listen NEEDS we touch PROCESSES we see RESULTS DESIGN EXPERIENCE

STEP 1 _

STEP 2 _

STEP 3 _

TORPIGNA D E S I G N LAB

INSIGHTS

SEGNI 3

Design Lab is a three days of an experimental workshop where the service STEP 1 _ Torpigna design approach meets the urban design to come up with innovative tools, visions TORPIGNA and solutions.

D E S I G Nstakeholders: . mentors / organizers _ urbanita LAB . participants _ architecture students @Sapienza university II year

UNDERSTAND

DAY 1 OBSERVATION

URBAN SURVEY exploration of the district . photographic report . interviews . maps . sketch

DEFINE

DIVERGE

DECIDE

PROTOTYPE

V VALIDATE

DAY 2 UNDERSTANDING

BRAINSTORMING problematic of the district . what are the user needs and the district potentialities?

BRAINSTORMING concept definition and strategy .how might we..? . crazy 8 in 5 USER JOURNEY imagine the experience . empathy map

DAY 3 STRATEGY PROPOSAL PUBLIC PRESENTATIONS the students presented to the local community . how can the students traduce these insights into an architectural project following the requirements from the university course?

STEP 2 _ INSIGHTS

Translate these insights into a usefull and innovative service / strategy proposition, experiencing a participatory design processes with the main stakeholders getting social touchpoints. stakeholders: . mentors / organizers _ urbanita . participants _ local community leaders

UD UNDERSTAND SD

VALIDATION

TESTING . the value of the strategy participatory design sessions

D DEFINE

DIVERGE

DECIDE

PROTOTYPE

WHAT WE KNOW ABOUT THE DISTRICT . peripheral . discriminated . multietnich . no P.A. presence

WHAT WE DISCOVERED . presence of citizens’ initiatives . no accesible public areas . no open facilities during the night . social barriers / fear for the strangers . old age population

V VALIDATE

THEMES OF INTEREST . SOCIAL INTEGRATION . SENSE OF SECURITY . LACK OF SERVICES

STEP 3 _ SEGNI 3

The strategies set up and the themes of interested are the starting point to formulate a project proposal to regenerate an urban area involving the local community. stakeholders: . mentors / organizers _ urbanita . participants _ local community leaders _ local commercial activities _ SUPERFLUO design studio

UD UNDERSTAND SD

PROTOTYPING

TESTING the project . participatory design sessions

D DEFINE

DIVERGE

DECIDE

PROTOTYPE

VALIDATE

PROGRAM . participatory design / construction sessions with the community . selling of bakery products . possibility to cook your own bakerty products . social events . culinary session

Segni3 THE SOCIAL OVEN FOR TORPIGNATTARA

FEATURES . financial sustainability . environmental friendly . run by the local community association . re-interpretation of traditional bakery products . culinary italian culture . regeneration of a green garden hosting the social oven

IMPLEMENTATION stay tuned...