E types future strategy presentation

e-Types strategy Formulating a Strategy in a 21st Century Creative Company

June 2016 Sharon Ambrosio Strategic Management and Innovation - CBS

e-Types core business: IDENTITY

“We do identity. And the full range of identity.”

unique value: the internal human resources embed the competitive advantage on the market

PHASE 1 investments into . marketing campaigns: to find new clients open for edgy projects . meanwhile developing other collateral - classical projects to get financial resources to be reinvested This means an investment in terms of a multidisciplinary team

PHASE 2 investments into . new clients to develop their identity - edgy projects . meanwhile developing other collateral classical - projects to get cash flow

PHASE 3 . invest just into clients with need to carry out their identity a.k.a edgy projects —> establishment of a the real e-Types core business which represent the DIFFERENTIATION ADVANTAGE