Join the Best Be the Best

JOIN THE BEST BE THE BEST

Become part of the world’s premier real estate network

I N T E G R I T Y ● I M P R O V E M E N T ● I N N O VAT I O N

PENNSYLVANIA MARYLAND

Bel Air Monkton Towson RolandPark Ellicott City

Frederick

WEST VIRGINIA

Columbia Winchester

Federal Hill

Rockville

Hamilton Great Falls Bethesda Crofton Severna Park Severna Park Dupont Reston Downtown DC Tysons/McLean Annapolis Fairfax/Oakton Capitol Hill Annandale Alexandria Gainesville Dunkirk Manassas Lake Ridge

White Plains

Stafford Solomons

Fredericksburg Ferry Farm

VIRGINIA

DELAWARE Ocean City Ocean Pines Ocean City West

West End Regency Short Pump Bon Air REV 1-2022

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WHY PENFED REALTY? Because we MAKE IT EASY for our agents to succeed.

The results speak for themselves.

36% Agents who join us grow their business an average of 36% their first year.

1:10

47% Our average productivity per agent (PPA) is 47% above the industry average.

We have the highest level of support in the industry with a 1:10 staff to agent ratio.

WHY DO AMBITIOUS, TOP PRODUCING AGENTS JOIN US? Because we provide them with: •

MAXIMIZED EARNINGS. Earn 100% commission split with our agent-friendly compensation plans.

•

BEST-IN-CLASS TECHNOLOGY. We make it easy to incorporate technology that helps grow your business.

•

UNPARALLELED COACHING AND SUPPORT. Leverage our amazing support staff, automated tools, coaching programs and concierge services.

•

TRANSITION ASSISTANCE. For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing.

What has your company done for you today? What will they do for you tomorrow?

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Berkshire Hathaway HomeServices PenFed Realty is not the right brokerage for everyone; but we may be the right brokerage for YOU. We believe that our strength lies with our sales professionals. We are committed to building a company filled with like-minded individuals with the desire and motivation to be the best. Ambitious, businessminded sales professionals who are laser-focused on growing their business and want to take their careers to the next level thrive at our company. We love supporting their goals and they love working with the best—and by ”best,” we mean Berkshire Hathaway HomeServices PenFed Realty.

If our mission, vision and values resonate, then we may be the right brokerage for YOU.

OUR MISSION To provide a gateway to an enhanced quality of life and better financial opportunities for our real estate clients, sales professionals and employees.

OUR VISION To be the premier provider of real estate services in all the markets we serve.

OUR VALUES Integrity. Innovation. Improvement.

These are the words we live by every day.

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ABOUT THE COMPANY PAST, PRESENT AND FUTURE In the beginning...

Berkshire Hathaway HomeServices PenFed Realty started off as Vestra Realty in 1998, a one-office, twenty five agent operation run by Kevin Wiles. The name Vestra was an acronym for Value Enhancement Strategies and was laser-focused on delivering value to its agents and clients. Thanks to the robust housing market and the growth-oriented culture that Kevin and his team cultivated, the company attracted the attention of PenFed Credit Union, which was looking to expand its real estate, mortgage and title offerings to its members.

In 2006, Vestra Realty became PenFed Realty, and the company quickly grew from 25 agents in one office to six offices and 250 agents by 2010. In 2011, PenFed Realty entered the Prudential franchise network when they acquired Prudential Carruthers Realtors, and the resulting company became Prudential PenFed Realty. The merged organization immediately became one of the leading real estate firms in the greater D.C., Maryland and Virginia markets, which continues to this day.

By 2014, Prudential PenFed Realty had nearly 1,400 agents closing over 10,000 units and $2.7 billion in sales volume. This growth fueled an aggressive expansion nationwide, with acquisitions of successful Prudential companies in Florida, Kansas, Tennessee and Texas.

In 2014, PenFed Realty joined Warren Buffett’s new real estate network— Berkshire Hathaway HomeServices—and rebranded itself as Berkshire Hathaway HomeServices PenFed Realty. The combination of the Berkshire Hathaway and PenFed brands, along with PenFed Realty’s culture and commitment to providing value and growth opportunities for its agents, has proven to be an unbeatable value proposition.

Right now Since its modest origins, Berkshire Hathaway HomeServices PenFed Realty has positioned itself as one of the largest, and fastest-growing brokerages in the country. The company continues to open new offices and enlarge its footprint within all of its current markets.

This focus on growth and expansion, plus its dedication to taking perfect care of its agents, clients and employees, has placed the company within the top five largest and most productive brokerages within the Berkshire Hathaway HomeServices network.

We are proud of our agents and teams who consistently place among the highestperforming sales professionals nationwide.

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Where do we go from here?

Nowhere but up! Berkshire Hathaway HomeServices PenFed Realty prides itself in being a growth company that serves ethical, professional and ambitious sales professionals who want to grow their business. We are committed to our vision of building the highest-quality real estate company in the areas we serve, delivering superior service to our sales professionals and an exceptional experience to our clients.

We are dedicated to a strategy of investing in process improvements, best-in-class tools and technology, powerful marketing programs, innovative client offerings and the highest levels of staffing support so that we can continue to nimbly serve the needs of our agents. Our core values of INTEGRITY, INNOVATION and IMPROVEMENT are not just words—they are the guiding principles of everything we do. It’s that spirit of our mission, vision and values that drives our desire to better serve our agents so that they can deliver an unequalled world-class experience to their clients.

In the coming years, we will continue to grow side by side with agents and teams who share our goals, understand our brand and value our culture. We will do with this with financial depth, expansive resources and the support of a large company while maintaining the local, family business environment we've always been known for.

We invite you to be part of this exciting community. As Warren Buffett says, “In any operation, join up with the best. You will gain from the strengths of those around you."

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WHO WE ARE BERKSHIRE HATHAWAY, INC. A PEDIGREE LIKE NO OTHER Berkshire Hathaway HomeServices PenFed Realty benefits from the globally respected reputation of Berkshire Hathaway, Inc. Ranked in the top five of the most admired, recognized and respected companies by Forbes and Fortune magazines, Berkshire Hathaway is guided by the principles of trust, integrity, stability and longevity.

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make.

They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many people.”

—Warren Buffett, Chairman and CEO Berkshire Hathaway, Inc.

OUR RANKINGS

#5 World’s Most Admired Companies World’s Largest Largest #4 #2 America’s Public Companies Public Companies (2020 Global 2000)

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WHO WE ARE BERKSHIRE HATHAWAY HOMESERVICES: OUR GLOBAL NETWORK Berkshire Hathaway HomeServices is one of the most respected brands in real estate. It is a brokerage franchise network designed for today’s modern market. When our name goes on a real estate sign, it is a promise of integrity, professionalism, innovation and the highest standard of service.

The Berkshire Hathaway HomeServices real estate brand was introduced to the U.S. in 2013. Today, we are proud to have built a network of over 50,000 agents in almost 1,500 offices around the world, including Canada, Germany, the United Kingdom, Italy, Spain, Portugal, the UAE, the Bahamas, Mexico, Greece, India, and in 49 states across the U.S.

Berkshire Hathaway Homeservices Global Franchise Network

$150.4 billion

#1 closed

50,000+

2,000+

1,500+

124%

real estate volume (2020)

sales professionals

sales offices

transaction sides

commercial sales agents

volume growth (2014-2020)

OUR RANKINGS Real Estate Agency “Brand of the Year” 8

“Most Trusted Real Estate Brand”

WHO WE ARE PENFED CREDIT UNION: OUR LOCAL ROOTS Berkshire Hathaway HomeServices PenFed Realty is a wholly-owned subsidiary of PenFed Credit Union (PFCU). Established in 1935, PFCU is the country’s second-largest federal credit union, serving over 2.3 million members worldwide with $28 billion in assets.

With a mission to empower communities to achieve financial well-being, PFCU offers market-leading assistance programs that widen home buying and selling opportunities in the areas we serve. Backed by the strength and stability of PenFed, these programs enable our real estate sales professionals to widen their reach and serve more potential home buyers and sellers.

PFCU is also a full-service financial institution with a full suite of products, including certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans and a wide range of other financial services.

2.3

million members

$28

billion in assets

Has members in all 50 states, D.C., and military bases and U.S. territories

Federally insured by the National Credit Union Association Equal Housing Lender

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WHO WE ARE PENFED REALTY: YOUR FOREVER BROKERAGE Berkshire Hathaway HomeServices PenFed Realty is proud of our 2,000-strong army of real estate professionals who are experts in their field and are obsessed with customer service. We specialize in all aspects of real estate, including resale, new homes, lots/acreage, relocation and commercial/investment properties.

Since our founding in 2006, our agents have assisted tens of thousands of clients in selling or buying a home in the areas we serve, which include the Mid-Atlantic region, Texas, Florida, Kansas and Tennessee. We consistently beat the MLS in unit sales and volume production, and we frequently surpass our own company records.

These remarkable achievements consistently earn us the Berkshire Elite designation, reserved for the top Berkshire Hathaway HomeServices network companies worldwide.

#2 largest independently-owned

Berkshire Hathaway HomeServices franchise in the world

#1 closed

#2 closed sales volume

$6+ billion

2,000+ sales professionals

60+ sales offices

17,000+ home sales

transaction sides sales volume (2020)

Our obsession with customer service, as befits our brand, is why we strive to become a client’s FOREVER AGENT. For sales professionals who share our same commitment to service, we strive to become their FOREVER BROKERAGE. 10

AGENT SERVICES GUIDE

Our tools, programs and benefits

MAKE IT EASY for our agents to: Run their business ........................ 12 Promote their brand ........................ 14 Order creative services ........................ 15 Market their listings and open houses ........................ 16 Win more business ........................ 19 Manage transactions ....................... 23 Learn and improve ....................... 24 Earn more, save more ....................... 26 Receive recognition ....................... 28 Give back ....................... 29

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WE MAKE IT EASY FOR YOU TO

RUN YOUR BUSINESS START EVERY DAY WITH PFR WORKSITE, the company’s Intranet.

It’s where our agents find the latest company news, tools, resources, and so much more, such as: • • • •

Single sign-on to marketing platforms and agent productivity apps Weekly news and updates Events, trainings and webinars Important external websites links (e.g., our affiliate partners)

• • •

Business statements Accounting forms Logos and branding guidelines

IT ALL STARTS WITH

PFR WORKSITE UNPARALLELED

SUPPORT DELIVERING UNPARALLELED SUPPORT

Each of our offices is staffed with an Agent Services Administrator—ready to lend a hand with your never-ending To-Do list. They are available to help with: • • • • • •

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Administrative tasks Commission processing Office procedures Marketing your listings Processing your transactions And whatever else you need!

The following best-in-class tools and benefits make it easy for our agents to run their business and is available to them at no additional cost:

WORKSPACE

GMAIL FOR BUSINESS Secure electronic communication

CRM

POWERED BY HOMESWING AND SAGE CRM Agents have a choice between two powerful and easy-to-use CRMs. Both are connected to their company-provided websites, contains drip campaigns, and helps them stay on task with day-to-day activities and reminders.

Google

OFFICE Productivity

FREE printing & photocopies

Drop-in

WORKSPACE

E&O Insurance

Rentals & TENANTS

CHAT Real-time group and individual messaging via voice, text and video

CALENDAR Appointment tracking and scheduling

AUTHENTISIGN Real estate’s #1 e-signature solution, Authentisign is a secure online document-signing service that enables multiple parties to participate and sign documents electronically. Integrated with zipForm and CloudCMA.

MEET Enterprisegrade video conferencing and webinar hosting

DRIVE Secure, unlimited storage

ZIPFORM PLUS Best-in-class platform for real estate professionals to manage and track transactions within a single user interface.

Access to unlimited printing and photocopying in the offices; free in-house binding of buyer and listing presentations.

Every PenFed Realty agent can work from one of our modern, professional offices with drop-in workspaces.

Comprehensive errors and omissions liability policy with discounted deductibles provided to protect you from common claims.

Our Rentals and Tenants program can instantly screen potential tenants for PenFed Realty clients at a substantially reduced rate.

AND SO MUCH MORE! 13

WE MAKE IT EASY FOR YOU TO

PROMOTE YOUR BRAND

Our agents can use the following best-in-class tools and programs from day 1 to help build and promote their brand. Plus, they are available at no additional cost.

YOUR GLOBAL BRANDING TOOLS: AVAILABLE ON DAY 1 PRINT MATERIALS AND SIGNAGE

When a new agent walks through our door, they are provided with a ‘Welcome’ pack, which may include an initial order business cards, name badges, sign riders and other items (depending on the region or office).

WEBSITE

All our agents receive a personal IDX-enabled website that can be enhanced with their own branding and testimonials from Zillow and RealSatisfied. Our agents can also use their website to set up clients with property alerts and email drip campaigns to stay in constant touch.

BHHS MARKETING RESOURCE

Our agents have no need to create marketing materials from scratch. BHHS Resource Center is their one-stop shop for fully branded and customizable marketing materials for promoting their brand and listings. Thousands of templates for digital and print flyers, newsletters, postcards, eCards and more are available.

AUTOMATED CLIENT SURVEYS

Our agents don’t have to lift a finger to send out client satisfaction surveys. We’ve partnered with RealSatisfied, which automatically sends our clients a request to complete a satisfaction survey on behalf of our agents. These surveys are then syndicated online to our agents’ websites and other real estate portals.

MONTHLY E-NEWSLETTER

Our e-newsletter, Stay Connected, is a popular way for agents to stay in touch with their sphere.

Stay Connected offers helpful articles and gives recipients a real estate report on a zip code in which they are interested.

SOCIAL MEDIA RESOURCE

Social Media Resource makes it easy for our agents to manage their social media accounts from one central location. Social Media Resource can also set up auto-posting of content straight to their social media pages.

INSTANT-PHOTO BRANDING

Boomerang Branding, from AgentIcon, lets our agents place the company’s branding and logo onto their photos in SECONDS. No graphic design skills required.

LUXURY COLLECTION DESIGNATION*

Our Luxury Collection Designation gives recognition to agents who specialize in the luxury market in their local area. These agents have the benefit of using marketing materials that are specially designed for luxury listings.

RECS BUCKS

Each newly-affiliated sales professional receives a RECS Bucks gift card to purchase services from the RECS Store (see pages 15, 18 and 23 for a list of available services).

Need more to boost your brand? Or maybe you’re looking to target a new farm or sphere? Our agents love the following tools and programs that MAKE IT EASY for them to spread the word.

YOUR GLOBAL BRANDING TOOLS: AGENT FAVORITES**

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GEOGRAPHIC FARMING WITH SPHERE OF INFLUENCE POSTCARDS

Geographic farming has never been easier with our SOI postcard series. This set-it-and-forget-it program lets our agents send monthly, bimonthly or quarterly keep-in-touch postcards to recipients of their choice. With multiple themes available (holidays, recipes, real estate questions answered, etc.), these eye-catching cards MAKE IT EASY for our agents to stay top of mind with their sphere.

BRANDED ITEMS AND APPAREL

Spreading the word about our brand is easy with our high-quality branded items. From simple pens to high-end apparel, our partners at Markful have carefully curated the best and highest-quality items worthy of the Berkshire Hathaway brand.

* Agent enrollment required to use the Luxury Collection materials. ** Additional cost applies.

WE MAKE IT EASY FOR YOU TO

RECSStore

Special SECTION

ORDER CREATIVE SERVICES*

While there are thousands of marketing templates ready for our agents to customize and use, they may have an idea for a unique campaign or marketing asset. In these cases, our Real Estate Concierge Service (RECS) has an inhouse marketing agency ready to assist them in developing and creating custom marketing materials from scratch.

FROM LOGO DESIGN TO VIDEO PRODUCTION (AND EVERYTHING IN BETWEEN) RECS MAKES IT EASY FOR OUR AGENTS TO ELEVATE THEIR BRAND

BRANDING & MARKETING • • • • • • • •

Personal flyers and brochure design Listing flyers and brochure design Print ad design Custom postcard design Postcard template design Logos and taglines Social media graphics Email signatures

DIGITAL • • • •

VIDEO PRODUCTION • • • •

Agent profile Branding intro/outro Post-production/editing services Listicle video with agent branding

Digital ad creation Agent website optimization Email banner design Social media/digital landscape consultation

PACKAGES • • • •

Mini, starter and complete marketing packages Stationery package Flyer and brochure package Logo and tagline package

* Additional cost applies.

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WE MAKE IT EASY FOR YOU TO

MARKET YOUR LISTINGS...

At Berkshire Hathaway HomeServices PenFed Realty, each of our listings receives the full court press.

What does that include?

MARKETING PACKAGE (available for “Just Listed,” “Just Sold” and “Price Reduced” listings)

DIGITAL AD

With our powerful listing automation program from MoxiImpress, a fully-branded marketing package is “automagically” created for each of our agents’ listings.

Each marketing package includes: • Postcard design: ready for high-quality printing with Quantum* • Single-property website: contains all photos uploaded to the MLS • eCard: ready to be emailed to their sphere • Flyer: for easy printing in the office or with a professional printer • Social media graphic: ready for posting at the push of a button • Video: automatically uploaded to YouTube All our listings receive a week of FREE DIGITAL ADVERTISING through Adwerx.

The ads are displayed in the open Internet (including social media and popular websites) to high-propensity buyers within a 15-mile radius of the listing address.

Plus, through the power of retargeting, a digital brand ad with the listing agent’s name, photo and contact information will also be displayed to every person who clicks on the listing ad.

CREATE AN EXPERIENCE FOR YOUR SELLER: This program also allows our agents to enter the seller’s email address into the system, which will then enable the seller to see the digital ad of their home everywhere they go on the Internet.

ZILLOW PRO

As a Zillow Pro brokerage, we make it easy for our agents to stand out in the crowded marketplace. Our agents’ past sales data, both for seller-represented and buyer-represented sales, automatically display on Zillow.

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices PenFed Realty listings in front of the world’s serious and qualified home buyers. We frequently evaluate our dozens of syndication alliances and geographic targets, but the following are our mainstays:

GLOBAL LISTING SYNDICATION

• • • • •

WSJ.com (Europe, Asia and the U.S.) BerkshireHathawayHS.com: 26 million+ visitors annually Propertylistings.ft.com (Financial Times) Juwai.com (#1 website in China for U.S. properties) Popular real estate portals (Zillow, Trulia, Realtor.com)

LUXURY COLLECTION: ALL LISTINGS GREATER THAN $1 MILLION WILL ALSO APPEAR IN: • BHHSluxurycollection.com • MansionGlobal.com (Wall Street Journal): will be featured as a scrolling banner ad

16 * Additional cost applies.

...AND YOUR OPEN HOUSES EVERY OPEN HOUSE RECEIVES: For open houses that are entered into the MLS, the following marketing package is “automagically” generated and sent to the listing agent via email: • Flyer design (PDF) • Social media graphic #1 (for initial announcement) • Social media graphic #2 (for “day of” announcement) • eCard (ready to send to the listing agent’s sphere) • Postcard design (ready for printing via Quantum)

WAIT! THERE'S MORE! We’ve also designed the following (very popular) programs for agents who want to double down on promoting their listings.

AGENT FAVORITES: LISTING PROMOTION JUST LISTED/JUST SOLD POSTCARDS

RECS: LISTING PROMOTION

Nothing in real estate is more exciting than announcing a new listing or sale, which is why this program is a perennial favorite among our agents. As a matter of fact, our most successful agents all use this program for its beautiful card design, ease of use (it’s a set-it-and-forget-it program) and substantial company discount (agents receive a 50% company-paid subsidy on the first 50 cards sent for each property).

With our listing promotion service available from the RECS (Real Estate Concierge Service) Store, agents can hand-off the job of promoting their listings to our in-house listing promotion specialists.

SEE NEXT PAGE FOR MORE DETAILS.

MOBILE ADVERTISING

For agents interested in promoting their listings on mobile apps, we’ve made it easy for them to create and target mobile ads. It takes just minutes to upload listing photos and create a landing page using ChalkDigital.

OPEN HOUSE KITS

For agents who want more for their open house marketing, we have open house kits available with the following materials: • Flyer • eCard • Guest registry • Checklist • Guidelines

LUXURY COLLECTION

PRINT ADVERTISING Low-cost but high-impact print advertising of our luxury properties is available in Prestige magazine, a sophisticated, coffee-table quality publication that reaches a high-end audience with the means to make a luxury and/ or resort home purchase.

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RECSStore

HANDS-FREE

Special SECTION

LISTING PROMOTION* PenFed Realty agents are a busy group—which is why many of them hand off their long to-do list of promoting their listings to the RECS Store. With our listing promotion package—available from the RECS Store—we save our agents time and money by taking the tasks for promoting their listings off their hands. Each Listing Promotion package generates the following marketing materials:

When you win a new listing: • • • •

Entering the listing in the MLS (with agent approval before going live) and maintaining status updates Uploading documents and photos into the MLS Uploading the showing instructions in ShowingTime Ordering sign installation

When the listing goes live in the MLS: • • • • • • • • •

Syndicating the listing to over 36,000 websites (e.g., Realtor.com, Zillow, MansionGlobal, etc.)

Running one week of digital ads (Internet and social media, 2,500+ impressions, geo-targeted to high-propensity buyers) Creating and sending a "Just Listed" postcard (quantity: 50 cards) Creating, printing and mailing the flyers to the address you designate Creating, printing and mailing the brochures to the address you designate Creating a property website and sharing it with agent, client and your office Creating a "Just Listed" eCard Creating a "Just Listed" graphic for Facebook and Instagram Creating a virtual tour and uploading it to the MLS and YouTube

When you schedule an open house: • • •

Creating an open house eCard Creating an open house graphic for Facebook and Instagram Creating, sending and mailing open house flyers to the address you designate

When you reduce the listing price: • • •

Creating a “price reduced” eCard Creating a “price reduced” graphic for Facebook and Instagram Creating, sending and mailing “price reduced” flyers to the address you designate

When you sell the listing (congrats!): • • • • 18

Creating and sending "Just Sold" postcards (quantity: 50 cards) Creating a "Just Sold" graphic for Facebook and Instagram Creating a "Just Sold" ecard Ordering sign removal

* Additional cost applies. Items subject to change without advance notice.

WE MAKE IT EASY FOR YOU TO

WIN MORE BUSINESS Our Business Development division is the ACCELERATOR that helps agents grow their business. They generate an average of 10,000 leads every year, which is potential new business for our agents beyond their current SOI.

LEAD GENERATION AND NURTURING

OUR AWARD-WINNING BUSINESS DEVELOPMENT DIVISION MANAGES THE FOLLOWING PROGRAMS CORPORATE RELOCATION

Our highly-regarded—and VERY BUSY—corporate relocation department is the preferred vendor of major third-party relocation services. Our counseling team works closely with our agents to help transferees market their current homes and find future homes.

BROKER-TO-BROKER NETWORKS

Our broker-to-broker network program is a constant source of client referrals to agents who qualify for the program.

OTHER REFERRAL PROGRAMS

We support our sales professionals in developing repeat and referral transactions by creating opportunities within: • Third-party companies • Affinity groups • Membership clubs • Banks/REO companies • Web-based referral

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LISTING PRESENTATIONS AND BUYER TOURS Our customizable listing presentations and buyer tours are available in print, digital and interactive versions from CloudCMA; includes: • Direct connection to the MLS for listings and competitive market data • Fresh, modern design • Ease of use • Agent personalization (photo, biography, testimonials, etc.)

LISTING PRESENTATION

PRINT

INTERACTIVE BUYER TOUR

INTERACTIVE 20

PRINT

MARKET INTELLIGENCE REPORTS PenFed Realty sales professionals win more business by providing their clients with powerful information on the status of the listings and the state of local markets:

SELLER ACTIVITY REPORT

A comprehensive report with insider information on how many potential buyers are searching for homes that are similar to their clients’ listing. Our agents can sign their sellers up to receive this report on a regular basis.

MARKET ACTIVITY REPORT

Specifically for potential sellers, the Market Activity Report provides homeowners with data on market demand, homes sold, and other data in their neighborhood.

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VALUE ADD: CLIENT SERVICES As a full-service real estate company, our agents can offer referrals to trusted companies that can help them with products and services related to the purchase of their home, e.g., renovations, home warranties, title and moving.

OUR TRUSTED PARTNERS

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PENFED REALTY MAKEOVER ADVANTAGE LOAN*

Exclusive to home sellers who utilize a PenFed Realty agent, PenFed Realty Makeover Advantage is six-month interest-free loan of up to $35,000 that our clients can use to renovate their home prior to sale.

CONVENIENT TITLE SERVICES

We have partnerships with the following longstanding title companies that have reputations for providing excellent customer service: • BROADVIEW TITLE: Serving Carroll, Harford, Baltimore (including the city of Baltimore), Howard and Anne Arundel counties in Maryland.

• CAPITOL TITLE: Serving Washington, D.C., Maryland and Virginia.

• MBH SETTLEMENT GROUP: Serving the entire Washington, DC metro area.

• PRESTIGE TITLE: Serving Northern and Central Virginia, and Montgomery and Frederick counties in Maryland.

PRE-SALE RENOVATIONS WITH CURBIO**

Offer the services of Curbio to your clients whose homes may need some sprucing up before sale. Curbio provides a fullymanaged, hands-free renovation services to qualified properties but waits to get paid until settlement.

QUICKBUY

Our iBuyer program, QuickBuy, offers potential sellers a cash offer for their property then lets them close in as fast as 14 days OR lock in that cash offer while simultaneously putting their house on the market with their PenFed Realty agent for up to 150 days.

MORTGAGE

Every day, our clients leverage our relationship with two reliable mortgage providers that have sterling reputations for great rates and customer service: • PENFED MORTGAGE: PenFed’s got great rates for everyone—including mortgage applicants. PenFed Credit Union’s army of mortgage loan officers are embedded in many of our branch offices to create a seamless homebuying experience for our clients.

• ATLANTIC COAST MORTGAGE: Seasoned loan officers provide the backbone of ACM's dedication to customer service, along with their great reputation for offering competitive mortgage products through their simple, easy and stress-free process.

** Not available in all regions

* DISCLAIMER: To receive the advertised product, the home seller must become a member of PenFed Credit Union, which is federally insured by the NCUA. 1.0% APR for 6 months. After that, a fixed APR between 6.49% and 17.99% applies. The fixed APR applicable after the promo expiration will be determined at the time of loan disbursement and will be based on the application and credit information. Not all applicants will qualify for the lowest rate. Rates quoted assume excellent borrower credit history. The 0% APR for 6 months offer is valid for consumers working with a PenFed Realty agent. To be eligible for the 0% APR for 6 months, applicants must submit a PenFed personal loan application through their PFR agent. “0% APR” means all loan payments received in the 6 months following loan origination will be applied exclusively to the unpaid loan balance. After 6 months, the loan payments will be applied to the unpaid loan balance and applicable finance charges. ©2021 Pentagon Federal Credit Union.

WE MAKE IT EASY FOR YOU TO

MANAGE TRANSACTIONS

RECSStore

Special SECTION

CONTRACT-TO-CLOSE TRANSACTION MANAGEMENT*

Our contract-to-close transaction management service, available from the RECS Store, lets our agents delegate a host of administrative tasks to an in-house team of experienced transaction coordinators at lower-than-market rates. Our complete contract-to-close package includes: • •

•

• • • • • • • • •

Sending introduction email to client (communication throughout the process) Sending introduction email to co-op agent (communication throughout the process) Sending introduction email to title company and lender (communication throughout the process) Sending contract to title company and lender Updating the listing status in the MLS Forwarding documents to client for electronic signature Confirming tentative settlement date with the title company Once-a-week touch-base with the client Submitting resale document order Receiving, uploading and sending resale documents Tracking the appraisal Scheduling home and other required inspections

• • •

• • • • • • • •

Tracking home and other inspections Checking and confirming PenFed Credit Union membership status Sending PFCU membership information and assisting clients with the sign-up process Monitoring/maintaining settlement dates Requesting the preliminary ALTA for review Emailing settlement letter to client Confirming final settlement details with the title company and co-op agent Confirming settlement details with the client Scheduling the final walk-through Requesting and forwarding the final ALTA to relevant parties Adding the client to post-closing keep-intouch email communications

* Additional cost applies. Items in transaction processing packages are to change without advance notice.

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WE MAKE IT EASY FOR YOU TO

LEARN AND IMPROVE IMPROVEMENT is one of our core values because we believe it is key to success in business (and in life)— which is why we’ve carefully selected coaching programs with proven track records of guiding agents in accomplishing their goals.

CAREER DEVELOPMENT BUSINESS PLANNING AND AGENT COACHING Our branch leaders don’t just manage our offices—they are also excellent coaches who have been in the trenches of real estate. With their wealth of experience and deep understanding of the business, they serve as the primary guides and mentors of our sales professionals in all aspects of business planning and SOI development.

JARED JAMES BLUEPRINT FOR REAL ESTATE SUCCESS Through our partnership with real estate supercoach Jared James, our agents have access to a program that takes them through everything they need to know to start (or grow) a successful real estate business.

Normally $499, the program is available to our agents at no charge.

JARED JAMES VIRTUAL COACHING Jared James’ powerful virtual coaching program is a prescriptive and proven process that guides real estate professionals through a ready-made curriculum and a weekly livestream session to help take their real estate business to the next level. Normally $499 per month, the program is available to our agents at no charge.

#GETSOCIALSMART ACADEMY Learn how to best use social media for success in the real estate business from Katie Lance’s #GetSocialSmart Academy. Our agents have access to the academy’s library of free resources, plus a special discount rate for one-on-one coaching.

SURGE 3E Envision, engage and elevate with Surge 3E—our powerful group coaching program that helps our agents fulfill their professional ambitions, ensure their continued growth and produce results faster. Surge groups meet weekly in our branch offices to work through scenarios, share ideas and learn best practices. We also produce SURGE30, our TED Talk-style show starring our top agents and thought leaders. Cost to agents: company paid.

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We believe in keeping our agents in the loop and helping them stay on top of news and updates, which is why we offer a robust menu of training and communications resources.

TRAINING AND EDUCATION SALES SOLUTIONS TECHNOLOGY TRAINING Our in-person, virtual and recorded training classes that make it easy for our agents to learn how to use their PenFed Realty tools and technology.

CONTINUING EDUCATION We've partnered with major CE providers to offer free and discounted options for our sales professionals, with many of the classes conveniently held in our branch offices and online.

TRAINING LIBRARY We’ve made it easy for our sales professionals to access short how-to videos that train them on our programs and platforms (accessible 24/7 via the company Intranet).

LEARN CENTER Our library of training videos, podcasts, reference documents, marketing materials, technology classes, business courses and other materials that help our agents run and grow their business.

I.Q SYSTEM Platform that enables the entire Berkshire Hathaway HomeServices network agents to share best practices and successful strategies for business growth and promotion.

AGENT COMMUNICATION AGENT NEWS Our weekly newsletter for agents in the Mid-Atlantic region featuring company updates, news and events.

Our monthly newsletter that shares news from other regions.

PFR RUNDOWN

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WE MAKE IT EASY FOR YOU TO

EARN MORE, SAVE MORE Because our mission is to provide agents with a gateway to better financial opportunities, we offer aggressive commission plans that help our sales professionals maximize their incomes and reward success with more success.

INCOME BUILDER Income Builder is our standard residential commission schedule that allows eligible sales associates and teams to maximize their earnings.

Income Builder provides our agents and teams with incentives and opportunities to reach a 100% split.

CONCIERGE COMMISSION PLAN Our Concierge Commission Plan* is our full-service residential commission schedule tailored for experienced with a minimum book of business and want to integrate our hands-free listing promotion and transaction management services as part of their normal business process.

Sales associates who choose this plan will automatically receive the following services for each of their listings and/or transactions: • • • • • • • • • • • • • •

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Listing promotion package* for all new listings added to the MLS (see page 18 for more details) Contract-to-close package* (see page 23 for more details) Complete agent marketing package* Brand profile Logo design Tagline (optional) 1-minute profile video Headshot photo Business card design Letterhead and #10 envelope design Personal flyer content and design 2- and 4-page property brochure templates Email signature Optimization of company-provided website’s “About Me” and “Contact Me” pages

* Items in packages subject to change without advance notice.

EARN MORE TEAMBUILDER

TeamBuilder is our revenue-sharing program that rewards our agents for referring professional, ethical and dedicated real estate professionals to our company. Agents receive an ongoing bonus based on their recruit’s GCI, with no limit to the number of recruits they bring in.

MEMBER ADVANTAGE

This program allows agents to earn a bonus for each of their clients who become a member of PenFed Credit Union.

OUTGOING REFERRALS

Our agents love using our outgoing referral service to refer clients to agents in other parts of the country or internationally because they save time and the hassle of paperwork—in addition to receiving a referral fee.

Who doesn’t love a good discount? Through PenFed Realty, our agents can save big on many popular products, services and programs.

SAVE MORE AGENT BENEFITS

During open enrollment or a qualifying life event, our agents may enroll in one of our many affordable and comprehensive insurance benefit plans for medical, dental, and more.

DISCOUNT PROGRAMS

Our agents can take advantage of amazing discounts from many local and national vendors, including:

• • • • • • • • • •

1-800 Flowers AT&T Dell computers FedEx Office Ford X-Plan Geico Hertz Hilton Hewlett-Packard Hyatt

• Marriott • Pet Plan® pet insurance • PODS • Sprint • Staples Advantage • T-Mobile • UPS • Verizon Wireless … and many more!

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WE MAKE IT EASY FOR YOU TO

RECEIVE RECOGNITION At PenFed Realty, we love recognizing the achievements of our agents through various programs and events.

AGENT RECOGNITION ANNUAL SALES RALLY AND AWARDS Exclusive to PenFed Realty sales professionals, the company’s annual luncheon is held in one of the Mid-Atlantic area’s premier venues and is our daylong celebration of our agents’ accomplishments from the previous year.

MASTERMIND Exclusive to members of PenFed Elite ($280,000+ GCI or 70+ residential units), this powerful best-practices and networking event gives top producers a chance to share, listen and learn.

SALES CONVENTION

SUMMIT CONFERENCE

Sponsored by Berkshire Hathaway HomeServices, the annual sales convention for all network agents is a multi-day event for education, entertainment and networking.

A three-day conference held in some of the country’s top destination resorts, this invitationonly event is offered exclusively to top producing agents in the network.

MVV

"CAPPING"

A peer-award program that allows our agents and employees to recognize one another for displaying the company’s mission, vision and values.

A program that recognizes agents in the office and on social media for reaching their company-dollar cap.

MILLION-IN-AMONTH A program that recognizes our sales professionals who achieve a monthly sales volume of $1 million and above.

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WE MAKE IT EASY FOR YOU TO

GIVE BACK Giving is at the heart of our company. At Berkshire Hathaway HomeServices PenFed Realty, we give back every day to two remarkable organizations:

PENFED FOUNDATION The PenFed Foundation for Military Heroes is a 501(c)3 nonprofit with a mission to empower military service members, veterans and their communities with the skills and resources to realize financial stability and opportunity. Since 2001, the PenFed Foundation has provided more than $38.5 million in financial support to more than 140,000 military families. More than 95% of each donation goes directly to support their programs.

SUNSHINE KIDS The Sunshine Kids Foundation is a national nonprofit organization dedicated to serving children with cancer and is Berkshire Hathaway HomeServices' national charitable benefactor.

Established in 1982 in Houston, the organization provides a variety of programs, free of charge, for children receiving cancer treatments in hospitals across the United States, Canada and Mexico.

In 2020, PenFed Realty ranked #8 in the entire BHHS network for our contributions to the Sunshine Kids.

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WHO ARE THE PEOPLE WHO WILL

MAKE IT EASY FOR YOU TO SUCCEED? COMPANY LEADERSHIP

KEVIN WILES President

JESSICA HOLT Chief Operating Officer

DAVID BECKNER Chief Financial Officer

REGIONAL LEADERSHIP

TERRI BRACCIALE Regional President Baltimore Metro

SHAWN GUZZO Senior Vice President Western Maryland & Virginia

DAN LESHER Senior Vice President Central Virginia

JOE BRAY Regional VP Central Maryland

JEREMY CUNNINGHAM Regional VP Northern Virginia

SHARON CURTISS Regional VP Coastal Maryland

RAY FERGUSON Regional VP Richmond/Central Virginia

CHRIS PERRY Regional VP Baltimore Metro

OPERATIONAL LEADERSHIP

TOM CARRUTHERS, III President, Business Development

KARMELA LEJARDE, VP Marketing & Agent Services

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KIM POUNSBERRY, VP Facilities

JUDY RUDAT, SVP Brokerage Operations

MOLLY SPALDING Relocation Director

MICHAEL RIVERA, SVP Information Technology

ALI WILLS, Director Administrative & Transaction Services

BRANCH LEADERSHIP

DEBBIE DWYER Branch Vice President Baltimore, Md.

JIM EVANS Branch Vice President Lake Ridge, Va.

JEFF THIESING Branch Vice President Gainesville, Manassas, Va.

LORRAINE ARORA Managing Broker Alexandria, Annandale, Va.

JANEAN BUCHNER Managing Broker Tysons/McLean, Fairfax/Oakton, Ashburn, Va.

KAREN CARPENTER Managing Broker Fredericksburg, Va.

CHRISTY DARRAH Managing Broker Stafford, Va.

CLAIRE FORCIER-ROWE Managing Broker Richmond, Va.

JAN FREUND Managing Broker Bel Air, Monkton, Towson, Md.

JESSICA HAYS Managing Broker Reston, Great Falls, Va.

AIMEE JOHNSON Managing Broker White Plains, Md.

MARIE LAGOS Managing Broker Frederick, Rockville, Md.

JOY LIBERTI Managing Broker Bethesda, Md., Washington, D.C.

SUE PULEO Managing Broker Hamilton, Va.

PATSY WILLIAMSON Managing Broker Winchester, Va.

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We look forward to working with you on your continued success.

penfedrealty.com 866-225-5778

©2022 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

We are proud to be an equal employment opportunity employer.

REV: January 24, 2022