Typography

FreightBig Pro

The primary typeface chosen to represent the Mario Badescu Skincare brand is FreightBig Pro. It is a classical serif typeface that carries a graceful balance between the weight of each stroke. It has a luxurious quality. It resonates with the typeface used for the original logo with updated features.

Aa FreightBig Pro Book A quick brown fox jumps over the lazy dog. Aa FreightBig Pro Light A quick brown fox jumps over the lazy dog.

Bicyclette

The typeface used for the date of establishment in the primary logo is Bicyclette Italic. It is a simple, serif typeface that pairs perfectly with FreightBig Pro. This typeface is important because it is readable in a small point size.

AaBicyclette Regular A quick brown fox jumps over the lazy dog. AaBicyclette Italic A quick brown fox jumps over the lazy dog.

Avenir

The secondary typeface that is used for marketing, advertising, packaging or other branding elements is Avenir. The various styles in the font family are used interchangeably. This sans serif typeface is a simple, contemporary typeface that coordinates well with FreightBig Pro.

Aa Avenir Book A quick brown fox jumps over the lazy dog. AaAvenir Medium A quick brown fox jumps over the lazy dog. AaAvenir Black A quick brown fox jumps over the lazy dog.

BRAND GUIDELINES | TYPOGRAPHY 13