2021
YEAR IN REVIEW MARKETING DEPARTMENT
2019
RECAP AND HIGHLIGHTS
GRAND OPENING 60TH ANNIVERSARY ANNUAL MEETING PROMOTIONS MARKETING BUSINESS DEVELOPMENT WINNERS LIST AND MORE!
2022 PREVIEW
2021 MAREKETING RECAP The Marketing Department of Sharefax Credit Union has navigated the challenges of working through a pandemic. From communicating Covid restrictions, PPP loans, electronic services, and more, we have also juggled major projects in 2021. The first part of the year, we wrapped up the End of Year Clearance auto loan offer and rolled into marketing the Valentine’s Day auto loan offer and Spring RV and motorcycle promotional rates. Marketing Department also launched the Scorecard Visa Balance Transfer promotion with radio and social media ads. We also participated in America Saves Week and National Credit Union Youth Month campaigns. The move to the new corporate office in the spring was a big undertaking. At the same time, we were tasked with promoting several messages to our members and community. We launched the Coming Soon announcements and the Now Open campaigns. For over two years we have been planning and preparing to promote the 60th Anniversary of Sharefax which was floated from 2020 and combined with the 2021 Grand Opening event held at the new headquarters in Eastgate on Ivy Gateway. This event attracted over 300 people with free food, games, and activities including a live broadcast from B-105 FM and grand prize giveaways of a gas grill, sports tickets, gift cards, and a Nashville Weekend Road Trip. We were also given the responsibility of promoting the new branch through monthly and quarterly events and activities. We hosted the Clermont Chamber Summer Tailgate and Women in Leadership breakfast. Sharefax also held an ice cream social for neighboring businesses. Due to the surge of Covid variants, we did not host other scheduled monthly events. The fall was still a very busy time with Member Appreciation Week, International Credit Union Day and social media contests (First Responder Tribute and #SharefaxHalloweenFun). We successfully held our Annual Meeting and elections at the Holiday Inn Eastgate with over 80 attendees. The Marketing Department closed out the year with a focus on seasonal promotions celebrating kindness and generosity, Thanksgiving, and Christmas. Business Development has seen great success this year. While finding innovative ways to connect with Select Employer Group partners, Deb managed to meet in person, on Zoom and via phone conferences with HR contacts and their employees to offer SEG visits in whatever ways that were comfortable for their staff and complied with their company policies. Deb reactivated the City of Lebanon, Warren County government employees and Mt. Washington Care Center, Schlueter Plumbing, Midwest Mold and Textures, and made new contacts with others who will be an early focus in 2022. She also successfully secured 4 new SEG partners. Deb was very active at area chamber events, grand openings, and ribbon cuttings as a Clermont Chamber Ambassador. Deb has maintained contact with local schools. She continues to attend networking events and perform cold-calls weekly to find new prospects and future SEG partners.
1ST QUARTER
AMERICA SAVES WEEK
Sharefax encouraged members to take the America Saves pledge! Sharefax participated in the America Saves Week initiative again this year. It is a campaign managed by the nonprofit Consumer Federation of America that motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth.
2ND QUARTER
DONALD JEFFERS SCHOLARSHIP WINNERS
2ND
QUARTER
SHRED DAY
Saturday May 15, 2021 Eastgate & Evendale
Sharefax provided a secure document shredding truck on May 15th. The shred truck was at Eastgate from 9:00 am - 10:30 am and then traveled to the Evendale location from 11 am to 12:30 pm. Eastgate shredded 4,400 lbs. and Evendale did 3,000 lbs.
ICE CREAM SOCIAL
Tuesday June 1, 2021 Eastgate
Sharefax hosted an ice cream social to help prepromote the Grand Opening / 60th Anniversary event. We gave away free treats from Tikiz.
2ND
QUARTER
GRAND OPENING & 60TH ANNIVERSARY CELEBRATION
Friday June 10, 2021
Over 300 people attended the grand opening birthday celebration event. The first 160 attendees received a Sharefax swag bag. All guests received free food tickets and Tikiz treat tickets to enjoy a meal from one of the food trucks. Thank you to Raye Kimberlin, Deb Lopez, Carl Fite, Libby Davidson, and Lisa Evans for serving on the planning committee. Special thanks to all who volunteered before, during and after to make this day a big success!
2ND
QUARTER
GRAND OPENING & 60TH ANNIVERSARY CELEBRATION
Friday June 10, 2021
Click here for event recap
2ND
QUARTER
GRAND PRIZE GIVEAWAYS
Friday June 10, 2021
The marketing department and grand opening committee was asked to come up with a significant grand prize to create a buzz. Raye contacted several regional tourism associations including Pigeon Forge, Chicago, Nashville, Hershey PA, Florida, Kentucky, Indiana, etc. She successfully presented Nashville Music City Association with a promotional partnership for a road trip weekend giveaway. Raye leveraged the marketing campaign assets that included 2 - 3 weeks of radio & TV ads, social media ads, digital advertising, cinema ads, direct mail, our website, emails to Sharefax members and chamber of commerce members. Grand Prize Winner of the NASHVILLE WEEKEND ROAD TRIP was JENNIFER RUIZ of Russellville! Jennifer and a guest enjoyed a 2-night stay at the Bobby Hotel, Music City Attraction Pass for 2, Music City gift bags, and a $150.00 gas card! Other prize winners included: Gas grill & $100 Gift Card - Toni Owens FC Cincinnati Prize Package – Jackie Foy 2nd Chance - $50 Target GC- Sarah Banzhaf
Click here for road trip giveaway recap
3RD
QUARTER
SUMMER TAILGATES
Sharefax sponsored the 2021 Clermont Chamber of Commerce Tailgates
Sharefax hosted local Clermont County businesses for a free lunch! Co-workers, friends, clients and neighbors socialized and grabbed a bite to eat. This event was free and open to the public! Lunch was catered by Chick-Fil-A and Holiday Inn Eastgate donated amazing desserts.
WOMEN IN LEADERSHIP Clermont County is a leader in advancing women in the business sector, with a higher proportion of women-owned businesses, women in the C-Suite, in public office, as leaders in the Chamber and in the business community than any other county in the State of Ohio. Carrie Cox was one of the guest speakers.
Sharefax hosted the Clermont Chamber of Commerce Women In Leadership Breakfast
3RD
QUARTER
SALUTE TO FIRST RESPONDERS
Sharefax honored first responders and military service persons and recognized the lasting contributions they make to our lives. This social media campaign asked individuals to nominate a first responder to win a Sharefax 9/11 commemorative prize pack including tickets to a FC Cincinnati September 11th game. It was our way to say thank you for their service and dedication to our communities and our nation. Sharefax held a random drawing and selected Chris Butler as the winner. Chris is a Union Township (Warren Co.) firefighter and paramedic 16+ years working in multiple departments. He truly loves the job and what it means. He gives it his all and deserves to have a fun day.
4TH
QUARTER
ANNUAL MEETING Sharefax held its annual meeting of the board of directors on Sunday October 24th. Over 80 were in attendance for the event at the Holiday Inn Eastgate. The day included a wonderful lunch with desserts and a performance by Table 15. Dozens of door prizes were provided by many sponsors including: Atkins and Stang, B105 & Q 102, CUNA, DocuPlus, Doxim, Freimark & Associates, New Richmond Auto Sales, Performance Honda, Spectrum, Cumulus Radio (Warm 98, 96 Rock, The Fox 92.5, WGRR 103.5, & Nash 94.1), and Whitmer & Co. CPA's. Several members walked away with grand prizes: Doris Louiso – Bengals Tailgate Prize Package (2 game tickets, Tailgate Tent, Portable Gas Grill, Sharefax Cooler, Kroger Gift Card) Doug Sterrett - $100 Target Gift Card Teresa Zeiser – Ring Doorbell Camera Rick Oaks – Black & Decker Crisp N Bake
Sunday October 24th Holiday Inn Eastgate
WINNERS LIST Grand Opening Prize Winners Nashville Trip – Jennifer Ruiz Gas grill & $100 Gift Card - Toni Owens FC Cincinnati Prize Package – Jackie Foy 2nd Chance - $50 Target GC- Sarah Banzhaf Annual Meeting Winners Grand Prize Winners: Doris Louiso – Bengals Tailgate Prize Package (2 game tickets, Tailgate Tent, Portable Gas Grill, Sharefax Cooler, Kroger Gift Card) Doug Sterrett - $100 Target Gift Card Teresa Zeiser – Ring Doorbell Camera Rick Oaks – Black & Decker Crisp N Bake Champion Club Quarterly Prize Winners ($50.00 deposit or prize award) Wyatt Spaulding Zeblin Birkenshaw Layla Yahya Joshua Deatherage Maggi Anne Duenne Benjamin Wolf Memphis Warnock Henry Abraham Madelynn Huelsman Mason Buchanan Maya Nelson Timothy Brewer Michael Lizakowski-ESZ Lucy Martin Paisley Tindle Easton Adams Carter Davis Isasbella Iles Max Griffin Grady Roy Ayden Charles Liam Loveless Zachary Loveless? William Garman Member Appreciation Winners Velvet Roberts - Amazon Gift Card Rhonda Kramig - Echo Show Phyllis Dickerson - Apple Watch
Social Media Contests March Mania 2021 Angela Black Dana Sticklen David Berry Jamie Jewell Kris Liming Goad Devin J DeVore Savannah Turner Alana Love Brent Melvin Eric Newman 9/11 First Responder/Military Salute Chris Butler Bengals Song Facebook Contest Karen Moss #SharefaxHalloweenFun Winners Adult Costume - Amanda Neely Sheets Kid’s Costume - Sarah-Liane Rodgers (Wilson) Painted Pumpkins - Amie Ricketts Carved Pumpkin - Jamie Jewell Coloring Page - Chris Garman (Will age 6) Gratitude Facebook Winner Maureen Gray Find The Elf Wesley Stobart Leah Weitzman
MARKETING BY THE NUMBERS
DOLLAR DOG BIRTHDAY CLUB 215 Birthday Gift Cards Awarded
STUDENT CHECKING REWARDS
24 Shirts and 127 $25 Gift Cards were distributed.
DIGITAL MARKETING BY THE NUMBERS
SOCIAL MEDIA FOLLOWERS
SOCIAL MEDIA CLICKS
Sharefax increased its social media followers from 2943 to 3289.
Google Analytics Report, Dec. 31, 2021
Social media referrals to the website improved to over 2269. Google Analytics Report, Dec. 31, 2021
SEO PERFORMANCE
A total of 19 keywords currently ranking on page #1, including ALL of main terms! SEO Report, Nov. 2021, 2020 Digital
EMAIL MARKETING Performance Report, Dec. 2021, Constant Contact
DIGITAL MARKETING BY THE NUMBERS
SEO PERFORMANCE Keywords for 2021: Credit cards, Personal loans, Construction Loans, Home Equity Loans, Mortgage Loans Geographic Locations: Clermont, Hamilton, and Warren Counties; and Cincinnati, Ohio
SEO Report Snapshots, 2020 Digital
DIGITAL MARKETING BY THE NUMBERS
DIGITAL DISPLAY
SEO Report Snapshots, 2020 Digital
SOCIAL MEDIA MARKETING
FACEBOOK ADS
DIGITAL MARKETING
SCHOOL WEBSITE BANNER ADS
Lebanon School District Kings School District Little Miami School District Milford School District
Page Views 501,642 685,737 728,184 236,360
Unique Users 64,837 101,201 87,957 25,058
Sessions 189,296 310,976 255,586 88,688
GRAND OPENING ADVERTISING
RADIO ADS
Grand Opening Ad
Nashville Trip
Apr-June Now Open/ Grand Opening One week of ads in June on CAT Country CAT Total Listeners: 49,500 CAT Total Impressions: 74,000 2 weeks of ads on WGRR WGRR Total Listeners: 304,500 WGRR Total Impressions: 606,600 5 weeks of ads on Warm 98 Warm Total Listeners: 308,600 Warm Total Impressions: 625,000
Live Commercial
Now Open Ad
Grand Opening Ad
Nashville Roadtrip Ad
EASTGATE MARKETING
BILLBOARDS
Campaign Dates: Location: Impressions per week:
3/31/2021-4/13/2021 RT 32 NL 350 E/O ELICK WF 131,668
Campaign Dates: Location: Impressions per week:
4/14/2021-4/21/2021 RT 32 NL 350 E/O ELICK WF 248,122
EASTGATE MARKETING
BILLBOARDS
Digital Billboard: Campaign Dates:
05/24/21-06/20/21
Location:
ST RT 125 .2 MI W/O BACH-BUXTON RD NLEF
Total plays:
52,630
Total impressions:
307,171.24
EASTGATE MARKETING
POSTCARDS Mailing Dates: 4/2021 - 6/2021 Eastgate Mailing: 16,230 residential /business addresses Pierce Township Mailing: 8,000 residential /business addresses Anderson Mailing: 15,477 residential /business addresses
EASTGATE MARKETING
MOVIE THEATER ADS RJ CINEMAS FLIGHT DATES:
4/1/2021-9/14/2021
2021 Attendance Average: 3,000 per month
EASTGATE MARKETING
TELEVISION ADS SPECTRUM CABLE TRADITIONAL TELEVISION IMPRESSIONS
STREAMING TELEVISION IMPRESSIONS
NO. OF IMPS.
NO. OF IMPS.
1,337,705
186,904
EASTGATE MARKETING
EMAIL MARKETING Clermont County E-blast - April 2021
CREDIT CARD MARKETING
EMAIL MARKETING Evendale E-blast - January 2021
CREDIT CARD MARKETING
EMAIL MARKETING Warren County E-blast - February 2021
CREDIT CARD MARKETING
EMAIL MARKETING Clermont County Eblast - March 2021
CREDIT CARD MARKETING
RADIO ADVERTISING
Radio One (WIZF/WOSL/WDBZ) DATES:
01/18/2021 - 02/07/2021
NUMBER OF ADS:
282
UNIT RATE:
$17.39
TOTAL COST:
$4,905.00
FREQUENCY:
3.0
IMPRESSIONS:
637,200
Click to listen to ad.
HOLIDAY ADVERTISING
RADIO ADVERTISING Click to listen to ad.
Dec. – Fall Into Savings and End of Year Clearance WGRR Total Listeners: 257,600 WGRR Total Impressions: 611,400 CAT Total Listeners: 72,400 CAT Total Impressions: 142,300 Warm Christmas Total Listeners: 321,30 Warm Christmas Total Impressions: 219,500
Click to listen to ad.
MLPA CAMPAIGNS
EMAIL / LETTER The Marketing Department assisted with the branding and implementation of the MLPA campaign with Harland Clarke.
INDIRECT ONBOARDING
AUTOMATED EMAIL MARKETING The Marketing Department developed automated email marketing for indirect onboarding in Jan. 2021. 1st Email - 59.6% open rate (Welcome) 2nd Email - 39.5% open rate (Online Banking, Pay My Loan, Bill Payer) 3rd Email - 41% open rate (Credit Card) 4th Email - 30.4% open rate (Checking, Savings, Minor Accounts, Zelle, Remote Check Deposit) 5th Email - 31.7% open rate (Member Rewards, Sharefax Partners, and Go Green)
Jan Feb Mar April May June July Aug Sept Oct Nov Dec
New Indirect Members 99 members 227 members 454 members 301 members 45 members 121 members 237 members 64 members 184 members 129 members 186 members 136 members
Open Rate 57.0% 56.0% 57.0% 59.0% 59.7% 57.0% 59.0% 59.0% 59.5% 59.5% 58.0% 57.8%
PPM 1.99 2.05 2.07 2.16 2.26 2.25 2.20 2.22 2.22 2.22 2.21 2.21
PAYMENTS EDGE CAMPAIGNS
POSTCARD MAILINGS PaymentsEdge Campaigns are marketed to inactive or low debit card users. Quarterly campaigns were sent to segmented list of Sharefax debit card holders. Offers were extended to encourage debit card use.
PAYMENTS EDGE CAMPAIGNS
POSTCARD MAILINGS PaymentsEdge Campaigns are marketed to inactive or low credit card users. Quarterly campaigns were sent to segmented list of Sharefax credit card holders. Offers were extended to encourage credit card use.
MARKETING ROI Year End Clearance 2020-2021 No. of Loans 169 Marketing Cost $6,020.00 Loans $5,285,539.91 ROI ($) $411,374.62 ROI (%) 523.98%
Grand Opening Certificate No. of Certificates Marketing Cost Income ROI ($) ROI (%)
80 $4,015.00 $150,934.00 $110,309.00 2747.42%
Valentine’s Auto Loan Offer No. of Loans 837 Marketing Cost $2,270.00 Loans $26,330,511.89 ROI ($) $1,285,250.82 ROI (%) 341.43%
Anniversary Certificate No. of Certificates Marketing Cost Net Interest Income ROI (%)
8 $4,015.00 $56,763.90 870.16%
Spring Used Auto Loan Offer No. of Loans 39 Marketing Cost $2,720.00 Loans $700,460.00 ROI ($) $67,417.42 ROI (%) 1263.64%
Summer Auto Loan Offer No. of Loans Marketing Cost Loans Net Interest Income ROI (%)
142 $2,270.00 $4,431,701.31 $299,824.38 523.98%
Motorcycle Loan Offer No. of Loans Marketing Cost Loans ROI ($) ROI (%)
19 $2,270.00 $379,943.37 $21,046.11 927.14%
Back To School Loan Offer No. of Loans 0 Marketing Cost $2,270.00 Loans 0 Net Interest Income 0 ROI (%) 0
9 $2,270.00 $310,919.25 $113,684.22 5008%
Christmas Gift To You Personal Loan Offer No. of Loans 12 Marketing Cost $5,415.00 Loans $59,886.95 Net Interest Income $1912.12 ROI (%) 35.31%
RV Loan Offer No. of Loans Marketing Cost Loans ROI ($) ROI (%)
Grand Opening / Anniversary Auto Loan Offer No. of Loans 177 Marketing Cost $6,515.00 Loans $5,482,032.29 ROI ($) $217,253.93 ROI (%) 280.73%
NEW BROCHURES
BROCHURES
BUSINESS DEVELOPMENT BY THE NUMBERS
New SEGS Beck Studios Daniels Textiles HELP Plumbing MLK Lebanon
SEG VISITS
BUSINESS DEVELOPMENT NETWORKING COLD CALLS
SEG UPDATE 105 Select Employers Groups Visited
16 Networking Events, Business After Hours, Chamber Meetings Attended
63 Prospecting Visits
BUSINESS DEVELOPMENT BY THE NUMBERS
NETWORKING
FINANCIAL LITERACY BY THE NUMBERS
SHAREFAX MONEY TALK
FINANCIAL LITERACY SPONSORSHIPS CEMARK Cemark shows students the advantages of using a credit union. With the basic concept of ‘not for profit, not for charity, but for service’ credit unions provide financial services more economically than other financial institutions. Sharefax has sponsored 7 schools with 494 Saving with Mandy & Randy workbooks and 23 schools with 970Making the Right Money Moves workbooks.
SCHOOL VISITS
DAVE RAMSEY
High School Edition is comprehensive program with video lessons taught by Dave Ramsey. Each chapter covers important money topics that build financial confidence and inspire students. Sharefax renewed its sponsorship at Lebanon High School, and expanded sponsorship to West Clermont and Batavia High Schools in 2021. Lebanon educated 177 students in the spring of 2021 and 130 students in the fall. Batavia shared the information with 100 students in the fall. There were 80 students participating in the program at West Clermont High School in 2021.
Deb was able to provide support for 14 class rooms and 11 different teachers in the fall.
FINANCIAL LITERACY BY THE NUMBERS
SCHOOL VISITS I learned that when you get a paycheck you have to pay the government taxes. Jason J.
I learned a lot about budgets, money, and scarcity. Saketh S.
My favorite thing I learned was how to save money. Gracie M.
"Thank you to Debra from Sharefax for taking the time to meet with my class to discuss credit unions, checking and savings accounts. My students enjoyed your presentation and treats."
"Thank you Ms. Lopez for coming out to educate our kids on banking. It was a great learning experience for them. We look forward to scheduling your next school visit in January 2023!"
Ms. Kathy, Milford HS
Dr. Nyam, New Richmond HS
2022 FOCUS Sharefax Credit Union Marketing Department has had very busy years with back to back major projects from the core conversion, website redesign, rebranding with a new logo, 60th anniversary and corporate office grand opening. In 2022, the Marketing Department will continue to focus on the rebranding efforts with the completion of all new signage at all locations. In addition, our priorities include getting back to basics and pushing toward change. 2022 Strategic Planning Action Items 1. Build relationships with diverse organizations such as the Hispanic Chamber. 2. Target TQL employees with membership incentives. 3. Allocate sufficient marketing dollars for our credit card program. 4. Investigate the feasibility of “push alerts” to our members. 5. Consider customized marketing based upon branch demographics. 6. Update our product videos and tutorials on our website. 7. Market to young people on sites or apps frequently visited. 8. Market our digital products beneficial for children to their parents. 9. Target market individuals when getting married, starting a business, or their 1st job. 10. Sponsor or rent a booth at bridal showers. 11. Advertise as a secondary option to individuals with another financial institution. 12. Offer monetary incentives for opening a checking account and a debit card. 13. Sponsor events that appeal to young generations.
2022 PREVIEW 2022 ANNUAL MEETING Sunday April 3, 2021 Holiday Inn Eastgate 11 am Lunch, Door Prizes, Entertainment, Elections 3 Scholarship Winners
PROMOTIONS & MARKETING America Saves Week: Feb. 21 - 25 National CU Youth Month: April Shred Day: Saturday May 14th
Member Appreciation Week: October 17-22 ICU Day: Thursday October 20th
CHAMBER SPONSORSHIPS Expanding our participation in area chambers: Anderson Township Chamber of Commerce Clermont County Chamber of Commerce Evendale Chamber of Commerce
Hispanic Chamber of Cincinnati Lebanon Chamber of Commerce Milford - Miami Township Chamber of Commerce