Morehomes,more security
Housingattitudesof youngerprivaterenters
Preparedfor May2024
livinginLeeds
Gabriel,33 PrivateRenter Harehills,Leeds getcracking andbuild “Assomeonelivingand workinginLeeds,Istronglyfeel wemustbuildmorehomesto keepourcityvibrantand accessibleforeveryone.” Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Part1 Keyfindings
Overthreequartersof
in
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
youngerprivaterenters livinginLeedssupport buildingmorehomes
theCity. Source:“Getcrackingandbuild“
73%ofyoungerprivate rentersareworried aboutbeingpricedout ofthearea-morethan doubletherateoftheir counterpartsinhome ownership,andtriple thoseinsocialrent.
Part2 Thebestthing aboutlivinginLeeds
Leedsresidentscherishtheircity foritsdiverseamenities,vibrant citycentre,andstrong communityties.
Easyaccesstoshops,parks,and entertainmentenhancesdaily life,whileproximitytofamilyand friendsaddstothecity'sappeal. Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport,
SharedVoiceandJustBuildHomes,2024
Ablendofurbanexcitementand ruraltranquillitymakesLeedsa belovedhomeformany.
getcracking
Abbie,34 PrivateRenter Hunslet,Leeds Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
andbuild “Ilovebeingclosetomy familyandfriends”
getcracking andbuild “I'vealwaysfeltastrongsense ofbelonginginLeeds;it'sa greatcitythatreallyfosters communityspirit.” Kelsey,30 PrivateRenter Garforth,Leeds Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Part3 Housingattitudes
buildmorehomes Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
77%ofprivate renters thinkweneedto
Doyouthinkweneed tobuildmorehomesin Leeds?
77% 77% 66% 92% Socialhousing tenants Homeowners Privaterenters Livingwith parentsor friends Allrespondents 71% Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Whydoyounger rentersfavour buildingmore homesinLeeds?
Concernsaboutthe housingcrisis Addressingaffordability
Morehomesfor localpeople
Source:“Getcrackingandbuild“
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Jade,21 PrivateRenter TempleNewsham,Leeds getcracking andbuild “I'mpricedoutofLeedsdueto highcosts.Buildinghomesin derelictareascouldeasethe crisis.Let'sprioritiseaffordability.” Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Hannah,32 PrivateRenter Hunslet,Leeds getcracking andbuild “IappreciateLeeds' multiculturalvibe,buthigh costsandhousingshortage pushmetomove.Let'sfocuson affordable,spacioushomes.“
Source:“Getcrackingandbuild“
ofyoung private rentersworryabout beingpricedoutof wheretheylive
73%
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Doyouworryaboutbeingpricedoutofwhere youliveandforcedtolivesomewhereelse becausehousingistooexpensiveorrentstoo high?
73% 37% 29% 23% Socialhousing tenants Homeowners Privaterenters Livingwith parentsor friends
79%
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Allrespondents
Source:“Getcrackingandbuild“
12months
renterssaytheir
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
73%ofyoung private
housingcostshave increasedoverthelast
Source:“Getcrackingandbuild“
Overthelastyear,haveyourhousingcosts (suchasmortgagerepayments,rentsand CouncilTax)changed?
Allrespondents
Socialhousing tenants
Homeowners Privaterenters Livingwith parentsor friends
81% 75% 73% 45%
74%
“AsasinglemuminLeeds,I'veseen
mycounciltaxincrease,yetmy incomehasn'tkeptpace, underscoringtheurgentneedfor trulyaffordablehousing.”
Annabelle,43 PrivateRenter Kirkstall,Leeds getcracking andbuild
45% 30% 14% 8% 3% TheGovernment LocalCouncillors Other Privatedevelopers YourLocalMP Whodoprivaterentersthink areresponsiblefordelivering affordablehousinginLeeds? Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Almostfourintensaid thattheywouldforgo havingchildrenfora realisticchanceof homeownershipin thenextfiveyears
Source:“Getcrackingandbuild“
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Overtwothirdssaid thattheyarewillingto giveupsocial activitiesandforeign holidaystogetonthe housingladder
Whatwouldprivate rentersbewillingto giveupforarealistic chanceofowninga
homeoverthenext fiveyears?
Yes,wouldbewilingtogive upforachanceofowning ahomeinthenext5years No,wouldnotbewilingtogive upforachanceofowninga homeinthenext5years Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024 Owning/leasingavehicle Streamingservices Goingabroadonholiday Savingforretirement Socialactivities (dinners/drinks) Healthandwellness expenses Havingchildren Educationalorcareer investments 70% 30% 68% 32% 59% 41% 54% 46% 44% 56% 41% 59% 39% 61% 38% 62%
Part4 Recommendations
Policiesshould activelyencourage thebuildingofmore rentedhousing, particularlyBuildto
1
Rent. Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Moreeff shouldbemade toinvolveyoung peopleandrentersin theplanningprocess andensuretheir voicesareheard Source:“Getcrackingandbuild“
2
Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
3
securityoftenurefor renterslivinginthe privatesector Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
Moresupport shouldbegiven tostrengthenthe
Part5 Aboutus
Aboutus
SharedVoiceisaresearchanddigitalled communicationsagencywhichhelpsbusinesses engageandactivatesupportiveaudiencesto achievetheirgoals. Weworkwithpublicbodies,localauthorities, socialhousingprovidersanddevelopers. MoreinformationaboutSharedVoiceisavailable here.
Methodology
Weheldin-depthconversationswith354Leeds residentsagedbetween18-44yearsold, between18-29March2024.
Thisreportprovidesabreakdownoftheviewsof thoselivingintheprivaterentedsector.
Acopyofthefullreportcalled‘Getcrackingand build:housingattitudesof18-44yearoldsliving inLeeds’isavailable[here].
hello@sharedvoice.co.uk www.sharedvoice.co.uk