"Get cracking and build"

Page 1

“Getcrackingandbuild”

Housingattitudesof 18-44yearoldslivinginLeeds

Preparedby

May2024

getcracking andbuild Leedsresident “Getcracking andbuild” Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Part1 Keyfindings

Overthreequartersof Leedsresidentsunderthe ageof44supportbuilding morehomesintheCity.

Theyarekeentostayin this‘vibrantandfriendly’ citybutareworriedabout beingpricedoutofthe areabecauseofalackof affordablehomestorent orbuy.

Part2 Thebestthing aboutlivinginLeeds

Leedsresidentscherishtheircity foritsdiverseamenities,vibrant citycentre,andstrong communityties.

Easyaccesstoshops,parks,and entertainmentenhancesdaily life,whileproximitytofamilyand friendsaddstothecity'sappeal. Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport,

SharedVoiceandJustBuildHomes,2024
Ablendofurbanexcitementand ruraltranquillitymakesLeedsa belovedhomeformany.

Whydopeoplelove livinginLeeds? Beingcloseto familyandfriends.

getcracking andbuild “Ilovebeingclosetomy familyandfriends” Abbie,34 PrivateRenter Hunslet,Leeds Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Whydopeoplelove livinginLeeds?

Easyaccesstoshops, parks,schoolsand medicalcentres.

getcracking andbuild “IlovelivinginLeeds;itfeelslike everythingisrightonmydoorstep —shops,parks,andallkindsof amenities.It'ssoconvenientand justbrillianttohaveeverythingso close.” Jennifer,35 Homeowner CrossGates,Leeds Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Whydopeoplelove livinginLeeds?

Vibrantanddiverse culture.

getcracking andbuild “IadoreLeedsforitsvibrant energyandrichmulticultural vibe.Livinghere,I'malways surroundedbydiversecultures andthelivelyspiritofthecity.” Anjela,37 Homeowner Allswoodley,Leeds Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Whydopeoplelove livinginLeeds? Communityand lifestyle.

getcracking andbuild “IenjoylivinginLeedsbecause ofitsstrongcommunityand lifestyle.Peoplearefriendly here,whichreallymakesa differenceinday-to-daylife.” Robbie,26 Homeowner Seacroft,Leeds Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Civicpride. Whydopeoplelove livinginLeeds?

getcracking andbuild “I'vealwaysfeltastrongsense ofbelonginginLeeds;it'sa greatcitythatreallyfosters communityspirit.” Kelsey,30 PrivateRenter Garforth,Leeds Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Part3 Housingattitudes

Source:“Getcrackingandbuild“ Thehousingattitudesof18-44yearoldslivinginLeeds,SharedVoice.
77% thinkwe needto buildmorehomes

Doyouthinkweneed tobuildmorehomesin Leeds?

77% 23% No Yes
with92%ofsocial housingtenants sayingweneedto buildmorehomes

Doyouthinkweneed tobuildmorehomesin Leeds?

77% 77% 66% 92% Socialhousing tenants Homeowners Privaterenters Livingwithparents orfriends Allrespondents 71% Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Whydopeople favourbuilding morehomesin Leeds?

Concernsaboutthe
affordability Morehomesfor localpeople
SharedVoiceandJustBuildHomes,2024
housingcrisis Addressing
Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport,
Gabriel,33 PrivateRenter Harehills,Leeds getcracking andbuild “Assomeonelivingand workinginLeeds,Istronglyfeel wemustbuildmorehomesto keepourcityvibrantand accessibleforeveryone.” Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

“ImovedfromLondontoLeeds foritsfamily-friendlyvibe,but risingcostsmakeithardto stay.Weneedmoreaffordable homes.”

Anna,32 SocialHousingTenant Roundhay,Leeds getcracking andbuild
Jade,21 PrivateRenter TempleNewsham,Leeds getcracking andbuild “I'mpricedoutofLeedsdueto highcosts.Buildinghomesin derelictareascouldeasethe crisis.Let'sprioritiseaffordability.” Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024
Hannah,32 PrivateRenter Hunslet,Leeds getcracking andbuild “IappreciateLeeds' multiculturalvibe,buthigh costsandhousingshortage pushmetomove.Let'sfocuson affordable,spacioushomes.“
37% worry about beingpricedoutof wheretheylive Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024
Oneinthreesaythey areworriedabout beingpricedoutof thearea...
....butamongprivate rentersandthose livingwithparentsor friends,thisrisesto over

70%.

Doyouworryaboutbeingpricedoutofwhere youliveandforcedtolivesomewhereelse becausehousingistooexpensiveorrentstoo high?

73% 37% 29% 23% Socialhousing tenants Homeowners Privaterenters Livingwith parentsor friends Allrespondents 79%
SharedVoiceandJustBuildHomes,2024
Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport,
Rebecca,28 Livingwithparents Hunslet,Leeds getcracking andbuild “Livingatmyparents'housein Leeds,Idon'tworryaboutcurrent housingcosts,butthethoughtof enteringthemarketmyselfis dauntingduetoskyrocketing prices.” Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024
Stewart,31 SocialHousingTenant Harehills,Leeds getcracking andbuild “Despitestablerents,thefearof beingpricedoutinLeedsisreal,as escalatinghousingcostsandhigh rentsthreatenourabilitytoremain local.”

74%saytheir housing costshaveincreased overthelast12months

SharedVoiceandJustBuildHomes,2024
Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport,

Overthelastyear,haveyourhousingcosts (suchasmortgagerepayments,rentsand CouncilTax)changed?

Decreased Roughlystayedthesame Increased 74% 24% 2%

Thisrisesto81% amongstsocial housingtenantswho saytheirhousing costshaveincreased inthelastyear

Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Overthelastyear,haveyourhousingcosts (suchasmortgagerepayments,rentsand CouncilTax)changed?

Allrespondents

Socialhousing tenants

Homeowners Privaterenters Livingwith parentsor friends

81% 75% 73% 45%
74%
Johnson,44 SocialHousingTenant Hunslet,Leeds getcracking andbuild
costssoar,it'scriticalweaddress thechallengeofaffordabilityto preventourdreamsofhome ownershipfromdiminishing.” Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024
“InLeeds,asrentalandhousing
“AsasinglemuminLeeds,I'veseen

mycounciltaxincrease,yetmy incomehasn'tkeptpace, underscoringtheurgentneedfor trulyaffordablehousing.”

Annabelle,43 PrivateRenter Kirkstall,Leeds getcracking andbuild
48% 31% 12% 6% 2% TheGovernment LocalCouncillors Other Privatedevelopers YourLocalMP Whodoyouthinkis responsiblefordelivering affordablehousinginLeeds? Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

“LivinginNorthLeedsgivesaccess tobothcitylifeandcountryside, buthousingcostsworrymeforthe future.Weneedmoreaffordable homeswithproperinfrastructure.”

Ian,44 Homeowner Alwoodley,Leeds
getcracking andbuild

Fourintensaidthat theywouldforgo havingchildrenfora realisticchanceof homeownershipin thenextfiveyears

Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Twothirdssaidthat theyarewillingtogive upsocialactivities andforeignholidays togetonthehousing ladder

Whatwouldyoube willingtogiveupfora realisticchanceof owningahomeover

thenextfiveyears?

Owning/leasingavehicle Streamingservices Goingabroadonholiday Savingforretirement Socialactivities (dinners/drinks) Healthandwellness expenses Havingchildren Educationalorcareer investments Yes,wouldbewilingtogive upforachanceofowning ahomeinthenext5years No,wouldnotbewilingtogive upforachanceofowninga homeinthenext5years 68% 32% 67% 33% 54% 46% 54% 46% 48% 52% 46% 54% 40% 60% 33% 67% Source:Getcrackingandbuild”Housingattitudesof18-44yearsoldslivinginLeedsreport, SharedVoiceandJustBuildHomes,2024

Part4 Demographics

Housingtenure

(withouta mortgage)
renters Social housing tenants Homeowners (with a mortgage) Livingwithparents Other Livingwithfriends 31% 31% 20% 10% 7% 1% 1%
Homeowners
Private

25-34years 18-24years

35-44years

66% 6% 28%
Age

Gender

Female Male 33% 67%

Part5 Aboutus

Aboutus

SharedVoiceisaresearchanddigitalled communicationsagencywhichhelpsbusinesses engageandactivatesupportiveaudiencesto achievetheirgoals. Weworkwithpublicbodies,localauthorities, socialhousingprovidersanddevelopers. MoreinformationaboutSharedVoiceisavailable here.

Weheldin-depthconversationswith354Leeds residentsagedbetween18-44yearsold, between18-29March2024.

Methodology
hello@sharedvoice.co.uk www.sharedvoice.co.uk

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