CLIENT: Emy J’s ESTIMATED LENGTH: 3 minutes ASSIGNMENT: Corporate Script TARGET AUDIENCE: Stevens Point Residents TITLE: Emy J’s: Independent, Organic, Delicious WRITTEN BY: Shane Stricker
VISUAL
SHOT
AUDIO
1. Fade in: Montage of farmers market.
NARRATOR: Stevens Point is known for being a
Cut to an old newspaper or article
sustainable and eco-friendly place. It’s not
about the founding of Emy J’s.
surprising that in 1992, the environmentallyconscious, independently owned business called… (0:10) 2.
Cut to outside of Emy J’s café, with
NARRATOR: Emy J’s… was founded right here
the Emy J’s sign prominently shown.
in Stevens Point by a gentleman named Guy Janssen. (0:16) 3.
Cut to interview shot of Guy Janssen,
JANNSEN: Emy J’s is named after our only child,
sitting in Emy J’s lounge room.
Emy. We are an independently owned business
CG TITLE:
that serves ice cream, smoothies, coffee and great Co-Owner Guy Janssen
food. One of our goals is to maintain the highest quality standards for our products.
(0:31)
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4. Cut to footage of cook in Emy J’s
Playful Afrobeat music introduces the kitchen,
kitchen, pouring soup, throwing
plays under JANNSEN’s narration.
pizza dough. JANNSEN (OS): We try to use only locally produced and organically grown ingredients in our foods.
Music rises for five seconds with the action in the kitchen, then falls back under JANNSEN.
JANNSEN (OS): Our ice cream is made in Madison, Wisconsin. (0:47) 5. Cut to Emy J’s café room, where a
Afrobeat music continues through scene 9, under
friendly employee is interacting with
NARRATOR and JANNSEN.
a customer and scooping ice cream. NARRATOR: Emy J’s ice cream is a popular delicacy in Stevens Point served year-round.
Music rises for five seconds.
NARRATOR: Along with shakes and sundaes, they also serve delicious hand-made smoothies with fresh fruit.
(1:07)
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6. Cut back to Jannsen.
JANNSEN: I think we do a great job with our food and ice cream products, but coffee is what we do best. (1:14) 7.
Cut to employee grounding coffee
JANNSEN (OS): We roast weekly for our in
beans, going through the process of
house use and wholesale accounts. We’ve been
making coffee.
roasting coffee for years. We try different styles and different blends until we love what we taste. (1:26) 8.
Cut to a panning shot of different
JANNSEN (OS): Fair trade is very important to
kinds of coffees and coffee beans.
us. All Emy J’s coffee is Fair Trade Certified.
Show a bag with “Fair Trade”
What this basically means is that coffee farmers
emblem on it.
are guaranteed a fair price for their beans, giving them livable wages that they wouldn’t have otherwise. (1:46) 9.
Cut back to Jannsen.
JANNSEN: Fair trade goes along with our general business philosophy. We believe in sustainable development practices, which is why we use solar power to offset our energy consumption. We try to do a number of things to benefit the environment. Emy J’s is also very involved in our local community. Tonight, for instance, a really great Stevens Point jazz band is playing here.
(2:12)
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10. Cut to the setting up of band stage
Afrobeat fade out.
and chairs which transforms Emy J’s lounge room into a performance
JANNSEN (OS): Every weekend we host an open
stage. People filter in and sit down to
mic for local musicians. It’s a very casual event.
watch the show. (video 8x speed)
Everyone has a lot of fun and it’s a great opportunity to bring our community together.
Real time ambience of audience settling in their seats under JANNSEN. (2:30) 11. The video returns to normal speed as
Natural ambience of live Jazz Band
the band is fully set up. One BAND MEMBER speaks. Then the band
BAND MEMBER: We’d like to thank Guy
begins to play.
Jannsen and everyone here at Emy J’s for inviting us to play here tonight.
Jazz Band plays. (2:47) 12. Cut to outside of Emy J’s, with the
Band playing very softly (volume turned down)
sign in the forefront (same as shot 2). The band and audience can be seen
NARRATOR: Emy J’s… a wonderful place to get
through the window.
together with friends for local ice cream, fair trade coffee, delicious organic food, live music and
Fade out.
more. (3:00)
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