Emy J's Commercial Script

CLIENT: Emy J’s ESTIMATED LENGTH: 3 minutes ASSIGNMENT: Corporate Script TARGET AUDIENCE: Stevens Point Residents TITLE: Emy J’s: Independent, Organic, Delicious WRITTEN BY: Shane Stricker

VISUAL

SHOT

AUDIO

1.

Fade in: Montage of farmers market.

NARRATOR: Stevens Point is known for being a

Cut to an old newspaper or article

sustainable and eco-friendly place. It’s not

about the founding of Emy J’s.

surprising that in 1992, the environmentallyconscious, independently owned business called…

(0:10) 2.

Cut to outside of Emy J’s café, with

NARRATOR: Emy J’s… was founded right here

the Emy J’s sign prominently shown.

in Stevens Point by a gentleman named Guy Janssen.

(0:16) 3.

Cut to interview shot of Guy Janssen,

JANNSEN: Emy J’s is named after our only child,

sitting in Emy J’s lounge room.

Emy. We are an independently owned business

CG TITLE:

that serves ice cream, smoothies, coffee and great Co-Owner Guy Janssen

food. One of our goals is to maintain the highest quality standards for our products.

(0:31)

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4.

Cut to footage of cook in Emy J’s

Playful Afrobeat music introduces the kitchen,

kitchen, pouring soup, throwing

plays under JANNSEN’s narration.

pizza dough.

JANNSEN (OS): We try to use only locally produced and organically grown ingredients in our foods.

Music rises for five seconds with the action in the kitchen, then falls back under JANNSEN.

JANNSEN (OS): Our ice cream is made in Madison, Wisconsin.

(0:47) 5.

Cut to Emy J’s café room, where a

Afrobeat music continues through scene 9, under

friendly employee is interacting with

NARRATOR and JANNSEN.

a customer and scooping ice cream.

NARRATOR: Emy J’s ice cream is a popular delicacy in Stevens Point served year-round.

Music rises for five seconds.

NARRATOR: Along with shakes and sundaes, they also serve delicious hand-made smoothies with fresh fruit.

(1:07)

------------------------------Shane Stricker Films-----------------------------715-212-6239 shane.a.stricker@uwsp.edu Page 2 of 4

6.

Cut back to Jannsen.

JANNSEN: I think we do a great job with our food and ice cream products, but coffee is what we do best.

(1:14) 7.

Cut to employee grounding coffee

JANNSEN (OS): We roast weekly for our in

beans, going through the process of

house use and wholesale accounts. We’ve been

making coffee.

roasting coffee for years. We try different styles and different blends until we love what we taste.

(1:26) 8.

Cut to a panning shot of different

JANNSEN (OS): Fair trade is very important to

kinds of coffees and coffee beans.

us. All Emy J’s coffee is Fair Trade Certified.

Show a bag with “Fair Trade”

What this basically means is that coffee farmers

emblem on it.

are guaranteed a fair price for their beans, giving them livable wages that they wouldn’t have otherwise.

(1:46) 9.

Cut back to Jannsen.

JANNSEN: Fair trade goes along with our general business philosophy. We believe in sustainable development practices, which is why we use solar power to offset our energy consumption. We try to do a number of things to benefit the environment. Emy J’s is also very involved in our local community. Tonight, for instance, a really great Stevens Point jazz band is playing here.

(2:12)

------------------------------Shane Stricker Films-----------------------------715-212-6239 shane.a.stricker@uwsp.edu Page 3 of 4

10.

Cut to the setting up of band stage

Afrobeat fade out.

and chairs which transforms Emy J’s lounge room into a performance

JANNSEN (OS): Every weekend we host an open

stage. People filter in and sit down to

mic for local musicians. It’s a very casual event.

watch the show. (video 8x speed)

Everyone has a lot of fun and it’s a great opportunity to bring our community together.

Real time ambience of audience settling in their seats under JANNSEN. (2:30) 11.

The video returns to normal speed as

Natural ambience of live Jazz Band

the band is fully set up. One BAND MEMBER speaks. Then the band

BAND MEMBER: We’d like to thank Guy

begins to play.

Jannsen and everyone here at Emy J’s for inviting us to play here tonight.

Jazz Band plays.

(2:47) 12.

Cut to outside of Emy J’s, with the

Band playing very softly (volume turned down)

sign in the forefront (same as shot 2).

The band and audience can be seen

NARRATOR: Emy J’s… a wonderful place to get

through the window.

together with friends for local ice cream, fair trade coffee, delicious organic food, live music and

Fade out.

more.

(3:00)

------------------------------Shane Stricker Films-----------------------------715-212-6239 shane.a.stricker@uwsp.edu Page 4 of 4