IBI March 2015

CONTENTS

VOL 23.3

THE WORLD'S ONLY MAGAZINE DEVOTED EXCLUSIVELY TO THE BUSINESS OF BOWLING

PUBLISHER & EDITOR Scott Frager frager@bowlingindustry.com Skype: scottfrager

6 ISSUE AT HAND

22 COVER STORY

Hooray for Oorah!

Operation Makeover Camp Pendleton’s Leatherneck Lanes sets a new Marine Corps R&R standard.

By Scott Frager

6 YOUR BOWLER OF THE MONTH

By Robert Sax

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32 ON THE LANES

8 SHORTS

Do Free Lessons Pay?

• Chris Paul’s Celebrity Invitational Bowling Tournament.

• Massimo Baraldi is Qubica’s new CTO. • Strike Ten selects 5WPR as fullservice agency.

The debate rages over whether to charge youth for lessons.

By Mark Miller

36 IN MY OWN WORDS

By Patty Heath

Rockin’, Rollin’ and Bowlin’ Celebrity bus driver shares his story of new-found passion for bowling.

12 IN MEMORIAM Remembering the Dean Friends and colleagues mourn the loss of bowling icon Chuck Pezzano.

By Brian Daigle 22

46 REMEMBER WHEN

By Fred Groh

AMF Magic Triangle

By Patty Heath

16 BUSINESS Heartaches

40 Classifieds

ASSOCIATE PUBLISHER David Garber garber@bowlingindustry.com

OFFICE MANAGER Patty Heath heath@bowlingindustry.com

CONTRIBUTORS Brian Daigle Fred Groh Patty Heath Mark Miller Robert Sax

EDITORIAL DIRECTOR Jackie Fisher fisher@bowlingindustry.com

ART DIRECTION & PRODUCTION Designworks www.dzynwrx.com (818) 735-9424

FOUNDER Allen Crown (1933-2002)

12655 Ventura Boulevard Studio City, CA 91604 (818) 789-2695(BOWL) Fax (818) 789-2812 info@bowlingindustry.com

www.BowlingIndustry.com

HOTLINE: 888-424-2695 SUBSCRIPTION RATES: One copy of International Bowling Industry is sent free to every bowling center, independently owned pro shop and collegiate bowling center in the U.S., and every military bowling center and pro shop worldwide. Publisher reserves the right to provide free subscriptions to those individuals who meet publication qualifications. Additional subscriptions may be purchased for delivery in the U.S. for $50 per year. Subscriptions for Canada and Mexico are $65 per year, all other foreign subscriptions are $80 per year. All foreign subscriptions should be paid in U.S. funds using International Money Orders.

POSTMASTER: Please send new as well as old address to International Bowling Industry, 12655 Ventura Boulevard, Studio City, CA 91604 USA. If possible, please furnish address mailing label.

Printed in U.S.A. Copyright 2015, B2B Media, Inc. No part of this magazine may be reprinted without the publisher’s permission.

MEMBER AND/OR SUPPORTER OF:

The shocking reality of AEDs and your liability in a cardiac emergency at the center.

By Fred Groh

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THE ISSUE AT HAND

Hooray for Oorah!

One of my favorite parts of being the executive director of the Bowling Centers of Southern California is that, unlike most civilians, I can visit bowling centers on military bases, of which there are quite a few in the lower half of the state.

I’ve been lucky enough to call on centers at installations in almost every branch of service—Air Force, Marines, Navy and Army. I’m only awaiting my chance to check out a Coast Guard base with a bowling center.

We’ve featured many military centers in IBI through the years (their managers, too, most of whom are civilians). Their styles, condition and amenities match the range of centers on the civilian side of their perimeter fences.

There are centers that have seen better days and centers that would make even the pickiest of proprietors salivate.

But one thing is common to them all: when you walk in, there is an energy that is palpable, even overwhelming. Men and women in their BDUs (battle dress uniforms), usually the camouflage type, are bowling with their comrades, their spouses, kids, and it hits you like a blast from a howitzer: for these men and women, bowling is something not to be taken for granted.

For active-duty personnel, whether at sea, in the desert, or even in transition from one base to another, being able to bowl where they happen

to be makes military life just a little more like being back home.

For wives (husbands) and children who live near or on the base, an outing to the base bowling center can be just the ticket to wipe away a tear or two after Dad (or Mom) has left on deployment.

As in the civilian community, a military center can be the “third place” for many of America’s Greatest and those who mean the most to them.

An “oorah” kind of place, as they say in the Marines (it’s a battle cry and in calmer situations, an expression of enthusiasm).

No surprise, bowling has always been important in the arsenal of MWR (Morale, Welfare & Recreation), the Defense Department’s operator of leisure and recreation facilities on military installations. When a military bowling center is built or remodeled, the project is really a small but vital investment in the well-being of our entire nation.

Which brings me to this month’s cover story on the newly remodeled and renamed U.S. Marines bowling center at Camp Pendleton (CA). It’s now called Leatherneck Lanes. The transformation from the old Devil Dog Lanes was so great it took my breath away.

It made me proud to be in the bowling business.

It made me proud to know our servicemen and -women are taken care of so well.

It makes me proud to be an American.

– SCOTT FRAGER, PUBLISHER AND EDITOR frager@bowlingindustry.com

4Your Bowler of the Month

Sally Bowler doing that thing she does so well. Photo by Clifford Skarstedt, Peterborough Examiner

If you travel the web at all and focus on bowling, it is amazing the number of nonagenarians hitting the lanes. One might get the idea that bowling and a long life go hand in hand.

IBI would like to introduce you to Sally Bowler, no pun intended, who recently celebrated her 98th birthday bowling with her team, Bi-Polar Rollers, who bowl at Lakeview Bowl in Peterborough, Ontario, above the border. According to Mike Davies, Peterborough Examiner, Sally bowls every Saturday night in the Happy Gang league. She’s dubbed the “Smoking Ace” by her teammates ranging in age from mid-20s to, well, 98!

At her peak, Sally’s average was above 150. These days she’s closer to 100. “I’m trying to get better,” she said.

Do you have a special bowler at your center we can highlight? Email Patty at heath@bowlingindustry.com.

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SHORTS

Media

WATCH

MILEY CYRUS AND HER MAIN SQUEEZE GO BOWLING Pinz Bowling Center in Studio City, CA, is the go-to place for Miley Cyrus and her boyfriend, Patrick Schwarznegger. The cameras caught them on a low-key bowling date.

PEOPLEWATCHING QubicaAMF Worldwide (QubicaAMF) has announced the appointment of Massimo (Max) Baraldi to its new position of Chief Technology Officer (CTO), which will cover the company’s technology team, including all R&D, engineering and IT functions.

Baraldi joined QubicaAMF in 1999 and in 2011 was promoted to vice president of R&D worldwide, leading teams located in Bologna, Massimo Baraldi Italy and Mechanicsville, VA. Baraldi holds a degree in computer science from Bologna University and is specialized in user interfaces and software engineering.

“The role of CTO is a new one for QubicaAMF, but the concept and our focus on technology and innovation is not,” said Emanuele Govoni, CEO. “Max’s main mission will be to drive all of our technology, product, and IT activities, automating our company processes and providing the innovation and tools we and our customers need to run our businesses successfully.”

“Since my arrival more than 15 years ago at Qubica, the company and its culture have always pushed me to dare, try, risk, learn from my mistakes and grow. I am honored for this further opportunity to innovate not only our products but also our company and the ways we interact with our customers and with our systems installed around the world,” said Baraldi.

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BOWLING STRIKES ON WALL STREET 23 Wall Street is the site of one of the historical buildings in New York City’s financial district. Kitty-corner to the New York Stock Exchange, this structure was the House of Morgan, the home base for the banking empire built by John Pierpont Morgan.

If only those walls could speak, they would reflect back on the Crash of ‘29 and share the memories of Thomas Edison attending the ceremony marking the electrification of the building in 1882. They would show the scars on the outside walls of a 1920 bombing that killed more than 30 in one of the first terrorist attacks to strike the U.S. After several years empty, this renowned address might possibly experience its most dramatic rebirth. Brent Brown, CEO of Latitude 360, is about to sign a lease for the space, all 110,000 square feet and five stories. Another financial dynasty? Well, sort of. Latitude 360 will house theaters, a restaurant and bars, a high-end bowling center, arcade and sports theater dedicated to watching games. Brown hopes to complete this project in 2015. Other deals in the works for Latitude 360 are a spot near the Atlantic Center in Brooklyn and two Midtown locations, as well as Jersey City and Atlantic City.

While hopeful, Brown does have opposition to his concept.

Community members expressed concern for increased foot traffic and revelers going late into the evening in a relatively quiet area.

Strike Ten Gives Nod to 5W PR Strike Ten Entertainment has engaged the services of 5W Public Relations to execute a comprehensive program designed to build awareness for the sport of bowling and to drive consumers into bowling centers throughout the U.S. John Harbuck, president of Strike Ten said, “We are looking forward to working with 5W to assist us in continuing to spread the word about bowling and our goal in continuing to build awareness of the game.”

5W is a full-service agency known for cutting-edge programs in both B2C (business to consumer) and B2B (business to business) areas. The focus will be to engage with businesses, issues and ideas with its more than 100 professionals.

Ronn Torossian, CEO of 5W, said, “Through leading consumer, sports, family and health media, we look forward to helping build top-of-mind awareness for the brand of bowling and ultimately show consumers that bowling is a fun, competitive, healthy, familyfriendly lifestyle that can be enjoyed for a lifetime.”

SHORTS

EXPANSIONS, OPENINGS & NEW BEGINNINGS According to staff writer Ryan Poe, Memphis Business Journal, Bass Pro Shops has applied for a $600,000 permit to build an underwater-themed bowling center in the Downtown Memphis Pyramid building in Memphis, TN, with plans to install 13 Brunswick bowling lanes, pinsetters and scoring equipment. The opening date is set for May 1, 2015.

ever upscale, boutique-style bowling center, Bowlmor Lanes Norwalk. The 38-lane facility also features laser tag and dining. “For the first time ever, Fairfield County residents can enjoy an upscale gaming and entertainment experience right in their own neighborhood,” said Tom Shannon, chairman, CEO, and president of Bowlmor AMF.

With a target date of October 2015, Harrisonburg, VA, will have duckpin bowling. The historic Wine Brothers Building is being transformed into an arcade and bowling center. Owner Clay Clark said, “I think we have a very real opportunity to create something in downtown Harrisonburg that’s unique.”

After 46 years at the helm of Boutwell’s Bowling Center in Concord, NH, owner Steve Birch is retiring. He started working at the center when he was 13. His father purchased and expanded the center in 1971 and then Birch bought it from his father in 1986. Birch said that after years of working nights and weekends, his retirement will be a chance to reconnect with family and friends.

The former Broadway Lanes in Sedalia, MO, will soon be an FEC. Bob Rouse, proprietor and general manager of Strikerz, based in Independence, shared, “I’ve been in business for 44 years and I’ve seen a lot of changes in the bowling business. We’ve had to change with the times.” The remodeled facility will feature bowling, video games, laser tag and a restaurant.

Bowlmor AMF, the New York City-based chain, opened Connecticut’s first-

Jay Hess and his business partner, Dan Holtzapple, have re-opened Carter Family Bowl & Pizzaria under the name Winter Garden Bowl. Hess and Holtzapple leased the foreclosed center from the bank. Since its reopening in November 2014, business has grown steadily. Improvements include new ball returns, bumpers, gutters and a new light show for glow bowling, plus new kitchen equipment.

SHORT SHORTS A Slam Dunk for Bowl Expo Earvin ‘Magic’ Johnson, NBA champion, entrepreneur and philanthropist, has been designated keynote speaker for this year’s International Bowl Expo being held June 22-26 at the Paris Las Vegas Hotel & Casino.

“It is with tremendous pride and honor that we welcome Earvin ‘Magic’ Johnson to serve as our keynote speaker at the 2015 Expo,” said Tom Martino, president of BPAA. “Mr. Johnson is seen as an influential person in both the sports and health advocacy industries, and his presence reflects the ever-growing and cultural relevance of bowling.”

Johnson added, “I am a huge fan of bowling and look forward to attending the Expo and learning more about the many facets of the sport.”

Bowling Center Roof Collapse Kills Six Firefighters Associated Press reported that six Taiwanese firefighters were killed in January when a burning roof collapsed on them in a bowling center located in Taoyuan, a city south of Taipei. Two brothers were rescued from the fire which originated in an electrical transformer box on the second floor. The six firefighters were trapped when metal supports gave way and the roof fell on them.

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SHORTS

GOODWILL CENTRAL

Bowling Ambassador

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“Strike It Big for the Parks” was the first bowling fundraiser held by the Village of Caledonia Park and Recreation Commission to help maintain services to its seven community parks. The event was held at The Lanes in Mount Pleasant, WI. Bowlaway Lanes, Walla Walla, WA, was the site for the Depression and Bipolar Support Alliance’s bowling fundraiser.

Big Brothers Big Sisters of Greater Flint (Michigan) held its annual fundraiser at Galaxy Bowling Center in Grand Blanc. All pledges to bowl will help raise money for the Bowl for Kids’ Sake 2015 program for community children.

Officers with the Sioux Falls, SD, police department spent a Monday afternoon at the end of December with a group of underprivileged children. The children, ranging in age from 10 to 14, bowled with officers at Empire Bowl in Sioux Falls during the winter school break.

Knoxville High School in Knoxville, IA, held a Knoxville Coaches vs. Cancer event at Fairlane Bowl. Spearheaded by girls’ head basketball coach Jim Uitermarkt, this event has been a highly successful high school fundraiser in Knoxville. In fact, Knoxville has raised $133,793 for the American Cancer Photo credit: Steve Woodhouse, Society over the past five years.

Journal Express.

Supporters of the Southern Arizona AIDS Foundation held its fundraiser, “Bowling for Tommy,” now in its sixth year, at Bedroxx Bowling in Tucson, AZ. Tommy Gin was a long-time foundation board member who died in 2010 and is remembered with this event.

The Bowling and Billiards Center at Illinois State University hosted a “Strike Out Hunger” event. All students were encouraged to attend and donate two nonperishable food items. The “foodraiser” was part of a larger annual Random Acts of Kindness fete.

Rossford Lanes in Rossford, OH, held the annual NWO Apraxia Support Bowling Night. Childhood Apraxia of Speech (CAS) is a neurological disorder affecting fine and gross motor speech skills. This support group provides resources and support of families of children with CAS and other disabilities such as anxiety, epilepsy, dyslexia and autism.

The Rotary Club of McDowell County hosted “Strike Out Homelessness,” a charity-bowling event at Lightning Lanes in Marion, NC. According to the McDowell Board of Education more than 800 children and youth attending school locally are classified as homeless.

What is your center doing? Email Patty Heath at heath@bowlingindustry.com.

March 2015

Chris Paul, NBA player with the L.A. Clippers, recently attended, with his wife and son, his Chris Paul PBA Celebrity Invitational Bowling Tournament at AMF Bowl-O-Drome in Torrance, CA. This is the sixth fundraiser, which benefits CP3 Foundation. The foundation was founded in 2005 by Paul and his family in honor of his late grandfather. It has raised hundreds of thousands of dollars to provide scholarships to Paul’s alma mater, Wake Chris Paul with wife Jada Forest University. Other Crawley and son Chris Paul, Jr. initiatives of the charity Daughter Camryn is not present. include Haiti relief, literacy and partnerships with Feed the Children, Make-A-Wish Foundation, Boys & Girls Club and Habitat for Humanity.

Although known for his basketball prowess, Paul’s other passion is bowling. “Some guys have other hobbies, but I’ve been bowling since senior year of high school,” Paul said. “I just love bowling. My family bowls all summer long.”

Paul is a PBA team owner. He purchased L.A.X., a professional bowling team, two years ago. Other celebrity owners are Terrell Owens, Jerome Bettis and Kevin Hart.

THE AFTERLIFE OF A ‘GOOD’ LANE The popular internet site Imgur.com posted these “before” and “after” photos of a bowling lane. It fits the adage “One man’s trash is another man’s treasure.” The discarded bowling lane became a beautiful cooking island with just a little work and a lot of imagination.

This was one of the most viral images of 2014 posted by Imgur.com.

IN MEMORIAM

By Fred Groh

REMEMBERING

THE DEAN The industry lost a vital part of its community with the passing of Chuck Pezzano.

S

ports records are matters of numbers. For the record, then, some numbers about Chuck Pezzano, record-setting dean of bowling writers, TV commentator, historian, champ bowler and charter PBA member, who died Jan. 23 at age 86.

6,500 — the number of columns and articles he wrote for newspapers and magazines in a career of more than 60 years—more prolific by far than any other bowling writer. He gave us that estimate in a 2006 profile of Pezzano in IBI. He also figured “hundreds” of publications worldwide had carried his byline.

They came to include IBI. 1958 — the year PBA was organized. That year, Pezzano and other East Coast bowlers had been meeting to get better prices for exhibitions when PBA founder Eddie Elias entered the picture. Pezzano became a charter member and PBA secretary, “which didn’t mean a thing but someone had to take notes,” he told Steve James, who did the IBI profile.

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In the 1960s, he co-founded the PBA regional program with New Jersey proprietor, bowling promoter par excellence, and close friend Frank Esposito. Pezzano directed the East Region for 20 years. He was PBA’s historian until his death.

1,000 — Pezzano’s estimate of the TV bowling broadcasts where he was involved as writer, color man, or coordinator.

“Frank [Esposito] was the original TV coordinator for ABC,” he remarked to James in the IBI profile. “In 1979 when ESPN came in, he called me and asked me to coordinate for them.

I worked for them until 1992. In the meantime we had shows on CBS, USA, HBO, and I worked

Presenting Dick Weber with PBA’s Bowling Ambassador Award in the mid-’90s. The honor went to Pezzano the following year.

IN MEMORIAM with Earl Anthony and Jay Randolph on NBC. The money was real good and I got to know a lot of people.” That included working with sportscasters Mel Allen, Chris Schenkel and Brent Musberger, among others.

824 — first certified 800-series by a collegiate bowler, which Pezzano rolled in 1951 while at Rutgers University.

“I started bowling about [age] 15, and by 16, I was averaging in the 180s. At 17, I averaged 200 for the first time and rolled my first 700 series.

That was pretty darn good then,” he told James. Indeed it was; that was in 1946. Later, he won the first intercollegiate match game championship as a Rutgers student.

600 — trophies at his New Jersey home, honoring his bowling exploits and those of his sons, Charles Jr., Curt, Clay and Craig. His wife, Lila, died in 1983.

13 — bowling books he wrote, such as The Professional Bowlers Association Guide to Better Bowling.

12 — halls of fame into which he was inducted, six for performance, six for meritorious service.

4 — sons who, with Chuck, were the first such foursome to roll certified 300 games. A point of special pride to him.

2 — hours it would take Pezzano to read a 300-page book.

Dan McDonough, editor and publisher, Sports Reporter

When the rest of the world decided that the Internet was the only way to communicate and send out press releases, Chuck was out of the loop.

A college champ in 1951. Chuck Pezzano (center) with ABC Hall of Fame teammates Lou Campi (left) and Lindy Faragalli.

Not that he didn’t have the means to get connected, he just didn’t want to. The PBA gave Chuck a computer so he could get it all on the Internet. I don’t think it ever got out of the box.

Chuck began calling me and I began calling Chuck and sometimes mailing news to him. Including printing out the complete BWAA, PBA and other organizations’ annual directories and mailing or personally delivering them to him.

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IN MEMORIAM That continued from 1996 until Thursday, Jan. 22, 2015, when I went to Saint Mary’s Hospital [Passaic, NJ] to get his vote for PBA Player of the Year at the request of Bill Vint of the PBA. I printed out the stats of all the eligible PBA players and brought it to Chuck and we went over it all together, as we did every year. I used my smart phone to contact Bill and relay Chuck’s decision. I even sent Bill a photo of Chuck in the hospital bed. Who knew?

Wally Hall, past-president BPAA

A master of both the written and spoken word, Chuck Pezzano had a unique gift of being able to capture in one phrase or sentence what others might take a paragraph to cover. It was his dry wit, however, that made him such a popular afterdinner speaker and awards presenter.

Chuck developed friends easily and made everyone with whom he came in contact feel that he was genuinely interested in their personal circumstances and what was happening in their lives. He always had time to encourage young people and yes, console some of his older friends when they were going through hard times. He brightened our lives with his great sense of humor and ability to make us laugh at ourselves.

Mark Gerberich, past commissioner, PBA

Chuck was so connected to my life at the PBA all the way through. I won one of his college tournaments when I was at St. John’s [University] and I had looked forward to meeting him when I joined the PBA. We met at one of the meetings in Cleveland, and he was so humble and giving to a 23-year-old. Through the years he was always helpful giving me encouragement, insight, another point of view, and just always being a good friend.

In the last few years we connected as he assisted Peggy Elias with the Eddie Elias bowling center at the University of Akron. I started calling and talking to him more often over the last couple years. He was always a cheerleader for bowling, no matter what.

Johnny Campos, pro bowler

[As a member of the PBA] road staff, I was fortunate enough to work side-by-side with Chuck on several hundred non-ABC Sports PBA telecasts. I learned first-hand the depth of his bowling knowledge and his love for the sport. It was almost surreal running the shows with one of the all-time greats of the bowling world.

As great a writer as he was, Chuck might have been even better as a public speaker. I used to marvel at how he took command of a room when he was moderating the PBA Hall of Fame induction ceremonies. And as eloquent as he was, he always threw in some topical bowling humor. On one occasion, Chuck said that the U.S. Post Office once made a stamp with Marshall Holman on it. But they Receiving the Metropolitan Bowling Writers lifetime achievement had to stop making them, award during the group’s annual meeting at the East Coast show because people kept spitting in 2013. Pezzano friends Johnny Petraglia, writer Joan Taylor, BPAA past-president John LaSpina, and Sports Reporter editor-publisher on the wrong side!

Dan McDonough shared their thoughts on the occasion.

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Popular presenter. Bestowing the Metropolitan Bowling Writers Association’s Bill Landgraf Award for contributions to bowling on proprietor (and current BPAA president) Tom Martino at the East Coast convention, 2009.

Tom Kouros, bowling coach and author

No one loved the game more, believed in it, or labored for it more that he did. We’ve lost the ultimate workhorse in the game. Of virtuous mold, whether in speech or in his voluminous writings, he often responsibly criticized when he felt the need, but if he couldn’t say something nice about someone he said nothing. An accomplished bowler and gifted writer, I have lost a cherished friend, as have thousands.

Jim Goodwin, editor and publisher, Stars & Strikes

When I did the interview [with Pezzano in 1994], I had known Chuck for a little more than 20 years, and had tremendous respect for his accomplishments. Now, it is more than 20 years later, and that respect never wavered. He always said Don Carter was the greatest bowler of all time. Without question, Chuck Pezzano is the Don Carter of bowling journalism.

We thank Jim Goodwin, Dan McDonough, and bowling writer Joan Romeo for background for this story. ❖

Fred Groh is a regular contributor to IBI and former managing editor of the magazine.

BUSINESS Photo courtesy American Heart Association

By Fred Groh

I

f a customer has a sudden cardiac arrest, dies, and your staff did nothing, can you be sued?

There is a good chance.

Would you lose the suit?

YYY

Sudden cardiac arrest (SCA) is an abrupt stopping of the heart.

Blood stops flowing, and the brain and organs that depend on oxygenated blood are suddenly deprived of needed supply. SCA can occur in anyone of any age. About 350,000 Americans die yearly from it.

In a normal heart, an electrical discharge moves rhythmically from the top of the heart to the bottom, causing contraction, which pumps 16

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blood. But some abnormal discharges, called arrhythmias, fail to cause the normal contraction.

These can be momentarily arrested, allowing the heart to resume normal rhythm and save a life, if the heart is given a strong electrical shock. That’s what an automated external defibrillator, or AED, does.

“A lot of people have the misconception that an AED would be similar to calling AAA to come jumpstart their dead car battery,” American Heart Association spokesman Jeff Woodin explains. “In sudden cardiac arrest, the heart has an electrical signal still, but it’s a chaotic, disorganized rhythm. The

BUSINESS AED shocks the heart to stop the heart and allow it to reset its normal rhythm.”

Cardiac arrest is also popularly confused with a heart attack, which occurs when the flow of oxygenated blood to the heart is cut off. If blood flow is not quickly restored, that section of the heart begins to die. Heart attack is basically a circulation problem; cardiac arrest is an electrical problem.

In an AED response to cardiac arrest, the rescuer attaches sensor pads of the device to the victim’s chest. The defibrillator checks the heart rhythm, then speaks to the rescuer. It tells him whether or when to administer the shock. In 95% of cases where a defibrillator is applied, the device does not recommend a shock, Woodin says.

More sophisticated models analyze rhythm and administer shock without the rescuer’s having to do anything once the pads are attached. Some of these accompany the voice with text printed on a screen, but all defibrillators have the voice response. It helps a panicked rescuer make the right moves, and in some cases the voice instructions could enable a person completely untrained in medical emergencies to save a life if he only knows how to attach the pads and turn the machine on.

YYY

Defibrillators are designed for use solely where the heart has stopped, so mistaken use of an AED on some other condition with the same symptoms is not a likely problem, notes Ryan Abbott, opening a discussion of business liability in a cardiac arrest situation. “It should only be put on someone who is completely unresponsive.” Abbott is associate professor of law at Southwestern Law School in Los Angeles and visiting assistant professor of medicine at the David

Ryan Abbott

Geffen School of Medicine at UCLA. “As for the AED malfunctioning, [a bowling center] would probably only be liable for that if they had reason to know that the AED was malfunctioning. If they purchased one from

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BUSINESS a heart attack and people are panicking that’s it’s an emergency, people aren’t always thinking clearly. Having your employees negligently use a defibrillator on someone would possibly open them up to liability as well [as you].”

What of Good Samaritan laws that limit liability if you start a rescue and aggravate the victim’s condition? According to the Heart Association, all 50 states have Good Samaritan laws on the books.

“Good Samaritan laws only protect someone where you don’t have a duty to help,” Abbott answers. That is, in relations between strangers, “where the law says, ‘We know you don’t have to help them, but we want to encourage you to, so if you end up messing it up, we’re not going to hold you liable for it.’”

But with businesses, the courts are trending toward a duty to rescue, to assist customers, he continues. “I think these are changing social mores about the way customers interact with businesses and the sorts of responsibility we ought to have for one another.” Two moral views, uncomfortable with each other, are facing off. “On the one hand there is a sense of personal responsibility and that everyone should take care of themselves, and a sense on the other hand that we’re all in this together and should be responsible for one another.”

YYY

Jeff Woodin

a reputable vendor that seemed sufficient and it ended up malfunctioning, it would more likely be liability on the manufacturer of the AED than on the bowling alley.”

Elsewhere in AED rescue, however, there is tension in the law. Courts can and do reason from different directions.

In common law, there is no duty to rescue a person in trouble. And if you begin a rescue and make things worse, you are liable for the aggravation. The effect is to disfavor rescue attempts by amateurs and to favor rescue by professionals such as paramedics.

“I’m walking by you on the street and have a heart attack. Not only do you not have to help me, you don’t even have to call 911.

Except that is the relation that exists between strangers. That is not necessarily the case for businesses and their customers,” Abbott says.

“Businesses increasingly have a duty of reasonable care to look out for the health and well-being of their customers.”

Suppose you install an AED on your premises. Are you telling the public that you are ready and willing to rescue? Are you inviting liability?

“It may be that once someone [has] a defibrillator, they have a duty to train staff in the basics of applying one. They’re dangerous if you don’t use them right. It’s not a terribly complicated thing to use, and they’re pretty self-explanatory, but when someone is having 18

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If the center is sued and the court holds it to a duty of reasonable care to protect or provide aid to those on its premises, “the million-dollar question” would be whether having an AED is reasonable.

The courts “can look at a lot of things” in answering that question, says Abbott. u They can ask objectively, “What do we think is reasonable by balancing such factors as how much does an AED cost?” They can reason, “If it costs $10 million and there are five in the world, we’re not going to hold that a bowling alley has to have one. But, you know, if they’re $500 and they make an important survival difference, [the bowling alley] probably will [be held liable].” An AED can be purchased for around $1,000. u A court can look at customs. “What do other businesses in the area have?

Bowling centers involve physical exertion, so what do other sporting venues have?

If it’s common for [other venues] to have defibrillators, then we may use that as evidence of negligence.” u There may be statutes, a state law or a county or city law. A court may say, “Businesses are required to take certain safety precautions and having a defibrillator on premises may be one of those in [this] jurisdiction, and if it is, then violating that safety standard may also be grounds for common law liability to an injured victim.” u “Over the years, courts have simply come to the belief that in limited instances, society will be better off if we place an affirmative duty on businesses to help their customers when it is reasonable to do so.” Thus the “changing social mores” about business-customer relationships.

All told, Abbott’s recommendation is unequivocal if general: “As a general matter, I’d say having an AED would be, from a legal liability perspective, a very good idea because courts are increasingly willing to impose liability on businesses for failing to protect their customers, and a court may find that a bowling alley is liable for not having an AED if they think it would be a reasonable thing for them to do so. The cost of having them is low, they’re highly protective, and I see them all over the place these days. So I don’t think it’s a great stretch for a court to say that a bowling alley should have an obligation to provide medical assistance by calling 911 and using an AED or having one available for a trained rescuer.

BUSINESS “My advice to a business owner would be that they should purchase an AED because it is relatively inexpensive, provides a substantial survival benefit, and businesses have an obligation to keep their customers safe.

I think that the benefits of purchasing a defibrillator would outweigh the risks of it, not to mention that morally it seems like a worthwhile thing to do in that it helps save lives.”

He thinks back over what he has said. “I know you’d like a more definitive answer but it is in fact a court-by-court, case-by-case thing. If a court has never considered the question of whether a bowling alley should have a defibrillator, they need to look at other similar cases, maybe look at cases in other jurisdictions, but ultimately come to their own decision.

Or if it’s within the realm of reason, it’s up to a jury to decide what [it] was reasonable to do.”

YYY

Abbott judges that one defibrillator on a bowling center premises should be sufficient unless the center has a very large footprint. “You’re unlikely to have two people needing one at once.”

But he also thinks that at all times when people are on the premises, at least one person on duty should know how to handle an AED. One person should be enough “as long as they [are] able to get to the person quickly.” And that staffer should be trained, lest he use the AED negligently.

Center liability may be further decreased if staff are trained to call 911 “very quickly” when someone becomes unresponsive. “The first thing you do is call 911. 911 operators can also guide staff in rescue efforts—yet another good reason to be calling 911. And if [staff are] relying on the 911 operator’s instructions, they’re probably free from liability to the extent that’s a reasonable sort of thing to do.”

The Heart Association does not endorse particular brands of AED. For shopping and buying advice and the word of experienced users, Woodin

3

suggests contacting a local paramedic service, fire department or hospital. In some states, defibrillators can be purchased without medical prescription from general merchandise retailers such as Costco.

Woodin adds that CPR is an integral component of a well-designed rescue capability. A defibrillator restores heart function; CPR keeps oxygenated blood coursing through the body. Both are necessary to prevent brain injury or death.

CPR can be learned in 30 minutes, he says. “The time it takes to watch a sitcom on television, you can learn a life-saving skill.

“The average response time [by professionals in a cardiac emergency] is probably 4-6 minutes in most metropolitan areas. For every minute that goes by that a person doesn’t receive CPR or defibrillation, the chance of survival decreases by 710%,” Woodin reports.

“If you look at it nationwide, the survival rate [in] sudden cardiac arrest is about 8-12%. In early defibrillation—the first 3-5 minutes—we can have a survival rate as high as 85%.” ❖

Fred Groh is a regular contributor to IBI and former managing editor of the magazine.

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March 2015

(818) 789-2812

COVER STORY

By Robert Sax

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COVER STORY

THE WAY IT IS radition is revered in the United States Marine Corps, but the Marines are also known for innovations like the amphibious assault and the digital camouflage pattern. So it’s no surprise that Marine Corps Community Services continually strives to improve the recreational and support facilities it provides for Marines and their families.

The role of MCCS is to improve the quality of life on base and build morale by providing “relevant and sustainable recreation programs that the Marines and their families can use in a safe environment” says Chief Warrant Officer 4 Anthony Cisneros, the deputy director of MCCS at Camp Pendleton in Southern California.

Cisneros says the Marine Corps is currently doing a review of its recreational programs to learn which offerings are the most popular and what each base should have as its core programs. The recent makeover of Leatherneck Lanes, the bowling center at Camp Pendleton, is a success story that grew out of this review process.

Leatherneck Lanes Sets a New Marine Corps Standard

There are some 20 bowling centers located on Marine Corps installations worldwide, ranging from the U.S. mainland to Hawaii, Okinawa and Japan. With more than 300 lanes, these centers offer year-round competitive leagues and recreational play combined with promotions and tournaments. Most centers house a pro shop and snack bars.

At 40 lanes, Camp Pendleton’s Leatherneck Lanes is the largest bowling center in the Corps. It opened in 1971 with the utilitarian name of Base Bowling Center, but it has had more colorful names since then including Devil Dog Lanes and Stars and Strikes.

When customers lobbied for a name change in 2013, the management asked them to post their suggestions on the center’s Facebook page. The alliterative and historical “Leatherneck Lanes” was chosen from among the many submissions.

Over the years the center received upgrades as needed including an overhead scoring system in 1985, new carpet in 2000, new pinsetters in 2004 and new lanes in 2006. But it was noisy and the 1970s design was dated, prompting facility managers David Angle and Richard Tobias to undertake the center’s first major makeover. “The facility was tired and we wanted to bring business back,” recalls Angle, “but you don’t just put lipstick on it.” Angle and Tobias wanted to IBI

March 2015

23

COVER STORY

THE WAY IT WAS

incorporate the latest trends in bowling centers across the country.

A civilian employee of MCCC since 2004, Tobias initially worked on the food and beverage side before assuming management of the lanes as well as the base’s golf course restaurant. Prior to working at Camp Pendleton, Tobias was catering manager for the entertainment facilities at nearby San Diego State University.

Angle, also a civilian employee, was manager of the lanes for more than four years. He now oversees business development for the lanes, golf course and food operations including the base outlets of such well-known operators as Starbuck’s, McDonald’s and Subway. He has a background in commercial construction and development and has owned restaurants.

The two did their own research, checking out such industry leaders as Trevi, Lucky Strike and Dave and Buster’s and going to trade shows to find the best of the best. Their goal was to make Leatherneck Lanes competitive with the leading BECs to be found off-base.

“Our research was very thorough,” says Angle. “We adapted what we saw to our particular facility.” That included installing a state-of-the-art QubicaAMF BES X scoring system offering more 26

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than 40 types of games for casual bowlers and the ability to post scores, images and comments to players’ Facebook pages.

Outdated black–and–white monitors were replaced with color touchscreens.

They also added soundproofing, a new sound system and big–screen TVs that run the Bowling Music Network and other programming. The lane areas and lounge were upgraded with leather couches; “We had plastic furniture in there from 1970,” says Angle.

“We upgraded the grill and lounge area and revised our menu,” says Tobias. The new menu includes such contemporary fare as Buffalo chicken pizza, fish tacos and Caesar chicken wraps. The beverage choices have been refreshed with the addition of energy drinks, specialty cocktails and even a beer flight.

Angle and Tobias report that their customers are thrilled with the new Leatherneck Lanes. “It’s been a very positive vibe from our customers. They love it,” says Tobias, and the glow bowling is a special hit. “The children walk in and

COVER STORY

INSIDE AND OUTSIDE

they’re just in awe. They want to run right down to the lanes.”

Tobias says a lot of the customers comment on the more comfortable atmosphere, and what a great place it is for hanging out with family and friends. The makeover has boosted morale among the center staff too. “The employees are excited,” says Angle. “They love working there [because] it’s a brand new facility.”

Although Leatherneck Lanes is not open to the general public, it is available to outside companies for business meetings and social events. It compares favorably to other facilities in the area, and Tobias says corporate bookings are growing since the makeover.

into Leatherneck Lanes, we have seen an increase in patronage of our food facility and our lanes.”

Bowling operators at other Southern California bases have taken notice and hope to benefit from the success of Leatherneck Lanes as their own facilities come up for repair and renovation.

“At Camp Pendleton, we like to share our business model with sister installations,” says Cisneros, “and show them that a similar business model – CWO4 Anthony Cisneros can get them to a break-even or profitable position.” It’s one more example of what a few good men with a few “We’ve gotten a lot of interest from the Chamber of Commerce in good ideas can accomplish. ❖ Oceanside and businesses that are off the base. It’s a great opportunity to do something different,” notes Tobias. “Coming on base is always exciting for people that don’t normally visit the base.”

The new Leatherneck Lanes is also a success when judged by the numbers.

Robert Sax is a writer and PR consultant in Los “Since the renovations, laneside [revenue] has increased an average of Angeles. He grew up in Toronto, Canada, the home of five-pin bowling.

80% compared to the same months in the prior fiscal year,” says Angle.

“Bowling [was] trending down,” says Cisneros, “but with our investment

“At Camp Pendleton, we like to

share our business model with sister installations and show them that a similar business model can get them to a break-even or profitable position.”

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ON THE LANES

DO

FREE

LESSONS

PAY?

The debate continues over the value of bowling knowledge.

Susie Minshew:

“ A coach must value himself and his knowledge by charging a fair price. ”

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By Mark Miller

T

here’s an interesting debate occurring in the bowling coaching world that has nothing to with the skills being taught or the latest technology.

One side of the argument says asking youth and their parents to pay to improve their games the same as adults is appropriate. The other disagrees, wanting to “give back” to the sport. In between are those who incorporate both ideas.

At odds are bowling’s historical penchant for highly discounting or providing free services and its more recent goal of wanting to be considered a legitimate sport. The former dates back to the old American Junior Bowling Congress where from the mid-1940s to the early 1980s, many in charge were volunteers and a majority of coaches were parents and grandparents. The latter dates back perhaps only a generation, since the infancy of current coaching certification programs.

Carolyn Dorin-Ballard, former director of coaching for USBC, has seen both sides as a top youth competitor in Linden, NJ, and as a hall of fame collegiate and professional bowler and coach for more than two decades.

“There’s not a definite answer because of the structure of bowling,” she said. “In our sport, we’ve always given a lot away for free. People have kind of learned to expect it. But don’t judge on those who make a living. For me, I want to give back.

Bowling has done a lot for me.

“When I was six or seven years old, there were a lot of free lessons because of the way we were structured and the way we viewed coaches. It’s only been in the last 15 years that’s there’s been an emphasis [on] coaching bowling as a sport. It’s new territory for us.

“When I grew up and bowled on Saturday mornings, the coaches were employed by the centers. It was part of their job.

Times have changed. Today there are many full-time coaches and youth coordinators.”

As parents and top-flight athletes, Dorin-Ballard and husband Del Ballard have seen the other side of the argument.

“Our daughter [Alyssa] takes swim lessons and gymnastics and their coaches get paid,” she said. “There’s no discount for individuals.”

One coach who firmly believes in charging youth for her services is Susie Minshew of Alvarado, TX, near the Dallas-Fort Worth area. After starting her bowling career as an adult in the early 1980s, coaching has been her full-time occupation for two decades.

“I have heard many people say that they just can’t charge for the kids,” Minshew said. “The truth is, a coach is not charging the kids. The charge is to the parents.

“The dance teacher and the taekwondo instructor aren’t

ON THE LANES giving away their services. What about the $400 three-day band camp? A ‘free’ lesson is telling people that what the coach does is not difficult, requires no commitment, and really is not very important. It‛s just bowling. Not charging demeans the profession and the sport. Parents are happy to pay experts and professionals to help mold the life of their child. If the coach doesn‛t think they‛re worth it, why should the parents?”

Minshew earned her first coaching certification from the former National Bowling Council in 1989 and began her coaching career part-time in 1992.

Two years later, she made it her full-time occupation after earning her Bronze certification from the former USA Bowling.

“In bowling, we think someone with a high average is a coach, the ‘anyone who averages more than you can tell you how to do it’ mentality,” Minshew said. “It is simply not true. Learning how to teach is different than learning how to do it. This learning requires that the coach attend classes and keep current with technology and teaching methods. That‛s why [continuing education is] required to maintain certification. That’s not free to the coach. It costs money, time, supplies, and commitment. That needs to be passed along with your knowledge.

“Money is an exchange of energy. Everyone feels better when the interaction is satisfactory to all the participants. Even if a coach feels good giving it away, the receiver doesn‛t always share that warm, fuzzy feeling.

In fact, they can often begin to doubt information they didn‛t have to work to get. In other words, since they didn‛t pay for it, they don‛t have to abide by it or use it. No energy exchange equals no commitment. Therefore, no

improvement. A coach must value himself and his knowledge by charging a fair price.”

Minshew has taught as many as 40 students, most taking lessons either every other week or monthly. Though the vast majority are adults, one of her star youth pupils has been Morgan Reising of Lewisville, TX, now a freshman at Stephen F. Austin University.

Minshew worked with Reising about every six or eight weeks for more than two years.

“The biggest part she likes is how Susie tells her about different ways to play the lanes,” said Reising’s mother, Michelle, who learned about Minshew in the “Find a Coach” section on bowl.com. “There’s not a lot of discussion on her technique.”

Joseph Haynes of Denton, TX, combines both worlds into his coaching. He began in the late 1980s by working with Special Olympics bowlers and youth in Santa Maria, CA, after earning his Level I credentials from the former Young American Bowling Alliance. He added Bronze certification from USA Bowling in 1993.

Since moving to Texas in 1994, he’s coached youth at Brunswick Zone–Denton and several high

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33

ON THE LANES

Joseph Haynes:

“ It’s all about

perceived value. ”

school teams. While he charges for private lessons, he offers plenty of free advice to the center’s youth bowlers and high school players.

“It depends on where your pipeline is,” said Haynes, who currently has about 10 private students. “When someone asks me to coach them, if they are in our youth program or in high school, I have an idea where they came from.”

Haynes charges adults $50 an hour, and youth involved in the Saturday morning or high school programs, $40. He agrees with Minshew on why youth must be charged for private lessons.

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“It’s all about perceived value,” he said. “If it’s free, do we put a value to it? If you are going to give it away, there’s no perceived value.”

Haynes adds value for his private students by attending and supporting them at area tournaments.

“I’ve had some parents tell me their kid can be bowling bad and all you have to do is walk in the building and they respond,” he said. “Once you put a number on it, there’s an expectation of results.”

But Haynes also knows there’s a value in helping kids during and after youth league or high school matches. He’s even been known to help high school opponents who are members of his youth league.

“It’s okay to give back time in helping the youth leagues,” he said.

Donating to youth is something Dug Barker of Louisville, KY, believes is important, especially in the lower income area surrounding Ken-Bowl Lanes where he’s overseen the youth program since 2003.

“A lot of our clientele couldn’t afford $10 a lesson,” said Barker, who charges adults $50 a lesson. “I tell people if you can’t pay that, we’ll work with you. The young folks who can afford to pay do pay $50.”

But Barker, who started teaching less developed bowlers in the mid-1980s and earned his YABA Level I certification in 1998 followed by Level II, Bronze and Silver, also sees the value in charging his youth.

“At first we were told not to charge the kids; then we started to realize that some kids who didn’t pay didn’t show up,” he said.

So since 2005, Barker has been conducting monthly two-hour clinics where he charges $7 to cover lineage. It’s an invitation-only event open to youth who show an interest.

“Some parents slip me money on the side but I don’t ask,” he said.

“I would rather give them the opportunity and give up my time. That’s a way I give back. And there’s a selfish motivation in keeping one or two kids out of trouble. We’ve been told that it makes a difference.

“I much prefer working with youth than adults. They are more open to new suggestions and have a willingness to try anything you ask them. You don’t get many adults who are used to that.”

So, should lessons be paid or free? Some observers of the debate think the side a coach takes depends on whether he coaches full- or part-time. Others believe it’s whether the coach is directly involved with youth or high school programs. Fortunately in today’s bowling world there’s room for both views. ❖

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He's the author of Bowling: America's Greatest Indoor Pastime, available at Amazon.com or directly from him at markmywordstexas@gmail.com.

IN MY OWN WORDS

By Brian “Bigbird” Daigle

B

y day, I’ve been a rock-and-roll bus driver for the past 24 years, transporting rock stars on tour.

Around Thanksgiving 2013, I finished the Madonna tour and returned home to my mountain retreat in Eustis, ME, where I live in the wilderness, riding my snowmobile and skiing at Sugarloaf ski resort about 11 miles from my home.

I also discovered the new bowling center, Moose Alley, in Rangley, ME. Because I was new to the sport, all I knew was The Big Lebowski. Every day after skiing, my ski buddy Bob Foster and I would drive 23 miles through the woods and bowl. We would battle day in and day out. We were not getting any better, but we were really enjoying our new competitive sport. We played 300 or so games

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WE HAPPENED TO FALL INTO CONVERSATION WITH THE VERY INTERESTING "BIGBIRD" DAIGLE ONE DAY WHILE HE WAS STOPPING AT A LANDMARK L.A. HOSTELRY JUST DOWN THE STREET FROM THE IBI OFFICES. WE LIKED HIS STORY ABOUT HOW HE DISCOVERED THE GREATEST OF ALL GAMES.

IN MY OWN WORDS

over three months, battling it out every day.

When I came back to work the first week of March 2014, I flew to Florence, AL, where my bus company, Senators Coach, is located. I picked up my bus and headed for Toronto, Ontario, Canada, for my first rock tour of the year.

As I was driving, I thought to myself, “How can I beat Bob Foster at bowling when he is retired and an avid golfer with a good knack for that stuff?” So I thought it was time to gear up and learn a proper shot with an approach and release that would shatter the pins and beat my buddy.

I found a great bowling alley in Erie, PA, with a great pro shop and that is where I bought my first ball, a 16-pound DV8 Hell Raiser Terror. I loved it, but after 30 or 40 different bowling alleys, I down-shifted to a 15-pounder. Even though I had lessons and friendly instruction along the way, I was slow to grasp the concepts. But now, 10 months later, it’s starting to make sense. I have met pros, locals, old and young across 48 states and Canada. I love the sport more and more every day.

So many places have helped me in my goal of (hopefully!) beating my friend Bob. I’ve bowled at one of the oldest bowling alleys in America (in Detroit), and three or four more alleys in Michigan and Minnesota, where Mike’s Pro Shop in Flaherty’s Arden Bowl, near St. Paul, was helpful in setting me up with a new ball, bag and supplies.

I love the Vegas scene; South Point is huge and I could feel the vibe there. I bought nicer shoes from them and 38

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some swag. Sam’s Town has a great bowling scene and I love it there, too.

Deer Creek Lanes in Rancho Cucamonga (CA) is a place that has embraced me. Old George is a coach and a hell of a nice man, and the locals all are very friendly. Carolier Lanes in Brunswick, NJ is a wonderful place with great employees. A special shout-out to Debbie who coached me through four lessons. I bowled about 100 games there! Everything she attempted to teach me is kicking in now, a month or two later.

Clique Lanes in Grand Rapids, MI, was a favorite of mine where the owner, Denis, was very friendly. I met two beautiful older bowlers there who were in their 80s, and boy, did they have a beautiful approach and release! They wanted to assist me on my quest to beat Bob. I can't wait to retire to Grand Rapids and bowl at Clique Lanes again, a unique center with upper and lower lanes in two stories of bowling.

Cherry Lanes, which is in a casino in Dubuque, IA, was awesome!

I was driving the Beach Boys to a gig there, and I was “comp-ed” all I could bowl. I bowled 10 games in the morning and 10 at night.

Midtown Lanes in Atlanta is a very challenging place to bowl because they oil all the way down the lanes; I enjoyed the challenge three times this year.

There are a lot more I could write about. But the bottom line is I love the sport and hope to meet some touring pros. I watch bowling TV all day and being a lefty, I enjoy seeing lefty pros.

Last year I drove for Dream Theater, Lady Gaga, Broken Bells, the Beach Boys, and recently, Julian Casablancas and The Voids. I can't wait to bowl again, maybe tomorrow in Missoula, or Seattle, or Minneapolis. Wherever my tour bus rolls. ❖

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Well-maintained DBA Phoenix lane machine for sale. All in working condition except for water pump. Great for back-up lane machine or for spare parts. $2,200 FOB Studio City, CA or best offer. Call Scott @ 818-769-7600.

32-lanes, Brunswick lane panel and approaches. Approximately 20 years old.

Will be available after May 1, 2015. Great for spare lane panels. FOB Studio City, CA. Call Scott Frager @ 818-769-7600.

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5 years new with all the amenities.

Excellent numbers. Call (770) 356-8751.

16-lane center in Southern Colorado mountains. Great condition. 18,000 s/f building w/ restaurant & lounge. Paved parking 100+ vehicles. Established leagues & tournaments. $950,000 or make offer. Kipp (719) 852-0155.

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March 2015

CENTERS FOR SALE TENNESSEE: Recently remodeled 16-lane Brunswick A2 center with AS-90 scoring, Large game & billiard room. 3 party rooms.

Full-service snack bar w/ pizza oven.

Opportunities available. Includes RE – lease or purchase. Would like to move quickly.

Phone Curtis @ (501) 580-1452.

NE MINNESOTA: Food, Liquor & Bowling.

Established 8 lanes between Mpls & Duluth w/ large bar, dining room, banquet area.

Two large State employment facilities nearby. High six-figure gross. Call Bryan (218) 380-8089. www.majesticpine.com.

SOUTHWEST KANSAS: Well-maintained 8lane center, A-2s, full-service restaurant.

Includes business and real estate. Nice, smaller community. Owner retiring. $212,000.

Leave message (620) 397-5828.

CENTRAL ILLINOIS: PRICED TO SELL!!

8-lane center with AMF 82-70s, full-service restaurant, pro shop. Plus pool tables, karaoke machine & DJ system. Asking $125,000.00 with RE. (217) 351-5152 or toms-uvl@sbcglobal.net.

NEW YORK, Lowville (home of QubicaAMF pin production): new, established 12-lane QubicaAMF center with all amenities including soft-serve window, state-of-the-art kitchen, bar & arcade. 16,640 s/f building with parking 150+. (315) 376-3611 or (315) 486-4325.

WESTERN NORTH CAROLINA: One of the top five places to move! Remodeled 32lane center. Good numbers. $3.1m gets it all. Fax qualified inquiries to (828) 253-0362.

EASTERN NORTH DAKOTA: 6-lane Brunswick center, bar & grill, drive-thru liquor store in small college town. Also, 3 apartment buildings with 40 units, good rental history.

Call (701) 330-7757 or (701) 430-1490.

NW KANSAS: 12-lane center, AS-80s, Lane Shield, snack bar, pro shop, game & pool rooms. See pics and info @ www.visitcolby.com or contact Charles (785) 443-3477.

SELL YOUR CENTER OR EQUIPMENT

FAST! (818) 789-2695

CLASSIFIEDS

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EASY WAYS

to place your Classified Ad in International Bowling Industry Magazine

Call (818) 789-2695

Fax (818) 789-2812

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your ad to:

PROPRIETORS WITH AMF 82-70 S.S. & M.P. MACHINES Save $$ on Chassis & P.C. Board Exchange & Repair!

A reasonable alternative for Chassis and P.C. Board Exchanges MIKE BARRETT Call for Price List

info@bowlingindustry.com

Tel: (714) 871-7843 • Fax: (714) 522-0576 IBI

March 2015

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REMEMBER WHEN

1960s AMF Magic Triangle

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IBI

March 2015

I

n November 2011, IBI shared one in a series of “Everybody Bowls” ads featuring AMF Magic Triangle centers. With the formality of the 60s, Mrs. Robert Cushing, her given name not given, was a Barnard College alum and board member of a prestigious hospital in New York, who represented the world of sociability that comes with bowling.

Now, we have Mrs. Carol Heiss Jenkins, Olympic and World Amateur figure skating champion. Probably due to her athletic fame, we know her as Carol. She too enjoys bowling for fun and relaxation.

In the 1960s, bowling had enrolled 1.9 million women in the WIBC. I am sure that Carol watches her roll at one of the 9,467 centers certified by ABC/WIBC. She and Mrs. Cushing were definitely chosen to portray the excitement and involvement in the world of bowling by women of all social strata.

Note that AMF was still using ‘American Machine & Foundry Company.’ It wouldn’t be long before the acronym ‘AMF’ would replace it.

Next? Mrs. Samuel Sloan Auchincloss. Stay tuned. ❖