1411 IBI Beyond Bowling

INTRO

According to George ’m writing this at 30,000 feet, heading home having connected on a flight through DFW. Air travel has allowed me to connect with hundreds of industry partners and customers in the last 10 days (Bowling University, East Coast Bowling show, F2FEC conference planning, client visits). I’m about to connect to the Internet, allowing me to communicate with people worldwide. I’ll bet you have a smartphone, certainly some kind of cell phone, in your pocket. It can keep you connected while in the office or on the beach, 24/7.

Connectivity promotes integration. So it is with the BEC. An BEC is more than just adding a game room, or laser tag, or a real restaurant. It is connecting all the attractions with the bowling centerpiece and molding them together into an integrated experience for your guests.

“Beyond Bowling” is one way IBI is connecting readers with the best ideas and practices in the BEC segment of the business. We are happy to have David Garber join the IBI and “Beyond Bowling” teams. David comes to us with deep roots in bowling, a passion for the health of the industry, and a commitment to its future. It is great to have him here.

IAAPA is a great place to sharpen your BEC ideas. Be sure to check out our second annual IAAPA preview article in these pages for an advance look at what the show has to offer.

There are few better places to find the products, the information and educational experiences necessary to master the skills of operational integration for multi-attraction venues.

We hope you enjoy this edition.

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George McAuliffe President, Pinnacle Entertainment Advisors

From David’s Desk

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hey say you can’t go home again, but I have found that getting away and coming back make for a positive experience. I have been in the bowling business for more than 25 years. I started as a top amateur player, followed by positions as a regional manager for bowling manufacturers, then as director of both coaching and Team USA for USBC, and finally in sales in the Las Vegas casino/bowling arena.

Last year, I took a hiatus from bowling to review where I had been and to decide where my future might lie. I became a consultant for Siesta Key Oyster Bar, or SKOB for short. Per square foot, it is the highest-grossing restaurant in Sarasota, FL. What I learned working in that amazing place, which attracted both tourists and locals, easily relates to the bowling industry.

People look for places to spend their dollars that give them a one-stop shop. SKOB understood that. They offered great food, cold drinks, live music, and a staff that appreciated the customers, which translated into guests returning day after day and year after year even though the competition was fierce on the key.

In today’s market, bowling center proprietors are clearly getting the one-stop shop message as they add laser tag, gokarts, redemption games and debit card systems to their venues. Of course, adding these types of amenities is great, but without a top-notch staff to attend to your guests, it can all be for naught. The most important thing to remember is that people want to spend their money where they feel appreciated.

My year’s sojourn brought me back around to what I love—bowling. I learned that it’s a jungle out there dealing with food and beverage, but in bowling centers that is only a piece of what the business plan is about. Bowling proprietors have a great opportunity to increase their ROI with additions, but it really comes down to the fact that a topnotch staff can make the biggest difference.

Enjoy this quarterly issue of “Beyond Bowling.”

David Garber Associate Publisher International Bowling Industry

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PREVIEW: IAAPA

IAAPA Growing Resource for the Bowling Entertainment Center IBI's annual insider's guide to the 2014 IAAPA trade show in Orlando.

By George McAuliffe or those of you unfamiliar with the acronym ‘IAAPA,’ it stands for International Association of Amusement Parks and Attractions. The annual conference and trade show, the IAAPA Expo, is often shortened to IAAPA and takes place this year Nov. 17-21 in Orlando, FL. IAAPA members include amusement parks, water parks and other assorted amusement facilities worldwide along with a strong supplier sector. Because bowling-based FECs are the fastest-growing model in IAAPA, the show has become a “must attend” for many proprietors.

27,000 attendees are expected to descend on the Orlando Convention Center for this year’s show. 1,000+ exhibitors will be showing the latest products, from games and laser tag, to roller coasters, to all of the things that go into attracting and entertaining guests.

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make money. “Big Bass Wheel,” “Crank It,” and “Dizzy Chicken” are just few examples. Prize Hub is the innovative automated redemption center allowing for redemption to be introduced to unattended locations or as a satellite to give guests an option in busier centers.

Baytek will be showing their latest game, “Flappy Birds.”

Based on the popular app (downloaded over 50 million times), Flappy Bird is now life-size. With Baytek’s usual skill they’ve created a super attractive “videmption” piece with a huge vertical flat-screen monitor. Players test their skill by maneuvering the bird through pipes, avoid a “game over” when pipes are touched, and earn tickets with each set of pipes that the bird successfully passes through. Players can compete for the daily high score or the all-time high score.

Trade Show

BRUNSWICK, booth 4831

The trade show opens on Tuesday the 18th; the conference, a day earlier. Bring comfortable shoes. This is a big trade show floor—literally miles of aisles. I can tell you, having attended 26 IAAPAs, that those aisles are chock full of ideas to help improve your business.

Some booths that would be worth your while:

BAYTEK GAMES, booth 1024 Baytek is a class act among game manufacturers. If you ever find yourself in Wisconsin, try to squeeze in a visit to this company’s facility. If you do, you’ll feel the commitment of the people in this company to their customers and to the ultimate players of their games. If you have a Baytek game you understand my point: their physical quality and reliability are second to none. And they consistently release games that 34

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One of the leading providers of bowling equipment and supplies, Brunswick offers today's investors a dynamic range of opportunities to achieve their goals. Brunswick is a leader as a single-source provider with a long, successful history of supporting successful new bowling center development projects.

BMI MERCHANDISE, booth 824 Beyond the hottest items, BMI's automated reorder system (ARS) syncs with all leading POS systems. The result is the world's most efficient, just-in-time redemption inventory management.

Locations utilizing ARS receive on-site set-ups and refreshes, virtual websites depicting digital plan-a-grams (which are easily

See y Boo ou at th # IAAP 103 A 1

followed for ez merchandising), and much more.

CREATIVE WORKS, booth 602 Creative Works, the designers and builders of entertainment venues, with over 20 years of experience designing and theming facilities worldwide, will be showing their custom laser tag arena capabilities along with their “Laser Frenzy” fully immersive laser tag experience. Rounding out the booth will be “Cosmic Golf”; “Color Crush,” a compact game installed on the wall; and “Reactor,” their arcade showpiece.

INTERCARD, booth 1031 Debit card systems are the most powerful tool to enter the amusement game market in my 36 years doing business in that world, hands down. Of the 75+ bowling entertainment center facilities we’ve helped to add a redemption game room in the last five years, we might have done tokens in one.

All the rest were done with debit card systems. They provide guest convenience, labor savings, cash control, pricing flexibility, great reporting, and a long list of marketing tools to help drive guest satisfaction and sales in your facility.

Intercard is at the forefront of debit card installations in FECs.

LASERTRON, booth 3206 Lasertron will be showing their brand new LT-12 Briefing Video which comes in five different versions for their most popular game formats.

Briefing Video #1 shows the new “Choose Your Own Power Ups.” It’s easy to activate and fun to play. The Lasertron team will be there to share the details on their latest installations and features.

LIVE OAK BANK, booth 4640 Live Oak Bank is a lender that specializes in providing financing solutions to the amusement industry with a keen focus within family entertainment centers, bowling centers, roller skating centers, small parks and water parks nationwide. Ben Jones, a former operator and amusement park industry leader, is one of the stars on their team.

QUBICAAMF, booth 1039 The new Highway 66, the world’s best-selling mini bowling attraction ever, delivers the ultimate in state-of-the-art on36

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lane entertainment and features eight new and exciting themes to “wow” customers and maximize their overall experience They will be showing their new newest attraction—The Suite Spot, the “ultimate attraction to maximize group and party business.”

REDEMPTION PLUS, booth 800 We’ll have some surprises in store this year in our newly designed booth.

Rather than the same old product conversations (which we already have every day and our customers know to see at http: redemptionplus.com), we will be listening to our customers and talking about how we can help build their business.

Sure, we are a supplier of redemption merchandise. But we also have over 100 years of amusement park operating experience on our staff. We have played a leading role in advising on all aspects of operational development to many FECs, and we are in the unique position of working with almost 2,000 amusement facility accounts on a daily basis. That puts us in position to promote best ideas and practices and to share them.

We believe we are in the business of “enriching lives through insights that empower.”

Education As you can imagine when the whole amusement world comes together, the connection power is enormous. If insights can empower, and they do, the communication among owners and operators, suppliers and customers, is powerful indeed.

A wise man once said, “If you think you know everything, you can’t learn anything.” There is a lot to learn on IAAPA’s conference schedule. As a long-time FEC developer, I often find insights from the world of amusement parks or water parks that help me or my clients stand out from competitors. Not to mention the many seminars on general business practices like employee relations and marketing.

Here’s what’s in store.

Laser Tag Symposium I. This first of two sessions features prominent laser tag operators discussing their experiences and answering these key questions: How can your vendors create products that will work better for you? What do you need or want from your equipment manufacturer? arena designer? POS system?

The group will be creating a “wish list” from the industry to its vendors.

Laser Tag Symposium II. Immediately following the operatorled session, this one features several laser tag providers on the dais, comparing features and benefits from the various manufactures side by side. They will answer questions posed by the independent moderator. Hear what each manufacturer has

to say about its features, benefits and future development in an open, clear and accountable presentation format.

The Three Amigos. Industry veterans Rick Iceberg, Ben Jones, and George Smith will weave real world stories of “change or die” with quick-fire topics inviting audience engagement and debate.

entertaining and insightful Michael Getlan, a panel of experienced operators discuss and answer questions on current topics in redemption in front of a (studio) audience. Panel features Linda Fernandez of EK Fernandez Show, Hawaii; Court Huish of Boondocks, Utah; and Clarence Mabel of The Track Recreation Center.

“Rookies & Newcomers.” This legendary, comprehensive crash course for those newly arrived or planning an entry to the FEC business actually begins with a social event at a local amusement park, Fun Spot, on Saturday and carries through until Monday. It is comprehensive and, unlike other independent conferences geared to newcomers, it is not a sales event. IAAPA does a great job of keeping the information factual, objective, and realistic.

I hope this preview helps to at least streamline some activities from all of the possibilities offered at this show.

Check the show program under the ‘IAAPA Expos’ tab at www.iaapa.org. Please come by our booth, number 800, and say hello. We will be continuing to improve “Beyond Bowling” in the coming year and would love to hear your thoughts on what you find useful. ❖

Constituency Lunch for Birthday Parties. Four of the best in the birthday party business—Beth Standlee, Frank Price, Dorothy Lewis, and Sheryl Bindelglass—moderate this discussion of all things birthday.

George McAuliffe is a 35-year family entertainment center operator and president of Pinnacle Entertainment Advisors by Redemption Plus, an industry consulting firm (www.grouppinnacle.com). George has operated entertainment centers from 2,000 to 150,000 square feet, including redemption and merchandise games, since 1983 and has assisted numerous bowling center owners develop their FEC side. He is a regular speaker at industry conventions worldwide, and writes for RePlay magazine. He can be reached at 913-563-4370 or email gmcauliffe@redemptionplus.com.

Growing Your Revenue with Adults. Four prominent thinkers discuss the possibilities, with a focus on amusement park attractions. Jim Kessler, Mike Abecassis, Peter Starkel, and Randy White bring their unique perspectives to the discussion.

Redemption Roundtable. Moderated by the always

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FEATURE

From ‘Trad’ to ‘Rad’ How constant tweaking radically transformed a traditional 20-laner into a roaring FEC.

By Fred Groh he dollars can be in the details. In the case of Paulo Teixeira’s Strikes & Spares, lots of dollars earned by paying attention to lots of details. The bowling side of the Mishawaka, Indiana FEC averages better than $55,000 yearly for each of its 20 lanes.

The figure reflects income to Strikes and Spares Bowling LLC, 65% of business gross. A separate company for insurance and other purposes, Michiana Interior Speedway LLC on the same premises, earns the other 35% of gross.

When the latter is factored in, the figure “soars” above $55,000 per lane bed, Teixeira reports.

The two parts of the enterprise equally split the floor space, 56,000 square feet in a former retail shoe emporium that had been vacant for five years when Teixeira and a partner took it over in June 2004.

Armed with a degree in mechanical engineering and an MBA, Teixeira had been a jack-of-many-trades in the design, construction and installation of heavy machinery in his native Brazil, specializing in stamping presses. At one time or another he has been a project manager, production planning and control manager, plant manager and operations VP. When U.S. auto magnate Lee Iacocca took the helm at Chrysler in the 1980s and Paulo Teixeira went looking for financing, he found few eager partners Stateside. He did find Teixeira’s firm in Brazil and the presses it made there. In ’86, the company moved Teixeira and his family to Columbus, OH, where he installed the presses at Chrysler. He stayed on for 12 years, rising to president and CEO of the firm, then moved to the South Bend, IN area

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and retired. Unsatisfied by life out of work, he decided to become an entrepreneur in bowling.

Teixeira knew nothing about the bowling business; his partner did. But at opening, Strikes & Spares had only 20 lanes, 25 or 30 arcade games, a snack bar and a bar. Teixeira was soon convinced that “to survive, we needed to keep investing and make it a little more broad, and that [thinking] was not the case” with the partner.

In particular Teixeira wanted to put in blacklight mini golf.

Free-form floor plan dispenses with the usual concourse along the lanes. Instead, this serpentine walkway passes the arcade and snack bar (on the left), leads to the bowling counter (behind camera), then winds around to mini bowling, a birthday area, and entry to the vehicle attractions.

“At that time, around 2004, Brunswick started with their Zone concept,” Teixeira explains. “Their model was 32-40 lanes with a very nice bar, maybe even a restaurant, arcade games, a lot of billiards tables and complementary smaller attractions like laser tag.

“I was looking to the trends and what they were doing.

Blacklight mini golf started to be a big hit. Lots of Brunswick Zones were installing [that]. I could see that we needed to generate more revenue in order to be a viable company. I did not have the financial capability to do bigger things but I knew I needed to do something.”

Mini golf, he decided, would be a good move, “a thing I could afford.” It was a move his partner didn’t want to make, so Teixeira bought him out. They dissolved their venture, Teixeira formed Strikes and Spares Bowling, and he leased another 4,000 square feet of the premises. He fit nine holes of circus-themed golf into half the space and an adjacent birthday party area in the rest of it.

The golf cost $120,000. He had payback in three years.

“I always thought I should look to positive cash flow,” says Teixeira, explaining the approach that radically changed his traditional center into a spectacularly successful FEC. “The banks don’t like too much when you add more to your debt—your ratios don’t look good—but if you add $120,000 to your debt but produce $30-, 40-, 50,000 in positive cash flow additional to what you have to spend to run that attraction, I think this is a good decision.”

kind of a driving state or racing state,” home to the Indianapolis 500. “It is a different crowd that otherwise would not come here to bowl, but they [would be] attracted to the center to race.”

Electric City, as the 26,000 square feet were named, has a 50foot oval for the youngest kids and a 700-foot track for older children and adults. Laid out with two S’s, a straightaway and single curves, the big track was inspired by the Brazilian Grand Prix for Formula One, Teixeira offers.

In a single four-minute ride, the driver can do 8-14 laps on the large go-kart track, the cars running about 15 mph. Speed on the little track is about half that or slower, depending on how staff sets the speed. In case of trouble, one, several or all the cars on either track can be instantly turned off.

The small track is Teixeira’s special joy. “The little guys—four or five years old—they cannot do anything anywhere they go, and here they come and can drive. They are so excited. After they come out of the first curve, they are smiling from ear to ear. It’s so nice to see little kids like that.”

He rounded out Electric City last year with eight bumper cars

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Just two years after putting in the golf, Teixeira decided on another attraction in 2009. This time the spark was not the bowling industry but his market. Discovering electric gokarts, “I immediately thought, ‘Gosh!’

“I saw that as a hit, especially considering that you attract a different crowd, especially in Indiana, which is 40

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Go-karts ready to roll at Electric City (note logo on rear fender of the yellow kart).

Formula K manufactured the karts, designed and installed the tracks.

in a 24×32-foot space. They attract the same age groups as the go-karts.

Capitalized at $300,000, the go-karts delivered payback in two years. The bumper cars did even better: costing $100,000, they were paid back in a single year—“the best investment I ever did.” Vehicle-attractions revenue divides 70% from the big gokart track, 25% from bumper cars, and 5% from the little kart track, Teixeira reports.

He was right about the anchor potential of the go-karts, currently estimating 100,000 customers yearly for them. And “so much less investment, and produce so much, compared to the bowling. But you need a big anchor like [bowling].” Teixeira has learned well the FEC lesson that propinquity produces profits.

“People come here and [find] that we have all these things under the same roof. It’s very convenient, and they spend a lot of time here. And if they spend a lot of time, they end up spending money [for] food and drink, which is right beside the arcade games,” which are not far from the bowling lanes. ggg

Teixeira has been just as careful in his thinking about the smaller parts of the business, from signage to a smartphone app: In 2009, he decides he needs his facade to show his two new attractions. Starting with CAD, he and his son, Mario, devise a cheerful exterior that leaves no doubt that go-karts (yellow-onblack signage) and mini golf (white on blue) are found within.

2011: a new website (at www.StrikesAndSpares.us). Teixeira devotes an entire page of the site to pitching leagues that customers form for themselves. (“You tell us the rules and how

The core of the original business and still the main anchor.

much time you want to spend with us.”) Other pages boom the FEC for fundraising, offer parties and packages for the go-karts as well as bowling, and advertise free games through Kids Bowl Free.

2012: online reservations debut (through his Brunswick scoring).

2012: cell phone app launched. “We thought this was a hot thing to have, [but] we will probably discontinue because it did not produce too much result. Today with Facebook, the app is not so important as it was.”

2013: new menu in the snack bar, upgraded presentation for the food. The project was led by Mario, who has worked the business since it opened. Recently returned from getting his MBA at Florida International University, he has the responsibilities of an operations manager of Strikes & Spares.

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2013: two lanes of QubicaAMF Route 66 mini bowling are installed, unusual in incorporating at Teixeira’s request the company’s BES X bowler entertainment suite.

2013: redemption arcade revamped. Sweeping change-out of games by the supplier plus new games wherever Teixeira could build-out a few feet of floor space. “Í can’t afford to have any square feet without producing any dollar revenue, so we looked together for areas where we could install more machines.” Current total, about 45. Teixeira reports $250,000 games income.

This year, new lane monitors.

“I can tell you that there is no day that I don’t use something I learned throughout my career—you just have to see opportunities to use what you know—and tried to bring up this business to the next level,” says Teixeira, taking stock.

“I’m a small center with 20 lanes, so it’s tough to have, for instance, big leagues. I ended up becoming a more family entertainment center. So it’s very good to have other attractions besides bowling [for] families who come here not so much because of the bowling.

“I always try,” he continues, and restating his credo, “to see if it’s possible by adding such-and-such attraction to generate positive cash flow to keep running the business and improving and reinvesting in the business.

“I‘m trying to keep up the center with newest technology, keep up the property always in very, very good shape. I think it’s extremely important, especially dealing with families. I want to have a center that’s very clean, smelling good when they go to the restroom; the food is the same thing or better than we buy for my own house.” ggg

Word has gotten around.

Teixeira figures his marketing area as Greater South Bend, population a quarter-million. Customers come from as far away as Chicago when in the area for college sports at Notre Dame, but the university and the town of Granger, each about five miles distant, are the source for most of his customers.

He does a lot of business with Notre Dame, he says. Each year, the graduating class is treated to a week of special activities after finals. This year, students and parents were informed in the printed program that Tuesday night all would be welcome at Strikes & Spares. The entire center was rented for four hours, 10 p.m. to 2 a.m. Four hundred students jammed the place. ❖

Fred Groh is a regular contributor to IBI and former managing editor of the magazine.

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SHOWCASE

FLAPPY BIRD APP FLIES HIGH ONCE MORE

Downloaded over 50 million times, the Flappy Bird app, released as a free app in 2013, became larger than life. Although removed from app stores in early 2014, Bay Tek Games negotiated a licensing agreement with GEARS Studio and has produced a skillful ticket redemption game.

Bay Tek’s Flappy Bird draws attention with its large, bright screen and a game play that has participants flocking back for more. Pressing the red button on the front of the console maneuvers the bird through the openings in the pipes, scoring tickets; hitting one of the pipes or the ground ends the game. Players can compete for daily or all-time high scores. The recognizable Flappy Bird artwork, a 42” monitor, and colorful lighting are a great addition to any game room.

For more information, visit Bay Tek Games at baytekgames.com or call Jenna Woepse at (920) 822-3951, Ext. 1708.

BMI Merchandise has created a proprietary system that encompasses all facets of redemption management, including on-site set-up, bar coding, weekly scan/sales activity, updated redemption area plan-a-grams and more. This Automated Reorder System (ARS) is a proven application in use at leading national and regional FECs including Main Event, Brunswick Bowl, Royal Pin, Head Pinz and other multi-unit bowling chains.

ARS reads a location’s POS usage reports weekly, creating reorders shipped to arrive ready to be placed on display. This way locations always receive the hottest branded, licensed and most innovative merchandise. Each item is selected to drive arcade revenue.

ARS is one reason BMI received the 2013 American Amusement Machine Association’s (AAMA) Supplier of the Year award at the March 2013 Amusement Expo. For more information contact Dave Schwartz, V.P., Sales & Marketing at (732) 363-0212 or dschwartz@bmimerchandise.com.

A PIRATES’ QUEST

BOWLMOR AMF SELECTS DEBIT CARD SYSTEM

Laser tag shook off its ‘fad’ persona long ago and has become one of the most profitable add-on attractions within amusement facilities around the country. Jeff Schilling, president of Creative Works, has been in the laser tag industry over, designing, building, operating and marketing laser tag worlds.

One of Schilling’s latest creations is Pirate Quest Laser Tag at Woodland Bowl, Indianapolis.

The over-5,000-square-foot, multi-level arena exhibits amazing 3D blacklight murals and props. Players are taken into a salty pirate’s port surrounded by candle lit halls and burning pirate ships. Players enter a vesting area to suit up and prepare to enter this swashbuckling world. There are nets, ropes, sails, anchors, a torch-lit ramp and storefronts that line the port. Props provide great eye-candy against the vibrant colored walls and maze obstacles throughout the space.

No space is the same. Imagination is the only limitation.

With the growing pressures of competition, it is more important than ever to stay current and to continue to fine-tune your business. To find out more about what Creative Works can do for your business, contact Creative Works at (877) 843-6348.

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ARS – A PROVEN REDEMPTION MERCHANDISING SOLUTION

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Intercard Inc., a leading provider in cash management solutions for the amusement industry, based in St. Louis, MO, has been chosen as the debit card provider for Bowlmor AMF’s Bowlero in San Antonio, TX. The former AMF Country Lanes, Bowlero has undergone a complete transformation, featuring new lanes, a larger arcade area and upgraded food and beverage options. Bowlmor AMF now operates more than 300 centers in North America, 20 of which host the Intercard system.

“We’re very excited to be working with Intercard, which is the only company that has live, proven models in our industry that can handle the sheer number of sites we have now, and the many new sites we have planned for the future,” said Steve Veach, director of amusement operations, Bowlmor AMF. Jason Mitchell, North America sales manager, Intercard, Inc., said of the One Card Cashless Solution, “Guests will be able to purchase anything, anywhere, in the facility with their Intercard play card.”

SHOWCASE

NEW OFFERINGS FROM QUBICAAMF

NIFTY PRIZE PACKS

GET IN SYNC

LASERTRON TURNKEY PACKAGES

With the merging of AMF Bowling Products and Qubica Worldwide in 2005, QubicaAMF has brought innovation to both the bowling and amusement businesses. At this year’s IAAPA show in Orlando, FL, two new products will be introduced, New Highway 66 and The Suite Spot™.

The New Highway 66, a stand-alone, coin operated attraction, takes QubicaAMF’s best-selling mini bowling game to a new level, maximizing the customers’ experience. It is available in eight fun, new themes and delivers the ultimate visual appeal, along with state-of-the-art onlane entertainment.

The Suite Spot™, premiering at IAAPA, is uniquely designed for group and business parties. It exclusively combines the state-of-the-art on-lane entertainment for mini bowling, with a unique, relaxing and social environment, along with sales and marketing training for staff.

For more info, visit IAAPA Booth 1039 or go to www.amusement.qubicaamf.com.

Sync™ is Brunswick’s revolutionary new scoring and management system, coming in 2015. Sync™ is all-new to its core. Built from the ground up, it features enhanced management tools covering cloudbased Customer Relationship Manager (CRM), which includes email addresses from reservations, check-ins and on-lane offers. It can target in-center marketing which displays ingame ads with tempting photos on score sheets that also feature a new “Specials” button that’s clickable at any time.

Stylish new consoles combine aesthetics with ultradependable, trouble-free performance. Choose between a keypad or a capacitive touchscreen, available in pedestal- and table-mounted models. Other features include better on-lane displays and simpler, smarter games, ideal for kids’ parties.

Sync™ is a complete, streamlined, easy-to-use system.

Make way for Sync™. For more in depth information go to www.brunswickbowling.com/the-one.

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Birthdays are for everyone, especially children… of all ages. Entertainment centers’ revenues are greatly enhanced by top notch parties. Redemption Plus of Lenexa, KS, knows how to make any party, especially a birthday party, an occasion to remember. Flashy and fun prize bags add value to party packages and generate revenue through upsells. Each resealable bag has an assortment of fun toys, novelties and candy. How many parties do you book each week? How many attendees per party? Visualize what an impact that could make in a year!

Bag of Smiles prize packs are a top pick by both parents and kids.

Request your free sample at RedemptionPlus.com/prizebag or call (888) 564-7587.

Lasertron prides itself on being a “one-stop shopping” experience, combining the laser tag experience with management and operational systems. With over 25 years in the business, Lasertron’s latest offer is the LT-12 game system, durable and of the highest quality, with cool, playable LED or blacklight arenas, complete with a POS system, new cloud kiosks and online scoring. The software is easy to use and offers players a multitude of game options.

Once a client, always a client. FunFuzion, New Rochelle, NY, has been part of Lasertron’s family since 1999. Most recently, they upgraded their existing attraction which was singlelevel to a split level arena incorporating the LT-12 while re-using most of the original arena parts. In Pigeon Forge, TN, Lazerport, a client since 1994, also upgraded from Lasertron’s LT-10 to the LT-12.

For more info on Lasertron products, go to www.laser tron.com or email Ann Kessler, akessler@lasertron.us.