Perspective 2030: A new vision for destination the Netherlands INSIGHTS
WHAT IS NEEDED?
1. TOURISM AS A MEANS TO AN END
STRATEGIC PRIORITIES
Every Dutch person benefits from tourism:
CONDITIONS FOR SUCCESS
1
Balance advantages and disadvantages
Tourism as a policy priority Joint action and investment agenda National Data Alliance
Enhance the Dutch identity
Improve the liveability
Realise our sustainability objectives
Create employment opportunities
2
NEW FOCUS NBTC
All areas of the Netherlands are appealing
PERSPECTIVE 2030
2. FROM SECTORAL INTERESTS TO SHARED INTERESTS Deploy activites that provide input and contribute to shared interests
3
Businesses
Accessibility
Agenda setting
Involve and connect Residents
Visitors
3. NEXT TO PROMOTION, ALSO DEVELOPMENT AND MANAGEMENT
4
Sustainability is a must
Data-analysis Branding Supply development Promotion
Data-analysis & research
Branding
Supply development
Promotion
Align demand & supply based on the size and infrastructure of the location
5
A hospitable industry