Sfera agency profile

September 2020

Agency presentation Profile and scope of activities

Aleksander Pawlak CLIENT SERVICE DIRECTOR 1

ul. Piramowicza 9/4 90-254 Łódź, Poland

www.sfera.pl

We help brands build value in the digital world

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The aim of this document is to present the scope of activities in which we can support you and the benefits of working with SFERA. You will find in it: • How we meet the needs of our clients

• Our competence and areas of activity • Areas of cooperation

• Our approach to cooperation • Our experience and our customers’ feedback

I hope that this overview is a good starting point for further conversation.

Aleksander Pawlak CLIENT SERVICE DIRECTOR

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Agenda 1. About us 2. Leadership Team 3. What we do and how we work

4. Client Feedback 5. Case Studies 4

About us

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ABOUT US

We have been helping brands build value in the digital world for over twenty years.

Since its inception, we specialise in activities in the field of culture, art, education and entertainment, with particular emphasis on creating solutions driving users’ engagement and interaction.

Working with international brands including The Walt Disney Company has enabled us to develop and define highest standards of client management and project implementation.

Our story

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Over the years, SFERA has become a collaborative space that attracts experts with highest skillset, from creating brand identification, through content production, social media activity, gamification design, e-commerce to building research panels.

ABOUT US

Clients and brands WE WORKED FOR

National Geographic Channel Sofidel Poland Leo Burnett Basell Orlen Polyolefins Rennie Inteligo ESPN Milla Bepanthen Commercial Union Ferrero Rocher BRE Bank Disney Channel ePanel Egmont Filmteractive Festival FOX Comedy SciFi Channel Europe LLC Alfa Centrum Shopping Mall Midwest Business Training Dr. Oetker Polska Xbox UPC Wzgórze Słowików Disney Junior Brave

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Initiative Media VIMN POLAND Simba Tour de France The Sims Disney XD Lodz Film School Logitech Communication Unlimited BRIO FOX Life CD Projekt Media Service Zawada Radio Łódź KIA Harry Potter Nivea Rafaello Atmedia United PR Polish Radio Toy Story Cinergia Festival Integrated Media Industries Galeria Łódzka Nokia Music Store

Polly Pocket Carrefour Tequila Polska Lodz University Cyfrowy Polsat Wedding TV Lodz City Hall Żywiec Zdrój Polsat Food Network OMG Poland Pro-Cinema Agency Palmolive POP Basket Tour Scanditron Panasonic Star Wars Rebels Lalaloopsy Nickelodeon Spider-Man GETIN Bank Art Industry Fundation Testardo Soy Luna Profilaktin Cogito Group Vena Culture and Sport Fundation

Media Klaster Fundation Piccolo Captain America Fisherprice Hannah Montana Creative Poland Society Littlest Pet Shop Cisowianka Leon MegaTotal.pl Trefl Algida UNIQA Insurance Era Tak Tak Plusssz Vibovit Urbanator Days Mirena Halo Hans ASDA Barbie Fundacja Dzieci Niczyje Dragon's Den Finding Nemo G-COMMUNICATIONS OMD

Mamba Nat Geo Wild Club Channel Limited Beavers Brewery Fruittella Yukos Idea POP Digital One Consulting Hot Wheels Tyskie Polska Akcja Humanitarna Łódź Film Society Łódź Film Commission Urbaniak.Com Fundation Sizeer Podróże TV Biebrzański National Park SEQR Poland Transformers Medical University Wodociągi Płockie Young Digital Poland The Simpsons W.I.T.C.H. Studio A Carat Polska

ARBOmedia Polska Haribo Łódź Art Center Kubuś Play Stefana Jaracza Theatre Mmd Public Relations Poland Galeria Dominikańska Business Papers Soundedit Festival Pepsi Music Vena Festival Impact SIGMA International (Poland) Kubuś Violetta PlayStation Sieciaki Master Card Chupa Chups Lazarus & Maverick Jetix Medion Art Studio Fiolet Fox Kids Europe Fundacja Dla Kultury

ABOUT US

Prizes and Awards Leader of the European Year of Creativity and Innovation in Poland / The Best Polish Site dedicated to culture – Users Webstar and Academy Webstar / The Best Polish Site dedicated to music Academy Webstar / Debut Of The Year (Media Trends contest) / Winner of the Łódź Proposes Innovative and Creative Competition / First prize in the 7 Minutes competition / Face of the „Łódź City of Innovation” Campaign / One of the agencies with the clients’ greatest confidence of customers according to SMG/KRC research agency 8

Leadership Team

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TEAM LEADERS

Mariusz has been creating interactive solutions for media and entertainment brands for 20 years.

As a leader of the UX design and service design team, he took part in strategic planning, creation of image campaigns and engagement activities for brands such as Disney, FOX, Lumina Learning.

Expert in the areas of strategy (branding, content strategy, consumer engagement, gamification), design (UX/UI design, service design, information architecture)

Mariusz Drożdż STRATEGY AND DESIGN

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An architect by education, an illustrator and photographer by passion.

TEAM LEADERS

For over 20 years, Aleksander has been supporting companies in implementing innovative and the most demanding projects.

As a project manager at SFERA he co-created engaging solutions for brands such as Disney, FOX, LEGO, BBC, Bayer, Regina and many others.

From concept development to project implementation and care after its launch – he is involved at every stage to ensure that the client's goals are met.

Aleksander Pawlak CLIENT SERVICE DIRECTOR

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A versatile thinker, Aleksander benefits from both mathematics and humanities education background as well as experience in journalistic and theatre work.

TEAM LEADERS

PhD graduate and a university lecturer, Krzysztof is an expert multimedia producer, expert in the area of the internet, new media, EU funds and r&d, researcher into the impact of interactive digital communication on image perception and the media.

A university lecturer at the National Film School (Poland) on the use of information technology in the media for over 20 years.

A graduate from Wrocław University of Technology, Northern Film School (United Kingdom) and the academy of National Film School (Poland).

Krzysztof Franek, PhD CONSULTANT

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Additionally, an expert for the Ministry of Economy and the National Center for Research and Development. Winner of many industry awards.

What we do and how we work

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WHAT WE DO

Our Areas of Expertise We help our clients leverage the potential of interactive communication channels and social platforms: • • • •

to acquire new customers and build their loyalty to support employer branding to support digital transformation and adaptation to support business expansion

We focus on communication, design, social media and building engagement.

STRATEGY

DESIGN

DEVELOPMENT

CONTENT

UX/CX STRATEGY

BRAND DEVELOPMENT

FRONT-END DEVELOPMENT

STORY RESEARCH & STORYTELLING

CONTENT STRATEGY

UX/CX DESIGN

BACK-END DEVELOPMENT

EDITORIAL WRITING & CUSTOM PUBLISHING

BRAND STRATEGY FOR DIGITAL AGE

SERVICE DESIGN

MOBILE APPS DEVELOPMENT

SOCIAL MEDIA STRATEGY

INFORMATION ARCHITECTURE

PROTOTYPING

ENGAGEMENT AND GAMIFICATION

CONTENT CREATION & DESIGN

TESTING

TRANSMEDIA STRATEGY

VISUAL IDENTIFICATION SYSTEMS

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COPYWRITING CONTENT CREATION & PRODUCTION SOCIAL MEDIA COMMUNICATION

WHAT WE DO

A brand is a promise to customers. It determines the company's credibility, distinguishes it from others and is a decisive factor that makes customers trust it.

Our mission is to help fulfill this promise; to express the brand in a way that demonstrates its value that meets customers’ needs as well as creating an authentic connection and engagement them.

Our approach

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To achieve this, we create a strategy that will achieve the best results, taking into account existing challenges and limitations.

WHAT WE DO

Thanks to it, we can choose the right means to tell the story appropriate for the brand.

The most effective interactive experiences are the effect of synergy of intelligent design thinking and creative use of technology.

With the right knowledge, we can: • define goals • specify methods

Our approach

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• set a schedule • determine success rates

WHAT WE DO

Each project is unique. Each one, however, starts with identifying the exploration phase to determine both the goal and the ideal outcome.

Typically, we set out to understand: • business background • motivations for decisions made so far • problems encountered by the client • needs and expectations • professed values • competition

Our approach

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• industry and subjects • target group

WHAT WE DO

We create and implement a strategy for building brand image on the web.

It includes: • creating websites - from effective landing pages to e-commerce and extensive online company profile presentations, including tools for communication with the client • management of social media activities

Brand image in digital space

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• monitoring, analytics and adjusting activities to changing conditions

WHAT WE DO

We create solutions that allow creating a community around the brand and engaging it in regular activities.

Thanks to this, we build customer loyalty and increase the organic reach of the brand.

These activities include, but are not limited to: • creating simple challenges for fans on social media

Engagement

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• organizing campaigns combining on-line and off-line activities • building profiled engaging systems

WHAT WE DO

We create content and materials used in various contexts: social media, themed articles, illustrations, photos, videos, books, newspaper ads, posters, branded gadgets, exhibition stands and other forms that are designed to attract and hold the user's attention.

We offer our clients:

• project supervisor • an editorial team creating substantive content

• a team of designers responsible for visual creation

Content production

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• a team of specialists from various creative fields, thanks to which we carry out many non-standard activities

WHAT WE DO

Our work is based on open and honest communication. During the project, the customer always knows exactly where we are and where we are going.

At the same time, we appreciate constructive feedback that helps us strengthen our relationships and ensures more efficient work.

Partnership

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We are flexible in choosing communication methods.

We adapt to customer requirements or suggest tools that we use ourselves.

WHAT WE DO

Branding and building commitment is a lengthy process that, after launching, requires continuous action to achieve the goal. The actual effects of the projects that we implement can only be seen after a long time.

That is why we focus on long-term cooperation and building lasting relationships with our clients.

Partnership

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Thanks to this, we guarantee that after finalising the project we will be nearby to provide support on all levels - from ongoing activities to the implementation of subsequent ideas.

Client Feedback

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CLIENTS ABOUT SFERA

We have been awarded No 1 across the following categories in the client satisfaction survey of interactive agencies conducted by the SMG/KRC Institute on behalf of Media & Marketing Polska: → satisfaction with cooperation with the agency → satisfaction with customer service → satisfaction with creation and production → agency services are worth the money we pay

Satisfaction guaranteed

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→ there is a direct relationship between the agency's activities and the amount of sales

TESTIMONIALS

SFERA have exceeded in progressing projects through all stages of design and build from creative inception through to live deployment, demonstrating a clear understanding of client and end user requirements.

Philip Guy DISNEY MEDIA+ COMMERCIAL PRODUCER

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TESTIMONIALS

SFERA with great commitment and creativity helped our brand to achieve success.

Their initiative, readiness for quick response and flexibility in adapting to our needs deserve special distinction.

Andrea Landi SOFFASS S.P.A. MEDIA & DIGITAL MANAGER

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TESTIMONIALS

Thanks to their creativity and professionalism as well as a flexible approach, SFERA created innovative tool which significantly improves our business.

Piotr Czyżewski ARC RYNEK I OPINIA DIRECTOR FOR DEVELOPMENT

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TESTIMONIALS

SFERA understood our intentions perfectly, arranged the different components of the strategy in a logical order and worked out solutions that even surpassed our expectations.

Maciej Bral JETIX EUROPE LIMITED MANAGING DIRECTOR POLAND & CEE

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TESTIMONIALS

SFERA's ideas for communication with young people had a very large impact on building the hotel's brand awareness.

BaseCamp Łódź

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TESTIMONIALS

SFERA gives us a sense of security and we recommend them as a reliable and friendly partner in business.

Dorota Hawliczek CREATIVE POLAND SOCIETY DIRECTOR

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TESTIMONIALS

The SFERA team members we worked with are hand in glove with one another, and their expertise guarantees professional implementation of the project.

Rafał Baran TESTARDO MANAGING DIRECTOR

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TESTIMONIALS

With full conviction we recommend SFERA as a creative company having the necessary expertise and as a trustworthy partner.

Ryszard Solski SIGMA INTERNATIONAL (POLAND) GENERAL DIRECTOR

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TESTIMONIALS

We recommend SFERA as a company that stands out in the market with just the reliability, punctuality, innovation, diligence and knowledge that confirms the competence and huge experience.

Marta Lipecka STUDIO A PR MANAGER

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Case Studies

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CASE STUDIES

We would like to briefly present you with several projects from our wide portfolio.

Case studies

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They show the range of our competences and the fields in which we implement projects for our clients.

CASE STUDIES

The Walt Disney Company CLIENT The Walt Disney Company

AREAS OF COOPERATION During 20 years of cooperation with The Walt Disney Company Europe:

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we developed the concept, created and operated a social networking system in 8 countries, which together had nearly 2.000.000 users

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we have designed and organized over 400 competitions and marketing campaigns

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we were responsible for creating marketing and advertising materials and setting events

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we created strategies to engage and build loyalty of young internet users

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we organized social campaigns

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we launched and operated an online press center

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we produced online games

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we have designed and created a tool to study the opinions of young internet users

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we created and localized content for countries of the entire EMEA area - from Norway to South Africa and from Portugal to the Middle East

CASE STUDIES

100 lat niepodległej Polski CLIENT Cogito Publishing House

CHALLENGE Graphic design of the book dedicated to the 100th anniversary of the liberation of Poland.

IMPLEMENTATION The book was intended for young people. Its graphic design was therefore to be modern and refer to the aesthetics that young people deal with every day.

The scope of our work included: •

developing a modern and attractive visual style

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development of typography

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creating a library of graphic elements and page layouts

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creation of illustrations

The book was published and distributed by the Olesiejuk publishing house.

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CASE STUDIES

Fox Kids → Jetix → Disney Brand development and transformation CLIENT Fox Kids Europe, The Walt Disney Company Europe

CHALLENGE Building brand awareness, expansion into Eastern European markets and rebranding IMPLEMENTATION At the end of the twentieth century, we built brand awareness of a new children's TV channel among young internet users, creating the first fully secure Polish website for children.

After being acquired by Disney, the channel changed its name to Jetix.

We were entrusted with the task of supporting the brand through the rebranding process, and in subsequent years building its awareness in Eastern Europe. The social network created and managed by us gathered almost 2,000,000 users in eight countries, while campaigns combining the activity of online users with the channel schedule significantly increased its viewership.

After another rebranding, when the channel gained the new name Disney XD, we became a content provider in the area of on-line, supporting marketing and distribution.

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CASE STUDIES

Official Disney Channel launch event in Budapest CLIENT The Walt Disney Company Europe

CHALLENGE Designing the visual setting of an event organized in Budapest on the occasion of the official launch of Disney Channel in Hungary.

IMPLEMENTATION The project included creating a comprehensive visual setting for the event: from banners decorating the facade of the Museum of Fine Arts in which the premiere took place, to gadgets that were handed to participants.

The museum interiors were filled with banners, rollups, stands and walls with Hanna Montana, Jonas Brothers, Phineas and Ferb and other Disney Channel flagship characters.

Arrived guests were gifted with bags filled with information materials brochures, leaflets promoting series and gadgets.

We created a similar set of materials for similar events in Bucharest and Prague.

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CASE STUDIES

Mickey and Donald on a bike around the world CLIENT The Walt Disney Company CHALLENGE Creation, design and implementation of the concept of social campaign addressed to the families. It promoted the idea of a healthy lifestyle and strengthened the image of the Disney brand as friendly to the whole family. (Poland, Czech Republic, Romania and Hungary)

IMPLEMENTATION AND RESULTS The task of the family teams was to take a bike trip and publish reports on it on the competition website.

Each family team was part of the one of the four Disney character’s team, which competed for the longest, total distance.

The competition page we created contained:

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sightseeing guide prepared by PTTK Tourist Society blog with tips for cyclists presentation of competition entries and ranking

The campaign was supported by promotional materials designed by us: posters, advertisements, banners, bicycle flags, stickers, a special series of Primavera mineral water. Participants could get the occasional Mickey and Donald Tourist Badges prepared by PTTK. All participants covered a total distance of almost 100,000 kilometers two and a half times round the globe.

The Walt Disney Company Polska was nominated for the Benefactor of the Year title for organizing this action.

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CASE STUDIES

ePanel CLIENT ARC Rynek i Opinia

CHALLENGE Creating an online research panel, available via the browser and native application.

RESULTS ePanel - the first online research panel in Poland allows, among others, conducting consumer and qualitative research, recruitment, telephone interviews.

Thanks to engaging mechanisms, it allows motivating panelists to actively use the system via the browser interface and smartphone application.

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CASE STUDIES

Basecamp CLIENT Basecamp Łódź

CHALLENGE Building brand awareness of a new student hotel.

IMPLEMENTATION AND RESULTS For Basecamp - a new student hotel with a high standard, we have carried out activities aimed at building brand awareness in the academic environment.

The scope of our activities included communication on Facebook as well as the creation and production of information, promotional and advertising materials, such as: video clip, presentations, posters, postcards, folders, invitations, outdoor advertising, bags, hoodies, umbrellas, electronic gadgets, rally car branding.

As a result, the Basecamp brand quickly became recognizable among the academic community and the hotel filled up with students.

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CASE STUDIES

Kreatywna Polska Society CLIENT Kreatywna Polska Society

CHALLENGE Development and creation of a new website, along with the transfer of content from the existing website.

IMPLEMENTATION We have divided the huge amount of valuable content collected on the current site into three areas: •

documents created by the Society (reports, opinions)

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compendium of useful knowledge for creators

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news from the area which the Society deals with

The new content structure and navigation design allowed the Society to present its activities much better, thanks to which the initiatives taken can have a greater scope and effectiveness.

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CASE STUDIES

3Dźwięki Komedy CLIENT Łódź Filmowa Society

CHALLENGE Creating visual identity for a multimedia event organized as part of the Festival of the European Cinema Forum Orlen Cinergia

IMPLEMENTATION The European Cinema Forum Orlen Cinergia is one of the most important and oldest film festivals in Poland.

For the purpose of a special multimedia concert dedicated to the memory of Krzysztof Komeda-Trzciński, we have created visual identification, including poster creation, press advertising, outdoor banners and invitations.

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CASE STUDIES

Ameet Publishing House CLIENT Ameet Publishing House

CHALLENGE Creation of a new publishing house’s website, presenting its offer.

IMPLEMENTATION The new site was built based on CMS Wordpress extended with the WooCommerce tool and integrated with the company’s internal storage system.

Thanks to the standardized format of the presentation, it was possible to automatically publish several thousand products in a very short time.

Advanced megamenu makes it easier to navigate the extensive system of product categories.

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CASE STUDIES

Edukram CLIENT Cogito Publishing House

CHALLENGE Creation of a new online store with the offer of the Cogito publishing house and transfer of the product base and existing customers to it.

IMPLEMENTATION The new Edukram.pl store was built based on the Wordpress system enhanced with the WooCommerce e-commerce mechanism and integrated with the internal storage system.

It allows to purchase individual copies of magazines and books, as well as to set up subscriptions.

It also contains an information part about the publishing house and its activities.

Its design is prepared for expansion with further sections dedicated to magazines published by the Cogito publishing house.

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CASE STUDIES

Lumina Learning CLIENT Lumina Learning

CHALLENGE Creating a network of websites for several dozen countries, presenting the offer of a consulting company.

RESULTS The integrated network composed of central, global and localised country websites was built based on CMS Wordpress using Multisite and Broadcast solutions, that enable central management and automation of content publication.

Country websites allow the presentation of the scope of activities of local representatives, take into account cultural and business conditions and facilitate the contact of potential clients with relevant persons in the international structure of Lumina Learning.

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CASE STUDIES

MegaTotal.pl CLIENT Internal project

CHALLENGE To help young artists raise funds for publishing music

RESULTS In 2007, we launched the first Polish and one of the first crowdfunding communities in the world, operating as a social game.

Under the MegaTotal.pl brand, we also conducted educational, consulting, promotional and organizational activities to support and activate artists.

Awards:

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Debut of the year in the Media Trendy contest

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The Best Polish Site dedicated to culture and music three Webstars from internet users and the Academy

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Leader of the European Year of Creativity and Innovation in Poland

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Winner of the Łódź Proposes - Innovative and Creative

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First prize in a 7-Minutes competition

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Album of the Year in the plebiscite of Gazeta Wyborcza for the band Little White Lies

Thank you Aleksander Pawlak

ap@sfera.pl 694 487 617

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