2025 Family Business “Rising Gen” Survey
Q: What’s the first term that comes to mind when you hear the term “family business”?
Q: Does your family own/operate a family business?
Q: When was the business founded?
Q: Are you currently involved and/or employed in the family business?
Q: Upon graduation, do you expect to…?
Rejoin the family business
Rejoin family business in the future
Never rejoin family business
Launch own business or venture
Continue working in family business
OTHER INSIGHTS & COMMENTS
“I’ll work in investment bank and then return.”
“I work full-time somewhere else while working part-time at the family business.”
“I currently own my own business.”
“I would help out in the family business, but I do also have my own personal goals and plans.”
Q: What generation do you consider yourself in the family business?
4th 9% Other 5.6%
3rd 31.5%
1st 4.5%
2nd 49.4%
Q: Do you have an ownership stake in the family business?
Don’t Know
Q: What percentage ownership do you have in the family business?
Q: What is the approximate annual revenue of the business?
LESS $1 MILLION
$1 - $10MM $10 - $50 MM
% of Respondents
Q: Where does you family business do most of its business?
Q: What are your top 3 biggest concerns?
Q: Does your family have the following…?
BOARD OF DIRECTORS
SUCCESSION PLAN
Q: Does your family have the following…?
ESTATE PLANS
IR/REVOCABLE TRUSTS
Q: Does your family have the following…?
FAMILY
Q:
How many family members are actively employed in the business?
Q: If you had the courage to ask your parents/grandparents any question about the family business, what would it be?
“What made you want to start the family business?”
“If
you could start your career over, would you start a business or go work for someone else?”
“What is our net worth?”
“How did the business start?”
“Do you want my other siblings in the business or to share ownership?”
“Do you trust me to take over?”
“What is the actual plan for the business long term?”
“Do you see me succeeding in the family business?”
“How did you learn to adapt as the business changed over time?”
“Did anyone ever try to buy you out?”
“What do you expect from me?”
“Do you think I can manage and grow the business in the future?”
“What will make me fit to come back?”
“How do you plan the succession of the business without disrupting the family dynamic?”
“How do you keep people committed?”
“Do you want to continue the business or start something else?”
“Can I grow the business?”
“I would constantly ask them, what advice or feedback would they have given themselves years back?”
“What are some of the things you could improve as a company?”
“How quickly do you plan on integrating myself into more of the management side of the business?”