HSMAI Courses

Hospitality Institute GCC (HIGCC) A New Step Towards Improving Hospitality Standards

0112761171

www.hospitalityinstitutegcc.com

info@hospitalityinstitutegcc.com

Vision

Mission

To become the leading training partner in the region by empowering our trainees and improving their lives through learning.

To contribute to the improvement of the hospitality sector through training. Provide our trainees with most efficient programs created by world class training institutions.

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Introduction The Hospitality Institute GCC was created with a core vision in mind; To provide the highest standard of hospitality and tourism related training. Our dedication and focus is on developing and adding value to our clients and learners who are either working in or aspire to work in the Hospitality & Tourism industry.

The Saudi Arabian Government has recognized that tome grown Saudi talent' is significantly underrepresented in the fast-growing Saudi tourist industry, therefore and inspired by the aims of Vision 2030 for the development of Tourism capacities. Institute of Hospitality GCC is proud to offer its groundbreaking Pathways to Hospitality Courses to support and empower more Saudi nationals to enter and thrive in the industry.

The Pathway to Hospitality Program will provide a series of tailored training courses for job seekers or those already working in the Hospitality sector, assisting them to acquire the necessary professional skills to enter the market or further develop. We offer a gateway to more advanced hospitality training, providing short, specific, engaging training that meets international standards For the Hotel Sector, the program offers several pathways and learners can select the one that interests them most or take all six to receive a comprehensive grounding in the basic skills and knowledge required for a career in Hospitality.

Moreover, internationally recognized Hospitality Pathway to Management program is designed for all those who seeks a career in Hospitality, F&B and Tourism. Become a part of realizing vision 2030.

Our Presence

Saudi Arabia

United Arab Emirates

India

Our Approvals & Awarding Bodies

Our Government Partners

Our Strategic Partners

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Our Academy Our dedicated specialized Training Academy site in Riyadh, offers a wide range of theoretical and practical courses associated with various programs in Hospitality & Tourism, Health & Safety, and Medical Department, in partnership with International & Regional institutions, aiming to provide solutions for your business, within remarkable established stimulated areas intended for hands-on instruction.

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Hospitality Institute

F&B Academy

BICSc 3

Trainers Certified from numerous prestigious training academies around the world, like Highfield, EHL and holding BICSc Assessors certification, with over 1000 training delivered across GCC, our trainers will offer world class training and ensure best quality delivery.

What Makes Us Different ?

Our 360- degrees training solutions, in collaboration with a variety of international awarded, accredited and certified bodies proved by clients feedbacks.

We focus on the satisfaction of the customers, providing specific experiences, while relying heavily on the onboarding, orientations, and compliance instructions of hard as well as soft skills tuition of employees coaching in the Business industry.

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HSMAI (Endorsed) HSMAI (The Hospitality Sales and Marketing Association International) is a global non-for-profit association founded in the USA in 1927, committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.

The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

HSMAI is the largest professional community of hospitality commercial leaders and executives with over 7000 members across 5 regions: North America, South America, Europe, APAC, and the Middle Eas.t

Front Office Fundamentals Course Description The front office department is one of the guest's first and last touch points, and the guest service agent represents the face of the hotel.

Through this course, you will benefit from understanding the importance and role of a guest service agent and how they impact the entire guest experience.

The course objective is to give attendees the critical knowledge and understanding of the hospitality industry, and the basic knowledge required to perform their role in the front office department and apply effective communication and customer service skills.

Knowledge and Skills Outcome The technical training will involve processes and system management on a day to day operational level of a guest service agent. ∙ Understand the phases of the guest journey and their expectations ∙ Become an effective communicator using positive body language and verbiage ∙ The pre-arrival and check-in process ∙ Walk in guest management and reservations ∙ Group management ∙ Managing in-house guests and information accuracy ∙ The pre-departure and check-out process The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 Hours or 5 Days Intensive or 10 Days Moderate

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Fundamentals of Sales in Hospitality Course Description Hotel sales are the direct link between the brand's products and services and its consumers, directly influencing hotel revenue generation and profitability. If you are an effective communicator and enjoy interacting with people, you are on the way to becoming a brand ambassador.

The course units objective is to give attendees the critical knowledge and understanding of the hospitality industry, the basic foundations required to perform a sales role and how to communicate effectively and build reports with clients.

Knowledge and Skills Outcome The technical training will involve a more in depth knowledge of the specific skills use to manage and grow a sales pipeline. ∙ Learn to build rapport and connect with the clients ∙ Identify who is my customer ∙ Identify the different stages of the Sales Cycle ∙ List effective questions to identify the client’s needs ∙ Account Solicitation ∙ Negotiation skills ∙ Account Management The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 Hours or 5 Days Intensive or 10 Days Moderate

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Reservations Sales Fundamentals Course Description The reservations department is one of the first touch points in the customer journey, and the reservations agent is considered a behind-the-scenes 'brand ambassador. You will learn how to sell proactively and up-sell products and services to increase hotel profitability and drive customer loyalty.

Reservations fundamental is an introductory course aimed at those seeking an understanding of the hospitality industry and the primary functions performed in a reservations department, delivering the critical knowledge of the reservations sales process, upselling, closing a sale and communication techniques.

Knowledge and Skills Outcome The technical training will involve practical system training involving the entire process of guest engagement and making reservations. ∙ Learn how to answer the phone correctly and use the etiquitte required in a hotel ∙ Become an effective communicator using positive tone of voice and verbiage ∙ Learn to build rapport and connect with the clients ∙ Learn to successfully handle objections ∙ Reservations methods ∙ Special codes and Requests ∙ Guest profiles ∙ Billing requirements ∙ Traces and Reporting The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 Hours or 5 Days Intensive or 10 Days Moderate

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Meetings & Events Fundamentals Course Description The Meeting and Events department creates a seamless and memorable customer experience, a solution-driven area where innovation, predicting guest needs, and maximizing revenue opportunities fall together. Understand the characteristics of different events and how to manage them to create revenue opportunities and guest satisfaction.

Meeting & Events Fundamentals is an introductory course for those seeking an understanding of the primary function of meeting & event management. The course delivers critical knowledge of the key principles and processes required to manage and liaise with the required stakeholders for a successful event.

Knowledge and Skills Outcome The technical training will involve system training within Sales & Catering involving the entire practical process. ∙ MICE and types of events ∙ List effective questions to identify the client’s needs ∙ Guest enquiries and Event proposals ∙ Event bookings and blocking space ∙ Inter-departmental communication and order ∙ Event system communication ∙ After event follow-up The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 Hours or 5 Days Intensive or 10 Days Moderate

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Digital Marketing - Level 1 Course Description Digital marketing is the component of marketing that uses on-line based digital technologies and platforms to promote products and services. If you are creative and can write, like data analysis, and enjoy working with technology digital marketing is an area you should explore.

Digital Marketing Fundamentals is an introductory course aimed at those seeking an understanding of the primary function of digital marketing within a hotel. The course delivers an understanding of online digital platforms and the opportunities they present to elevate brands and products, improve visibility, grow audience, and boost profitability.

Knowledge and Skills Outcome The technical training will involve a more in depth understanding of digital marketing management from a practical and operational perspective. ∙ What is digital marketing and its key pillars ∙ Different types of media ∙ Media channels and their benefits ∙ Content is king ∙ License, Rules & Regulation (KSA) The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 Hours or 5 Days Intensive or 10 Days Moderate

Criteria: Minimum 1 year in role of Sales, Marketing, Reservation, Front office, Revenue, General Management, Finance.

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Revenue & Distribution - Level 1 Course Description Distribution management is a plan of action for selling rooms through various digital channels, both direct and indirect. This digital ecosystem is complex and is best managed through hospitality technology solutions.

Distribution management is ideal if you enjoy working with technology in a digital space and have good attention to detail.

Revenue Management is a business strategy and process that involves optimising pricing, inventory, and distribution channels to maximise revenue and profit. The course delivers an understanding in the importance of distribution, positioning, how to optimise rates to achieve the best profitability and how they operationally interlink from a commercial perspective.

Knowledge and Skills Outcome ∙ Define the fundamentals of a hotel and learn the basic functionalities of each of its departments ∙ Understand the core functionalities of the department you are in; Commercial functions and how they interlink ∙ Learn how to answer the phone correctly and use the etiquitte required in a hotel ∙ Understand what is revenue management ∙ When can revenue management be applied ∙ The importance of growing a revenue management culture ∙ Revenue management in practice ∙ What is distribution management ∙ Why is distribution management critical and how does it interlinks with revenue & marketing ∙ Understand hotel technologies and how they ‘stack’ to become an automated engine ∙ Learn the key technologies required for digital distribution to create automation ∙ Supporting technologies available for effective management and automation ∙ The evolution of distribution through the years ∙ Best & poor practices in distribution management Distribution technology platforms and structures

Duration 35 Hours or 9 Days

Criteria: Minimum 1 year in role of Sales, Marketing, Reservation, Front office, Revenue, General Management, Finance.

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0112761171

www.hospitalityinstitutegcc.com

info@hospitalityinstitutegcc.com