Step 2: Give your ad campaign a name

Naming conventions for your campaigns can be an easy way to organize your campaigns as you scale and run more of them. It also sets you up for hyperefficient reporting later on when it comes time to analyze your results.

• Some examples of what you can include in your campaign name are:

• Client name/website

• Target audience/location

• Custom audiences

• Creative type

• Facebook Page

Step 3: Pick special ad categories, A/B test, and optimize the campaign budget

• On the next page, we have to make some decisions regarding the campaign as a whole. These include:

• Special ad categories

• A/B testing

• Campaign budget optimization

***we have campaign budget optimization. When this feature is turned on, Facebook will determine how to allocate your campaign budget among your many ad sets in the most effective way possible. If you would rather not choose this, you can determine how much money will go to each ad set manually.

Step 4: Set up your campaign budget and bidding

Broadly speaking, you will need to choose:

• Your budget type (daily or lifetime)

• How much you will spend (over a day or the entire campaign)

• The scheduled start and end date of your campaign

Make sure to take your time with your budget. Spend too much, and you won’t have a budget for future campaigns; spend too little, and it’ll be hard to get the results you really want.

Step 5: Set up audience targeting

Facebook offers many powerful ways to target audiences, and we’ll talk more at length about creating these different audience.

In this phase of your campaign setup, you have two options:

• Create a new Facebook target audience.

• Use a Saved Audience.

As you build your audience, Facebook will display your estimated daily reach and tell you if your audience is too big or too small using the meter on the right side of the page

With Facebook audiences, you can target likes or interests on Facebook, behaviors and even demographics. All of this allows you to create very specific audiences to target in your campaign.

Setting up the right Facebook target audience is one of the most important things you will do while advertising on Facebook