ISSUE FIVE
ISSUE FIVE
DECEMBER 2025
Welcome to the New Years issue of
This publication is a labour of love, produced by Seven D Media. Ringside Magazine is dedicated to the Canadian show industry, and aims to provide an additional form of media for producers, exhibitors, and supporters to enjoy. We look forward to serving you through stories, show results, and the promotion of livestock operations, emerging genetics, and upcoming sales. For advertising rates and opportunities, please email: info@ringsidemag.com
IN THIS ISSUE Community of Creatives
A Collection of advice and insight from 22 different livestock photographers across Canada.
Cattle: It’s a People Business
The story behind Bohrson Marketing Services and how they continue to prioritize the people of the cattle industry.
Best in the Barns
The announcement of the 2025 Best in the Barns winners.
What Else Is Possible?
Jill Mader shares the story of Walk the Line’s $280,000 sale and the magic behind the scenes at Mader Ranches. Cover Photo: Hawkin Mader of Mader Ranches at the 2025 Junior National Heifer Show. Photo by Seven D Media.
O
One Year. A message from the girl behind the keyboard and camera of Seven D Media.
One year ago today, Ringside Magazine launched. This magazine has allowed me to have insightful conversations with some of my biggest role-models, get out of my comfort zone, market advertising space, and develop my skills in media. I have pulled all-nighters, consumed energy drinks at 10pm, found out what I was capable of and learned to ask for help. This magazine has brought me into rooms I didn’t know existed, and conversations I probably never would have. It has inspired me and challenged me all at the same time, but I could not be more grateful. This is one of my favorite issues to date and getting opportunities to have these conversations is a big part of that. Ringside would not be possible without the support and contributions of those in our industry. Later in this issue, you will hear from Scott Bohrson and Jill Mader, both of whom were extremely active during the fall show run, followed by their own sales, combined the holidays; yet they found time to answer my questions thoughtfully and purposefully. I hope you enjoy their articles as much as I do. On behalf of Ringside Magazine and Seven D Media, I would like to wish you a Happy New Year! We look forward to seeing you in 2026 whether it be in a bull pen, at a sale, or down the show road.
- Tia Schram
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Cattle: It’s a People Business A look behind the vision of Bohrson Marketing Services and Canadian Donors + Sires.
Photo by: Double B Media
When an elite livestock sales manager tells you his favorite movie is Jerry Maguire, your mind automatically floats to Tom Cruise’s famous line, “Show me the money!”. However, Scott Bohrson resonated with this 1996 film for its deeper themes related to prioritizing relationships, and developing a smaller, higher quality clientele over a voluminous client base. Despite being one of the most dominant sales teams in the nation, Bohrson Marketing Services is founded on personal connections, and maintained with integrity and trust. Scott Bohrson and his wife Rebecca currently own and operate Bohrson Marketing Services, a livestock sales management company, “specializing in promoting purebred and commercial beef cattle” across Canada and the United States of America. Rebecca manages the office, while Scott is the face of the business, travelling the world to interact with breeders, attend sales, and source elite and outcross genetics. Scott and Rebecca’s two children are also active members of the operation. Their oldest, Gracie currently enjoys showing cattle, while their son Thomas is more attracted to the behind the scenes portion of farm work. Both kids are active members of their community, playing a variety of sports throughout the year on top of their many cattle commitments.
The Bohrson Family: Scott and Rebecca Bohrson and their two children, Gracie (12) and Thomas (10)
Canadian Sires + Donors is also owned by Scott and Rebecca, and focuses on selling and promoting elite genetics through frozen semen and embryo sales, as well as marketing live, pregnant recipients, donors and sires. “We have always reinvested our revenue from Bohrson Marketing Services back into the industry that has been so good to us through Canadian Sires + Donors and feel it is an ideal fit to promote the industry we are in.” Over the past 14 years, both entities have helped shape the purebred beef industry across Canada, predominantly the Simmental and Angus breeds. Before Bohrson Marketing Services, there was simply Scott Bohrson; son of Martin and Donna Bohrson, and younger brother to Aaron and Jay. Scott grew up on his family’s ranch, Anchor B Limousin in Hanley, SK. After high school, Scott made the decision to move west to Vermillion, AB where he obtained his diploma from Lakeland College. Following graduation, Scott relocated in the other direction, taking on a role at Wat-Cha Land & Cattle Company of Mount Forest, ON. This three year experience was “life changing”, according to Scott. “ I learned so much about business from Charlie Watson as their family was very successful in developing real estate, owning car dealerships, running a successful cattle operation and so much more.” Charlie passed away unexpectedly at the 2006 Canadian Western Agribition, which led to the dispersal of the Wat-Cha program in September of 2007. The dispersal sale had over 800 people in attendance, selling cattle world-wide.
The Bohrson Marketing team at the 2021 Rose Bowl & Jenna Flirt Event.
“Throughout 2007, I knew I needed to work on my next chapter in life and was confident I was finally prepared to enter sales management.”, Scott reflected. “I reached out to every respected sales management team in Canada via phone call and Brian Bouchard was the only one that took my inquiry seriously.” Two face to face meetings later, -both at Bar 5 spring and fall salesScott began his time at Bouchard Livestock International in December of 2007, following a memorable fall show season. “I did one last year on the show road exhibiting cattle at London & Toronto Royal for customers and myself, and working alongside my close friend Geoff Anderson with Six Mile Ranch at FarmFair and Agribition. This was the year Fully Loaded (Ter-Ron Fully Loaded 540R) won Supreme.” Scott’s first sale under the Bouchard brand was Shades of the Prairies in Brandon, MB. “The first animal I bought was for Sunny Valley Simmentals in that sale which was very memorable - I remember them leaving me $4,000 and shaking in fear bidding up to $3,200 to own this bred heifer.” Several years later, Scott has maintained a strong relationship with Sunny Valley Simmentals, partnering on animals together, as well as selecting cattle for Bohrson consignment sales and managing their annual bull sale.
“I will always be grateful for Brian to believe in me and I enjoyed my time there, but after I worked with him for 4 years, attempting to buy into the company countless times, Rebecca and I decided to go on our own.” In January of 2012, Bohrson Marketing Services was born. What is now a 15 person company (10 sales representatives and 5 office employees), was once a one man show, with three part time sales consultants. Initially, Geoff Anderson and Colton Hamilton helped Scott attend and work sales when they weren’t occupied with their own cattle operations. “I have always been extremely grateful to those two who assisted to get this company established alongside me, and at times, sacrificed their work at home to assist me on the road.”, commented Scott. “In 2012, I travelled every province and did the selections, catalogue design, sale organization, (as well as) conducting the sales, payouts and more on my own, along with assistance from Rebecca in the office and the guys on the road during sale time.” The first Bohrson Marketing hire was additional office help, followed by more manpower for the road. “Instead of having my finger on every aspect of the business, I learned to trust the team and that allowed me to concentrate on my important sectors of the business. I have many faults, but am fortunate that one of my assets is to be able to look in the mirror and see my shortcomings, and to include team members to Bohrson Marketing Services that compliment where we may be lacking. Our company has grown a lot in size of team members, and we all have the same goal which is to represent our customers to their full potential and put them first to ensure they can confidently market their program through us.”
Annually, the Bohrson Marketing staff gathers on December 30 (the day before the popular New Years Resolution sale) with their spouses and families to celebrate the year, and recognize the sacrifices each team member has made for the Bohrson Marketing team. “Our Bohrson Marketing Services Team is everything to us. Truly everything!”, Scott concluded. The life of a sales manager isn’t all bright lights and big sales, it is a lot of travel, take-out meals, and hotel rooms; qualities young Scott once admired. “Since my teenage years, I always aspired to be a sales manager and will admit I only saw a small portion of the job before entering it. I still enjoy socializing with breeders and looking at cattle very much, however, with a young family (at home), the travel, hotels and eating in restaurants is something that I don’t admire like I once did. Overall, I do love my job with Bohrson Marketing Services and being able to assist breeders with marketing their programs and increase value in their product.” Being involved with sales can also involve having tough conversations with producers, “Many think they own the next ‘great one’, but a few breeders lack the ability to find the faults in their own cattle and look beyond their own circle... Those aren’t always easy discussions, but they are necessary to maintain credibility and long-term success”, added Scott. “At its core, good sales management isn’t about chasing highs or headlines, it’s about consistency, accountability, and doing right by people over the long term… We have grown our staff to always be able to give our customers a personal connection and know they are valued. Our goal will be to continue to give our customers the best service possible whether they have 5 or 500 cows.”
AJE/JF/ANT Joy’s Elegance’s. She sold for $28,000 USD to Canadian Sires & Donors, Rancier Farms, and Muirhead Cattle Co in the 2012 Guyer Cattle Company Dispersal.
Bohrson Marketing Services managed 190 sales in 2025, varying from consignment sales, bull and female production sales, frozen genetic sales, and herd dispersals. What separates Bohrson Marketing Services is their unique approach to each individual sale, and their respect towards the producer and their operation. “We recognize that all sales are important and serve a very different purpose. Consignment sales are about assembling a cohesive offering where quality, consistency and marketability are the priority. That means being selective, helping consignors choose the right cattle for the right venue, and ensuring the story of each lot fits within the bigger picture of the sale. Presentation and clarity are critical, because buyers are comparing cattle across multiple programs, and trust in the sale brand is everything. With production sales, the approach is more individualized. These sales are about telling one program’s story, its cow families, breeding philosophy, and direction. We spend a lot of time understanding the operation, aligning expectations, and building a sale that reflects where that program has been and where it’s going. Dispersals require a different mindset altogether. They’re often emotional, time-sensitive, and significant for the people involved. The goal is to protect the legacy of the program while creating an orderly, credible marketplace that allows the genetics to transition smoothly into new herds. Across all three, our responsibility is to manage expectations, communicate clearly and stand behind the product.”
Riley Bohrson plays a large role at Bohrson Marketing Services and Canadian Sires & Donors. In the 2025 Mother Lode sale catalogue, Scott wrote, “If my son turns out to have (Riley’s) work ethic, passion and enthusiasm to chase what he loves, I will consider our parenting to be a success.”
“When people say, ‘You have to sell the good ones.’ or ‘You have to sell the ones that hurt.’, it means being willing to let go of your very best cattle, not just the ones that are easy to part with. The ‘good ones’ are what build credibility as they set the bar for a program and give buyers a reason to come back. If you only sell the bottom end or ones that we all have another one like, the marketplace eventually notices. Selling the good ones also requires confidence in your breeding program and your decision-making. It shows that you believe in your cow herd, your genetics and your ability to replace quality moving forward. From a management standpoint, that mindset is what keeps a program progressive rather than stagnant. Good cattle are hard to sell for the consignor because expectations are high but when they’re marketed properly, they elevate the entire offering, lift averages and strengthen relationships with buyers who are looking for elite, proven genetics. Ultimately, “selling the good ones” isn’t about sacrificing quality, it’s about sharing it.” Sharing the best genetics is exactly what Canadian Sires + Donors was designed to do. The initial investment from Canadian Sires + Donors came from the The Guyer Cattle Company Dispersal on January 7, 2012, with AJE/ JF ANT Joy’s Elegance. Joy sold for $28,000 USD to the syndicate of Canadian Sires + Donors, Rancier Farms, and Muirhead Cattle Company. “I truly couldn’t afford my 1/3 at the time but knew we had to find a way and own her. She was the first purchase for Canadian Donors and we had to start with the best and I truly thought she was that. She put us on the map.”
Bohrson Marketing Services consignment sales have developed into events, centred around high quality cattle and the fellowship of breeders and producers.
When acquiring new genetics for the Canadian Sires + Donors program, “we prioritize 3 main things before looking at buying a new bull or female for Canadian Sires & Donors - udder quality, foot strength and structural soundness - if they don’t have those 3 then we don’t care what the pedigree, epd’s or rest of the phenotype is. We don’t make exceptions on this. On the sire side, we have to invest in bulls that we can sell the offspring from for a premium so when we bring in new genetics, we triple check to make sure it’ll complement our lineup and put our customers ahead, not back.” Many Canadian Sires + Donors investments are done in partnerships, “No one person or operation needs to do it all alone and when we have a strong partner, we all benefit.”, commented Scott. “Partners are everything for the sires side and having good partners is absolutely critical, both for managing risk and for maximizing the long-term value of the investment. Good partners also bring marketing strengths to the table and the right ones boast a bull popularity through additional semen sale because the progeny are in high demand.” Most recently, Bohrson Marketing Services hosted four consecutive days of five sales total with three elite consignment sales all averaging over $30,000, the Mother Lode also averaging over $30,000 along with MAVV Photo by ShowChampions production sale up $5,000 on average over last year. The marathon of sales began with The Mother Lode hosted by Canadian Sires + Donors at the new indoor Bohrson Marketing facility. “The Mother Lode was a huge commitment and emotional event as it was hard to part with cattle that are like family to us.”, Scott commented. This inaugural sale was the first of its kind for Bohrson Marketing Services, putting some of the best donors and sires in the industry on the auction block. “Never have the number 1 and 2 cows in a breed for registrations been offered for sale, and I doubt it ever happens again.”, Scott referenced Lot 1, WFL Red Sage 506C and Lot 2, HLTS Sammie.
Sage was initially purchased from the Bohrson Marketing Services sale, Friday Night Lights in 2016. She sold for $37,000 to Deeg Simmentals, Sunny Valley Simmentals, and Canadian Donors. Sage is now referenced as one of the most profitable cow families in the Simmental breed. She is also noted for her flushing ability, averaging 17.9 conventional embryos per flush, and 24.3 In Vitro Fertilization (IVF) embryos per flush. Sage sold on December 17, 2025 to KT Ranches for $92,500, -as a nearly 11 year old cow- 2.5 times more than she was initially auctioned for as a bred heifer in 2016. Not only is there a large amount of labour required to host five sales in four days, for all of those sales to average so impressively is simply remarkable. “I love a challenge, and to sell the very elite ones can be nerve-racking, but very rewarding as that weekend has now become a world renowned event that showcases the very best.” This year, Bohrson Marketing Services also added a new breed sale to the weekend, welcoming a first-class Charolais sale to Olds: the White Lights Charolais Sale. The weekend also included the 14th Annual, Friday Night Lights Sale on December 19, 2025, followed by The Angus Collection sale December 20, 2025. “Friday Night Lights and The Angus Collection were built to bring like-minded programs together under one trusted banner, creating a weekend to promote the very best. Now with the addition of White Lights to headline the Charolais breed, it is a special weekend that consignors of the major breeds can be in one town promoting the industry together.”, concluded Scott.
In the past few years, the purebred industry has seen breed loyalists indulge and acquire other breeds to diversify their programs. “Many breeders are starting to look for out of breed genetics that compliment their current program rather than focusing solely on a single breed. When purebred programs keep one eye on commercial relevance, the entire sector benefits. The programs that have had the most positive impact are the ones that respect each breed’s identity, invest the time to understand it, and hold the same standards across all their genetics” During the span of Bohrson Marketing Services sales December 17-20, 2025, the world saw many producers expand beyond their traditional breeds and venture into new ones. Gelbvieh breeders acquired top-end, Black Angus donor females, while Hereford breeders dipped their toes in the Red Angus breed. There is something about the guaranteed quality of a Bohrson sale that makes these ventures so enticing. “By pooling strong programs together, consignors gained access to a broader buyer base, while buyers could buy from the start to the finish in the sale order knowing it is of the highest quality.”, commented Scott. Right: WFL Red Sage 506C sold to KT Ranches of Cherryville, BC for $92,500 at the 2025 Mother Lode Sale. Below: The rock sculptured sales pavillion created to host summer sales at the Bohrson Marketing Facility in Olds, AB. Picture from the 2021, Rose Bowl & Jenna Flirt Event.
Sales such as Friday Night Lights and The Angus “In our business, relationships aren’t just important, they’re Collection have helped “elevate expectations across the everything. Communication and integrity are the most industry and improve the overall standard of important pieces to a successful relationship. Everything we consignment sales. In the end, the evolution we see today do is built on trust with buyers, consignors, and the broader didn’t happen overnight. It came from years of network of industry professionals we work alongside every consistency and commitment to doing things the right day. With consignors, strong relationships allow us to truly way”, mentioned Scott. “We have a mindset on how we understand their program, their goals, and the story behind do things, and at times, it may be overkill to build an their cattle. When there’s mutual trust, we can market their outdoor rock sculptured sales pavilion, have dueling offering honestly and effectively, set realistic expectations and pianos or bands at sales, ice sculptures on display at make decisions that protect their reputation long after sale summer sales or NYR, flying to Montreal to host the day. The people we work with aren’t one-time clients, they’re New Years Resolution sale in the ritzy part of town, or long-term partners and that only happens when communicaputting cattle on display in carousels (the first time I did tion is transparent and consistent. On the buyer side, that was at Wat-Cha Dispersal on my front lawn beside relationships are just as critical. Buyers rely on us to be the sale barn before I started sales management), or straight with them about cattle quality, suitability and value. whatever it may be, we push the limits on new and When buyers know we’ll stand behind what we sell, they’re memorable ideas.” confident to invest, year after year. That confidence creates repeat customers and ultimately stronger results for our Bohrson Marketing Services is also known for renewconsignors. Beyond that, relationships with other industry ing the popularity of summer sales. In 2017, Bohrson’s professionals raise the standard of the entire operation. No hosted The Motive Event, followed by The Cobra Event one succeeds in this industry on their own. When everyone of 2018, the Rose Bowl & Jenna Flirt Event of 2021, The involved shares information, respects one another, and works Family Matters sale in 2023, and the World Simmental toward the same goal, the end product is better for everyone. Sale in 2024 where they unveiled a 40 foot long Canadian At the end of the day, cattle marketing is still very much a flag behind the auction block. “We all know that people business. The cattle matter but the relationships people’s schedules get more and more hectic, so in order behind them are what sustain long-term success, credibility, to host an event through the summer, it is all about and growth.” making memories so people want to attend and share a special experience.”
For those looking to host their first sale, Scott advises, “A personal touch is important for a successful sale as the purebred cattle industry is a people business first and cow business second. If you can make a connection with your customers, the more comfortable they will be to continually invest in your program. For first time sales, we often joke that the biggest mistake breeders make about their first sale is worrying about the little things and forgetting about the most important thing communicating with their customers. We often see people do little things for their first sale that they don’t often do for sales 3-5 . Examples of that are cutting that extra bit of grass that is unseen around a clump of trees, organizing the toolbox in a back room, and making sure every little detail is pretty and looks perfect, but they don’t make time to reach out to that extra customer to ensure they will be attending your sale. It sounds wild but happens more than we can count - sure the barn and yard looks great, but did you call every potential customer in order to sell your product? … In my opinion, the priority always has to be the customer first and everything else second and in first time sales, it does get overlooked.” The 40 ft long Canadian flag that was displayed above the auction block at the 2024 World Simmental Sale.
The party tent at the 2023 Family Matters Sale.
In more recent years, Canadian Sires + Donors has been exhibiting a show string at several spring and summer junior shows, as well as a number of fall majors, such as Olds Fall Classic, Farmfair International and Canadian Western Agribition. “As many know, Riley Bohrson is a very special person to us and he runs the farm along with a few close friends. He does a great job showing and I know when I was his age, you couldn’t take the fall show run away from my competitive spirit so we don’t want to take it away from him. Our agreement when it comes to showing Canadian Sires + Donor cattle in the fall is that every animal needs to be shown for sale promotion and we aren’t solely chasing banners…When our family shows cattle in the spring and summer, it is all about our kids making memories with friends and enjoying fellowship with other families. It is about our kids expanding their skillset in showing cattle, but also the importance of taking on additional competitions to improve on judging, public speaking, showmanship, and grooming.” The Bohrson family has also become known for exhibiting several fall-born calves at these summer shows. “Our kids started showing the fall calves in spring and summer shows as it truly is the ideal age to show cattle for those shows… The fall born calves fall in the middle where we don’t need a nurse cow and they aren’t pregnant so you can take them on their own with ease. I do feel fall calving in general is getting more popular and something we can get behind to promote. As far as the show ring, I see more (fall borns) being shown in the future and even though you get yourself into some nasty splits showing against cattle 8 months older, the true cattleman can appreciate a good one no matter what the age is.” The Bohrson family often offers some kind of entertainment after their summer sales. The dueling pianos have made an appearance at multiple sales and have been a hit every time.
Although he may not be Tom Cruise, Scott Bohrson had his own movie star moment at the 2021 Rose Bowl & Jenna Flirt Event post Covid-19, reuniting an industry through a sale, but more importantly, through the backbone of our business; fellowship. “My favorite memory of all time with Bohrson Marketing Services was after the sale when I walked into the party tent, surrounded by hundreds and hundreds of people smiling, laughing and dancing to the Lyndsay Butler Band, and I truly felt like I was in a movie for the first time in my life. It was surreal and words can’t put it into proper context of the feeling that I had as we battled through every challenge to host the event and friends had been limited for nearly 1.5 years with (Covid-19 restrictions) and it was a surreal moment to feel the happiness in the air. The amount of gratitude that Rebecca and I received throughout that night for hosting that event and people constantly saying ‘You have no idea how badly we needed this night as we haven’t done anything in so long.’ was as rewarding as any cheque I will ever cash. It was the only time I felt like it was a movie scenario for me and the emotions get the best of me talking on it as it was a very special memory in my lifetime.” Scott’s Jerry Maguire moment did not involve money at all, just the people who make this life rich.
Tia Schram
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Community of Creatives
“Community over competition.”, she said with her whole chest.
I don’t know if there is a single photographer out there that hasn’t said, “I am the biggest supporter of ‘community over competition.’” at least once in conversation, on social media, or both. Despite many photographers saying and sharing this phrase, we seldom see them actually practicing it. So here I am, on my soapbox, saying it loud enough for the people in the back… COMMUNITY OVER COMPETITION!!! In times of self doubt, vulnerability, and insecurity, we are all guilty of getting hung up in the comparison game. We look at other photographers' work, social media content, and business practices and compare them to our own. We could have a full schedule ahead of us, but still wonder why Farmer Joe chose Photographer Sally instead of us. Are our prices too high? Do we not post enough on social media? Is Photographer Sally more qualified than me? Does Farmer Joe hate me? Is my website boring? Do I need to host a giveaway? Instead of congratulating Photographer Sally on taking great photos for Farmer Joe, we spiral. And because we are all in competition with one another, we don’t say anything to any one and we crash out in silence… then post “community over competition” on our Instagram story. We do not need to eliminate competition, we just need to prioritize the people behind the cameras. Without competition, there would be no progression; it is necessary for this industry to continue to thrive. After all, iron sharpens iron. With that all said, welcome to the Community of Creatives feature, where 22 livestock photographers ranging in location, experience, and vibes share their advice and give you a deeper look into why we do what we do. Of the talented photographers featured, there are people that I have worked for, that I have worked with, and that have worked for me. There are also a few that I have never actually met, but have connected with virtually through our mutual love of photography and our willingness to ask questions and provide advice.
MEET THE
Photographers Tia Schram
Seven D Media Location: Western Canada & Beyond Experience: 6 years
Jordan Buba Westbrook Ventures Location: Alberta
ShowChampions Location: Canada, USA, Mexico Experience: 35+ years
Madison Lafrentz
Kailey Wirsta K-Cow Design Location: Alberta Experience: 6 years
Meghan Black Meghan Black Design Location: Maritimes Experience: 3+ years
Sarah Hasson Golden Thread Livestock Images Location: Saskatchewan Experience: 14+ years
Allan Browarny
Compass Creative Location: Saskatchewan Experience: 3 years
Sam Buschbeck Sam Buschbeck Photography Location: Ontario Experience: 13 years
Jenna Lingley Sage & Soil Media Location: Alberta Experience: 15 years
Justin Harcourt Charolais Banner Location: Saskatchewan Experience: 1 year
Jenna Loveridge Jenna Loveridge Photography Location: Saskatchewan Experience: 23 years
Dacie Przekop Dacie’s Stock Shots Location: Alberta Experience: 15 years
Dale Weinbender Sliding Hills Media Location: Saskatchewan Experience: 9 years
Stacy Young Innovation Media Location: Quebec Experience: 10 years
Trinity Martin Trinity Martin Photography Location: Alberta Experience: 3 years
Whitney Longhurst
Samantha Kennedy Crown Point Photo Location: Ontario Experience: 2 years
Jill Renton Gone West Media Location: Alberta Experience: 18 years
Maureen Tubman ShowChampions Location: Saskatchewan Experience: 18+ years
Long Run Media Location: Alberta Experience: 10+ years
Kyleigh Magotiaux Location: Alberta Experience: 3 years
Brigitte Herrema BJH Photography Location: Ontario Experience: 6 years
Baxter Blair Double B Media Location: Saskatchewan Experience: 1.5 years *Videographer
“If you are just starting out in livestock photography, give yourself time to learn. Learn how to move the cattle so they set down properly, find your style and learn your equipment until it becomes second nature. As a producer, spend the time with the cattle ahead of photo day, time and care when setting up a location (this is a big one!) and time and patience in the picture pen. I can’t count how many instances “one more time around” got me “THE” shot. To other professionals, take the time in the pen to get the right shot naturally, more integrity and less time altering the photo later. The slower you move in a picture pen, the faster and more successful your day will go.” -Jenna Loveridge “My advice to producers is to invest in good photos of your operation. Good photos don’t make your cattle better—they show them honestly. This goes a long way, because photos do more than show an animal; they build confidence, credibility, and value in your program. You’ve put your heart and soul into these cattle, and the public wants to see that.”
“My advice to any prospective photographer is simple: keep trying. Keep chasing the image you can’t stop thinking about. The candid moment or angle that really tells a story. The best photos usually don’t come from walking into a pen and snapping the very first shot. They come from taking your time, paying attention, and being willing to wait for the right moment. Just as important is believing in yourself and surrounding yourself with people who support and encourage you. Imposter syndrome is very real in photography, and honestly, it never fully goes away. Even people who have been doing this for years still question themselves at times. The key is realizing that those doubts don’t mean you aren’t talented, they just mean you care about doing good work. Your mindset matters more than you think. If you walk into a photo pen already doubting yourself, that energy shows in your work. The same goes for the clients, colleagues, and peers you choose to be around. Setting boundaries and keeping a positive, supportive circle around you makes a big difference, not just in the quality of your work, but in how long you can enjoy doing it.” -Trinity Martin
-Kyleigh Magotiaux “My advice to prospective photographers would be to learn your equipment, and photograph as many subjects and genres as you can. Truly learn the craft, and your gear. Photograph EVERYTHING like it is the Super Bowl. Some places and events may still be at Little League status, but we must shine a light on them just like they are at the very top! For producers, treat photo & video days with the respect they need. Have your chores and duties done, have a good crew of people to assist with all aspects. Take the TIME on that day or those days to truly dedicate yourself to the photographer who has likely travelled in to do the best they can do. It truly takes a team, many moving parts, and dedication to get world class photographs! Communicate with your photographer about the day as much as you can. Weather, timing, etc., and handle them and your crew with respect. Be sure everyone is fed, warm/cool depending on the weather, and that you all have adequate breaks throughout the day. To other professionals, keep it professional! The way you carry yourself is everything. Dress nicely, greet people, introduce yourself and be seen! It is not about us, but many people are watching us. Be proud of yourself. It certainly gives your customers or event partners confidence to see you work with pride and class.” -Maureen Tubman “Buy the camera. Never be afraid to ask questions and try new things. Chase your dreams and never be afraid to push yourself out of your comfort zone. You will never regret it and you will continuously learn things about yourself and new skills.” -Brigitte Herrema “Keep going! Everyone starts at ground zero. Reach out to creatives that inspire you, rust me, they don’t bite. Find your circle of people that support you and truly want the best for you. This industry is massive and there is plenty of room for photographers, so never feel you don’t have a seat at the table!” -Jenna Lingley
Advice to P Photographer & Other Pr
“Finding your niche and leaning into your strengths is key. T industry can feel oversaturated and intimidating at times, bu here, you’re here for a reason. There’s room for everyone w something unique to the table. When you harness what mak different and use it intentionally, that’s how you stand out — that’s how you succeed.” -B
“The livestock industry is built on relationships, trust, authenticity and a whole lot of hard work – creativity is no different. My advice to any prospective photographers, producers and other professionals is to focus on building healthy relationships, with their families, customers, clients and other producers. Stay true to what you like and don’t be afraid to do your own thing – for creatives craft your own style. Be teachable and put the time and effort into understanding your work. The most meaningful work comes from a place where passion meets purpose, and when you lead with that, success will find you.” -Madison Lafrentz
“Be a student of the industry first, and a photographer second. Understanding livestock, people, and the pace of a show ring matters just as much as knowing your camera. For prospective photographers, put in the time - watch cattle, learn angles that flatter structure, and don’t rush the process. For producers and professionals, communication is everything. The best images come when everyone is on the same page and working toward showcasing the animal honestly and at its very best. At the end of the day, professionalism, consistency, and respect for the stock and the people behind it will take you further than any piece of equipment ever will.” -Dacie Przekop “Whether you are a prospective photographer, a past or present producer, or someone already serving the industry from a professional standpoint, I think it is important to remember it is okay to be proud of yourself. Celebrate the small wins and take the time to step back and reflect on how far you have come. No matter what stage of the game you are in, there is always something worth being proud of.”
Prospective rs, Producers rofessionals
This ut if you’re who brings kes you — and
Baxter Blair
-Tia Schram
To producers: We know picture days can be one of the worst days of the year, let us help make it easier by taking our advice on how maybe your pen could be better or even let us bring our own help if need be. We want the day to go as smoothly as possible and for everyone to be happy with the end product. To Professionals- There isn’t enough of us in this industry for the amount of work out there, be kind to others, mentor others and have fun in the pen!”
-Justin Harcourt
-Kailey Wirsta
“Prospective photographers and industry peeps: ask lots of questions, anyone in our shoes would love to help you be a better photographer. Whether it’s gear, settings, why we shoot a certain way or why we shoot from where we do. We want everyone to do well, definitely no gate keeping on my end! It doesn’t matter if 10 people photograph the same thing at the same time, everyone’s going to put their own spin on it. The industry is small, just be a good person and easy to work with and you’ll be at the top of peoples lists to recommend or work with.” -Sam Buschbeck
“Advice to prospective photographers- Don’t be scared to ask for help from people already in the industry. The only way to learn and get better is lots of trial and error- in the world of digital- you’re not wasting anything by taking lots of pictures, so take lots and figure out your style. Maybe most importantly don’t be scared to be bold and make decisions in the picture pen, it’s your name on the photos after all.
“Every pen of cattle presents new challenges, whether it be facilities, weather, inexperienced picture day help or cattle that don’t want to behave. It’s important to take a minute and analyze the picture pen and make a game plan before you start bringing bulls through. Cattle sense is also very important for photographers starting out. Go slow and work with the animal. Every cow screws up and sets up eventually. Be picky. Pictures in a catalogue are often the first impression of that sale animal and often can make a calf look better or worse than they are in person. You don’t want the latter.”
“Don’t wait until everything feels ‘perfect’ to start. Some of my biggest opportunities came from saying yes before I felt fully ready. Be willing to learn in real-time, take constructive criticism, and put yourself in environments where you’re surrounded by people who are better than you. In agriculture especially, relationships matter... show up consistently, work hard, and let your reputation speak for you long before your portfolio does.”
-Jordan Buba
“For prospective photographers, striving for the highest standards begins with mastering your craft. Begin by really understanding your camera and the fundamentals of photography. Shooting in manual, mastering exposure, focus, and composition, and making deliberate choices about angles and timing allows you to create images with purpose while building technical skill over time. Take the time to review your photos thoughtfully. Notice what worked, what didn’t, and connect the results back to the settings you used. As you continue to learn and grow, aiming for the highest standards will guide your development as a livestock photographer. How you ready your animals and plan their presentation for marketing photos makes a real difference in the final images. Just as you showcase your animals at their best in the show ring, be deliberate about how they appear in photographs and marketing materials. This might mean halter breaking each animal so they are comfortable in the picture pen or spending extra time clipping and grooming them beforehand. Thoughtful preparation ensures that each image reflects the quality of your operation, your breed, and the industry overall. For other professionals, striving for the highest standards means recognizing that your work shapes the reputation of the entire industry. Delivering accurate, high-quality marketing materials, maintaining integrity in editing and presentation, and building relationships with your peers sets a strong example. Every decision you make affects how the Canadian Livestock Industry is perceived, and committing to excellence helps raise the bar across the entire profession.” -Samantha Kennedy
“Producers must have confidence in what they hired you for. Micro-managing the photographer will create unnecessary friction with the photographer second guessing themself. This will very likely end up with negative results.” -Allan Browarny
“One thing I wish people knew about livestock photographers is that our gear costs a lot, our software to edit costs a lot and we have a lot of time put into our craft, plus we do have to travel to get to where you are that we charge accordingly. We are not out here trying to gouge people, we are just trying to make a living. We want you to succeed just as badly as you want to. “ -Sam Buschbeck “This may come as a surprise, but we are all a little crazy, or at least I am! We have a caffeine addiction, we are truly lacking in sleep, our minds have been going a mile a minute since we woke up at 4 AM, we all have some sort of neglected injury that can get fixed in off season, and yet we will remember every single detail about your farm and operation and make sure we all have the best day in the pen. This last one might just be about me personally, but I am always willing to make a fool of myself in a pen. That just might be my ADHD talking as well. The more fun you are having the better the day, the better the pictures. Don’t judge me as I sing/dance and say random movie quotes throughout the day just to see if I can get a smile or a sideways look of disbelief from you. Trust me I know I am weird but for some reason you keep asking me back!” -Whitney Longhurst
“The one thing being a livesto from glamorou destroyed equi temperatures. over again eac
“One thing I wish the general population knew about being a livestock photographer is that the photographer you choose to work with can and will truly alter your entire image and branding. Both ways! Do your own research and simply choose what is best for you and your business.”
What is one thi general pop about being a livesto
-Maureen Tubman
“Being a livestock photographer is incredibly hard to explain to the general population. “Wait — you take pictures of cows for a living?” is a common response. To most people outside this world, a cow is just a cow — a steak on legs or a fluffy critter. But to us, it’s a potential breed changer, or more importantly, someone’s livelihood. It represents years of blood, sweat, and tears poured into that year’s offering. That first impression matters. A single photo can be the difference between a buyer writing a cheque, flipping the page, or moving on to a different catalogue altogether. That’s a lot of weight to carry every time I step into a pen. It’s never just pictures of cows.” -Jill Renton
“I wish the general population knew that livestock photographers pour their heart and soul into capturing the best moments. We spend more time waiting than we do shooting. It takes a lot of patience but waiting for the right moment is a big part of our job.” -Kyleigh Magotiaux
“One thing I w taking the pic lighting, pen and all the sc impact the re
“I want the general public to understand that livestock photography is standard for the industry and can make or break a program’s success constantly evolving, and photography is often the first impression a pr photographer who understands both the art and livestock is critical. K animals at their best and capture them in a way that stands out will al
“One thing I wish everyone knew about being a livestock photographer is the knowledge base that we carry to do the job we do and the time and work ethic that it takes to be successful at it. A successful livestock photographer has to recognize phenotype, faults and strengths in cattle and work around them. They need to read the animal; understanding which way they will move on pressure is imperative to getting the light and position correct. Mastering camera settings and keeping up with equipment updates, editing software, exporting and sharing of photos/videos post shoot is equally important as taking the photos.”
that I wish the general population knew about ock photographer is that it is the furthest thing us! I have frozen fingers, toes, my face and almost ipment while working in extremely cold But every year, I forget and sign up to do it all ch winter.” -Sarah Hasson
-Jenna Loveridge
“I wish everyone understood how much we care. I may be amiss to speak for every photographer, but myself personally, I probably care a little too much at times. In a picture pen, we don’t strive for the exact same silhouette for every calf; one may profile best in a reverse pose, a ¾ shot works for some, but not all, and others we have to find how they look best on the fly, but I promise we are trying our hardest to present your animals and your livlihood to the best of our ability.”
ing you wish the pulation knew ock photographer?
-Tia Schram
“The diversity of the job! Taking the photos is actually a small part of what we do. Between editing, marketing, being a travel agent, a bookkeeper, etc., the time we spend in the pen or a ring will only account for 25% of the job.” -Stacy Young
wish the general population knew is it is a lot more then coming and cture. There are a lot of factors that are taken into consideration like set up, handling, having picture pen help, dealing with winter weather creen time that comes after. A lot of factors are considered and can esult of picture day.” -Dale Weinbender
sn’t a hobby — it sets the s. Livestock marketing is rogram makes. Investing in a Knowing how to present lways pay off in the long run.“ -Baxter Blair
“I wish people understood that being a livestock photographer takes far more than simply walking into the pen and snapping a photo, and it means the world when people value that about us. We need to understand animal behavior, have excellent communication skills, and exercise patience, all while knowing our camera inside and out to capture the most effective marketing images. Every shot requires careful observation, precise timing, and the ability to capture the animal at its best in the moment it presents itself. We absolutely love when breeders step back and put their full trust in us to judge their animals through the lens and ensure the final images showcase them at their very best. Every photo reflects both the photographer and the breeder. When we’re on hour three in the pen and the producer says, “any photo is fine at this point,” we keep going, for the benefit of both of us. Every extra minute and every extra effort is worth it when the final image meets our standards, and there is nothing more satisfying than being able to say, ‘I’m glad we tried one more time.’” -Samantha Kennedy
“I am inspired by, of course, the cattle! I get so excited to wake up in the morning and drive to the next ranch to see what’s in their pen of bulls this year. It truly is the best way to see cattle, evaluate temperaments and see what genetics are really improving their respective breeds. I am inspired by the people. Earning an income solely from any type of agriculture is not for the faint of heart. It can have stressful moments but farmers and ranchers are the most positive, resilient and down to earth people on the planet. They are my kind of people. They work hard and in many cases work alongside their family members. I have learned so much about different ways to feed, treat, breed and generally care for livestock that I could probably write a book. And, I have enjoyed getting to know these families - some of whom I have worked for for almost 2 decades. It motivates me when my efforts can help a program see success.”
“I’m inspired by the breeders and cattlemen who spend generations buildi program long before a picture is ever taken. What motivates me is the challenge of capturing cattle in a picture pen in a way that reflects the wor behind them - the breeding decisions, the management, and the vision for where that program is headed. A good pen picture isn’t just about the anim standing right; it’s about honesty, consistency, and presenting cattle the wa they truly are. Knowing that those images become the face of a program in sales, ads, and pedigrees pushes me to be precise, patient, and intentiona with every frame.”
-Sarah Hasson
“I am someone who is easily inspired, but the long and the short of it by passionate people. You can have all the money and talent in the wo do not love what you do, it will be evident. I am inspired by generation driven to maintain a legacy, and those just starting out and trying to m themselves. I find inspiration in seasoned photographers, but also in in their career because they have such fresh eyes for this business. I athletes of all disciplines, business people in all sectors, and artists i Passionate people foster inspiration for everyone.”
“That’s a hard question to answer. I’m inspired by the little girl I was thirty years ago, standing in a barn with a disposable film camera, taking pictures simply because I loved it. I’m also inspired by the friends and colleagues in this industry — the ones I can call in the middle of a five-hour road trip after shooting in a -20°C picture pen, knowing they were doing the exact same thing and will be back at it again tomorrow. Motivation wise, this is not an easy gig. It’s not just the hours with a camera in my hand, it’s long hours behind a windshield, and even more hours in front of a laptop afterward. But when a client calls to celebrate their highest-grossing sale, or when I get to capture the lasting memory of an influential animal before she heads to town one last time, that’s what motivates me to continue, and to be better, for my clients. And honestly, that little squeal when I know I’ve taken the shot before saying ‘let him out’ — that feeling is what keeps me going.” -Jill Renton
“What motivates and inspires me is chasing the money shot. There is no better feeling than seeing a calf walk into a perfect pose and being able to capture it for the producer. As they put their trust in me to come and play a role in marketing their program, being able to deliver on picture day keeps me looking forward to the next pen.” -Justin Harcourt
-Dacie Prz
Who inspi What motivates with your
“I’m most inspired by the people behind the livestock... the breeders, fitters, and families who dedicate their lives to improving their herds and the industry. Growing up in agriculture and being involved in 4-H shaped my perspective and gave me a deep respect for the stories that deserve to be told. What motivates me is knowing that a single image can help preserve a legacy, promote quality genetics, or showcase the passion behind the work. Being able to combine creativity with agriculture is what keeps me excited to pick up my camera every day.” -Kailey Wirsta
“There are so many photographers that inspire me and have inspired me that the list would be so long. Looking through social media always brings me joy and inspiration, watching young and seasoned photographers break molds and push boundaries while promoting their clients to the best of their abilities. Inspiration for me comes in all shapes and sizes, a particularly good animal striding into a pen, pen help striking a silly pose to get the animals attention, beautiful sunrises on the way to a client’s place, and the text or call back from a producer after they receive their images and love them. Don’t get me wrong, compliments make me uncomfortable but I love creating the images that show off all my clients’ hard work they have put into those animals.” -Whitney Longhurst
“I am inspired by everyone in our industry. I think we are incredibly lucky to have amazing people throughout Canada and the US that are pure talent and incredible people. What motivates me to continue building my craft is pure passion. There’s no other feeling of just being behind the camera and being able to show people a glimspe of how you see the world. I think that’s quite powerful and keeps me creative and working on trying new techniques and editing techniques.” -Brigitte Herrema
“This industry inspires alongside that I call frie to be a priority - I’ve sp cared for, limited on wh things. I recently have h intention to get back to - and a large part of th choose me, showed pa for. This is my motivatio that chose to collaborat to continue to learn and capturing a really cool family - it’s something amount of pride in.”
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“Brad Hook was one of the first livestock photographers that I truly followed. I saw his work and it made me think, “Wow, this guy knows cattle and knows cameras!”. The cool thing is, little ole 19 year old me got brave enough to ask Brad a few questions and he responded and supported me. There are so many more creatives out there that deserve to be noted too... but that would be a very long list! Seeing really good cattle motivates me. It doesn’t matter what breed, where they are or what their breeding is. If they are good it motivates me to do my absolute best and push myself to get better.” -Jenna Lingley “I have always been a lover of sports, and find a ton of inspiration from many sports photographers and videographers. Being able to capture emotion in a photo or clip is a priority to us, and we find those involved in the sports industry are some of the best at it.” -Stacy Young
ires you? you to continue r craft? -Tia Schram
me - the people, the cattle, the kids, those I get to work ends. Over the last year and a half my health needed pent that time in and out of the hospital more than I hat I could do in a sense, while trying to juggle all of the had surgery, and am getting back to my old self - it’s my o more of what I can do, more of things I love and enjoy hat is behind a camera. The people who continued to atience, respect and compassion - I’ll forever be grateful on. The people who continued to cheer for me, friends te with me, bounce ideas off of and work alongside of d grow. The role we play is a large one - whether that’s donor photo, a special moment in the show ring or that’s not taken lightly but something I take a substantial
“Growing up on a ranch and being involved in agriculture my whole life has given me a profound love and respect for the industry. I have also always loved art and being creative, my profession allows me to blend art with agriculture. It’s the people within the agriculture industry that inspire me, their trust in my creative vision fuels me to keep evolving, keep learning, and keep showcasing the cattle business through an elevated lens. My goal is to capture and create the kind of imagery that helps their programs grow, preserves their progress, and ensures that future generations see the value in what they’re building today.” -Madison Lafrentz “I started taking our own sale bull pictures in 2016. Between school and helping on the farm I didn’t have a lot of time to take things to the next level. When I graduated university, I decided to start taking pictures for other producers. I was very fortunate to spend time Christine Boake who really helped advance my skill set. I always admired Christine’s work, someone who really inspired me to push myself to keep improving. It is extremely rewarding to see your work in sale catalogues, magazines, and on social media. Seeing producers having successful sales and getting the chance to picture/video high quality stock fuels my motivation to keep going in this business.” -Dale Weinbender
“What motivates me most is the power of a photograph to market an animal within this industry. A single image can shape perception, create opportunity, and tell a story that words cannot. I’m also inspired by the creativity within the livestock industry and by the people who are willing to try new ideas, push boundaries, and continuously improve. Photography is a craft you never truly master. There is always something new to learn, a different approach to try, or a better image to create. That constant opportunity for growth is what keeps me motivated and passionate about what I do.” -Trinity Martin
-Meghan Black
alt Browarny’ was arguably the most famous livestock photographer in the world. ortune to work along his side for many years he was always my biggest day when I’m struggling in the photo pen or at a backdrop, I ask myself ‘What o?’ The old saying goes, ‘love what you do and never work a day in your life’ ue in my 35 year career. Anyone who works with animals understands the ng through the challenges and coming up with the money shots most of the time e coming back all these years.” -Allan Browarny
“My biggest inspiration would be two things and not just individuals. Nothing gets me more excited to walk into a pen when I know the people behind the operation have done everything they can to allow us to get the best pictures, when you strive for over 100%, I for sure strive for the same. Lots of times I get the comment that ‘oh those people must be hard to work for cause perfection is the only way’ but to me that’s the easiest cause they have done everything in their power to make sure we can get ‘the shot’ everytime. Literally every detail is thought of and delivered. My next inspiration is the animals I’ve had the privilege to have behind my camera. There never is a better feeling then when someone asks you to take a picture of a high seller or show winner or the feeling you get when animal you pictured becomes famous in some way!” -Jordan Buba
MARCH 1-2 SALE CLOSES AT 5 PM ON THE 2ND
P WER AND
2026 PROGRESS
5020N :: In the 2026 Sale
4048N :: In the 2026 Sale
5031N :: In the 2026 Sale
Simmental & Angus Bull Sale
F E AT U R I N G S O N S O F M C I N T O S H L A D Y & D A R K H O R S E
contacts us for a catalogue
HORNER cattle co.
Jake Rawluk & Laura Horner
DOWNHILL simmentals
TSN
livestock
KCH
cattle co.
Everett Olson
Tyson & Alisha Birmingham
Ken & Kerrie Hinsburg
Alan Horner
Rapid City, Manitoba
Brandon , Manitoba
Rapid City, MB
Minnedosa, Manitoba
204 867 0076 • 204 826 2643
204 724 2004
431 541 3245
204 768 0284 • 204 868 5335
Nominees for
Nominees for
JUNIOR SHOW STEER OF THE YEAR
FAVORITE JUNIOR SHOW OF 2025
Pentagon Gold Digger
Valley Junior Beef Sweepstakes
Chuck Wallstreet
Young Ranchman’s All Breeds Livestock Show
Exhibited by: London Matthews Exhibited by: Reid Hunter
Larry
Exhibited by: Quinn Hoegl
Panda
Exhibited by: Emma Lees
Nominees for
Carp, ON
Swift Current, SK
OYCSA/OJA Double Feature Grassie, ON
Rising Stars Junior Show
Nominees for
FITTER OF THE YEAR Tyson Buist Waldeck, SK
Kord Phillips Waskatenau, AB
Austin Fisk
Lloydminster, SK
Clay Howe Glencoe, ON
Stettler, AB
Nominees for
Nominees for
MOST ENJOYABLE JUNIOR NATIONALS
OUTSTANDING CATTLE OPERATION MARKETING
YCSA National Classic
Double B Angus
CJAA Showdown
Merit Cattle Co. Radville, SK
Wheatland Cattle Company
CCYA National Show
Greenwood Cattle
Kolby Heaven
CJHA Bonanza
Daines Cattle & O’Neill Livestock
Taylor Stewart
Nominees for
Nominees for
Simmental: Weyburn, SK Angus: Stettler, AB
Charolais: Stettler, AB Hereford: Olds, AB
McLean, SK
Lloydminster, SK Innisfail, AB
HERDSMAN OF THE YEAR Nolan Glover
Eastondale Angus
Riley Lafrentz
Murray Ranches Balamore Farm
Nominees for
JUNIOR SHOWMAN OF THE YEAR
SHOW MOM OF THE YEAR
Jackson Corner
Kim Matthews Olds, AB
Orangeville, ON
Lee Shologan
Tasha Lees
Ryley Mader
Madison Hammell
Jill Mader
Brody Gardner
Katie Kolenosky
Stacey Domes
Caledonia, ON Myrnam, AB Caledon, ON Perdue, SK
Arcola, SK Olds, AB
Perdue, SK
SHOW DAD OF THE YEAR Jim Hasson
Olds, AB Olds, AB
Tyler Smyth
Swift Current, SK
Junior Show Heifer of the Year RF Scream 4128
Exhibited by: Abby Rancier
Congratulations to the Rancier Family of Killam, AB
Nominees for
JUNIOR SHOW HEIFER OF THE YEAR RF Scream 4128
Exhibited by: Abby Rancier
Kay-R Miss Tink
Exhibited by: Aubree Higgins
Freyburn Blackbird 36M Exhibited by: Joran Frey
Premier/Hasson 405 Exhibited by: Nicole Rau
Grand Champion Female Western Elite Bred Heifer Invitational: Calgary, AB Grand Champion Female YCSA National Classic: Weyburn, SK Champion Yearling Heifer Lady Elaine Heifer Bracket, Senior Bracket Champion Canadian Junior National Heifer Show: Bashaw, AB Reserve Champion Purebred Female Cody Sibbald Legacy Classic: Beechy, SK Reserve Champion Open Female Josephburg Ag Society Classic: Josephburg, AB Reserve Champion Yearling Female AYCSA Wildrose Classic: Stettler, AB 5th Overall Female Champion Simmental Female Rising Stars Steer & Heifer Show: Stettler, AB Reserve Senior Champion Jackpot Heifer Summer Synergy: Olds, AB
Fitter of the Year
Kord Phillips Waskatenau, AB
Junior Show Steer of the Year Chuck Wallstreet
Exhibited by: Reid Hunter
Congratulations to the Hunter & Phillips Families.
“It was a feeling I will never forget when Chuck got slapped. You almost blackout in the moment. It is such a hard show to win, and it made it that much more exhilarating when it happened. After Rising Stars in April is when we knew Chuck was going to have a good shot at Calgary. Reid put in a tremendous amount of dedication and it was really rewarding to see our plan come to fruition.”
- Kord Phillips
“I want to thank Kord and the whole Phillips family for breeding and raising such an amazing animal. Every step of the way, the entire Phillips family was extremely supportive. I wouldn’t have been able to have the year I had with Chuck if it wasn’t for Kord’s knowledge and dedication to help at any given time. It was an outstanding year that took a tremendous amount of effort. Thank you to all that helped get Chuck ready at shows, we would not have been able to do it on our own. I would also like to extend my gratitude to my own family for their endless support. It was a year I will never forget.”
- Reid Hunter
Show mom of the year
Jill Mader
Mader Ranches
“Jill is one of the strongest and most caring people you will meet. She is always there for anyone, whether it’s advice, encouragement, or just someone to listen. She teaches the importance of kindness, responsibility, and believing in yourself. Through her actions, she shows what it means to work hard and care deeply for others. She will always be there when she is needed whether it’s holding a halter, or bringing along her little show dog and supporting us wherever, whenever.” - Stella & Hawkin Mader
Junior Showman of the Year Lee Shologan
Myrnam, AB
“I want to thank Ringside Magazine for recognizing me with this award; it’s an outstanding honor. Big shout out to Tia for organizing and putting on this fun competition to promote the Canadian junior show industry. I really enjoy competing in showmanship competitions, it helps increase my skills promoting cattle. I am always trying to learn and am very thankful for the opportunities our industry has provided. Alongside my family we are building Shologan cattle. It’s super exciting to have sold and bought some outstanding purebred Simmental and Angus alongside our great partners! Showmanship has been a benchmark for me to make a connection to the cattle industry. Thank you to all of the sponsors and judges of all of the showmanship competitions. Without the sponsors none of these would be possible. Thank you for the nominations and to all who took the time to vote, I appreciate it. Happy new year! Wishing everyone the best in 2026, I am excited to get on the show road and see everyone.”
- Lee Shologan
Co-show dad of the Year Tyler Smyth
Flat-Top Cattle Co.
“My dad is the best show dad becasue he always pumps me up before I go into the ring.” - Scarlet Smyth
“My dad is the best show dad because he teaches me a lot and helps me get better at clipping, fitting and showing.” - Cooper Smyth
Most enjoyable junior nationals Angus Showdown
CJAA
hosted in Stettler, AB
Favorite junior show of 2025
Young Ranchman’s All Breeds Livestock Show
herdsman of the Year Riley Lafrentz
Wheatland Cattle Company
“Riley Lafrentz has been apart of Wheatland since the very beginning. He is well accustomed to all the jobs that need done— the fun and not so fun ones, but always faces them with a good attitude. As time has gone on, Riley’s roles at Wheatland have increased, taking on more decision making along with responsibilities. We appreciate your ability to connect with people and your customer service throughout the year. Your love and excitement for good cattle is most gratifying. You have a great work ethic and are always striving to do better. Thanks for all of your dedication to Wheatland.”
- Denise Lafrentz
Co-show dad Show mom of the year Jill Mader
Mader Ranches
“We have known Ryley our entire lives and watched him and Jill raise their kids basically in the same time frame as we raised ours. To see Ryley nominated as ‘Show Dad of the Year’ in our opinion is quite fitting as he is a dad that has grown up with his kids, much like we have. We have always respected and admired how Ryley “Jill is one of the strongest and most caring peoplehas you will meet. She is always there time for everyone, parents, children, grandparents. a unique ability to make for anyone, whether He it’s has advice, encouragement, or just someone to listen. She teacheveryone feel included no matter what the situation; parents camped at a junior es the importance of kindness, responsibility, andshow, believing in yourself. Through her older generation grandparents watching their grandchildren at the junior show, and actions, she shows what it means to work hard and care deeply for others. She will the junior participants themselves. He be goes outwhen of hisshe wayisto take interest them as a halter, or bringing along her always there needed whetherinit’s holding individuals and their families. little show dog and supporting us wherever whenever.” - Stella & Hawkin Mader An example of this is our youngest son Ripp has developed a relationship with Ryley and Jill where he thinks of them as some of his best friends. When he sees them at any event he feels comfortable enough to go sit with them in a crowd, walk through a pen of bulls, or tell them they should maybe sell all of their red cattle because he likes black ones, and wondering if they sent there dog to the auction market yet. Not many 4 year olds have that kind of trust with people. We feel Ryley and Jill’s greatest accomplishment are their children, Stella and Hawkin. They convey the same qualities as the parents who have raised them, and that in turn makes Ryley a truly deserving recipient of the 2025 ‘Show Dad of the Year’.”
- The Howell Family
d of the Year Ryley Mader
Mader Ranches
outstanding cattle operation marketing Daines & O ’Neill Cattle
Livestock
“Marketing can be tricky; sometimes we get caught up in everything else and don’t make it enough of a priority. Our marketing took off when Wyatt and Kyle were at Agribition and I wasn’t able to attend. I figured that even though I couldn’t be there, I could still have some fun and making a little fun of them seemed like a good place to start. They’re good sports about it because, well, a) it’s factual and b) humour is our family’s love language. It’s a big part of who we are and how we operate. It makes the less desirable jobs more enjoyable and it probably borders on an unhealthy coping mechanism, but it works for us! I’ve been asked quite a few times if I’ll ever run out of material, pictures, or videos. My response generally is, ‘Have you met them?’ As long as I have a camera, I just have to picture/video them in their natural habitat. Nothing is specifically created for Facebook, it’s just everyday life around here. The cattle and our family are at the heart of what we do. We believe in good cattle, being a good person, surrounding yourself with good people and you may as well have a good time while you are at it! The guys and Erin (Briggs) said it was well received at Agribition. People stopped by the stall just to meet the ‘suspects,’ including some who weren’t involved in the cattle industry. We’ve definitely grown our following and reached a broader audience. We really appreciate all the support and interactions with our page. We’re glad people have gotten a kick out of it—after all, life is better when you’re laughing!” - Jocelyn O ’Neill
NB Provincial Exhibition September 5 & 6, 2025 Fredericton, NB
Supreme Champion Female: Eagle-C 48G Lulu 1L Exhibited by: Leonard Rand
Supreme Champion Bull: Stonewood Macho 3M Exhibited by: David Kelsey Siddall
Photographer: Sam Buschbeck Photography
Classic Heritage Beef Classic September 19 & 20, 2025 Windsor, NS
Supreme Champion Female: JEM Tibbie 51L Exhibited by: Ernie & Joanne Mutch
Supreme Champion Bull: WKF Burn It Down 130M Exhibited by: Windy Knoll Farm
Photographer: Meghan Black Design
Lindsay Agricultural Society Exhibition September 19-21, 2025 Lindsay, ON
Supreme Champion Female: Academy Hill Lovebug 6L Exhibited by: Rosalyn Grusnick
Supreme Champion Bull: IRCC Lifeline 387L Exhibited by: Indian River Cattle Co.
Photographer: Innovation Media
Lot 1, Owned by Double Arrow Int Heifer Calf Champion CWA Rs Sr Heifer Calf Champion
Lot 2, Owned by Candace Lein
Lot 3, Owned by Eden Simmentals Int Heifer Calf Champion
Lot 5, Owned by Double H, Tom Coulter & High Country Jr Heifer Calf Champion
Barrhead Beef Bash September 27, 2025 Barrhead, AB
Supreme Champion Female: DMM Blackbird 24L Exhibited by: Miller Wilson Angus & Grant Lodge Farms
Supreme Champion Bull: Red Cinder Foolin’ Ya 1601L Exhibited by: Cinder Angus
Photographer: Seven D Media
Junior Supreme Champion Female: Boss Lake Ms Passion 414M Exhibited by: Brooklynn Boulter
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Olds Fall Classic October 3-5, 2025 Olds, AB
Photographer: Seven D Media
Stars of Tomorrow Champion Purebred Heifer Calf: WF Darlin’ 288N, Exhibited by: Wallgren Farms
Stars of Tomorrow Champion Commercial Heifer Calf: Horseshoe Cherry’s Chanel 50N, Exhibited by: Paytin Hagel
Stars of Tomorrow Champion Purebred Bull Calf: : DMM Disruption 26N, Exhibited by: Miller Wilson Angus
Stars of Tomorrow Champion Commercial Steer: Midnight, Exhibited by: Ridgeline Cattle Co.
Stars of Tomorrow Champion Purebred Yearling Heifer: Ter-Ron Jaybird 64M, Exhibited by: Ter-Ron Farms
Stars of Tomorrow Champion Commercial Yearling Heifer: C-D Dixie Erica 4141, Exhibited by: Canadian Sires & Donors
Congratulations to Buck Thompson on 20 years with the Olds Regional Exhibition! A select number of Hawaiian shirts with Buck’s face on them were auctioned off in support of the ORE at the 2025 Olds Fall Classic.
Grand Champion Black Angus Female: DMM Blackbird 24L, Exhibited by: Miller Wilson Angus
Grand Champion Black Angus Bull: Cowtrax Milwaukee 153L, Exhibited by: Merit Cattle Co.
Grand Champion Red Angus Female: Red Wilbar Bayberry 31K, Exhibited by: Wilbar Cattle Co.
Grand Champion Red Angus Bull: Red Six Mile Showman87L, Exhibited by: Six Mile Ranch
Grand Champion Limousin Female: Highland Misteria 12M, Exhibited by: Highland Stock Farms
Grand Champion Limousin Bull: High’s Legacy ET, Exhibited by: High Cattle Company
Grand Champion Shorthorn Female: DASF Billie Jean BF 27M, Exhibited by: Double Arrow Stock Farm
Grand Champion Shorthorn Bull: Edensville Megatrome 16M, Exhibited by: Prospect Hill Shorthorns
Grand Champion Hereford Female: Remitall-W Emerald 61M, Exhibited by: Remitall West
Grand Champion Hereford Bull: Bar-RZ H65 Levi 18L, Exhibited by: Flewelling Cattle Co.
Grand Champion Charolais Female: Cedarlea Wren 13E, Exhibited by: McLeod Livestock
Grand Champion Charolais Bull: WGD Pearl Snaps 117M Exhibited by: Daines Cattle & O’Neill Livestock
Grand Champion Simmental Female: RF Scream 3121, Exhibited by: Rancier Farms
Grand Champion Simmental Bull: Ultra/Barlee Lethal Weapon 63L Exhibited by: Canadian Sires & Donors
Grand Champion Percentage Simmental Female: Mader Sugar 49L, Exhibited by: Mader Ranches
Grand Champion Percentage Simmental Bull: Harvie Crest Long Game 5012N, Exhibited by: Harvie Crest Cattle Co.
Bulls For Sale By Private Treaty
Simmental, Black Angus & SimAngus
Barry Schram
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780-913-0221
780-914-2521
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Fall Finale Beef Show October 11 & 12, 2025 Owen Sound, ON
Supreme Champion Female: Academy Hill Lovebug 6L Exhibited by: GGC Cattle Company
Supreme Champion Bull: IRCC Lifeline 387L Exhibited by: Indian River Cattle Co.
Photographer: Innovation Media
Junior Champion Female: Hasson Ellie 65M Exhibited by: Emily Honey
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Expo Boeuf October 10-12, 2025 Victoriaville, QC
Supreme Champion Female: RCF TVCC Agnes 2505 Exhibited by: Holly Sommerville, Will Pilgrim
Supreme Champion Bull: DMC McCord Redeemed 4M Exhibited by: McCord Cattle
Photographer: ShowChampions
Jackpot Heifer Champion: RCF TVCC Agnes 2505 Exhibited by: Holly Sommerville, Will Pilgrim
Jackpot Bull Champion: Mast-R Nashville 7N Exhibited by: Paul Mastine
The Immortals October 17 & 18, 2025 Stettler, AB
Supreme Champion Female: WBC Emmy 36N Exhibited by: Westbrook Ventures
Supreme Champion Bull: DMM Disruption 26N Exhibited by: Miller Wilson Angus and Nordal Limousin & Angus
Photographer: Christine Boake Photography
Fraser Valley Junior Showdown October 16-19, 2025 Abbotsford, BC
Grand Champion Heifer Exhibited by: Lucas Pfaender
Champion Prospect Steer Exhibited by: Chloe Braslins
Photographer: Seven D Media
Champion Prospect Heifer Exhibited by: Parker Springford
NB Beef Expo October 16-18, 2025 Sussex, NB
Supreme Champion Female: DJ’s Ms Firefly 2F Exhibited by: CDM Simmentals
Supreme Champion Bull: Outback Keystone 3K Exhibited by: Robert Hunter
Photographer: Innovation Media
Stockade Round Up October 28-31, 2025 Lloydminster, SK
Supreme Champion Female: Greenwood Tibbie 78L Exhibited by: Double RN Ranching
Supreme Champion Bull:Ter-Ron Eldorado Exhibited by: Murray Ranches Ltd.
Photographer: Christine Boake Photography
Princess of the Prairies Champion: Blackgold Ms Tibbie 133M Exhibited by: Rusylvia Cattle Co.
Grand Champion Stockade Lady: GVR Miss Magical 9N Exhibited by: Hugh Stewart
Grand Champion King of the Ring:WF Century 293N Exhibited by: Wallgren Farms
Grand Champion Prospect Steer: MICK Exhibited by: Quinn Hoegl
Grand Champion Prospect Heifer: Ty-D’s Rosie 200N Exhibited by: Shana Lee Fankhanel
Manitoba Ag Ex October 29 - November 1, 2025 Brandon, MB
Supreme Champion Female: Brooksland Lainey 313L Exhibited by: Northern Light Simmentals
Supreme Champion Bull: Cowtrax Milwaukee 153L Exhibited by: Merit Cattle Co.
Photographer: ShowChampions
Little Lady Classic Champion Female: EMF/HR Naomi 503N Exhibited by: Terry Hepper
Jackpot Champion Bull: DK Tactical 9N Exhibited by: DK Land & Cattle
Royal Agricultural Winter Fair November 6-9, 2025 Toronto, ON
Supreme Champion Female: Worth-Mor Echo 312L Exhibited by: Worth-Mor Cattle
Supreme Champion Bull: DMC McCord Redeemed 4M Exhibited by: McCord Cattle
Photographer: Innovation Media
Junior Champion Female: Premier Hasson Empress 405 Exhibited by: Nicole Rau
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Farmfair International November 5-9, 2025 Edmonton, AB
Supreme Champion Female: RF Scream 3121 Exhibited by: Rancier Farms
Supreme Champion Bull: Ter-Ron Eldorado 185L Exhibited by: Murray Ranches
Photographer: ShowChampions
Ultimate Legends Champion Female: WBC Emmy 36N Exhibited by: Westbrook Ventures
Ultimate Legends Champion Bull: DMM Missouri River 8N Exhibited by: Miller Wilson Angus
Prospect Champion Heifer: Kay-R Miss 2529 Exhibited by: Kay-R Land & Cattle Ltd.
Prospect Champion Steer: Socks Exhibited by: Holt Haywood
Junior Supreme Champion Female: DMM Blackbird 39L Exhibited by: Jameson Hunker
Canadian Western Agribition November 24-29, 2025 Regina, SK
Photographer: ShowChampions
Supreme Champion Female: Wheatland Mich Lady 2291K Exhibited by: Wheatland Cattle Co., Michelson Land & Cattle, and G2 Cattle Co.
Supreme Champion Bull: KayR Tremor 7015L Exhibited by: Kay-R Land & Cattle and KFC Farms Ltd.
First Lady Classic Champion: Golden Oak 1054 Magnolia 435M Exhibited by: Murray Ranches
President’s Classic Champion Bull: Erixon 44N Exhibited by: Erixon Simmentals Inc.
Junior Beef Extreme Champion Female: Longview Royal 59M Exhibited by: Declyn Allum
Prospect Champion Steer: Pentagons Overdrive Exhibited by: London Matthews
First Lady Futurity Champion Female: Greenwood Tibbie 78L Exhibited by: Double RN Ranching
What Else Is Possible? Four questions, no answers, and one mindset shift. Written by: Jill Mader
A few weeks ago, I discovered a podcast episode Jill Mader was a guest on in 2023. I am not sure how I missed the memo that this episode existed, but it came to me at a critical time. If you know me, you know two things to be true: I am very type A, and I hate winter driving. What a deadly combination for a livestock photographer during bull sale season. This particular day, I was hesitant about driving due to weather warnings, it was a gloomy day to be in a picture pen, and I just felt myself dragging my feet to get in my car and go shoot. However, I did it, and had I not, I would have never learned about this episode, and I wouldn’t have had a long drive to listen to it… twice. As the conversation came through my car speakers, I could feel all the emotions coming over me; relief, peace, hope, motivation, and inspiration. The whole episode I had to keep myself from texting Jill, because I was nodding and smiling to myself, knowing this would make a great addition to the New Years edition of Ringside.
My husband, Ryley, and I own and operate Mader Ranches, alongside Ryley's parents and our two kids Stella & Hawkin. We raise purebred red and black Simmental cattle. But I grew up on a small commercial cattle operation in Sedgewick, AB. When I was 16, I lost my brother and for many years I searched for reasons and some sort of connection to him. I went to mediums, psychics, and therapists. Every modality, and every year that went by I learned a little bit more about myself but mostly became in tune with my intuition. But wait, dont coin me as the crazy, granola lady.... I am very intuitive but also live in a real world where you have to continue to work, grow, raise children, build a business and sleep! Intuition is practical, trusting your own body in the messages that it is sending you. Belief that a higher power is always around you but also belief in yourself in knowing what feels light and what feels heavy. My intuition hasn't always been strong but same as anything else, use it more and it gets better, more easily recognizable.
Hope and intuition aren't the same. Something we hope that is true is different than trusting your bull shit meter. Parenting is a good example of this. Hoping that your kid is telling the truth is different from recognizing the feeling in your gut and heart that they are telling you the truth. My intuition and different stages of my life lead me to something called access Consciousness. It may sound weird but has definitely led me to a quick approach to get me into a frame of mind of abundance, growth and creating my own outcomes. If you haven't listened to my podcast with Kim & Jackie on Grow Your Life, I recommend it. Not because it features me but because I know it has changed the thinking of many agriculture based people! I didn't create access consciousness, I just learned the concepts over the course of a couple years and saw first hand how it has changed my life and many others. Below: The Mader Ranches team at the 2025 Olds Fall Classic hosted October 3-5, 2025. The Mader family recieved the Herdsman award sponsored by Venture Livestock and Cam Clark Ford.
Ryley and Jill discussing a class while judging together at Farmfair International in Edmonton, AB.
The concept is about the universe having endless opportunities for us and to simply ask questions to access those opportunities. The 4 main questions I like to teach people are: What else is possible? Which is a question to reiterate that there isn't a ceiling on success. When things are going well, the weather is good, the creek is flowing and the grass is growing, ask the universe: What else is possible? Call in more good things that you are experiencing. it's one half gratitude about the things you are appreciating but also asking for good things to always happen to you. This isn't called greed, it is recognizing that good things are endless. There is no quota that is only accessible and if more good things happen to you, then less good things will happen to others.
The fourth question is: What is right about this that I can't see? This is a perfect question for when things have gone south or less than ideal. You lose your job or you get less money for your favourite sale heifer than you thought she should bring. Ask what is right about this that I can't see. Perhaps the universe will show you a bigger better job, or maybe that heifer will go to a person who now becomes a long time customer, the beginning of a great business relationship! One question that I use that wasn't originally in the top four is “What would it take for today's tasks to be easy and effortless?” This applies to many boring tasks or big jobs on the farm. I found this one has become a new favourite!
The second question is: What magic can I create today that I never thought possible? Perhaps every morning you are planning to feed cows, make phone calls, go fencing and run errands. You have no anticipation of anything magical happening in your day. Ask the question, call it in. Perhaps an impromptu coffee break with a neighbour with some uplifting conversation, a call from the banker with good news about a loan you have been waiting on, instead of 1 bale/acre on your hay, perhaps it runs 2 bales/acre instead. Don’t ask for those things specifically, just ask for the universe to show you more magic in your day to day! It also teaches you to be grateful for little bouts of magic, because after we start appreciating the little moments of magic the big things start to come. The third question is: How does it get any better than this? This opens the possibility of the universe showing you better at all times. This question works when things are going good or bad. Perhaps when you get a great grain cheque you ask this question. The universe will show you better. Or when you get a below average grade on a paper you did for school, ask the question, the universe will show you better.
Photo by: Double B Media
The trick to asking all of these questions is to not answer them yourself and to not expect an answer or a result. If you ask “What else is possible?” and then try to come up with an answer, you are diminishing the possibilities. Keep them wide open, let the universe show you the magic. It also isn’t effective if you say the question and then roll your eyes.... you have to say it with a little belief in the universe and at least keep it light hearted. If you put a timeline on things, you will also be greatly disappointed. The universe will show you more when the time is right. It takes me back to the year we showed and sold Mader Walk The Line 92J at Friday Night Lights. We had a great fall with him. Each show we would set some goals; some came true and some were met with a touch of disappointment, but I kept asking “What Else is Possible?” When it came time for sale day, we knew the interest was good and the number we had here was $150,000-$160,000, which was incredible! We were pumped up for the day. When Ryley said to me that we might get that dollar figure, I was in tears, but I responded with, “What else is possible?” He was the lead-off in the sale, and the numbers kept climbing. He ended up selling for a staggering $280,000 to our good friends at KT Ranches and Canadian Sires. It exceeded our expectations, not only because he was an exceptional bull with his phenotype and genetic background, but because of our belief that the sky is the limit!
Mader Walk the Line 92J sold to KT Ranches for $280,000.
The Mader family with their Junior Champion Female at the 2025 Canadian Western Abribition.
Kids are so good at remembering the questions and implementing them. They are sharp and love having something to believe in! Try it with your family, you’ll be surprised how fast they catch on. If you want to come up with some sort of resolution, pick a word to lean on in 2026. Last year my work was “pivot”, and I really connected with that. When things don't go the way you thought, just pivot one degree instead of losing your mind and saying “poor me”, just pivot. For 2026, I am choosing “align” as my word. I will only say yes to the things that feel good on my heart and bring me joy, not things that I "should do." I will pick things that align with my peace, my goals and my family values.
This is the season for creating change and making resolutions. I love the idea of making changes in your life if they matter to you. Just remember that you don’t have to wait until a new year or a new week. Make the change today and don’t let anyone talk you out of it. Make the change quietly and in your heart instead of a public Facebook post. Try adding these questions to your daily lifestyle. Challenge yourself to ask without the gratification of getting the result immediately and without answering!
Even years into my journey, I still fall off the rails and slip into a more disconnected lifestyle. I will feel more anxious and judgmental, but that is how I know I need to take some personal time to reconnect with myself and my intuition. Some of you may think that this is all very far reaching and pretty "out there", but I always ask people, “what do you have to lose?” Could it be bull shit? Maybe. But could it be the mindset shift that you need? Could this be something that could take your business to the next level? Or could it improve some strained relationships? Could it make the boring tasks exciting? Or could it help you find the magic in the mundane? The future is 100% in your hands!
What else is possible?
I ask these questions daily to myself and to my family. They used to roll their eyes a lot because they heard it so often, but now we say them together. When we were headed to picture bulls today, I said "What would it take for picturing bulls to be easy or effortless or what would it take for everyone to be patient and understanding in the picture pen?” When the kids go into tryouts or a test at school we say, "What magical possibilities can I create today that we never thought possible?" Definitely before we head into the show ring or when we are prepping cattle for show and sale, one of the kids will set a goal to win their class. I will respond with, "What else is possible?" Don't get me wrong some things don't go our way even though we really want them to. Some days aren't ours, and there are lessons in losing, reality checks on quality or also recognition of how sweet the win is when there is some defeat in front of it. Photo by: Double B Media