We want to do business in a way where everyone prospers – not just ourselves, but also our customers, nature and society. This is what we call “Grönsamhet”.
If you look up “Grönsamhet”, you won’t find a translation. It’s our own word combining the Swedish words for “green” and “profit”. It perfectly captures what we aspire to do.
We care about generating value and creating sustainable products that benefit all. And we’re in the right business to do it.
Because the wood business is a very good business, if one wants to reach the goal of Grönsamhet. Which we do.