Serenbe Hamlet: Winter 2018

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WI NTER/ SP RI NG 2018

The best reason to live here is the life here.

Grange Hall Gallery Wall

Real Estate Boom

Behind The Scenes

Kitchen Creativity

The Art Farm features Atlanta artists

Mado new product mix selling fast

Voyage into Serenbe Playhouse’s 2018 season

New recipes for your Serenbe Farms CSA Share

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BUILD WELL TO LIVE WELL A Multibillion Dollar Real Estate Trend

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hat do you think of when you hear the word “Wellness?” Exercising or spending time outdoors? Eating healthy foods? It’s defined by the World Health Organization as a state of physical, mental and social wellbeing, and here at Serenbe, we develop and design in a mindful way to encourage wellbeing in all aspects of our residents’ lives. We’ve been doing it for nearly 15 years and now wellness communities are becoming a world-wide trend. Nearly 400 residential wellness real estate projects are in the planning stages to be built in just the United States, and demand is only increasing according to recently-released research from The Global Wellness Institute (GWI), the leading research and educational resource for the global wellness economy. They also found that Wellness is a $3.7 trillion industry growing faster than the global economy, with residential real estate as the latest to be transformed by this important movement.

The in-depth research report Build Well to Live Well: Wellness Lifestyles Real Estate and Communities defines wellness lifestyle real estate and wellness communities separately and not necessarily mutually exclusive.Wellness real estate focuses on “homes that are proactively designed and built to support the holistic health of their residents,” such as Southface’s Earthcraft certification, geothermal heating and cooling, solar ready and smart home technology – all required in every Serenbe home. Wellness communities “incorporate the type of lifestyle, neighborhood feeling and shared culture that connects people together…where people live close to each other and share common goals, interests and experiences in proactively pursuing wellness across its many dimensions.” At Serenbe, wellness lifestyle real estate provides the foundation for cultivating a wellness community. Building the connection between real estate and community requires intention in design and operational principles, and Serenbe

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