SMTZ Portfolio 2015

sergio martĂ­nez Strategy & Design portfolio 2015

Hi! I’m a strategic designer from Mexico residing in Eindhoven, NL. I’m versatile with a multidisciplinary background and want to be part of your team.

I have been part of interdisciplinary teams in different areas as project leader, system thinker, concept developer, user experience designer, and trend analyzer.

My main interest is around design new strategies for sustainability, social entrepreneurship and open innovation.

What can I offer to you? New ideas, achieve goals, solve troubles and sharing experiences.

Challenge me!

Eindhoven, NL. smtz.di@gmail.com smtz.com.mx

RELEVANT EXPERIENCE 2015

Eindhoven, NL.

Strategic designer (Internship)

Six Fingers - Innovation consultancy - Communication strategy - Trend analysis - Innovation consultancy

2015 - 2016 Qro, MX.

Project Manager

UAQ’s Entomophagy Production Center - Project management and fundraising - Implement media and communication plan - Research & Development

2014 – 2015 Qro, MX.

Founder

León, MX.

Founder

Neolítico. Edible Gardens Design & Furniture - Cusmtomer service - Production management - Industrial and user experience design

2012 - 2013 León, MX.

Landscaping designer

Concepto natural. Landscaping & Gardening - Landscaping & kids playground design - Establishment of requirements with clients - Operational teams management

2010 - 2015 León, MX.

Feb - Aug 2015 Innovation Sciences Master’s (Exchange student) Eindhoven, NL. Technische Universiteit Eindhoven 2013 - 2015 Qro. MX.

2008 - 2012 León, MX.

2007 - 2008 Gto. MX.

Jacuna MX. Entomophagy Culture - Design and product management - Media and communications operations - Commercial network development

2013 – 2014

RELEVANT EDUCATION

Design & Media Freelance

Industrial & Graphic design / Content creator - Trend analysis - Design consulting - Communications strategy development

Innovation & Design (Strategic Design) Master’s.

Research project: Black soldier fly modular production system.

Universidad Autónoma de Querétaro.

Bachelor of Industrial Design

Thesis: Design guide to edible gardens in urban environments.

Universidad de La Salle Bajío.

1st year Bachelor of Economics Universidad de Guanajuato.

SKILLS Non-digital - Logical / Creative thinking - Rapid prototyping - Global awareness - Pitching & Storytelling - Thinking & Doing - Strategic design - System Thinking - Service design - Innovation tools - Entrepreneurship

Digital - Illustrator - Photoshop - InDesign - Rhinoceros - Final Cut - Photography - Videography - Office - Social media - Web tools

Personal - Cooking - Tennis - Biking - Longboarding - Traveling - Public speaker - Volunteer - Wood craftsman - Science fiction - Minimalism

SELECTED WORK

1- JACUNA MX

6

2- UAQ’S ENTOMOPHAGY PRODUCTION CENTER

12

3- NEOLÍTICO

18

4- CASA GRANADA

22

26

5- DESIGN GUIDE FOR EDIBLE GARDENS

6- MATEAMIGOS

27

7- LIVE OBJECTS

28

8 - MONOLIGHT

29

1 Jacuna MX The existing food production system will not be able to accommodate the growing demand of animal protein by 2050. In addition, meat production is the largest source of CO2 emissions in the world.

One possible solution for minimizing this issue has been proposed by several researchers around the world: INSECTS. Despite the clear advantages of insect production and their integration into the human and animal cuisine, there remains a significant taboo and knowledge gap regarding its use.

The aim of Jacuna MX is to transform the preconceived ideas about insects and be the leader in the entomophagy niche in Mexico.

Jacuna MX is a non-profit platform that advocates for the immersion of entomophagy culture (consumption of insects).

Actually, Jacuna MX collaborates with different restaurants, bars, shops and artists in order to promote the consumption of insects.

One of the key partners is Aspire Food, winner of the Hult Prize for US$1mm with operations in Canada, USA, Mexico and Ghana In addition actually is offering a product line of grasshoppers in 3 different flavors (Garlic, Chilly and Lemon), worm salt, books and bugs paraphernalia.

Using social media Jacuna MX has been an active actor in the entomophagy world scene, with followers from all 5 continents.

CONCEPT DEVELOPMENT

COMMUNICATION STRATEGY

NETWORK CREATION

LEARNING PROCESS

SOCIAL GROUP

USER GROUPS

PRODUCER NETWORK

SUPPLIERS

DISTRIBUTORS

PUBLIC AUTHORITIES

RESEARCH NETWORK

FINANCIAL NETWORK

MEXICAN ENTOMOPAGHY

The entomophagy offers the possibility for rural communities to exploit a renewable natural. Some insects can be found in high concentrations in agricultural fields causing losses for the farmers. The mechanical collection of insects considered as pests can eliminate the use of dangerous Agrochemicals.

On this topic, Jacuna MX has taken an active role in the promotion of the collection and consumption of insects in rural communities, involving local governments, NGO’s, farmers, single mothers, and university students in different talks and workshops.

2 Inseqtec One of the ways to address food and feed security is through insect farming. Insects are everywhere and they reproduce quickly, and they have high growth and feed conversion rates and a low environmental footprint over their entire life cycle. They are nutritious, with high protein, fat and mineral contents.

They can be reared on waste streams like food waste.

According to the International Feed Industry Federation, global compound animal feed production was 720 million tonnes in 2010.

The use of insects on a large scale as a feed ingredient is technically feasible, and established companies in various parts of the world are already leading the way in this regard. Insects as feedstock for aquaculture and poultry feed are likely to become more prevalent within the next decade.

Use of insects in the animal feed chain Biow aste Biowaste

Rearing insects

Processing Processing insects insects

Feed sector

Livestock Livestock & & acuacu lt ure acuaculture sector sector

Retail / Consumer

Inseqtec is a project granted by the Queretaro’s Autonomous University and the Mexican National Council of Science and Technology

UAQ’s Entomophagy Production Center

From basic and cheap technologies that help marginalized communities to improve their processes for collecting and processing, to research laboratories with highly automated and specialized systems for maximizing productions, the production of insects offers enormous opportunities for technology development.

Feeding Process Larvas

Human

Place Larvae

Feed

Human

Feed Larvae

Weather Control

Place pupae

Selfharvesting

Harvest

Pupae

Nursing

Reproduction Pupae

Water flow

Automatic system

Automatic system

Weather Control

Eggs

Human operator

Eggs collection

Eggs

To propose an initiative in this sector, the Master of Design and Innovation (Strategic Design) in collaboration with the Laboratory of Bioengineering at the Autonomous University of Queretaro, currently develop a project that will host experimental systems for the production of insects, principally Black Soldier Fly (BSF).

Human operator

Place eggs

Automatic system

Weather Control

Human operator

Larvae collection

Larvae

The first stage of this project consists in the construction of an artificial environment of 30 meters square and the experimentation with different conditions to rear the specimens. In addition is being written a business plan in order to spin-off the project in 2016.

- 6 moduls can provide protein to a 9m diameter pond acuaculture system

Packaging

- It allows up tu 3 highs - Light and durable materials

Not Blade

Keep it Cardboard dry recycle

3 NeolĂ­tico The need to encourage sustainable activities is imperative in this era. This has started to permeate gradually into the population, generating a demand for alternative products that can be integrated into their lifestyle.

One of the issues that have created more attention mayor is the interest in food alternative and selfproduction. An edible garden not only allows have for fresh, organic food, it creates an experience where can be learned a lot about natural cycles.

Neolitico is an enterprise focus on the design and production of furniture for outdoors and edible gardens. Its products offer esthetics and functionality for those who wants to live the experience of gardening and natural living in urban environments.

We believe that the introduction of these activities is important for the next generations who are losing Compost bin

Red worm compost bin

the contact with nature and living in a digital world.

A product of Neolitico isn’t only a furniture, we try to establish new relationships between families the

Flower pot suport

Birdhouse

and

importance

neighborhoods of

food

in

to our

revaluate society.

4 Casa Granada CASA GRANADA

Granada House (pomegranate house) was created to provide an open forum for the development of a local cultural scene. There coexisted artists, designers, entrepreneurs and every kind of crazy people.

This project was established in a house for one year in the center of the city of Queretaro, which served as home, studio, gallery and workshop. During this period was hosted different exhibitions, concerts, presentations of magazines, live art and hosted a resident artist for three months. As a form of collaboration with artists and illustrators friends of Casa Granada, was created a screen-painting workshop to produce art-prints that was exhibited and sold to national and international collectors.

What is life without friends and partners?

5

Design guide for urban edible gardens The current concept of edible gardening starts in the medieval Europe, where a large number of war and disease were present, so home gardens were necessarily converted into spaces for planting fruit trees, vegetables and medicinal plants.

Is not the same design a small garden in pots on a small terrace, that make it to recover a wasteland. Each will have different requirements and take them into account cannot transform a rewarding activity in a disastrous experience.

This work is a guide that provides tools for designing gardens in urban spaces. With this document the persons concerned have at their disposal a compendium of information that reduces the time spent on documentary research included in a design process time.

Full document http://issuu.com/serchq/docs/tesis_guia_para_disen__o_de_huertos

Mateamigos 6 Mateamigos (Math friends) is a program focused on the promotion of the learning of mathematics in primary school students. Using different materials and didactic activities, the kids are encouraged to discover different aspects and theories of algebra, geometry and topology.

This program has been presented in different states around Mexico and has been recognized for its innovativeness and efforts to promote science.

7 Live objects The objects presented here were realized during a workshop with the Mexican designer Cecilia Leon de la Barra. The objective was the use of objects found in popular markets as raw material for new reinterpretations.

In this case was chosen the use of vegetation and light to give new life to inert materials that once were organic organisms.

Monolight Monoliths are fictional advanced machines built by an unseen extraterrestrial species that appear in Arthur C. Clarke’s Space Odyssey series of novels and films.

It influences encourage humankind to progress with technological development and space travel.

Nowadays we live in a world of monoliths, we have the black mirrors in our offices, living rooms, restrooms and even in our pockets. This solid aluminum luminary is inspired in the relationship of humans and technology.

The monolith has appeared, and then and there is the light.

8

CONTACT ME smtz.di@gmail.com skype: smtzdi