* This show guide is made of eco-friendly paper to protect the environment.
Title The 24th Seoul International Cafe Show 2025 (Cafe Show Seoul 2025)
Period Nov 19(Wed) ~ Nov 22(Sat), 2025
Opening Hours Nov. 19(Wed) ~ Nov. 21(Fri) 10:00 ~ 18:00 (Last call for entrance at 17:30) Nov 22(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue Hall A~D Coex Seoul Korea
Hosted by
Organized by
Scale 631 exhibitors, 3,903 brands from 35 countries
130,000 visitors from 75 countries expected
Theme One Cup, All Worlds
Exhibit Items Co ee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances Food Service Industry
Awards • Global Top Exhibition by Ministry of Trade, Industry and Energy
• Leading MICE Event by Seoul Metropolitan City
• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)
• Outstanding Exhibition Brand by the Korean Exhibition Industry
Supporter
Sponsor
Media Partner
Eco-friendly Partner
Certi cation
Online Channels www cafeshow com cafeshowseoul seoulcafeshow theseoulcafeshow showcase/cafeshowseoul
Concurrent The 14th World Co ee Leaders Forum
Event The 10th Seoul Co ee Festival
Schedule Overview
Show Composition & Entrance Guide
Starfield
Signature Programs
Co ee Alley
A Global Co ee Journey No Passport Required
Experience a world of co ee in one place!
Eighty-three roastery cafés from around the globe gather at Co ee Alley to showcase their unique beans, roasting styles, and personalities Taste, explore, and enjoy your very own global co ee journey
Hall C – Co ee Alley Zone | Nov 19 (Wed) – 22 (Sat)
Cherry's Choice
2025 HOT & 2026 NEW Curated by Cafe Show
Discover the trend-setting products of this year and the must-watch new releases for next year Find all the hottest and newest items selected exclusively by Cafe Show
Hall A Lobby | Nov 19 (Wed) – 22 (Sat)
Cafe Show Excellence Award
Honoring Innovation in the Co ee Industry A celebration recognizing outstanding products and technologies shaping the future of co ee Which brand will take the stage as this year ’s leader in innovation?
Conference Room 401 | Nov 19 (Wed) 17:10 – 17:40
Business Matching
Platform“MOCHA PORT”
Inspired by Yemen’s Legendary Port of Mocha Connect with global buyers and brands to build new business partnerships Discover new trade opportunities born from the heart of the co ee world.
Hall C – Business Lounge
Cafe Show ESG
For a More Sustainable and Fragrant Future Since 2011 Cafe Show has championed eco-friendly initiatives across the exhibition Join us in building a greener and more sustainable future for the co ee industry
Carbon Footprint Calculator
CAFE SHOW AI GUIDE
Cafe Show in collaboration with the Korea Tourism Organization , introduces AI technology to set a new standard for Smart Exhibitions From barrier-free communication and congestion-free navigation to sustainable operations, AI enhances every part of your experience at Cafe Show
Cafe Show × NAVER Promotion “COFFEE WEEK”
Where O ine Exhibition Meets Online Shopping Explore special promotions on co ee food appliances, and kitchen products through NAVER Shopping where connects millions of users to premium products Nov 19 (Wed) – 25 (Tue) | NAVER Shopping (Online)
A Smarter Exhibition Experience Powered by AI
Smarter AI Map
Make your visit to the Seoul Cafe Show easier and more e cient with personalized booth recommendations and indoor navigation
More Sophisticated AI Digital Human
From general show information to detailed booth exhibits our AI digital human and docent guide you through the Seoul Cafe Show
More Accurate AI Multilingual Translation
Breaking language barriers for international visitors with real-time multilingual translation services
More Comfortable Experience with AI Crowd Analysis
AI analyzes key areas and registration zones in real time to reduce waiting times and ensure a smooth, comfortable visit
Smarter and More Sustainable ESG
See your carbon footprint at a glance and join us in creating a more sustainable exhibition
The 14th World Coffee Leaders Forum
Nov 19(Wed) ~ 22(Sat), 2025 Conference Room, Coex, Seoul, Korea
cial Supporters
Plenary Session
10
Esben Piper Founder & CEO, La Cabra Mikkel Selmer Head of Architect, La Cabra
Organization
The Architects of Gastronomic Experience World Co ee Leaders Forum Organizing Committee
Communicating Through Flavor: A Dialogue Between Cultures, Senses, and Spaces
Yannis Apostolopoulos CEO, SCA Rede ning Flavor: The Next Chapter of Q grading
Eiichi Kunitomo Founder KOFFEE MAMEYA
The Philosophy of the Barista: Designing the Experience Beyond the Cup 13
14:40 - 15:30
From Taste to Brand: The Art of Designing Authentic Experiences
Minkyu Jung Art Director, Design LAB, VMD Team THE HYUNDAI Excellent Adventure: Co ee
15:30 - 16:00 Co ee Break & K-Dessert Pairing
16:00 - 16:50
16
17:
Morgan Eckroth 2022 U S Barista Champion, Creator The Age of Digital Hospitality
Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards
[Moderator] Kenneth R Olson Founder of Barista Magazine
Adventure Session
The Origin Adventure Session is a platform for exchange where participants can directly experience the highest quality co ee beans from major global co ee regions and collaboratively discuss the future of the sustainable co ee industry Global co ee partners, including IWCA, Gems of Araku, and Falcon Co ees, will participate to showcase the unique avors and specialty cupping of each origin Furthermore, a Cupping and Green Bean Business Consultation event, held in collaboration with the Busan Techno Park will provide a practical opportunity for cooperation between producers and trade o cials
Professional Session
Champion Session Time 11
14:00 ~ 15:00
15:30 ~ 17:00
The Architects of Aroma
Viva Lenoir President & CEO Le Nez du Café
2026 Co ee Trends 14:00 ~ 17:00
Joonki Hong Manager Monthly Co ee
19(Wed) - 22(Sat
A
Hongyeon Kim CEO Haewol Co ee
Hoyoung Kang CEO Pont Co ee
Understanding Water Impact on Co ee
Euiseong Kim Team Leader Bean Brothers Consulting Division
Conference Room 308
Nov 20(Thu) 10:30 – 13:30, Misun Lim ㅣNov 20(Thu)
No Defect E ect: Understanding and Improving Roasting Defects
Brewing Introduction Seminar for Home Baristas
Minho Kim CEO HOWW Kim In-ki CEO Protocol
Cafe is Reality : Practical
Ilyong Lee CEO Connects Co ee
Brewing Grinder Comparison
Euiseong Kim Team Leader Bean Brothers Consulting Division
Deep Dive into Espresso Variables
Hyuksoo Kwon Barista Toseong Village
, Georgius Audrey Teja
This is your chance to meet the World Barista Champions in person! The 2025 World Co ee Leaders Forum Champion Session will feature some of the world's best baristas: Im Mi-sun (2025 KNBC, Korea National Barista Championship) George Jinyang Peng (2025 WBrC, World Brewers Cup Champion Georgius Audrey Teja (2025 WCIGS, World Co ee in Good Spirits Champion)
SCA Education Program
Nov 21(Fri) -22(Sat) 10:00 -18:00, 11:
ㅣConference Room 307
This is an opportunity to enhance your educational competence through the professional training courses of the Specialty Co ee Association (SCA). This year in the 'SCA One Day Co ee Explorer' session, you can directly learn and experience the entire process of a cup of co ee, from green bean selection to roasting and brewing, alongside a Lead AST (Authorized SCA Trainer).
11 21 Fri – One Day Co ee Explorer
Session 1
10:00 – 12:00
Session 2
13:00 – 15:00
Session 3
16:00 – 18:00
Trainer Lee Soo-min X Yoon Yeo-hwan
Topic Green Co ee X Sensory Skills
22 Sat – Q-Gathering
Topic Introduction to Co ee X Barista Skills 11:00 – 13:00 Topic Q-Gathering
Trainer Jo Yun-ju X Lee Kyung-yun
Topic Roasting X Brewing
Trainer Kim Jung-jin X Park Hak-byung
Global Co ee Youth Idea Contest
Education Manager Nam Ga-ram
Nov.20(Thu) 13:00 –18:00ㅣConference Room 307
The Global Co ee Youth Idea Contest will be held to promote the sustainable development of the co ee industry University student teams, both domestic and international, who are interested in co ee will participate to propose creative MICE (Meetings, Incentives, Conferences, and Exhibitions) experiences and sustainable business ideas centered around co ee Through this contest, the World Co ee Leaders Forum aims to discover talent who will lead the future of the co ee industry and provide participants with opportunities to build global networking and gain practical experience to grow as future co ee industry leaders
Fritz Talk Concert
Nov.22(Sat) 13:30 -16:00ㅣConference Room 318
Hear the story of the start and growth of Fritz Co ee directly from CEOs Park Geun-ha and Kim Byung-ki! They will share the brand's di erentiation strategy built upon customer-centric service as well as management insights gained from combining a café and a bakery They will vividly convey Fritz Co ee's unique philosophy and success know-how to young people
The 10th Seoul Coffee Festival
Period Venue
Nov 7(Fri) ~ 22(Sat)
Star eld COEX Mall Library and Cafes Around Seoul
Experience-verse
Inspire-verse Life-verse
A world of art and inspiration expanding from co ee A universe of knowledge and conversations brewed by co ee A living world of co ee culture woven into everyday life
Co ee Library, Mini Co ee Art Gallery
Seoul Co ee Spot
Period Nov 19(Wed) ~ 22(Sat)
Venue Seoul Co ee Spot Cafes
Co ee Library
Period Nov 7(Fri) ~ 22(Sat)
Co ee Talk
Venue Star eld Library in Star eld Coex mall B1 oor
Subject Co ee-verse
Yeseul Kim | Yeseul Kim a Nomad who Drinks and Draws (or Drinking and drawing nomad).
Jaebeom Shim | An artist/writer who records the landscapes of the city and the stories of people through co ee
Yongmin Cho | A Brewing Master who has explored the depth of a single cup of co ee
Wonjin Cho | An artist/writer who has recorded the aroma and stories of everyday co ee
Cacol | An illustrator who has traveled the world, drawing the atmosphere of cafés and the stories of people
Mini Co ee Art Gallery
Period Nov 7(Fri) ~ 22(Sat)
Venue Star eld Library in Star eld Coex mall B1 oor
Seoul Co ee Spot, 'Thank you, Co ee' with Cafe Show ESG
Co ee Talk
Period Nov 19(Wed) ~ 20(Thu)
[Theme] Brew Your Identity : A Moment to Find Myself in the Innite Co ee-verse [Speaker] Yeseul Kim Illustrator 16:00 ~ 16:30
[Theme] One Cup of Co ee, One Piece of Art – The
Korea Coffee Championship 2026 Korea Coffee League 2025
Time Nov 19(Wed) ~ 22(Sat)
Venue KCL stage in Hall C on the 3rd oor
Host EXPORUM
Organizer SCA Korea
<Final Schedule>
Korea National Barista Championship (KNBC) Preliminary Nov 19(Wed), Final Nov 22(Sat)
Korea Brewers Cup Championship (KBrC) Nov 20(Thu) ~ 22(Sat)
Time Nov 19(Wed) ~ 22(Sat)
Venue KCL stage in Hall C on the 3rd oor
Host MONTHLY COFFEE
Organizer Korea Co ee League Organizing Committee
Korea Roasting Championship(IKRC) Nov 19(Wed) ~ 20(Thu)
