[cafe show seoul 2018] SponsorShip Program

SPONSORSHIP PROGRAM

8(Thu) - 11(Sun) November, 2018 COEX, SEOUL, KOREA

Contents SPONSORSHIP PROGRAM Package Program

7

1) Platinum Sponsor

8

2) Gold Sponsor

9

3) Silver Sponsor

10

4) Bronze Sponsor

11

Single Item

32

Asia No.1 Coffee Event

Seoul Int’l Cafe Show greets its 17th anniversary and is expected to bring world-wide coffee people’s attention to the fascinating city, Seoul, Korea. It has grown itself to become the largest coffee exhibition in Asia. It is not too much to say, “If you are involved in coffee industry, Seoul Cafe Show is where you must visit.” As if the scale of it tries to prove the saying, last year in 2017, it used 36,007 sqm and 146,805 people from 78 countries. In total, 583 exhibitors participated in Seoul Cafe Show.

Seoul Cafe Show, at the same time, maintains that it’s not the number that heightens its reputation but a drive toward introducing the trendiest and state-of-the-art paradigm and leading sustainable development of the industry through its own theme, sub-events, and seminars.

Do not miss the opportunity to promote you brand toward world-wide coffee professionals.

Be hurry to secure your chance to spotlight your brand at this tremendous trade place.

THE 16TH SEOUL INT’L CAFE SHOW 2017

Period

8(Thu) - 11(Sun) November 2018, 4 days ㆍBusiness Day : 8(Thu) – 9(Fri) November ㆍPublic Day : 10(Thu) – 11(Fri) November

Venue

COEX(Hall A-D), SEOUL, KOREA

Scale

600 Exhibitors 2,000 Booth from 40 Countries 150,000 Visitor from 80 Countries

Host

Reed Exhibitions Korea, Exporum

Organizer

Exporum, Monthly Coffee Magazine

Item

Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry

Certification UFI(The Global Association of the Exhibition Industry) approved event Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy) Official Supporter Supporter Embassies in Korea : Bolivia, Costa Rica, Cote d’lvoire, Czech Republic, Dominican Republic, Ecuador, Ethiopia, Guatemala, Honduras, Indonesia, Kenya, Mexico, Peru, Poland, Rwanda, Vietnam Media Partner

Concurrent Event

Fresh Cup Magazine, Coffee t&i, Global Coffee Report, BeanScene Magazine, Perfect Daily Grind, GRAM, Coffee Trend, Coffee TV, 21food.com

Brand Power

Brand Power

PR / Publicity 362 Broadcasting in major TV channel & Articles in Newspaper (Printed and online newspaper article, 2017) Promotion partnership with global media and trade show

Online & SNS Channel Official Website – 2,167,840 Access Mobile App – 4,139 for 4 days 170,000 Naver Blog 78,185 Facebook Fans / 4,512 Instagram Followers 60,000 Youtube Views

Promotion Activities

On/offline Mixed Promotion Activities

by CAFERIAN (Elected Online Promoters (CafeShow Ambassadors)

by ENJOY CAFE (3,500 Regional Partner Shops in Korea)

1

Package Program - Platinum Sponsor

SPONSORSHIP PROGRAM Package Program Platinum

Gold

Sliver

Bronze

$50,000

$30,000

$20,000

$10,000

Limit number of Sponsor

1 Exhibitor

2 Exhibitors

3 Exhibitors

10 Exhibitors

P-1

Booth Location

Sponsor area (First priority)

Sponsor area

Sponsor area

Sponsor area

P-2

Welcome Reception (Proposing a toast)

○

P-3

Distribution of product samples or gift (Entrance of exhibition hall)

○

P-4

Official Installation

○

P-5

Sponsor Badge

100

50

P-6

Lobby Concourse Banner

○

○

P-7

Exhibition Hall Hanging Banner

○

○

○

P-8

Promotional Video Play

○

○

○

P-9

Media (Logo recognition)

○

○

○

P-10

Official On-site Material Promotion

○

○

○

P-11

Official Printed Material Promotion

○

○

○

○

P-12

Visitor Registration Screen

○

○

○

○

P-13

Photo Wall

○

○

○

○

P-14

Website Banner

○

○

○

○

P-15

Mobile App Banner

○

○

○

○

P-16

e-newsletter Banner

○

○

○

○

P-17

Directory Advertisement

○

○

○

○

P-18

Business Matching System (Search Rank on the 1st page)

○

○

○

○

Classify No.

1

Package Program - Platinum Sponsor

Platinum Sponsor PLATINUM

$50,000 / 1 Sponsor Only / P1~18

Sponsor

Detail Information

PLATINUM EXCLUSIVE

Advertisement

Booth Location - Sponsor Area (First Priority)

Promotional Video -LED Screen at the entrance of exhibition hall

Welcome Reception - Proposing a toast

Directory -Paper advertisement @Back Cover(1 Page)

Opportunity to provide Distribution of Product sample or gift - At Entrance of Exhibition hall

Printed Material Sponsor Badge -100 Sponsor badges (Exclusive) -Sponsor logo printed on badge lanyard

Banner -3 Lobby Concourse Banners -1 Exhibition Hall Hanging Banner

Online Banner -Website -e-newsletter -Mobile App

Logo Recognition Official Installation -Registration Desk -Info Desk -Photo Wall Official On-site Material Promotion -Entrance Signboard -Other Signboard Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page

1

Package Program - Gold Sponsor

Gold Sponsor GOLD

$30,000 / 2 Sponsors / P5~18

Sponsor

Detail Information

Booth Location

Advertisement

Booth Location - Sponsor Area (First Priority)

Promotional Video -LED Screen at the entrance of exhibition hall Directory -Paper advertisement @ inside of Front Covers or Inside of Back Covers (1 Page)

Printed Material

Online Banner -Website -e-newsletter -Mobile App

Sponsor Badge -50 Sponsor badges (Exclusive) -Sponsor logo printed on badge lanyard

Logo Recognition Official Installation -Photo Wall

Banner -2 Lobby Concourse Banners -1 Exhibition Hall Hanging Banner

Official On-site Material Promotion -Entrance Signboard -Other Signboard Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page

1

Package Program - Silver Sponsor

Silver Sponsor SILVER

$20,000 / 3 Sponsors / P7~18

Sponsor

Detail Information

Booth Location

Logo Recognition

Booth Location - Sponsor Area (First Priority)

Official Installation -Photo Wall Official On-site Material Promotion -Entrance Signboard -Other Signboard

Banner -1 Exhibition Hall Hanging Banner

Advertisement Promotional Video -LED Screen at the entrance of exhibition hall Directory -Paper advertisement @Insert (1 Page) Online Banner -Website -e-newsletter -Mobile App

Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Media -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page

1

Package Program - Bronze Sponsor

Bronze Sponsor BRONZE

$10,000 / 10 Sponsors / P11~18

Sponsor

Detail Information

Booth Location Booth Location - Sponsor Area (First Priority)

Advertisement Directory -Paper advertisement @Insert (1 Page) Online Banner -Website -e-newsletter -Mobile App

Logo Recognition Official Installation -Photo Wall Official Printed Material Promotion -Invitation(200,000) -Poster(10,000) -Show Guide(100,000) -Directory(50,000) Visitor Registration Screen -Sponsor Logo Recognition Business Matching System Page -Search Rank on the 1st page

2

Program Detail

P-1 Booth Allocation PRIORITY

PLATINUM

GOLD

SILVER

Give a priority of allocation to Sponsor (Allocate the booth before the Booth Selection Day)

Schedule of the booth allocation Allocation Order

Classify

1st

CafeShow Sponsor

2nd

Exhibitor applied at 2017 Cafe Show onsite

3rd

Exhibitor applied by Early-Bird Due ( ~‘18.03.30)

4th

Exhibitor applied after Early Bird Due (‘18.03.31 ~ )

Allocation Period

Have a priority of allocation

The First Half of 2018

The Second Half of 2018

BRONZE

2

Program Detail

P-2 Welcome Reception

PLATINUM Sponsor

Overview Date : Nov. 8 (Thu) 18:30~20:00 Venue : 1st Floor, COEX, SEOUL Participants : Representatives from Exhibitors of Cafe Show, Buyers, Ambassadors, Speakers of World Coffee Leaders Forum, Asia Coffee Alliance, Related Organizations, Press and VIP Schedule Registration

Official Event

Networking Dinner

Farewell

18:20~18:30

18:30~19:10

19:10~20:00

20:00~20:30

Details Toast Message on behalf of the exhibitors Play the promotion video during the reception

2

Program Detail

P-3 Distribute the product samples of gift

PLATINUM Sponsor

Location : Choose 1 entrance from Hall A~D (Information desk in front of Hall Entrance) Duration : Nov. 8 - 11, 4days (Cafe Show Period)

2

Program Detail

P-4 Official Installation

PLATINUM Sponsor

Expose the logo of the sponsor at the official Installation 1) Registration Desk Location : Registration desk in front of Hall A&B Exposure Size : 800 x 500mm

2

Program Detail

P-4 Official Installation

PLATINUM Sponsor

Expose the logo of the sponsor at the official Installation 2) Banners for information Location: Lobby of Hall A - Status Board - Signage Board

2

Program Detail

P-5 Badge

Badge for Sponsor Exhibitor only Amount : Platinum 100/Gold 50 1 lanyard of lace, printed logo

PLATINUM

GOLD

Sponsor

Sponsor

2

Program Detail

P-6 Lobby Concourse Banner

PLATINUM

GOLD

Sponsor

Sponsor

Location : Outside of the entrance of exhibition hall Amount : Platinum 3 / Gold 2 / Single Option 1 Order of Arrangement 1st

2nd

3rd

4th

5th

6th

Platinum

Gold A

Gold B

Silver A

Silver B

Silver C

7th

8th

9th

10 th

11 th

12 th

Single Option B

Platinum

Single Option A

Platinum

Gold A

Gold B

P-7 Hanging Banner Location: The ceiling above the sponsor exhibitor’s booth Size Vertical Banner : 1.8m(W) x 3.5m(H) Horizontal Banner : 5m(W) x 1.8m(H) ( Choose 1 between the vertical and horizontal banner)

PLATINUM

GOLD

SILVER

Sponsor

Sponsor

Sponsor

2

Program Detail

P-8 Promotional Video Play

PLATINUM

GOLD

SILVER

Sponsor

Sponsor

Sponsor

Play the promotional Video at the LED Screen Location: Lobby of the Hall A&C

Order of Play 1st

2nd

3rd

Platinum

Gold

Silver

4th Single Option

5th Cafe Show

2

Program Detail

P-9 Media Expose the Sponsor logo in the advertisement

PLATINUM

GOLD

SILVER

Sponsor

Sponsor

Sponsor

2

Program Detail

P-10 Entrance Signage Board

PLATINUM

GOLD

SILVER

Sponsor

Sponsor

Sponsor

Expose the logo of the sponsor at the entrance Signage Board Location : Hall A (1st Floor) Entrance / Entrance of Hall A1&A2, Hall A3&A4 Hall B(1st Floor) Entrance / Entrance of Hall B1&B2, Hall B3&B4 Hall C(3rd Floor) Entrance / Entrance of Hall C1&C2, Hall C3&C4 Hall D (3rd Floor) Entrance / Entrance of Hall D1&D2, Hall D3&D4

2

Program Detail

P-10 Entrance Signage Board

PLATINUM

GOLD

SILVER

Sponsor

Sponsor

Sponsor

Expose the logo of the sponsor at the entrance Signage Board and the backside of the status board

2

Program Detail

P-11 Official Printed Material Promotion

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

Poster (10,000)

Directory Book (50,000)

Show Guide (100,000)

Invitation card (200,000)

2

Program Detail

P-12 Visitor Registration screen

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

Expose the logo of the sponsor at the registration screen Location : On-site Registration Desk in front of Hall A&B&C

2

Program Detail

P-13 Photo Wall

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

Location: Lobby of the Hall A Size of the wall : 3,000 x 3,000mm Size of the logo : 400 x 150mm (each)

The number of each sponsors’ logo Category

Platinum

Number

12

Gold 6(each)/total 12

Silver

Bronze

3(each)/total12 1(each)/total10

2

Program Detail

P-14 Official Website Banner

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

1) Online Banner Location : First page of the official website (KOR) www.cafeshow.com/kor (ENG) www.cafeshow.com/eng Order of Exposure : Platinum → Gold → Silver → Bronze Size : 375 x 236 Pixel Date of Exposure : ~ Dec.31, 2018

2

Program Detail

P-14 Official Website Banner

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

2) ‘Official Sponsor’ website page Location : Official Sponsor page of the official website (KOR) www.cafeshow.com/kor/exhibitor/sponser3.asp (ENG) www.cafeshow.com/eng/exhibitor/sponser3.asp ※ Detailed introduction of the sponsor will be included

3) Sponsor Introduction Area Location : The bottom of the first page of the official website

2

Program Detail

P-15 Official App Banner

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

Location : The bottom of the menu in the official APP Order of Exposure : Platinum → Gold → Silver → Bronze Size : 600 x 110 Pixel Date of Exposure : ~ Dec.31, 2018

Banner Area

2

Program Detail

P-16 Official E-newsletter

PLATINUM

GOLD

SILVER

Bronze

Sponsor

Sponsor

Sponsor

Sponsor

Type A : Banner Image + Website Link Type B : Article (Image + Short Article) + Website Link Location : Banner area in the official E-newsletter Size Type A : 500 x 200 Pixel Type B : 200 X 130 Pixel - Mailing Schedule : Twice in a month ※ Adjustment should be required

A Banner Image

B Article

2

Program Detail

P-17 Directory Listing Book

PLATINUM

GOLD

SILVER

BRONZE

Sponsor

Sponsor

Sponsor

Sponsor

Location : Back Cover (Platinum Sponsor) Inside of the front covers / Inside of the back covers Side page of the inside of the front covers Side page of the inside of the front covers(Choose 1/Gold Sponsor) Insert (Silver/Bronze Sponsor) Type : Color Advertisement Size : A4 size Amount : 50,000 Platinum

Back Cover

Gold

Inside of Front Covers or Inside of Back Covers

Silver

Insert

Bronze

Insert

2

Program Detail

P-18 On-line Biz-matching website

PLATINUM

GOLD

SILVER

BRONZE

Sponsor

Sponsor

Sponsor

Sponsor

Highlight/ Put a exhibitors name on the list first in the Biz-matching website ”Biz-matching Process 1) Introduce the detailed information of exhibitors and buyers.

2) Arrange 1:1 business meeting matching in advance.

3) Have a business meeting on-site.

3

Single Item

SPONSORSHIP PROGRAM Single Item No.

Classify

Item

S-1

Unit Price

Country of the Year

$

20,000

Welcome Reception

$

10,000

Official Event S-2 S-3

Official Website

On-line Banner

$

2,000

S-4

E-news letter

On-line Banner

$

1,000

Mobile App

On-line Banner

$

2,000

S-6

Facebook

Posting

$

1,000

S-7

Instagram

Posting

$

1,000

S-8

Entrance Signboard

Sponsor Logo

$

10,000

S-9

Lobby Concourse Banner

Sponsor Banner

$

2,000

Big Size Banner

Sponsor Banner

$

5,000

S-11

Hanging Banner

Sponsor Banner

$

2,000

S-12

Registration Desk

Sponsor Logo

$

3,000

Distribution of Samples

Product Samples

$

5,000

Promotional Video

Video Play

$

3,000

Invitation

Sponsor Logo

$

5,000

A Type

$

5,000

B Type

$

2,000

Back Cover

$

3,000

Inside of Front Covers

$

2,000

S-20

Inside of Back Covers

$

1,500

S-21

Insert

$

1,000

Visitor Badge

1 lanyard of lace, Printed logo Amounts : 50,000

$

30,000

S-23

Official Bag

Color : RED Amounts : 40,000

$

20,000

S-24

Brand Talk

Open Stage

$

1,500

Whole day (50 seats)

$

1,500

Whole day (100 seats)

$

2,000

Whole day (150 seats)

$

3,000

half day (50 seats)

$

700

half day (100 seats)

$

1,000

half day (150 seats)

$

2,000

S-5

S-10

S-13 S-14

Online/Mobile

Official On-site Material Promotion

Exhibition Hall Entrance

S-15 S-16

Show Guide S-17 S-18

Official Printed Material Promotion

S-19 Directory

S-22 Official Goods

Seminar S-25

Business Session

3

Single Item

S-1 County of the Year - Welcome Speech & Proposing a toast during Welcome reception -"Country of the Year" Official banner installation - Official media kit, Individual promotional page on official website of Cafe Show - 1 Seminar room provided - Booth Location : Sponsor area - Unit price : $20,000

3

Single Item

S-2 Welcome Reception - Welcome Speech - Proposing a toast - Big-banner at reception hall - Screening sponsor logo indicated on promotional video clip - Distribution of promotion gift materials/souvenir - Unit price : $10,000 • Attendee : Head of Related Organization, Ambassadors, Exhibitors, Related Organizations, Buyers, and Press, VIP

3

Single Item

S-3 Official Website Banner Location : First page of the official website (KOR) www.cafeshow.com/kor (ENG) www.cafeshow.com/eng Size : 375 x 236 Pixel Unit Price : $2,000

3

Single Item

S-4 Official E-newsletter Type A : Banner Image + Website Link Type B : Article (Image + Short Article) + Website Link Location : Banner area in the official E-newsletter Size : Type A : 500 x 200 Pixel Type B : 200 X 130 Pixel Unit Price : $1,000 - Mailing Schedule : Twice in a month ※ Adjustment should be required

A Banner Image

B Article

3

Single Item

S-5 Official App Banner

PLATINUM

GOLD

SILVER

BRONZE

Sponsor

Sponsor

Sponsor

Sponsor

Location : The bottom of the menu in the official APP Order of Exposure : Platinum → Gold → Silver → Bronze Size : 600 x 110 Pixel Date of Exposure : ~ Dec.31, 2018 Unit Price : $2,000

Banner Area

3

Single Item

S-6/7 Facebook / Instagram Posting Detail : CafeShow SNS Chanel Posting Choice Facebook or Facebook Posting Schedule: in order of application ” Max 1 Sponsor/Exhibitor Content per 1 day Unit Price : $1,000

3

Single Item

S-8 Entrance Signage Board Expose the logo of the sponsor at the entrance Signage Board Location : Hall A (1st Floor) Entrance / Entrance of Hall A1&A2, Hall A3&A4 Hall B(1st Floor) Entrance / Entrance of Hall B1&B2, Hall B3&B4 Hall C(3rd Floor) Entrance / Entrance of Hall C1&C2, Hall C3&C4 Hall D (3rd Floor) Entrance / Entrance of Hall D1&D2, Hall D3&D4 Unit Price : $10,000

3

Single Item

S-9 Lobby Concourse Banner

Location : Outside of the entrance of exhibition hall Amount : Platinum 3 / Gold 2 / Single Option 1 Size : 0.9m(W) x 2.7m(H) Unit Price : $2,000

Order of Arrangement 1st

2nd

3rd

4th

5th

6th

Platinum

Gold A

Gold B

Silver A

Silver B

Silver C

7th

8th

9th

10 th

11 th

12 th

Single Option A

Platinum

Gold A

Single Option B

Platinum

Gold B

3

Single Item

S-10 Big Size Banner Location : Inside the exhibition hall ” discussion needed with Secretariat Amount : 1 Unit price : $5,000

S-11 Hanging Banner Location: The ceiling above the sponsor exhibitor’s booth

Size Vertical Banner : 1.8m(W) x 3.5m(H) Horizontal Banner : 5m(W) x 1.8m(H) ( Choose 1 between the vertical and horizontal banner) Unit Price : $2,000

3

Single Item

S-12 Official Installation (Registration Desk)

Expose the logo of the sponsor at the official Installation 1) Registration Desk Location : Registration desk in front of Hall A&B Exposure Size : 800 x 500mm Unit Price : $3,000

3

Single Item

S-13 Distribute the product samples of gift Location : Choose 1 entrance from Hall A~D (Information desk in front of Hall Entrance) Duration : Nov. 8 - 11, 4days (Cafe Show Period) Unit Price : $5,000

S-14 Promotional Video Play Play the promotional Video at the LED Screen Location: Lobby of the Hall A&C Unit Price : $3,000 Order of Play 1st

2nd

3rd

Platinum

Gold

Silver

4th Single Option

5th Cafe Show

3

Single Item

S-15 Invitation Card Logo recognition Unit Price : $5,000

S-16/17 Show guide S-16 (A ): Logo recognition $5,000 S-17 (B) : Sponsor AD $2,000

3

Single Item

S-18~21 Directory Location : Back Cover (Platinum Sponsor) Inside of the front covers / Inside of the back covers Side page of the inside of the front covers Side page of the inside of the front covers(Choose 1/Gold Sponsor) Insert (Silver/Bronze Sponsor)

Type : Color Advertisement Size : A4 size Amount : 50,000

Back Cover

$5,000

Inside of Front Covers

$2,000

Inside of Back Covers

$1,500

Insert

$1,000

3

Single Item

S-22 Badge

Print Order : Sponsor-Cafe Show Logo (Print ratio 1:1) Size: 15 x 70mm Lanyard thickness: 20mm Unit Price : $30,000

3

Single Item

S-23 Official Bag

Amounts : 40,000 Size : 370 x 420mm

Logo Size : 150 x 150mm Logo Print : Front : Sponsor Logo Back – CafeShow Logo Price : $20,000

Front

Back

3

Single Item

S-24 Seminar Brand Talk Date: 8 – 11 November, 2018

Venue: Open Marketing State @ Exhibition hall(Insdie) Scale : 100 Seats Offered Service : A/V System, Online Promotion Support

Classify

Time

Unit Price

1. New Product Launching

40m

$1,000

2. Demonstration

40m

$1,000

3

Single Item

S-25 Seminar Business Session Date: 8 – 11 November, 2018

Venue: Private Seminar Room (outside Exhibition hall) Offered Service : A/V System, Online Promotion Support

Unit Price

Classify

Time 150 Seats

100 Seats

50 Seats

Whole Day

$3,000

$2,000

$1,500

Half Day

$2,000

$1,000

$700

8am~ 17pm 8am ~12am or 13pm~17pm

Night (half day)

$1,000

$700

$500

18pm~ 22pm

3

Single Item

S-25 Seminar Business Session Date: 8 – 11 November, 2018

Venue: Private Seminar Room (outside Exhibition hall) Offered Service : A/V System, Online Promotion Support

Unit Price

Classify

Time 150 Seats

100 Seats

50 Seats

Whole Day

$3,000

$2,000

$1,500

Half Day

$2,000

$1,000

$700

8am~ 17pm 8am ~12am or 13pm~17pm

Night (half day)

$1,000

$700

$500

18pm~ 22pm