The 25th Seoul Int’l Cafe Show Nov 11 ~ 14, 2026 Coex, Seoul, Korea * This show guide is made of eco-friendly paper to protect the environment.
Overview Title
The 25th Seoul International Cafe Show 2026 (Cafe Show Seoul 2026)
Period
Nov. 11(Wed) ~ Nov. 14(Sat), 2026
Opening Hours
Nov. 11(Wed) ~ Nov. 13(Fri) 10:00 ~ 18:00 (Last call for entrance at 17:30) Nov. 14(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue
Hall A~D, Coex, Seoul, Korea
Hosted by Organized by Scale
643 exhibitors, 3,988 brands from 35 countries 130,000 visitors from 75 countries expected
Theme
활짝[Hwal.tak] : Further for coffee, Forward with coffee
Exhibit Items
Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Coffee Aroma rises Dreams stir Courage grows Smiles spread And tomorrow bloom Together like a flowers, Hwal-jjak
Supporter Country of the year Sponsor
Further for coffee Forward with coffee,
Media Partner
A Cup of the World Cafe Show Seoul
Certification Concurrent Event
The 15th World Coffee Forum The 11th Seoul Coffee Festival
Super Shift
Coming in September 2027, Cafe Show Seoul opens up a new stage. From COEX to KINTEX - wider connections, greater possibilities. From cafes to hotels, offices, and retail, a wider market is waiting for your brand. More than a move - a business expansion. The Super Shift of Cafe Show Seoul begins.
2027. 9. 22-25 | KINTEX
Schedule Overview Event
11/11
11/12 Wed
11/13 Thu
Business Day
EXHIBITION
11/14 Fri
Location Sat
Public Day
Coffee & Bakery Alley(A cultural lane bringing together coffee and bakery delights from around the world)
Hall C Coffee Alley Zone
Cherry’s Choice(2027 NEW/HOT Products Showcase)
Hall A Lobby
Global Business Platform for the F&B Industry
「Cafe Show Excellence Award」
Conference Room 401 Throughout all the venues of Cafe Show Seoul
Cafe Show ESG
CONFERENCE
The Stage
Conference Room 401
The Sessions
Insight & Knowledge Sharing with Industry Leaders
Origin Discovery
Conference Room 301
Coffee Futures Challenge
Conference Room 300
SCA Education
Conference Room 317
FESTIVAL
Champion Live
Seoul Coffee Spot
Conference Room 318
Seoul Coffee Spot Cafes
Coffee & Sensory Library B1 Coex Starfield Library
Sensory City Festival in Coffee-Filled Seoul
Coffee Talk Asia Pacific’s 100 Best Coffee Shops
First Reveal of Asia’s Top 100 Cafes
EVENT
Hall A-D
Korea National Barista Championship(KNBC) Korea Brewers Cup Championship(KBrC)
Hall D Stage D
Korea Barista Championship / Master of Cupping / Master of Brewing / Ikawa Korea Roasting Championship / Korea Coffee Roasting Championship / Korea Team Cupping Championship / Korea Coffee Art Championship
Hall C Stage C
Where Korea’s National Barista Is Born
Dream Stage for the Best Baristas
Conference Room 401
* The details of each program may be subject to change.
Show Composition & Entrance Guide
Specialty Coffee, High-End Equipment, Including KNBC & KBrC
Coffee Alley, Global Coffee Roastery Hub
Studio 159
Tea, Beverages, Desserts & Cafe Design Trends Including Lifestyle Curation
Equipment, Raw Materials , Bakery Solutions for Cafe Operations, Setup & Business Planning
Starfield Library
Entrance Guide
1F
Enter Hall
A
Hall A
Hall B
Hall D
Hall C
3F
END
1F
Enter Hall
B
Hall B
Hall A
Hall C
Hall D
3F
END
3F Enter Hall C
Hall C
Hall D
Hall B
Hall A
1F
END
Signature Programs Coffee Alley A global coffee journey—no passport required! Specialty roasters worldwide showcase distinctive coffees and build new collaborations and connections.
Bakery Alley Discover bakery brands that bring together both flavor and story, all in one place. Explore each brand’s distinctive products and creative ideas, and experience the latest trends shaping the bakery scene.
Cherry's Choice The coffee cherry's picks! Explore coffee and F&B trends, from this year's standout products and services (HOT) to new releases set to lead 2027 (NEW).
Cafe Show Excellence Awards 2026
BUSINESS MATCHMAKING PLATFORM BY
Inspired by the Port of Mocha New Ideas, Networks, and Business Opportunities Begin Here
Celebrating F&B innovation and excellence, this ceremony honors those who have created new value and driven change throughout the year.
Cafe Show Mocha Port Inspired by Yemen’s trading port of Mocha, this business matching service connects you with potential partners. Book meetings in advance and explore new opportunities.
Cafe Show ESG Building a sustainable exhibition culture through environmental and social initiatives. Join us in shaping a better future for the coffee industry.
Coffee Alley Zone, Hall C Nov. 11(Wed)–14(Sat)
Coffee Alley Zone, Hall C Nov. 11(Wed)–14(Sat)
Hall A Lobby Nov. 11(Wed)–14(Sat)
Conference Room 401 Nov. 12(Thu), 16:00
Buyer Lounge, Hall C Nov. 11(Wed)–14(Sat)
Throughout all the venues of Cafe Show Seoul
Cafe Show Seoul Official Creators, CCC
CCC connects diverse creators with exhibiting brands, sharing the value of their CCC Lounge, 1F Preview products and brands through fresh content. Explore Cafe Show Seoul through Nov. 11(Wed)–14(Sat) creators’ eyes.
ASIA-PACIFIC’S 100 BEST COFFEE SHOPS Period Nov.12(Thu), 17:00 Venue Conference Room 401, COEX
Which are the 100 most exceptional coffee shops in Asia-Pacific? The list will be unveiled for the first time worldwide at Cafe Show Seoul 2026.
2027 Korea Coffee Championship Period Nov. 11(Wed) - 14(Sat) Venue KCC Stage in Hall D, 3F Host EXPORUM Organizer SCA Korea
Korea National Barista Championship Preliminary Nov. 11(Wed) - 12(Thu) Final Nov. 13(Fri)
Korea Brewers Cup Championship Preliminary Nov. 11(Wed) - 12(Thu) Semifinal Nov. 13(Fri) Final Nov. 14(Sat)
2026 Korea Coffee League Period Nov. 11(Wed) - 14(Sat) Venue KCL Stage in Hall C, 3F Host MONTHLY COFFEE Organizer Korea Coffee League Organizing Committee, THE CUP EDU, KIJEONG INT'L CO., LTD
Korea Barista Championship Nov. 12 (Thu)-14 (Sat)
Master of Brewing Nov. 11 (Wed)
Master of Cupping Nov. 13 (Fri)
IKawa Korea Roasting Championship Nov. 12(Thu)
Korea Team Cupping Championship Nov. 14(Sat)
Korea Coffee Art Championship Nov. 11 (Wed)
The 15th World Coffee Forum Period
Nov . 11 (Wed )~14 (Sat), 4days
Theme
WHY WE DRINK COFFEE?
Venue
Conference Room 3,4F, Coex
Organization
World Coffee Forum Organizing Committee
Official Supporters Sponsors
The Stage | Nov. 12(Thu) Conference Room 401, Coex, Seoul Time
Speaker
Topic Taste & Master
10:30 – 11:00
Why Do We Drink Coffee Anyway? The 500 Year History of Coffee Passion
Peter Giuliano Senior Advisor, SCA
Routine & Ritual 11:00 - 11:30
Hee-kyung Lucia Cho CEO, Hwayo
11:30 - 13:00
The Time in a Cup — How a Daily Cup Becomes a Ritual, and Carries On to the Next Generation Lunch
Space & Experience 13:00 - 13:30
Teo Yang Creative Director, Teo Yang Studio
Rediscovering Tradition and Locality: Spatial Experiences Crafted Through Coffee and Tea
13:30 - 14:00
Kyurim Kim Brand Director, newmix
K-Mix Coffee: Becoming the Impression of Korea
14:00 – 14:30
Pairing Table & Coffee Break Connection & Networking
14:30 - 15:00
Chihoon An CEO, unspecialty
How a YouTube Channel Grew into a Coffee Platform of Belonging
15:00 - 15:40
Fireside Chat
15:40 - 16:30
Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards
17:00 - 18:30
Asia-Pacific's 100 Best Coffee Shop GALA
Origin Discovery | Nov. 11(Wed) ~ 12(Thu) Conference Room 300, Coex, Seoul 11.11 Wed
Time
11.12 Thu
10:30 -12:30
Time
Coffee Board of India
10:30 -12:30
IWCA
13:30 -15:30
Finca El Injerto
13:30 -15:30
Café de Honduras
16:00 -18:00
Guatemalan Coffees
16:00 -18:00
Coffee Board of India
Champion Live | Nov. 14(Sat) Conference Room 318, Coex, Seoul 11.14 Sat
10:30 - 12:30
Nas Jaafar (2026 WBrC Champion)
The Sessions | Nov. 11(Wed) -14(Sat) Conference Room 301, Coex, Seoul Date
Time
Speaker
13:00 - 15:00
Hoseok Song, General Manager Compass Coffee
Modulating Fermentation in Coffee Processing
15:30 - 17:30
Mikyoung Cha, CEO Kunes Brewing Spot
Practical Brewing Standards: Mastering Extraction Variables
10:30 - 12:30
Junseon Lee, CEO Faabs Coffee
An Engineering Approach to Roasting Delicious Coffee
13:00 - 15:00
Kyubum Lee Roaster·Sunin Hong, Barista Doduk & Kyubum
Doduk &Kyubum: Why We Do Things Our Way
15:30 - 17:30
Hyuksoo Kwon, Department Manager Tosung Village
Any Coffee, A Great Espresso
10:00 - 11:00
Gilad Bechor, CEO Coffi
The Personal Era of Coffee, and the Technology Behind It
11:30 - 12:30
Vasilis Apostolopoulos, CEO Bibe Coffee
Great Coffee Is No Accident: Why Data Is the Missing Ingredient
13:00 - 15:00
Uiseong Kim, Head of B2B Consulting Bean Brothers
Designing Coffee Bar Layout and Workflow
15:30 - 17:30
Jungee Hong, General Manager Monthly Coffee
2027 Coffee Trends: A Preview
10:30 - 12:30
Junghwan Lim, Co-founder Aery Coffee
The Evolving Role of the Barista in a Changing World
13:00 - 15:00
Chanho Hong, PM RoasteryFlow
Buying Back Time
11.11 Wed
11.12 Thu
Topic
11.13 Fri
11.14 Sat
SCA Education | Nov. 12(Thu) ~ 14(Sat) Conference Room 317, Coex, Seoul
11.12 Thu
11.13 Fri 11.14 Sat
10:00-12:00
Suin Park & Dongjun Oh
Mission 1. Discover the Flavor
13:00-15:00
Tardis Kim & Kevin Lee
Mission 2. Define your Taste
16:00-18:00
Kyungtae Kim & Jungmin Heo
Mission 3. Craft your Cup
All about Q
09:30-18:00
Peter Giuliano, Lulu Wei
All about Q : From Understanding To Application
Intro to Cupping
10:00-13:30
Lulu Wei, Kyungyoon Lee
Intro to Cupping
One Day Coffee Explorer
Coffee Futures Challenge | Nov. 13(Fri) Conference Room 300, Coex, Seoul 13:00-17:00 Coffee Futures Challenge is an idea competition that explores the future of the coffee industry and its emerging possibilities. Through creative ideas proposed by the next generation across diverse fields, including business, services, culture, and technology, the program examines evolving industry trends and explores opportunities for sustainable growth and innovation.
Pairing Table | Nov. 12(Thu) Conference Room 401 Lobby, Coex, Seoul 14:00-14:30 The Pairing Table is a special mid-session program at The Stage where flavor and connection seamlessly blend. Over a cup of coffee and a dessert, take a relaxing break to discover fresh inspiration and expand your network.
The 11th Seoul Coffee Festival Period Nov.5(Thu) ~ Nov.12(Thu), 8days Venue
Starfield Library in Starfield COEX Mall B1 floor and Cafes Around Seoul
Coffee Library·Leaf
Seoul Coffee Spot·Garden
Coffee Talk·Pollen
Sensory Library·Bouquet
Where taste blooms between the pages.
Where every corner of the city blooms with a cup of its own.
Where conversations spread and inspiration blooms.
Where a single scent opens a whole new sense.
Seoul Coffee Spot
Coffee Talk
Period Nov. 11(Wed) ~ Nov. 14(Sat) Venue Seoul Coffee Spot Cafes
Period Nov.11(Wed) ~ Nov.12(Thu) Venue Starfield Library in Starfield Coex mall B1 floor 11.11 Wed
Coffee Library Period Nov.5(Thu) ~ Nov.12(Thu), 8days Venue Starfield Library in Starfield COEX Mall B1 floor Topic Coffee Blossom SEOSAWON
A publisher that brings new inspiration to everyday life through coffee, books, and storytelling
PENCIL AND MUG
A publisher that celebrates the joy of gastronomy, culture, and creativity through coffee
THEQUEST
A publisher guided by the motto 'True knowledge that restores balance to life', bringing thoughtful questions and fresh perspectives to everyday life
ACHIMDAL BOOKS A publisher that makes room for literature in everyday life and dreams of fresh, beautiful writing BOOKRUM
A publisher that shares stories of emotion, comfort, and encouragement through words that linger in readers’ hearts
YOUNGWOOK JEONG
A writer who captures the emotions of our time through words of comfort that linger in readers’ hearts
Sensory Library Period Nov.5(Thu) ~ Nov.12(Thu), 8days Venue Starfield Library in Starfield COEX Mall B1 floor Partner
Transportation·Mobility Services Luggage·Delivery Services Location 1F, B Hall Lobby L134 (toward Grand Ballroom) 3F, D Hall Lobby L332 (toward Auditorium)
Operating Dates & Hours Nov. 11 (Wed)–13 (Fri): 09:00–19:00 (Last check-in: 18:30) Nov. 14 (Sat): 09:00–16:30 (Last check-in: 15:30)
Hotels·Accommodation
15:00 ~ 15:30
Lisop / Illustrated Essay Author An Adventure in Lines Through Laughter and Happiness: Small Joys That Add Up, Like a Cup of Coffee
15:30 ~ 16:00
WonJin Cho / Coffee Columnist & Author A Personal History of Home Cafes: From Kissaten to Specialty Coffee
16:00 ~ 16:30
Rini / Author How Not to Lose Yourself in the Age of AI: The Power to Interpret Your Own Life Through Journaling
15:00 ~ 15:30
YoungWook Jeong / Author & CEO of Bookrum Publisher Like a Flower: Swaying, but Never Broken
15:30 ~ 16:00
AJ KIM / Founder & CEO of QUAT Los Angeles American Coffee Culture: Trends and Innovation in US Specialty Coffee
16:00 ~ 16:30
SeungBaek Kim / 2022 Korea Brewers Cup Champion There's a Reason You Like the Coffee You Like
11.12 Thu
Floor Plan Booth Search·Navigation·Hall Layout
Cafe Life Inspiration� Find essentials for culinary excellence, ambience, and styling. Get inspired to enhance your daily life and create trendier spaces aligned with global design. A space that will complete your taste preferences
Cafe Innovation Bank Get insights on practical know-how for cafe startups, branding, and space design. Provides key factors for success in coffee & tea industries from experts worldwide. A space designed for growth and innovation beyond startup
Program Book Exhibitor List · Program Guide
Premium Brand Curation Explore global specialty coffees and high-end equipment in one location. A chance to taste premium coffee and experience luxury brands shaping the global market A premium space to discover coffee's true allure and connect with global industry leaders.
Sensory Coffee Tasting Experience the coffee journey from bean to cup, tasting every step of the process. Find your perfect flavor match and discover coffees from around the world A space to experience diverse beans and coffee equipment from global suppliers
ASIA-PACIFIC’S 100 BEST COFFEE SHOPS