Cafe Show Seoul 2020 Show Report

The 19th

Seoul International Cafe Show

Show Report

CONTENTS 3

Introduction

4

Show Overview

6

Show Composition

7

Floor Plan

10

Show Analysis

13

Safety Program

14

Hybrid Program

20

Business Matching Service <Cafe Show Mocha Port>

22

Eco-friendly Project <Thank You, Coffee>

24

Cherry's Choice 2020 Products

40

Official Partner Shops <Enjoy Cafe>

41

Coffee Competition <Korea Coffee League>

45

The 9th World Coffee Leaders Forum

53

The 5th Seoul Coffee Festival

60

Marketing Activities

67

Photo Gallery

76

Exhibitor List

Say Coffee Smile Agian Keep Strong Together, we always coffee :)

At times gratitude, at times apology, and at time courage is passed on through a cup of coffee But there is always greater appreciation, bigger smiles, and warmer hearts in return.

With coffee, we [thank] With coffee, we [smile] With coffee, we [hope] Together, we always coffee :) Say Coffee Smile Again Keep Strong

The 19th Seoul International Cafe Show

As speaking "coffee" out loud brings smile to our faces, Cafe Show Seoul 2020 took this notion and developed the key message of the year "Say coffee, smile again, and keep strong.

Together, we always coffee!" in hopes of spreading smiles and support to the world coffee and F&B communities.

The 19th Seoul International Cafe Show integrated the ofline and online worlds together to provide an extended experience beyond space.

Adapting to the new normal era, Cafe Show collaborated with one of the biggest live commerce platforms in Korea, Naver Shopping Live, providing live tour of the show with YouTube influencers, and organizing various programs, including "Smart Contact Zone," and 1:1 online meetings, to induce wide global business opportunities.

Alongside the exhibition, Cafe Show Seoul is to hosted World Coffee Leaders Forum and Seoul Coffee Festival. Altogether, Cafe Show Seoul presented unique values and experiences by incorporating industry, knowledge and culture together.

Our team at Cafe Show Seoul would like to convey our sincere appreciation and gratitude to all of your continued support for the event. Thank you for being a part of the 19th Seoul International Cafe Show. Our team will continue to work hard to implement stronger prevention measures and deliver a business platform that is safe and practical to the coffee and F&B communities worldwide.

Say Coffee Smile Again Keep Strong Together, We Always Coffee 03

Show Overview Title

The 19th Seoul Int’l Cafe Show 2020 (Cafe Show Seoul 2020)

Show Period Wed, Nov. 4 ~ Sat, Nov. 7, 2020 10:00~18:00 (Last Entrance at 17:30) Venue

Coex Hall A~C, Seoul, Korea

Organized by Hosted by Key Message

Together,

Exhibit Items

, tea, bakery, dessert, ice-cream, chocolate, beverage,

raw material, machine & equipment, interior, franchise & start-up, kitchen appliance, food service and more Awards

• 2019~2020 Global Top Exhibition by Ministry of Trade, Industry and Energy • 2017~2019 Leading MICE Event by the city of Seoul • Best Trade Show by Asian Federation of Exhibition & Convention Association (AFECA, Asian Federation of Exhibition & Convention Association) • Outstanding Exhibition Brand by the Korean Exhibition Industry

Supporters Embassy of Brazil in Seoul, Embassy of Colombia, Embassy of Cote d’Ivoire, Embassy of Guatemala in Korea, Embassy of Honduras, Embassy of India in Seoul, Embassy of Mexico to the Republic of Korea, Embassy of the Republic of Costa Rica in Korea, Embassy of the Republic of El Salvador in Korea, Embassy of the Republic of Kenya, Embassy of the Republic of Turkey in Seoul, PRO ECUADOR, Procolombia, U.S.

Local International

Online Channels

www.cafeshow.com

linkedin.com/showcase/cafeshowseoul

facebook.com/cafeshow

instagram.com/seoulcafeshow 04

Schedule Overview

EXHIBITION Leading business platform for global F&B industry

Event

CONFERENCE Knowledge-sharing opportunity with world coffee leaders

11/3(Tue)

11/4(Wed)

11/5(Thu)

FESTIVAL Inspiration fair filled with culture and coffee aroma

11/6(Fri)

LEAGUE Dream stage for top baristas around the world

11/7(Sat)

Place

Cherry’s Choice (Innovative and Popular Products of 2020~2021)

S131 1F

Cafe Show Mocha Port Lounge (Business Meeting and KOTRA Buyer Meeting)

A931 1F

[Cafe Show Seoul] Virtual Tour with YouTubers

Cafe Show Seoul YouTube Channel & Cafe Show NOW

[Cafe Show Seoul Special Showcase] with Naver Shopping Live

Naver Shopping Live Page & Hall C Stage C-1

Seoul

Online Exhibition [Digital Fair]

Cafe Show Seoul

Global Session Sensory Forum Conference

Origin Adventure Session

Conference Room 3F, 4F

Professional Session

A110 1F R101~R116 3F C531 3F C319 3F C320 3F

Festival

Stage C-1 3F C641 3F Halls A~C Green Booth & A901, A903 1F

Competition

Korea TEAM Barista Championship Master of Cupping Master of Brewing

05

Show Composition Hall C Coffee Essentials Coffee, Specialty Coffee, Roastery Cafe, Espresso Machine, Brewing Equipment, Roasting Equipment, Grinder, Filter and Others

3F

C

4F Conference Room

1F

A B

Hall A Cafe Fundamentals Total Machine & Equipment, Bakery, Gelato, Ice-Cream, Raw Material

Hall B Sweet Additions Tea, Beverage, Chocolate, Dessert, Tableware, Interior, Service

Entrance Guide

3F

1F Through

Hall A

A

Hall

C

Exit

C

Exit

B

Exit

Hall

B

Hall

3F 1F Through

Hall B

B

Hall

Hall

A

Hall

3F Through

Hall C

C

Hall

1F

A

Hall

Hall

06

Hall A Floor Plan 이미지를 확대 하면 업체명을 크게 확인할 수 있습니다

A홀 참가사 리스트 보기

07

부스배치도 Hall B Floor 1FPlan Hall B 이미지를 확대 하면 업체명을 크게 확인할 수 있습니다

B홀 참가사 리스트 보기

08

Hall C Floor Plan 이미지를 확대 하면 업체명을 크게 확인할 수 있습니다

C홀 참가사 리스트 보기

09

Show Analysis Asia’s No.1 Coffee Event The 19th Seoul International Cafe Show 426 Exhibitors, 1,035 Booths from 15 Countries 72,388 Visitors + 258,441 Online Visitors

10

Show Analysis Visitor Analysis Offline Visitor by Date

11.4(Wed)

14,778 visitors 20.4%

15,759 visitors

11.5(Thu)

21.8%

23 72,388

18,055 visitors

11.6(Fri)

24.9%

23,796 visitors

11.7(Sat)

32.9%

Visitor by Country

Visitor by Purpose

International 25,606

184

64%

Countries

36%

Domestic 46,782

72,204

Online Visitor

80 258,441

227,110

Online Digital Fair 258,441 Visitors YouTube Virtual Tour 15,205 Views Naver Shopping Live 211,905 Views

11

Show Analysis Visiting Purpose

Areas of Interest

Purchasing Consultation

17.7%

Coffee

29.3%

Secure New Partnerships

11.8%

Tea

12.2%

Visit Existing Partners

5.5%

Bakery

14.5%

Potential Partner Search

11.0%

Chocolate

5.9%

Discover Industry Trends

20.6%

Beverage

8.8%

Consider Exhibiting

2.6%

Ice Cream, Gelato

4.6%

General Interests

27.2%

Raw Material

4.8%

Experience Various Programs

3.6%

Packaging

5.8%

Interior

5.7%

Machine, Equipment

4.7%

Franchise

2.4%

Others

1.3%

Visitor by Occupation

Visitor by Industry Field

Cafe

37.2%

Manufacturing

37.2%

Restaurant

3.4%

Distribution

3.4%

Food Service, Franchise

11.8%

Service

11.8%

Online Mall

6.9%

Import, Export

6.9%

Manufacturer

12.2%

Distributor

11.2%

Education

3.9%

Trade

4.3%

Others

9.1%

12

Safe Cafe Show 1

2

3 ENTRANCE EXIT

13

Hybrid Program

Cafe Show Seoul's Hybrid Program Integrating Literal and Virtual Worlds Together!

Hybrid Cafe Show Seoul 2020 Following the new normal era, the 19th Seoul International Cafe Show combined online and offline channels to provide an extended experience beyond the physical exhibition space.

14

Hybrid Program Schedule Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Place

“Cafe Show Seoul Showcase” page within Naver Shopping Live website

Brands

Nokchawon, Morphy Richards, GNL Foods, Hyungkuk F&B, Dilico Coffee Machin, 1 Kilo Coffee, Belmio & Steven Smith Tea Makers, Dongsuh, Hario 11/4(Wed)

11/5(Thu)

with Cafe is kim yongju

11:00

"How to start your cafe business"

12:00

11/7(Sat)

with ALDIF TV

Dongsuh

"Tea tips from a hip tea bar Making latte, smoothie and ade at home owner in Hongdae"

GNL Foods Exhibition Sketch

Healthier and more convenient strawberry recipe

Exhibition Sketch

Hyungkuk F&B

13:00

Hyungkuk's 2020 F/W beverage pick

Hario

14:00

Starting your home cafe with Hario

women of Rwanda

with BBINGTIGER

15:00 Pick your favorite drip bag

Morphy Richards The British Home Appliances!

with AYA COFFEE .

the ultimate cafe owner

Steven Smith Tea Makers & Belmio

16:00

17:00

11/6(Fri)

Nokchawon Delicious and healthy tea

Beverage & dessert recipe from a barista

Machine

Webinar Primrose Service Provider PLC Meseret Workneh, Andualem Workneh

15

Program 1 『Cafe Show Seoul Virtual Tour』 with YouTube Influencers Six renowned YouTubers with coffee and F&B related contents took online visitors through a virtual tour of each hall at Cafe Show Seoul!

Time Wed, Nov. 4 ~ Sat, Nov. 7, 2020 (4 days) Place Cafe Show Seoul Oflcial YouTube Channel YouTubers 남자커피 (Namja Coffee): Coffee machine tour for your perfect cup of coffee 삥타이거 (BBINGTIGER): Specialty Coffee Tour feat. Coffee Alley 사군카페인 (Sagun Caffeine): Coffee equipment tour with the ultimate cafe owner 알디프TV (ALTDIF TV): Tea tips from a trendy tea bar owner in Hongdae 아야커피 (AYA COFFEE): Beverage & dessert receipe from a barista 카페는김용주 (Cafe is kim yongju): How to start your cafe business

Official YouTube Page

Cafe Show NOW Screen

Filming the Tour

16

Program 2 『Cafe Show Seoul 2020 Special Showcase』 with Naver Shopping Live Cafe Show Seoul was the first exhibition ever to collaborate with “Naver Shopping Live,” one of the biggest and most convenient live commerce platforms in Korea.

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Place “Cafe Show Seoul Showcase” page within Naver Shopping Live website Brands Nokchawon, Morphy Richards, GNL Foods, Hyungkuk F&B, Dilico Coffee Machin, 1 Kilo Coffee, Belmio & Steven Smith Tea Makers, Dongsuh, Hario

A. Cafe Show Seoul Live Tour with Naver Shopping Live Host Total Number of Views 1. Hall A and B Live Tour : 38,000 Views 2. Hall C Live Tour : 34,000 Views

Official Naver Shopping Live Page

Filming

17

B. Exhibitors Brands Participated Nokchawon, Morphy Richards, GNL Foods Co., LTD, Hyungkuk F&B, Delico Coffee Machine, 1 Kilo Coffee, Belmio & Steven Smith Tea Makers, Dongsuh, Hario Total Number of Views 1. Nokchawon: 14,000 views 2. Morphy Richards: 16,000 views 3. GNL Foods: 14,000 views 4. Hyungkuk F&B: 14,000 views 5. Delico Coffee Machine: 14,000 views 6. 1 Kilo Coffee: 14,000 views 7. Belmio & Steven Smith Tea Makers: 13,000 views 8. Dongsuh: 16,000 views 9. Hario: 16,000 views

Filming

Naver Main Page Banner

18

Program 3 Smart Online Exhibition 『Digital Fair』 !

Discover all exhibitors and brands participating at the 19th Seoul International Cafe Show. You is also be able to use Cafe Show Seoul's exclusive business matching service "Café Show Mocha Port" to connect directly with exhibitors and brands that you discover through the Digital Fair!

Special Showcase with Naver Shopping Live Virtual Tour

Digital Fair

19

Feature

1

Business Matching Service <Cafe Show Mocha Port>

Inspired by the ‘Port of Mocha,’ Cafe Show Seoul’s Mocha Port is an online business matching program exclusively for Cafe Show Seoul exhibitors and buyers to ultimately connect with one another with matching interests and needs.

5,092 buyers from 52 countries registered A total of 3,869 meetings completed

20

1:1 Global Online Business Meeting with KOTRA To expand the exhibitors’ global business opportunities, Cafe Show Seoul collaborated with KOTRA to provide exhibitors 1:1 virtual conference meetings with buyers from around the world.

Time

Wed, Nov. 4 ~ Fri, Nov. 7 (4 days)

Place

Mocha Port Buyer Lounge at Cafe Show Seoul

Total Number of Meetings

23 Meetings

Total Consultation Amount 13,400 USD

21

Feature Feature

2

Cafe Show Seoul Green Campaign <Thank You, Coffee>

Cafe Show Seoul’s eco-friendly project, “Thank You, Coffee,” is a green campaign launched for a sustainable future. By being more active in creating digital brochures, producing less trash and using eco-friendly materials in building exhibitors’ stands and in running the show, Cafe Show Seoul wishes to encourage others as well to join in making our home a greener place and the future of our beloved coffee industry more sustainable.

Time Place

Wed, Nov. 4 ~ Sat, Nov. 7, 2020 (4 days) Booth (A903, A901) and Green Exhibitor Booths

Partner Neoforet, Hi Cycle

<Thank You, Co ee> Booth At Cafe Show Seoul 2020’s official <Thank You, Coffee> program, sustainable brand “Neoforet” introduced biodegradable cups and “Hicycle” showcased upcycled coffee bean bags and offered practical classes for visitors to experience

22

For The Sustainable Future! <thank You, Coffee> Green Booth Exhibitiors Cafe Show Seoul recruited exhibitors that pledged to partake in the green campaign and selected their booths as “Green Booth” and provided a wide range of support, including biodegradable sample cups from NeoForet. Green Booth Exhibitors handed out their samples in these cups among following other acts of sustainability at their booths!

23

Feature

3

Cherry's Choice 2020 Products

Inspired by the coffee cherry, Cafe Show Seoul's Cherry's Choice is a special selection of Cafe Show Seoul's most innovative and popular products of 2020-2021!

24

HOT Steady sellers and hit products of 2020 * Booth Number Order

A401

gusto alpha

Gusto Alpha, a blender optimized for commercial use Gusto Alpha is providing the best convenience and e ciency in all commercial stores, from large franchise cafes to private cafes.

VEDEC

A609 The Ga el Fassbrause is a modern , active and diet enthusiast. As a non-alcoholic beverage for all modern people, art cial taste, aroma, preservatives, It is a pure beverage without synthetic additives such as colorants.

While other non-alcoholic beers contain trace amounts of .0% It is a real nonalcohol, alcoholic beverage.

DOA INTERNATIONAL CO. LTD

A613

DIANG STRAW

Diang is 100% biodegradable from nature and returns to it. Made of biodegradable eco-friendly resins PLA and PBAT. PLA resin is an eco-friendly material that has the same characteristics as general plasticsbut is safe because no harmful substances such as environmental hormones and heavy metals are detected and is biodegradable by microorganisms when used after.

DIANG STRAW 25

A719

1883 syrup

1883 syrup is a premium syrup produced by adding natural concentrate, aroma, and sugar cane using water from the French Alps. With 1883 syrup, you can enjoy a variety of delicious Home Cafe and Home Bar anytime, anywhere in your daily life. We are constantly proposing recipes that are comparable to experts at reasonable costs using ingredients and tools that are readily available at home.

ANYONE F&C

A730

Richis Cafe Powders

Richis Cafe Powder is powdered drink product Dongsuh Company provides as part of "Complete Cafe Solution". It is consist of 8 kinds of product. From basic menu such as Green tea latte and milk tea to special menu like Matcha latte and Hoji latte, various cafe menu can be made by Richis Cafe Powder.

DONGSUH COMPANIES INC.

A915

Shinkwangsub Ceramics

A matte glaze is a common use among ceramicists to create matte surface. But Shin uses natural clay mixture to bring out the most unique colors instead of using any glaze. The surface also goes through polishing processes as a way to reduce the sense of heterogeneity of the touch. Shin takes both design aspects and practicality into consideration.

SHIN KWANG SUB CERAMICS 26

B201

B49 Guardian

All-in-ONE self check kiosk - Self-check up to people - Remote control software - Only reacting to a human face - Utilize as an advertising board

B49

B225

SANTECO YOGA BOTTLE

"The stylish design of the YOGA bottle modeled after a dolphin's mouth is Santeco's best selling product . It is especially popular among female customers with its impressively streamlined design that is not common .

YOGA bottle ures wide mouth for convenient use and cleaning for all ages and genders, and detachable silicone parts to prevent leakage."

BONITA HOUSE

B227

I'm Alive Organic Kombucha

I'm Alive Kombucha is a Korean kombucha brand which was created by combining the brewing technology of Buchi Kombucha(US) and the know-how of the Korean brewing specialists.

FRESHICO INC. 27

B332

HIBI STICK

"HIBI STICK is a trendy stick tea bag.

It is led with premium hibiscus leaf . Also, it's almost three times the quantity of a regular tea bag.

HIBI STICK is quickly infuses even in cold water.

Enjoy a refreshing taste anytime, anywhere."

OPEN THE LAB CO.,LTD

B516

SCANDI KETTLE

Scandi' is the premium Collection of Morphirichard's breakfast line - up . This collection is inspired by Scandinavian style of Northern European, and partial wood points make it luxurious appearance.Removable compromising on taste . The stainless steel body has completed a luxurious design and durability without discoloration.

MORPHY RICHARDS

B601, B117

DELICIOUS GREEN TEA

As the No .1 Signature product of NOKCHAWON , it is a "Special green tea" produced in the value chain of Nokchawon for a cup of green tea from harvesting , , processing, blending, variety, and green leaves. "Delicious green tea Jaksul", individually packaged by PLA teabag which is using biodegradable teabag, preserves the taste and aroma of tea and is portable.

NOKCHAWON CO.,LTD 28

B609

Chamomile Ctirus

of lemon grass.

MEDIPRESSO

C207

SOLVE NATURAL

This co ee product helps Rewandan women co ee farmer.

Rewandan government. It has sweetness of cheery pulp and deep body feel.

It is awarded Brands & Communication Design 2020 from Reddot Design Award

BEAUTIFUL COFFEE

C219

No.327 Nodeul Earlgrey

Nodeul Earl Grey is named after the location of Kew&Leaves head o ce where all of our tea blendings start. We tried to deliver the story of Kew&Leaves through our special Earl Grey blending , Nodeul Earl Grey , by combining Bergamot with rose and peach avors .

Bergamot’s unique scent composes a perfect ensemble with lovely rose and peach aromas, so that everyone can enjoy.

KEW & LEAVES 29

C427

DUOMO The Eight

We know your co ee NEVER distributes well whenever you dose. Because of static electricity though you use luxurious grinder. We know It is not grinder’s fault. But a lot of channeling happens and can't be extracted well.

We know someone use some distribution tool. But it can distribute ONLY upper part. So We made it with 8 needles.

All your co ee should be extracted from the upper to bottom.

COFFEE ME UP

C629

LUMI COFFEE GRINDER

Stabilized Conical Ceramic Burrs Stabilized burrs reduce wobble to encourage incredible grind consistency and precision. Use For Any Method Suitable to be used for French press, hand drip, espresso, and everything inbetween. Built-in Rechargeable Battery A 2-3 hours full . charge via Micro-

PRICECLUB

C711

RANCILIOSPECIALTY RS1

Rancilio Specialty is a high - end machine built by Rancilio's old technology and know - how that has accumulated over 90 years.TemPERATURE PROFILING . Stimulating can be programmed for individual elements for customers who use di erent types of steam features and milk. It is also designed to be a Wor owdesign, optimizing the workspace of barista and ge

ENR COOFFEE 30

C826

Eli crick espresso 200g

Fraser Co ee's signature blend <Ely Creek Espresso> has a rich sweetness and a long aftertaste, It is an attractive co ee with a soft texture and excellent balance . The , low and subtle acidity of cherries, and the savory sweetness of nuts are excellent. It has a solid structure that suits any beverage, and it can be used in various recipes with easy extraction.

FRASER COFFEE

31

Cherry's Cho e NEW The most anticipated and innovative products of 2021 * Booth Number Order

A341, A455

Mom's real base Taro, almond

For various cafe menu, Mom's real base taro, almond.

2020 Star Menu by Hyungkuk F&B. Mom's real base taro is full of taro's unique heavy and soft body Moms' real base almond contains 43% of U.S. , making it easier to use a dedicated pump. It can also be used as a beverage and various dessert toppings.

HYUNGKUK F&B

A421

YOGURT

" Yo g u r t ' i s a p re m i u m yo g u r t p o wd e r . I t w i l l create refreshing taste and avor in your drink .

It contains probiotics lactobacillus and prebiotic (fructo oligosaccharide), which is bene cial to your intestinal health.

SAMI CORPORATION LTD.

A531

Mintlabel Latte Powder

The four new Mintravel powders of Cellplus created with the mindset of growing them , not just making them .

The vitality of the mugwort is intact <Mintlabel Mugwort Powder >, hit by the sea breeze and full of minerals < Mintlabel Purple Sweet Potato Powder >, < Mintlabel Goheung Sweet Pumpkin > which secures health to everyone , and full of the charm of newly harvested chestnuts <Mintlabel Gongju Chestn

CELLPLUS 32

A714

JUST PAPER Eco Take-away Package

JUST PAPER Eco Take-away Package is comprised of a paper cup with paper lid and a paper straw which are coated with water-soluble eco-coating solution. All the materials used are 100% recyclable along with normal A4 papers and biodegradable in the earth and ocean , enabling to reduce Korean Eco -Label and environmental pollution . Cer passed US FDA and EU LFGB & EC No . 1935/2004 test .

Patented

CNJGLOBAL CO., LTD.

A715

SWEET BOX

"SWEET BOX" is an inkjet food printerdeveloped with 100% own technology and make your food be special. In 2020, ithas been patented as an"inkjet type food printer".

The printing area of 40cm x 40cm and maximum height of 12cm makes itpossible to print on various sizes of food.

Also, It can accurately printtext, painting and even photo as well as precise color expression usingC,M,Y,K colors."

DGI

A901

NEOFORET CUP

The sole and foremost eco-cert brand , NeoForet Moorim’s eco-friendly brand ‘NeoForet’ has recently acquired one of the most representative bio-degradable making plastic-free choices. Products within NeoForet includes the NeoForetCUP and NeoForetSTRAW, both of which are plastic-replaceable.

MOORIM PAPER CO., LTD 33

A914

FUNKIN COCKTAIL MIXER

We'd love to introduce you to FUNKIN COCKTAIL MIXER! For 21 years, FUNKIN has been working with 85 percent of UK's bars/restaurants. Made from a natural and fresh fruits, FUNKIN delivers easy and avorful cocktails. With 4 shots of alcohol , Ice and one FUNKIN MIXER , you can make 4 DELICIOUS cocktails ! Also shaker-shaped container will allow you to enjoy your own cocktail anywhere! #homecocktail

ESSENTIAL F&B

B430

Jun Kombucha +

We brew our Jun Kombucha that kombucha purists would approve of. Authentically brewed from scratch and avored with botanical ingredients, our Jun Kombucha has a light but pleasantly tangy avor pro e . It's intentionally brewed to be less sweet compared to other kombucha brands so that it pairs well with food. We've been the sole supplier for restaurants and craft beer pubs like Bills, Mikkell

WILDKOMB

B531

Darjeeling ARYA

The Arya tea estate is located on the average altitude of 1500 meters high in Darjeeling, India, whose operation is cer ed USDA organic and JAS by IMO control since 2011 . Our tea Darjeeling Arya is harvested in prime season through the year. So, it avoided heavy water in rainy season. It is from the Chinese bushes. It has nice yellow buds and dark brown leaves evenly and is tightly rolled in th

DARJEELIAN 34

B610

FRTea

FRTea is fruit blended tea which has combination of fresh juice and mild tea.

GLOBAL GENERATION

B620

STRAW VERY GOOD MELT

TABLIER PATISSERIES, A PREMIUM HAND-MADE DESSERT & COOKIE SHOP . MADE OF CAREFULLY SELECTED INGREDIENTS AND SINCERITY , OUR PRODUCTS ARE PROVIDED SAFELY TO CUSTOMERS THROUGH HACCP CERTIFICATION. WE INTRODUCE THIS TIME, A LIMITED EDITION SEASONAL PRODUCT . “ STRAW VERY GOOD MELT ”, WHICH IS KOREAN FREEZE - DIRED WHOLE STRAWBERRY COVERED WITH PREMIUM MILK CHOCOLATE.

TABLIER

C213 - Flexible and safe, unique silicone dripper reminiscent of can be extracted from both sides.

- Compatibility improved by removing the base - It can be safely used from -20 to 200 degrees, and it is also used for home, travel, camping and cafe.

SMILLS 35

C313 The world's

SONIC COLD BREW COFFEE MACHINE st co ee machine that uses Sonic Sound

SONIC DUTCH KOREA CO., LTD.

C423

Peters Pantry The Tray

Peter's Pantry The Tray is a co ee scale in the form of a tray and features a simple and concise design . The product can be used to extract espresso in a compact size of only 18mm thick, or to make hand drip co ee. Also, IPX5's waterproof design allows water cleaning. 0.1g of measurement is possible, and it has a fast reaction speed.

USB C-type charging terminal is applied.

PETERS PANTRY

C627

Soulhand All-In-One Drip Set

• Soulhand loved by co ee lovers for its intuitive and , measuring sensual design. • Provides server, dripper, spoon, cleaning solution • Adopt an 800ml high-capacity server. • Special-designed glass drippers that can be easily controlled even by the beginner. • Adopt stainless . .

GLOBEVISION KOREA 36

C801

Lab CNC Brew Bag

; it sells the unique experience . No capsules, , or a smooth, esso machines can o er co ee that gives . Awardcan be experienced in just 13g in variety combinations are possible by just adding milk, chocolate or ice water.

Easily enjoy premium experience! with just 'Brew Bag'.

LAB CNC

C809

SUPER MATCHA CLEAN

Super Matcha Clean is a natural energy tea sparkling drink derived from green tea leaves and fruits. It is the rst vegan -certi ed sparkling beverage in Korea that contains 100% plant-based ingredients. It has a sweet and refreshing tangy taste with fresh organic matcha and organic lemon juice.

SUPER MATCHA

R103 -rite PANTONE who is the world No.1 color business company. It was desinged based on the SCA roasting standard called as "Gourment scale" RM200 Co ee is the spectrophotometer which use the full-spectrum illumienant and 45/0geomerty condition. and it satisfying ISO stadard. thus, it is very light and easy use. it has the color UI and control button.

HONG-SI COFFEE ROASTERY 37

S111

REAL FRUIT BASE

By concentrating the fruit h as it is, you can enjoy a deeper and deeper taste. With Chungdam Life's unique manufacturing method , the original fruit and unique texture are presented.

CHUNGDAMLIFE.COM

Cafe Show Excellence Awards Cafe Show Excellence Awards selects the top products among Cherry’s Choice products. This Awards is designed to show the winning brands excellency in a variety of areas. Discover the winners of Cafe Show Excellence Awards this November!

38

Cafe Show Excellence Awards

Cafe Show Excellence Awards selects the top products among Cherry’s Choice products. This Awards is designed to show the winning brands’ excellency in a variety of areas.

The winners of Cafe Show Excellence Awards 2020 are as below.

Award

Winner

Product Name

GLOBAL GENERATION

FRTEA

MORPHY RICHARDS

SCANDI KETTLE

PETERS PANTRY

PETERS PANTRY THE TRAY

SAMI CORPORATION LTD

YOGURT

MOORIM PAPER CO., LTD

NEOFORET CUP

FRESHICO INC.

I’M ALIVE ORGANIC KOMBUCHA

Creative Design

Outstanding Innovation

Superior Sustainability

39

Feature

4

Official Partner Shops <Enjoy Cafe>

o Enjoy Cafe's are official local partner shops of Cafe Show Seoul. Check out if there are any enjoy cafe's in your neighborhood! Also, you will also be able to discover what the trends are like in the Korean cafe market!

Scan the QR code to view full Enjoy Cafe list.

40

Feature

5

Korea's Renowned Coffee Competition <Korea Coffee League>

Korea Coffee League is one of the most renowned competitions in Korea.

Starting in 2003 with Korea Barista Championship, Korea Coffee League was the first barista championship competition in Korea to be open fully to the public audience. In 2020, there were a total of 3 competitions at Korea Coffee League: Korea TEAM Barista Championship (KTBC), Master of Cupping (MOC), and Master of Brewing.

Competition

Korea TEAM Barista Championship Master of Cupping Master of Brewing

Venue

Coex Hall C, Korea Coffee League Stage

Organizer

Monthly Coffee

Host

Korea Coffee League Organizing Committee

Title Sponsor

Torani Puremade

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Korea TEAM Barista Championship, KTB Each team had to make 20 drinks in the preliminary rounds and 30 drinks in the finals! The type of drinks each team provided in the finals were as the following: 23 cups of espresso and latte art based drinks, 3 cups of layered drinks, 1 aid, 2 blenders and 1 signature drink.

Time

Wed, Nov. 4, 2020

Venue

Coex Hall C Korea Coffee League Stage

Organizer

Monthly Coffee

Host

Korea Coffee League Organizing Committee

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Master of Cupping, MOC As more and more people are becoming interested in the different types of coffee from different producing countries, MOC was created to increase the level of understanding in cupping. The participants at MOC had to sort different types of randomly mixed coffee by their origins within the allotted time.

Time

Thu, Nov. 5, 2020

Finals

Sat, Nov. 7, 2020

Venue

Coex Hall C Korea Coffee League Stage

Organizer

Monthly Coffee

Host

Korea Coffee League Organizing Committee

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Master of Brewing, MOB The competitors had to choose their own green beans among the official beans, roasted them, and used these beans to create their own recipe in 10minutes. During the competition, the contestants created their original menu.

Time

Fri, Nov. 6, 2020

Finals

Sat, Nov. 7, 2020

Venue

Coex Hall C Korea Coffee League Stage

Organizer

Monthly Coffee

Host

Korea Coffee League Organizing Committee

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Concurrent Event

World Coffee Leaders Forum 2020 The first professional coffee forum ever held in Asia!

Global coffee knowledge sharing platform Full of valuable insight on global key coffee issues

Overview Title

World Coffee Leaders Forum 2020

Period

Nov. 3(Tue) ~ 6(Fri), 2020

Venue

Coex, Seoul, Korea

Organization

World Coffee Leaders Forum Organizing Committee

Theme

Reconnect

O cial Supporters

ICO, KTO, Seoul Metropolitan City

O cial Language

English, Korean

Program

Global Session Sensory Forum Professional Session Origin Adventure Session

O cial Website

http://wclforum.org/kr/index.asp

O cial SNS

@wclf.

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Schedule Overview

시간

Nov. 3(Tues)

Nov. 4(Wed)

Nov. 5(Thu)

Nov. 6(Fri)

Seoul Int’l Cafe Show

9:00

Registration

10:00 Professional Session

11:00

Professional Session

Global Session

Professional Session

Professional Session

Origin Adventure Professional Session Professional Session Session

Professional Session

12:00 13:00 14:00 15:00 16:00

SCA Sensory Forum

SCA Sensory Forum

Professional Session

17:00

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Global Session WCLF 2020 invited knowledgeable leaders from a variety of disciplines to share their perspective on the prospects of the global coffee industry future.

These sessions presented the innovative new ideas on each realm of the coffee industry. In 2020, the Forum highlighted paradigm shift of coffee market sparked

by COVID-19 and solutions, cases and research analysis to react to the change.

With its online and ofline hybrid format, WCLF shared insights on the impact of pandemics on producers and consumers and the transformation of the coffee business paradigm with global coffee communities.

Overview

Date

Nov. 5, 2020 (Thu) 10:00-12:30

Venue

Conference Rm 402, Coex, Seoul

Theme

Paradigm Shift in Coffee COVID-19 Sparked

Official Language

English & Korean (KOR&ENG simultaneous interpretation available)

Program

Time

Program Opening Speech by Danny Hyundae Shin

10:00-10:10

Chair, CEO, Exporum

Welcoming Speech by Sungdae Hong 10:10-10:15

10:15-10:45

Co-Chair, CEO,

Keynote Speech 1 Producer’s Life after Covid-19 ( Jose Sette Executive Director,

10:45-11:15

) (ICO)

Keynote Speech 2 Covid-19: Yannis Apostolopoulos Chief Executive Director,

(SCA)

11:10-11:20 Talk Show -19

11:20-12:20

BK Kim CEO, Moderated by Sunghee Tark, Co-founder and CEO of Bean Voyage

12:20-12:30

Closing & Networking

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Sensory Forum Sensory Forum is a program designed to inform the advanced coffee tasting professional about the latest techniques, research, and innovations in sensory science. Every session was accompanied by a sensory experience, designed to further illuminate the concepts learned and give attendees a real sense of the science, and real experience with innovative techniques.

Overview

Date

Nov. 3, 2020 (Tues) – Nov. 4, 2020 (Wed)

Venue

Conference Rm 402, Coex, Seoul

Official Language

Korean

Topic & Speaker Sensory Forum Day 1

Session 1

Expanding the “ Neuroscience

” Segment using

Speaker Fabiana Carvalho Sensory Experience Tasting & Discussion

Session 2 Speaker Samo Smrke Sensory Experience Tasting & Discussion

Lunch Break Descriptive Cupping: Methodology and Applications Session 3 Speaker Nancy Cordoba Sensory Experience Tasting & Discussion

:

Session 4

Speaker Norbert Wilson Sensory Experience Tasting & Discussion

End of Day One

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Sensory Forum Day 2

Session 5

Speaker William Ristenpart

Consumer Driven Product Optimization and Innovation Session 6 Speaker Jean-Xavier Guinard

Sensory Experience (William and Jean-Xavier combined) : Tasting& Discussion

Lunch Break Purity and Process:

?

Session 7 Speaker Mario Fernandez Sensory Experience Tasting & Discussion

?

Session 8 Speaker Sara Marquart Sensory Experience Tasting & Discussion

Closing Remarks

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Professional Session Experts from all over the world shared their professional skills and knowledge in Coffee. Participants in Professional Session had the opportunity to learn in-depth information and technique during presentations and demonstrations.

Overview

Date

11. 3, 2020 (Tue) – 11. 6, 2020 (Fri)

Venue

Conference Rm 318, Coex, Seoul

Official Language Korean

Program

11.3(Tues)

11.4(Wed)

11. 5(Thu)

11. 6(Fri)

Design method of Café, to survive?

10:00 ~ 12:00

beginners / Rim Lee / Yunyeong Lee

[Brewing

11:00 ~ 13:00

[Brewing From planning beginner course] intermediate course] to launching F&B Understanding Extraction design brands and Utilizing of and Lay out Base is nice / Jina Extraction tools and Bangitum Project Jang Variables / Sanghwa Park

10:00 ~ 13:00

Grinder Maintenance ① ditting・ Mahlkonig Kijeong International Company / Changho Lee

/ Yongmin Cho BREAK TIME (13:00 ~ 14:00)

14:00 ~ 16:00

Global Trends Espresso Extraction and Methods Technique for of Evaluating The foundation of Countries' Auction Preparing Cafe and Fritz Branding Contestants and Direct Markets Bunker Company Company / Seunggyu Park Company / Byeonggi Kim / Yudong Cho 14:00 / Junhui Cho ~ / Yeongmin Ju 17:00 Success Manual of

15:00 ~ 17:00

Cafe NEXTCNC / Jin Yeongho & Jeongho Kim & Boyeong Shin

Roasting quality Catching up with control and choice of green bean sensory standards according to for speciality that vary by country product production purpose / Dongwan Kim / Hyeonyeong Bang

Grinder Maintenance ② Compak Dooree Trading / Taeun Yu

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Origin Adventure Session The best platform to meet high quality coffee for your business.

Fresh coffee beans from the cautiously selected origins were all gathered in this Session. Visitors could taste, smell and feel – simply fully experience the beauty of coffee through representatives of origins and cupping sessions prepared for your business opportunity.

Overview

Date

Nov. 5, 2020 (Thu) 13:00~17:00

Venue

Conference room 308, Coex, Seoul

Official Language

English & Korean (KOR&ENG consecutive nterpretation available)

Trip to coffee origins in Seoul!

The best platform to meet high guality coffee for your business

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SCA CSP(

Overview

)

Date

Nov. 5, Nov. 6 2020 (Thu)

Venue

Conference Rm 307 / 308, Coex, Seoul

Official Language

Korean

CSP Brewing Foundation The variety of methods for brewing coffee and the brewing variables that affect quality.

The Brewing module provided hands-on learning on grind profiles, brewing methods, measuring coffee strength and charting a coffee's extraction.

CSP Sensory Skills Foundation The essentials of sensory evaluation in a practical and interactive manner.

Sensory Skills investigated the way we perceive what we taste, how to evaluate coffee's natural characteristics, and implementing this knowledge in business.

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Festival

The 5th Seoul Coffee Festival Seoul Coffee Festival is a leading coffee culture event representing Seoul.

Overview Show Title The 5th Seoul Coffee Festival Time

Wed, Nov. 4 ~ Sat, Nov. 7, 2020 (4 days)

Venue

Coex Seoul Coffee Festival Area & Seoul Coffee Spot Cafe's

Main Program

Seoul Co ee Spot Co ee Alley Co ee Art Gallery Co ee Talk Co ee Training Station Co ee Library

恩

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Seoul Coffee Spot Cafe's have now become a place where you can enjoy not just coffee but also the ambiance. With the challenges the world is facing this year with COVID-19, more people are trying to find this enjoyable cafe ambiance at their own homes.

At Seoul Coffee Spot this year, visitors were able to experience various classes for home baristas and home cafes.

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue Coex Seoul Coffee Spot Zone (Booth Number A110)

恩

54

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Coffee Alley Coffee Alley is a program at Cafe Show Seoul dedicated to spread the culture of specialty coffee and roastery inspiration from city to city.

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue

Coex Coffee Alley Zone (Booth Number R101~R116)

Overview An alley of roastery cafes around the world

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Coffee Art Gallery “The moment an artist needs coffee” Coffee Art Gallery is a gallery space where coffee-related artworks are selectively displayed.

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue Coex Coffee Art Gallery (Booth Number C531 - Gallery Tom, Booth Number C319 - Live Drawing) Artists Minyoung Kim, Seungyeon Moon, KyuSub Yun, Kwangbok Jung, Saehwan Im

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Coffee Talk Useful tips from baristas and industry professionals!

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue Stage C-1 (Live Streaming Studio) Topic

Home cafe trend after COVID-19, useful tips and related topics

Co ee Talk Schedule Time 11/4(Wed) 13:00

11/5(Thu) 10:00

11/6(Fri) 10:00

11/7(Sat) 14:00

Speaker

Topic

Jiyoung Min, Manager The perfet home brewing kit for me Brand Manager

Youngjin Kim, Barista 2019 Latte Art Battle, Runner-up

Yunmi Lee, Artist Korea Dessert Design Association

Behind the Scenes and Competition Tips of Latte Art Battle

The perfect macaroon and home dessert for your home cafe

Minji Cho, Writer Writer

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Coffee Training Station At Coffee Training Station, visitors were able to create a perfect recipe that fitstheir taste!

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue

Coffee Training Station (Booth Number C641)

Organizer Monthly Coffee Partner

YM Coffee Project, Reflow

Topic

Brewing sessions for anyone who wants a home cafe

Coffee Library At Cafe Show’s Coffee Library, visitors could find the perfect read that fits exquisitely with their moods of the day.

Time

Wed, Nov. 4 ~ Sat, Nov. 7 (4 days)

Venue

Coffee Library (Booth Number C320)

Partner

HOWS BOOKS

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Marketing Activities

Official Poster & Video “Together, We Always Coffee” Taken from the fact that speaking the word coffee out loud makes us smile, Cafe Show Seoul’s theme of the year was “Together, We Always Coffee,” reflecting on the current situation with COVID-19 and trying to bring hope to the global coffee community. The theme was mirrored in the official video and posters.

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Marketing Activities

Online Digital Fair

7,513,796

Views

Time Period: Dec, 2019 ~ Nov, 2020

12% UP

From Last Year

Smart Digital Directory

70,567

Views

- Information delivered efficiently through smart functions optimized - for mobile environment - All buttons linked to web pages with more detailed information - Active use of video materials in the directory - Direct link to exhibitor contact information

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Marketing Activities

Official Social Network Korean Facebook 76,316 Followers

Global Facebook 1,143 Followers

Instagram 19,568 Followers

LinkedIn 641 Followers

Naver Blog 101,614 Views

YouTube 107,177 Views

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Marketing Activities

Press

Cafe Show Seoul broadcasted on 13 different television channels and published in online and offline journals 597 times

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Marketing Activities

Media Advertisement

Collaboration with major domestic and international media partners

Cafe Show Seoul 2020 Media Partners Local Global

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Marketing Activities

Newsletter Over 620,000 database, 25 newsletters sent yearly Details on Cafe Show Seoul, Concurrent Events and Exhibitors Information on Cherry’s Choice Selected Brands, Enjoy Cafe and more

Local Newsletter (Written in Korean)

Global Newsletter (Written in English)

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Marketing Activities

Local Partner Shops (Enjoy Cafe)

Enjoy Cafe 2020 - 240 local partner coffee shops all around Korea - Cafe Show Seoul promotion through Enjoy Cafe official sticker signage, Cafe Show posters and through social network - Enjoy Cafe promotion through Cafe Show Seoul Official Website, social network, newsletter and other channels 66

Photo Gallery

Business Meeting

Business Meeting 1

Business Meeting 2

Business Meeting 3

Business Meeting 4

Business Meeting 5

Business Meeting 6

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Photo Gallery

Visitor Experience

Visitor Experience 1

Visitor Experience 2

Visitor Experience 3

Visitor Experience 4

Visitor Experience 5

Visitor Experience 6

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Photo Gallery

Products

Product 1

Product 2

Product 3

Product 4

Product 5

Product 6

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Photo Gallery

YouTube Tour

YouTube Tour 1

YouTube Tour 2

YouTube Tour 3

YouTube Tour 4

YouTube Tour 5

YouTube Tour 6

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Photo Gallery

Naver Shopping Live

Naver Shopping Live 1

Naver Shopping Live 2

Naver Shopping Live 3

Naver Shopping Live 4

Naver Shopping Live 5

Naver Shopping Live 6

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Photo Gallery

Thank You, Coffee & Cherry’s Choice

Thank You, Coffee 1

Thank You, Coffee 2

Thank You, Coffee 3

Cherry’s Choice 1

Cherry’s Choice 2

Cherry’s Choice 3

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Photo Gallery

World Coffee Leaders Forum

Global Session

Sensory Forum 1

Sensory Forum 2

Professional Session

Origin Adventure Session 1

Origin Adventure Session 2

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Photo Gallery

Seoul Coffee Festival

Coffee Alley 1

Coffee Alley 2

Coffee Spot

Coffee Talk

Coffee Live Drawing 1

Coffee Live Drawing 2

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Photo Gallery

Seoul Coffee Festival & Competition

Coffee Training Station 1

Coffee Training Station 2

Coffee Library

Coffee Art Gallery

Korea Coffee League 1

Korea Coffee League 2

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Exhibitor List

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Thank you & See you in 2021!

2021.11.10-13 Coex, Seoul, Korea

+82-2-6000-6673